7.a EDTC-CW-12-26 BDGW Regional Transit Study
Agenda item 7.a: EDTC-CW-12-26 BDGW Regional Transit Study --- Attachment: BDGW Regional Transit Study Draft - EDTC-CW-12-26.pdf Source: https://helpos.ca/attachments/27c8c1246f0f69dc8ba371e54dd2c517cd11e14e3b8ad627864405c6285aff69/7-a-1-bdgw-regional-transit-study-draft-edtc-cw-12-26-pdf.pdf Committee Report To: Warden Matrosovs and Members of Grey County Council Committee Date: September 24, 2026 Subject / Report No: EDTC-CW-12-26 Title: Bruce-Dufferin-Grey-Wellington Unified Regional Transit Study Draft Prepared by: Savanna Myers, Director EDTC Reviewed by: Randy Scherzer, CAO Lower Tier(s) Affected: All Recommendation 1.
Draft Unified Regional Transit Study Presented
The committee presented a draft Unified Regional Transit Study for Bruce-Dufferin-Grey-Wellington counties to inform Council of Phase 1 findings. The study proposes a Joint Municipal Services Board governance model and a Base Service Plan featuring fixed routes paired with on-demand feeders across 12,640 square kilometers. Financial analysis utilizes conservative revenue assumptions and excludes Gas Tax allocations due to policy caps, while recommending an integrated fare structure with a $10 base fare for cross-boundary trips. Staff will return with a recommendations report early in the new Council term for formal consideration.
BDGW Regional Transit Study Context and Financial Implications
The Western Ontario Wardens' Caucus advocates for a regional rural transit model to support workforce participation and healthcare access in Western Ontario. The proposed Bruce-Dufferin-Grey-Wellington network serves as a pilot to address significant funding disparities between the GTHA and Stratford-Bruce Peninsula regions. OTIF investment enables this study, establishing a foundational network spine for partners to test recommendations and advocate for provincial participation. Grey County receives the greatest share of service under the base plan with Owen Sound planned as the main transit terminal.
Unified Regional Transit Network Study for Four Counties
The BDGW Consolidated Report outlines a unified regional transit network study for Bruce, Dufferin, Grey, and Wellington Counties involving partners like Dillon Consulting and the Ministry of Transportation. The document details existing conditions across four counties, identifies policy frameworks including AODA requirements, and proposes strategic recommendations such as integrated service standards, primary inter-community fixed-route corridors, and commuter routes between Grand Valley and Shelburne.
Financial Framework and Funding Opportunities for Regional Transit
The document outlines a financial framework for a unified regional transit network study covering Bruce, Dufferin, Grey, and Wellington Counties. It details operating costs for base services including fixed-routes, on-demand options, and administrative expenses alongside capital costs and revenue projections. The text also lists funding opportunities such as the Rural Transit Solutions Fund and development charges to support enhanced service tiers like SMART on-demand.
Definitions of Transit Terms and Acronyms
The document defines technical terms for transit operations including Boardings per Hour and Cycle Time alongside governance concepts like Regional Transit Authority. It also lists acronyms relevant to the study such as OTIF, SMART, and AODA to ensure consistency across the Unified Regional Transit Network analysis.
Joint Board Governs Unified Regional Transit Network
The study assesses a unified transit network for Bruce, Dufferin, Grey, and Wellington counties to enhance community well-being and economic development. Partners secured funding up to 2030 to design a sustainable system guided by principles of equity and fiscal responsibility. A Joint Municipal Services Board is recommended to govern the network while retaining Council oversight through delegated authority.
Proposed Unified Transit Network Routes and Funding
The study proposes a Unified Regional Transit Network governed by an MSB to balance fairness and predictability across Bruce, Dufferin, Grey, and Wellington counties. The plan adopts a Family of Services structure pairing fixed routes with on-demand feeders, requiring approval from all four county councils for implementation starting July 2027. Proposed routes include three inter-community corridors operating four daily round trips between Monday and Saturday, plus a commuter route in Dufferin County and a seasonal tourism route in Bruce County. Funding relies on municipal investment, passenger fares, OTIF subsidies expected to cover up to 70% of costs in 2027, and potential Provincial Gas Tax revenue by 2029.
Enhanced Service Options and Next Steps for Unified Network
The plan identifies enhanced service options for counties to add to the Unified Transit Network using remaining OTIF funding. These options include new inter-community fixed routes between Fergus and Guelph, Hanover and Walkerton to Durham, Guelph and Orangeville, and Fergus and the Region of Waterloo. Additional measures involve expanded on-demand service in key communities and a local transit service in Fergus and Elora. If a Council elects to incorporate an option, the cost is reduced by roughly 50% during the OTIF period while municipal investment increases.
Study Area Profile and Demographic Trends
The study area encompasses Bruce, Dufferin, Grey, and Wellington counties, covering approximately 12,640 square kilometres with a total population of roughly 338,000 residents. The region is characterized by significant rural landscapes and dispersed settlements ranging from hamlets to rapidly growing urban centres. Population projections indicate steady growth across the four counties, with mobility demand increasingly concentrated around key urban hubs serving employment, healthcare, and commerce.
Grey County Data Shows Owen Sound Serves As the Primary Urban Regional
The study area profile identifies Orangeville as a densely populated urban settlement while Shelburne and Grand Valley are expected to drive future population growth. Grey County data shows Owen Sound serves as the primary urban regional centre with significant populations in West Grey and Meaford.
Existing Transit Conditions and Demographic Profiles
Grey County features an aging population projected to reach 26% over age 70 by 2046 alongside steady growth expected in The Blue Mountains and Owen Sound. Wellington County shows significant expansion concentrated in Centre Wellington and Erin with rural roots in agriculture and manufacturing. Existing transit services across the study area operate independently, including specialized door-to-door options like SMART and HCSS which face capacity constraints.
Specific Routes Such As GOST and BLINK Provide Inter-community Connections Funded
The study area profile details existing transit conditions across Bruce, Dufferin, Grey, and Wellington Counties, including specialized door-to-door services like Owen Sound Mobility Bus and Meaford Moves+. Specific routes such as GOST and BLINK provide inter-community connections funded by provincial grants and municipal contributions. FlixBus offers regional links to the GTA, while HCSS supports accessible transportation for seniors and adults with disabilities.
Existing Conditions, Peer Review, and Policy Framework Analysis
The study reviews existing transit services including RIDE WELL, GOST, and Guelph Transit alongside community programs like VON and CRC. Peer review data indicates Simcoe County leads in performance metrics while Norfolk and Muskoka show lower efficiency. The policy framework mandates accessibility standards under the Accessibility for Ontarians with Disabilities Act and aligns with provincial goals to integrate regional schedules and expand inter-community bus services.
Policy Frameworks Support Regional Transit Mandate
The Connecting the GGH plan establishes a 30-year vision for Ontario's densely populated region including Wellington and Dufferin counties. Key pillars include regional integration through fare harmonization, transforming the Kitchener Line into two-way rail service, and supporting rural connectivity via on-demand transit solutions. A review of policy frameworks across Bruce, Dufferin, Grey, and Wellington counties reveals anticipated growth and an aging population that challenge traditional car-centric mobility models. Municipalities collectively point toward a regional mandate where improved public transit is viewed as important for economic vitality, social equity, and environmental health.
Policy Frameworks Mandate Managed Growth and Social Equity
Policy frameworks across Bruce, Dufferin, Grey, and Wellington counties mandate managed growth, climate action, and social equity to support a unified regional transit network. The study identifies critical gaps for youth, seniors, and visitors due to fragmented services and high vehicle dependency in rural areas. Specific needs include expanding on-demand options, integrating fixed-route corridors, and transitioning municipal fleets to zero-emission vehicles.
Transit Gaps Limit Youth Mobility and Senior Access in Dufferin and Grey
Dufferin County lacks local transit for youth outside Orangeville and offers only medical trips for seniors, while Grey County has no public transit in rural areas except for specific inter-town corridors.
Service Gaps Limit Seniors, Tourism, Youth, and Workforce Mobility
The study identifies fragmented service landscapes for seniors in Georgian Bluffs and rural Blue Mountains, alongside capacity constraints on HCSS medical trips that leave social travel voids. Tourism connectivity relies on temporary GOST funding and limited FlixBus frequency, while Wellington County's RIDE WELL faces peak-time unavailability due to high demand and a restricted fleet. Youth mobility is restricted by a lack of evening options and poor coordination with GO Train, whereas workforce needs suffer from insufficient late-evening service and unreliable peak-hour operations.
Community Feedback on Rural Transit Gaps and Priorities
Community engagement regarding the Unified Regional Transit Network Study highlights that 67% of respondents own personal vehicles while 50% prioritize rural coverage over service hours. Participants identified specific barriers including shift work incompatibility, lack of accessible stops for rural homes, and specialized needs like pet policies or luggage space. The study area covers Bruce, Dufferin, Grey, and Wellington Counties, with feedback requesting connections to Barrie and Washago for Mennonite and Amish communities.
Community Feedback and Multi-modal Network Principles
Community feedback highlights opportunities to expand service hours for shift workers and establish reliable connections to Pearson Airport and GO Train stations. The study proposes a multi-modal network including fixed routes, on-demand zones, and specialized services to ensure equitable access for seniors and youth. Guiding principles emphasize fiscal responsibility, environmental sustainability, and seamless integration across Bruce, Dufferin, Grey, and Wellington counties.
Governance Strategy Integrates Fare Systems and Service Planning
The study recommends a family of services approach combining regional fixed-routes and commingled on-demand transit to maximize vehicle usage and reduce environmental impact. Governance strategies aim to integrate fare systems, wayfinding, branding, schedules, booking technology, and service planning across Bruce, Dufferin, Grey, and Wellington counties. This integration ensures passengers perceive a single network while optimizing resources for connections to destinations like Owen Sound, Orangeville, Collingwood, Guelph, and the GTHA.
Governance Structure and Service Design Guidelines
The study recommends establishing a Joint Municipal Services Board to govern the unified regional transit network across four counties. Governance responsibilities are divided between the board for planning, councils for funding approval, and contractors for daily service delivery. Cost allocation models balance overhead sharing with jurisdiction-specific infrastructure costs, while revenue sources include fares, provincial funds, and grants. Service design guidelines prioritize direct fixed routes along arterial roads with minimum weekday hours from 7:00 AM to 7:00 PM.
Tiered Service Plan and On-demand Operational Guidelines
The study recommends a tiered service plan featuring base elements for primary mobility needs and enhanced options for localized gaps. On-demand trips must connect to fixed routes within one hour of departure, operating curb-to-curb except on high-speed roads where safe stops are unavailable.
Base Service Plan Establishes Regional Network Requirements
The base transit service plan establishes foundational requirements for a unified regional network across Bruce, Dufferin, Grey, and Wellington counties by prioritizing cross-boundary connectivity. The plan recommends developing integrated service standards to ensure consistent quality and implementing primary inter-community fixed-routes along provincial highways to connect key urban centers. Specific routes include a north-south spine between Owen Sound and Guelph, a corridor linking Wiarton to Orangeville, and a route connecting Kincardine to Collingwood. These three routes are designed with synchronized pulse schedules to facilitate seamless transfers at the Owen Sound Transit Hub.
Route Adjustment Between Fergus and Guelph Removes the Elora Stop
A route adjustment between Fergus and Guelph removes the Elora stop to reduce travel time on the inter-community spine network. The southern terminus at Guelph Central Station provides direct connections to GO Transit, VIA Rail, and local services without prioritizing specific rail synchronization schedules.
Route 3 Connects Kincardine to Collingwood Via Owen Sound
The proposed Route 3 connects Kincardine to Collingwood via Owen Sound, prioritizing transfers at the hub and potential stops for Bruce Power and Blue Mountain Village. The plan explores integrating FlixBus services to increase frequency or reduce costs while addressing specific demographic needs like Mennonite access to Barrie. A new Route 4 is recommended to bridge high-demand gaps between Shelburne, Orangeville, and Grand Valley, ensuring consistent service frequency for commuters.
Scheduling Models and Summer Shuttle Service Recommendations
The study recommends two alternative scheduling models for a supplemental vehicle route between Grand Valley and Shelburne to improve frequency and connectivity. One option synchronizes service with Orangeville GO Bus departures, while the other utilizes a short-turn strategy to maximize utility on high-demand segments. Additionally, a summer shuttle service is proposed for Sauble Beach and Lion's Head to address seasonal tourism demand and current lack of transit options.
Seasonal Summer Route and On-demand Service Recommendations
The study recommends a seasonal summer route connecting Wiarton, Hepworth, and Southampton to address tourism mobility gaps using one vehicle for three daily trips. It also proposes harmonizing by-laws to allow private rideshare services and utilizing existing SMART infrastructure for on-demand connections within a 17 km radius of fixed-route stops.
Phase 1 On-demand Service Connects Residents to Fixed Routes
Phase 1 of the on-demand service plan connects residents to fixed routes within a 17 km radius to limit demand strain on SMART. This phase introduces dedicated taxi and rideshare vehicles in Hanover, Walkerton, and Mildmay for local trips beyond the fixed-route corridor. The partnership model allows private operators to set fares while maintaining accessible options for specialized trips. Conservative ridership estimates assume one to two boardings per stop to assess impact on existing service.
Software Upgrade and Vehicle Capacity Recommendations
A simulation assessed adding Phase 1 on-demand ridership to existing SMART specialized transit using current scheduling software. Analysis indicated that accommodating this demand requires two additional SMART vehicles during peak periods and an upgrade to the scheduling software and booking practices. The upgraded single-platform solution would make trip requests visible, allow commingled bookings for end-to-end trips, provide a mobile app to reduce booking time, and generate data to improve convenience and affordability. To address capacity concerns, it is recommended that SMART contract for a software upgrade, automate booking processes, update policies for different booking windows, and test the on-demand service with a three-month pilot before system-wide launch.
SMART Centralizes Booking Platform While Protecting Data
SMART would act as the primary administrator to extend software licenses for a centralized trip booking platform across agencies operating demand-responsive service. Participating organizations could view vehicles from other agencies to book cost-effective trips while keeping client data private and separated. Consolidating trip planning into a single regional interface offers advantages beyond improving passenger experience.
Study Recommends SMART Own the Centralized Booking Platform While MSB Sets Partnership
The study recommends SMART own the centralized booking platform while MSB sets partnership requirements for specialized agencies. An integrated zone-based fare structure is proposed with a $10 minimum fare and a $25 maximum cap to ensure affordability across inter-community routes. Specific fare breakdowns illustrate costs for primary fixed-routes connecting Owen Sound, Guelph, Wiarton, Orangeville, Kincardine, Collingwood, and Shelburne.
On-demand Transit Fare Integration and Transfer Discounts
The study recommends integrating on-demand transit fares into the regional fixed-route network with a SMART base fare of $10.00 for trips connecting to fixed routes. Transfer discounts of $5.00 are proposed for passengers moving between services to encourage connections, while specialized transit fares must match on-demand rates to ensure equitable access.
Fare Structure, Mechanical Collection, and Low-income Passes
The study proposes reducing minimum fares to $10.00 for trips within 17 km using SMART while maintaining higher rates for specialized trips exceeding that threshold. Procurement should avoid local smartcard investments in favor of mechanical fareboxes until provincial harmonization mandates are finalized. A bulk ticketing system mimics monthly passes to provide discounts for frequent riders without requiring immediate electronic tracking. Subsidized transit passes will be integrated into county social services frameworks to ensure affordability for low-income clients enrolled in Ontario Works or ODSP.
Study Recommends Right-sized Service, New Routes, Governance, and Private Sector Partnerships
The study recommends right-sizing service to four daily trips for financial sustainability and adding Route 3 between Owen Sound, The Blue Mountains, Kincardine, and Collingwood via Simcoe LINX. Coordination with FlixBus reduces public subsidies while connecting routes at the Owen Sound terminal increases travel options across the four counties.
Supplemental Fixed-routes Connect Durham, Fergus, and Orangeville
The study recommends establishing supplemental fixed-route services to connect Durham to Listowel, Fergus to Guelph, Fergus to Elmira, and Orangeville to Guelph. These routes aim to manage high-volume demand by shifting trips from on-demand vehicles to scheduled buses in specific areas. The proposed network includes two vehicles for the Durham to Listowel route and one vehicle for the Fergus to Guelph corridor. Service parameters define operating hours between 7:00 AM and 7:00 PM with headways ranging from one to three hours depending on the segment.
Combined Fergus to Guelph and Elmira Route Reduces Frequency
The study recommends combining the Fergus to Elmira route with the Fergus to Guelph inter-community service to reduce frequency duplication and improve efficiency. This combined operation would utilize a single vehicle for four daily trips, reducing headways between Fergus and Guelph to every 1.5 hours while maintaining service to Elmira every 2.5 to 3 hours. The proposal allows passengers to travel continuously between segments without transferring at downtown Fergus, creating a seamless customer experience if Wellington County implements both routes simultaneously.
Proposed Guelph-acton-orangeville Route and On-demand Expansion
The study proposes a lower-priority Guelph to Acton to Orangeville route to bridge southern population centers without backtracking through Brampton. Enhanced on-demand service options are recommended for Bruce, Dufferin, and Grey counties, utilizing either SMART expansion or taxi/rideshare partnerships to address mobility gaps.
Phase 2 On-demand Expansion and Fare Integration
The study recommends expanding on-demand service to Phase 2 for local trips within settlement areas using existing vehicles with minor repairs. It suggests extending part-time driver hours and implementing a transfer credit model where local fares deduct from regional costs. The plan also calls for standardizing passenger concession definitions across agencies to simplify the centralized booking system.
Centre Wellington Local Fixed-route Network Plan
The Township of Centre Wellington plans to introduce a local fixed-route transit network in its urban and rural areas using five routes from a central terminal in Fergus. This initiative complements the inter-community service between Owen Sound and Guelph by adding a new transfer hub and integrating fares. The study recommends implementing this network in three phases, starting with four routes operating every 60 minutes supported by OTIF funding to reduce early municipal investment. Operating costs for the primary inter-community fixed-route component are estimated at approximately $2,784,100 annually, divided among the four participating counties based on a cost-sharing framework.
Subsidized Taxi Partnership Targets Rural Transit Gaps
The study proposes a subsidized partnership with private taxi providers in Hanover, Walkerton, Durham, and Mildmay to address transit gaps using a base-pay model that guarantees drivers up to $25 per hour while deducting collected fares from the MSB's payment obligation.
Financial Framework Covers Rideshare Costs, Admin Expenses, Capital Needs, and Gross Operating
The study outlines three rideshare scenarios where MSB payments range from a full $100 guarantee to zero based on fare collection, reducing net costs to $67,400 annually per vehicle. Administrative expenses for operational support and infrastructure are projected to total $560,300 in 2027, rising to $652,500 by 2031. Capital investments concentrate heavily in Year 1 at $134,900 for branding and infrastructure before dropping sharply in subsequent years. Gross operating costs across the four counties reach a combined total of $1,094,300 in 2030, while fare revenue projections indicate a Revenue-to-Cost ratio between 25% and 43%.
Ontario Gas Tax Funding Rules and Allocation Formulas
The Ontario Gas Tax Program provides stable funding for public transit expansion based on a formula weighting 70% ridership and 30% population. Eligibility requires adherence to spending caps, single claim rules, historical data lags, and accessibility mandates under the AODA.
Financial Plan Models Gas Tax Scenarios and OTIF Funding
The financial plan models three scenarios for claiming Provincial Gas Tax, recommending a baseline where Bruce, Grey, and Dufferin counties apply jointly while excluding Wellington County and SMART to prevent double-counting. Staff have excluded current Gas Tax allocations from calculations due to caps and reliance on outdated ridership data, instead relying on OTIF funding which provides up to 50% of project costs over five years. The remaining net municipal contribution is determined by deducting provincial subsidies and fare revenues from gross cost attributions for each county.
County Contributions and Enhanced Route Costs
The study outlines county financial contributions for regional transit networks in 2030 and 2031, detailing gross costs, OTIF funding, and fare revenues. It further breaks down enhanced service costs for supplemental fixed-routes connecting Durham to Listowel, Fergus to Elmira, Fergus to Guelph, and Orangeville to Guelph.
Study Estimates Annual Operating Costs for Expanding Taxi and Rideshare Services
The study estimates annual operating costs for expanding taxi and rideshare services to Dufferin County at approximately $166,800 using three vehicles or $204,000 when supplemented by SMART accessible trips. Upgrading existing SMART service to provide local on-demand transit would generate 17,000 additional trips but result in a net annual cost of $106,700 after accounting for operating expenses and fare revenue. Centre Wellington Phase 1 local service requires an initial capital investment of $1,270,000 for terminal design, construction, bus stops, and shelters, with potential funding reductions from OTIF available subject to council decisions.
Green Municipal Fund Supports Feasibility Studies and Pilots
The Green Municipal Fund offers grants for feasibility studies covering up to 80% of costs and loans with grant components for capital projects. The MSB can leverage this fund for low-carbon fleet upgrades and on-demand transit pilots in rural areas lacking service.
Study Outlines Financial Strategies Including Low-interest GMF Loans for Electrification, Development Charges
The study outlines financial strategies including low-interest GMF loans for electrification, Development Charges for growth-related capital costs, and limited advertising revenue potential. It recommends establishing a Transit Reserve Fund to manage OTIF transitions and details a three-phase implementation plan covering pre-approval software procurement, priority service launches, and subsequent network expansion.
Implementation Plan Forms Unified Transit Board
The implementation plan outlines three phases for forming a unified transit board across Bruce, Dufferin, Grey, and Wellington counties. Phase 1 involves confirming governance authority and reviewing county by-laws to operate public transit services. Phase 2 requires drafting shared-service agreements, consolidating regional funding sources like OTIF and gas tax, and enacting the necessary establishment by-law. Phase 3 focuses on hiring support staff and a Transit Manager to guide the organization while awarding contracts for expanded service implementation.
Implementation Phases Cover Marketing, Infrastructure, Fares, and Ridesharing
The implementation plan outlines three phases for marketing, infrastructure, fare strategy, and ridesharing integration across Bruce, Dufferin, Grey, and Wellington Counties. Phase 1 involves pre-approval tasks like identifying stop locations and discussing terminal use with municipalities. Phase 2 focuses on implementing service standards, installing bus stops, designing ticket templates, and developing a consolidated taxi by-law. Phase 3 includes creating a unified website, finalizing low-income pass agreements, testing routes for connections, and purchasing transit tickets in bulk from employers.
Performance Measures Support Ridership Growth and Sustainability
The study establishes performance measures for on-time arrival, wait times, and customer satisfaction to support ridership growth across Bruce, Dufferin, Grey, and Wellington Counties. It mandates transit access coverage for urban areas exceeding 5,000 people while reducing deadheading ratios by 10% annually. The plan also requires minimum boardings per revenue vehicle hours for inter-community routes and ensures drivers provide revenue service at least 60% of the time.
Study Identifies High-demand Transit Hubs Across Four Counties
The study identifies high-demand transit hubs across Bruce, Dufferin, Grey, and Wellington counties based on travel patterns to employment centers like Bruce Power and commercial nodes such as Owen Sound and Orangeville.
Study Area Inventory Lists Service Providers Including Home and Community Support Services
The study area inventory lists service providers including Home and Community Support Services of Grey-Bruce for door-to-door medical trips, FlixBus for inter-regional coach travel, and Orangeville Transit operating three fixed routes via First Student Canada.
Service Details Specify Eligibility Criteria Such As Seniors and Persons
The Unified Regional Transit Network Study lists various services including GO Bus Route 37, Dufferin County Community Support Services, and The Shelburne Transporter across Bruce, Dufferin, Grey, and Wellington counties. Service details specify eligibility criteria such as seniors and persons with disabilities alongside operator types like in-house paid drivers or contracted entities. Operational hours range from early morning to late evening for fixed routes while on-demand options provide curb-to-curb access. Annual ridership figures are provided for specific services like Saugeen Mobility and Orangeville Transit.
Transit Service Schedules, Fares, and Payment Methods
The Unified Regional Transit Network Study details service schedules for Blue Mountain Link, RIDE WELL, GO Train, VON, CRC, and EWCS across Bruce, Dufferin, Grey, and Wellington Counties. The study outlines specific fare structures including typical rates per kilometer and minimum charges for various providers like Saugeen Mobility and Home and Community Support Services. Payment methods range from cash and cheque to credit cards and online banking systems such as Moneris.
Focus Groups Identify Rural Accessibility Barriers
Focus groups held between January 26th and February 23rd gathered feedback on rural accessibility challenges like long laneways and snow clearing barriers.
Stakeholder Sessions Address Housing, Shift Work, and Governance Needs
Stakeholder sessions with operators like Owen Sound Transit and Metrolinx explored collaborative opportunities to address housing-employment mismatches and shift work barriers. Participants highlighted how high taxi costs isolate vulnerable residents and prevent trip chaining for healthcare access. Youth feedback emphasized the need to bridge school busing gaps and reduce social stigma through gamification programs. The group requested unified governance models, centralized booking technology, and distance-based fare structures to solve cross-boundary connectivity issues.
Strategic Themes, Public Feedback, and Survey Findings
The study organizes input from sessions into strategic themes covering infrastructure sharing, regional service integration, governance models, funding innovation, and technology platforms. Consultations highlighted unserved commuter corridors where operators expressed interest in bridging geographical gaps using shared assets. Public feedback revealed mixed perceptions of need, with some residents noting existing car ownership while others sought expansion to Barrie. Employer surveys identified parking shortages at Sauble Beach and low current transit access, though over half felt improved service would aid recruitment.
Survey Priorities for Frequent Reliable Regional Transit
Survey respondents indicated 80% willingness to use transit, with top priorities including frequent reliable service, seamless connections, improved rural coverage, real-time information, low fares, and inter-county links.
Governance Models for Unified Regional Transit Network
The report identifies potential governance models for a unified inter-community transit network across Bruce, Dufferin, Grey, and Wellington counties. It defines transit governance by four core questions regarding decision-making, operations, asset ownership, and funding sources. The existing context reveals no single regional framework currently exists, relying instead on a patchwork of local, private, county-led, and not-for-profit models.
Existing Governance Models for Local and Inter-community Transit
The report categorizes local transit into municipal departments, shared services, and specialized non-profits like SMART. It details governance models for inter-community routes managed by counties or cities with private operators.
Stakeholders Seek Unified Authority to Prevent Isolated Decision-making
Stakeholder interviews reveal a consensus that fragmented governance creates service gaps and inefficiencies in regional connectivity.
Governance Principles for Unified Regional Transit Network
The report outlines governance principles for a unified transit network requiring regional authority to plan services across Grey, Bruce, Dufferin, and Wellington Counties. Governance structures must balance regional integration with local accountability while ensuring transparency in roles between policy setting and operational delivery. The model prioritizes fiscal responsibility by balancing service aspirations with realistic funding capacity to maintain financial sustainability.
Evaluation of Joint Board and Lead Municipality Governance Models
The report evaluates three governance models for a unified regional transit network across Bruce, Dufferin, Grey, and Wellington counties. Option 1 proposes a Municipal Services Board with delegated authority to ensure equity and transparency. Option 2 suggests a lead municipality model where one entity administers the service under an inter-municipal agreement. The evaluation criteria prioritize financial sustainability, flexibility, stability, and accessibility for vulnerable populations.
Lead Municipality Model Risks and Non-profit Corporation Governance
The lead municipality model offers low short-term implementation risk but faces scalability limits requiring agreement renegotiation. Long-term sustainability is moderate to low due to dependence on partner confidence and stable leadership relationships. A municipally governed non-profit corporation establishes a standalone entity where member counties appoint the board for arm's-length decision-making. However, reduced direct council involvement may raise concerns regarding system-wide policy decisions or funding continuity.
Study Recommends MSB Model for Four-county Joint Governance
The study recommends establishing a Four-County Regional Transit Services Board modeled as a Municipal Service Board to jointly govern the unified network. This structure delegates system-wide planning and funding oversight authority from participating Councils while retaining political accountability through board appointments. The model ensures equitable representation across Grey, Bruce, Dufferin, and Wellington counties without allowing single-county dominance over the agenda or budget. It supports scalable growth by incorporating additional partners via standardized mechanisms rather than restructuring the core governance framework.
MSB Model Delegates Authority to Councils for Funding Envelopes and Planning
The MSB model delegates authority to Councils for funding envelopes and planning while separating governance from operations to avoid creep. This framework ensures scalability through modular design that accommodates new municipalities without restructuring. The mandate explicitly supports unified network integration objectives rather than managing individual routes in isolation.
Recommended Governance Model for Four Counties
The report recommends a governance model where County Councils retain strategic authority over enabling by-laws, major funding commitments, and structural changes exceeding 15% of approved budgets. The Multi-Service Board (MSB) is tasked with day-to-day planning, operational management, budget amendments within limits, and revenue allocation. Board composition includes elected officials from each county, potentially supplemented by non-voting technical advisors, with decisions on service standards requiring equal voting while funding implications trigger weighted considerations or Council ratification.
MSB Responsibilities Cover Service Planning, Contracts, and Staffing
The MSB develops service plans requiring Council approval for significant funding changes and manages stop placement and daily route coordination. Threshold-based adjustments allow the MSB to handle smaller fluctuations while permanent changes exceeding 15% cost require voting Member impact approval. The MSB establishes performance standards, awards contracts for asset maintenance, and coordinates support services like waste collection. Staff are employed by the MSB, which reports quarterly to Councils and forms committees as needed for operations.
This Approach Separates Governance from Operations to Minimize Duplication While Scaling Responsibly
The recommended governance model establishes a lean staffing structure with a Transit System Manager overseeing contracts and a Contract Administrator managing centralized systems. This approach separates governance from operations to minimize duplication while scaling responsibly through shared services and third-party support.
Lean MSB Staffing Model Supports Phased Establishment
The proposed staffing model establishes a lean administrative structure for the MSB with roles focused on leadership, contract oversight, and systems support.
Cost Allocation Model Splits Infrastructure and Overhead Expenses
The study outlines a cost allocation model where overhead costs are shared based on service hours received, while direct infrastructure costs like bus stops are paid by the host municipality and transit hubs are split equally among benefiting counties.
Fixed-route Funding Model Allocates Costs by Service Hours
The fixed-route funding model apportions costs to benefiting counties based on a 25% equal share of fixed portions and a 75% variable share calculated by service hours within each jurisdiction.
Funding Models and SMART On-demand Cost Allocation
The report assesses funding models for regional transit, recommending a formula based on 70% ridership and 30% population while rejecting purely service-hour or equal-split approaches due to fairness issues. SMART specialized services will remain locally funded in Grey and Bruce counties to mitigate disbandment risks, with the MSB exploring contracts for on-demand transit that include software upgrades and fare parity adjustments. Cost allocation for on-demand zones follows specific rules where benefits cross county boundaries by 25% or more, requiring equal cost sharing between partners.
Fixed-route Operating Costs Split 25% Equally Among Benefiting Partners and 75%
The cost allocation model assigns overhead costs based on service hours while partners pay for infrastructure within their jurisdictions. Fixed-route operating costs split 25% equally among benefiting partners and 75% by service hours, whereas SMART specialized transit allocates net costs via municipal tax levies reflecting ridership and population. Private sector fare subsidies match public fares when cost-effective, invoicing the MSB for differences, and on-demand or ridesharing fees split equally if zones cross county boundaries.
Revenue Allocation Model and SMART Contracted Service Role
The study recommends collecting fare and advertising revenue for the entire system to split based on each county's cost share, while maintaining SMART's current governance as a contracted service provider rather than the governing authority.
SMART Mandate Changes for Regional Transit Participation
The report details SMART's existing capabilities in scheduling, dispatching, and contract management suitable for a unified regional transit network. Targeted mandate clarifications are required to explicitly permit SMART to enter service delivery agreements with the MSB and operate under regional governance standards. The organization must distinguish between its contracted operational responsibilities and independent governance duties while committing to common performance metrics.
Governance and Operational Risk Assessment for Unified Network
The report assesses governance and operational risks for a four-county unified transit network under the recommended MSB model. Identified risks include county non-participation, cost allocation disagreements, lack of tax levy support, decision-making paralysis, inconsistent provider performance, and insufficient central capacity. Mitigation strategies involve variable participation provisions, principles-based cost frameworks, multi-year financial planning, clear delegated authorities, standardized service standards, and phased staffing structures.
MSB Model Manages Risk Amidst Bill 98 Legislative Changes
The report recommends an MSB governance model to manage risk through delegated authority and financial oversight rather than informal approaches. It notes that Bill 98 may prescribe the MSB for regional integration, requiring contracts with operators to include clauses for adjusting services or terminating agreements if the Act significantly changes fares or operations.
SMART By-law Amendments Define Operator Role
Proposed by-law amendments clarify SMART's role as a contracted operator within an Integrated Transit System while preserving its independent specialized services.
Software Requirements Enable Co-mingling of Specialized and Public On-demand Trips
The by-law retains existing governance arrangements while limiting compliance with Regional Transit Municipal Services Board standards to the scope of a Service Delivery Agreement. The Board may approve participation in Integrated Transit Networks and delegate authority to negotiate agreements without expanding corporate planning or fare-setting responsibilities. Procurement requirements for on-demand software must enable co-mingling of specialized door-to-door trips with public on-demand trips to maximize vehicle efficiency.
Software Requirements for Unified Transit Network Operations
The Unified Transit Network study outlines software requirements for co-mingling specialized door-to-door transit with public curb-to-hub services within a single active fleet. The system must dynamically optimize vehicle routing to prioritize hard appointment drop-off times over public trip flexibility while adjusting dwell times for passenger mobility needs.
Customer Service Timelines, Escalation Protocols, and Data Ownership Requirements
The study mandates that the Operator log and resolve public inquiries within a mandatory 48-hour window while operating a customer call centre open Monday to Saturday between 7:00 AM and 7:00 PM. Incoming complaints must be classified by severity, with specific triggers requiring immediate escalation to MSB staff for incidents involving injury, property collision, human rights violations, or persistent unresolved issues elevated by officials. The system shall provide continuous real-time operational data including predictive ETAs and live map tracking, while ensuring the MSB retains sole ownership of all generated data through a secure web-based dashboard and native export tools for CSV and Excel formats. Strict data privacy protocols maintain multi-agency isolation to prevent unauthorized access to sensitive passenger information across different jurisdictions.
RFP Fleet Specs Mandate Peak Vehicles and Wheelchair Access
The study recommends an RFP for fixed-route operators that mandates peak fleet sizes of two vehicles for Owen Sound to Guelph and Wiarton to Orangeville routes. Requirements include spare ratios for breakdowns, seating for 12 to 18 passengers, and dedicated wheelchair positions with heavy-duty tie-down securement systems.
Vehicle Specs, Branding, and On-board Technology Requirements
The RFP response must specify vehicle requirements including space for tilted wheelchairs, boarding mechanisms suitable for rural conditions, interior clearance paths, three-point seatbelts, winter tires with specific tread depths, and unified branding maintenance within 48 hours. Additionally, the contractor must integrate on-board technology for fleet operations.
Storage Options and Preventative Maintenance Requirements
The study recommends that procurement documents allow contractors to propose their own vehicle storage solutions rather than prescribing a single model. Proponents must justify how their chosen location addresses reliability, security, and winter start-up performance while meeting minimum legal accessibility standards. The report also establishes preventative maintenance targets to ensure peak fuel efficiency and lower emissions through disciplined scheduled inspections. Additionally, the maintenance program prioritizes maximizing fleet availability and extending vehicle lifespan by proactively addressing wear before it compromises safety.
Pre-trip Safety Checks and CVOR Requirements
The study mandates pre-trip safety checks covering brakes, steering, lights, tires, mirrors, doors, emergency exits, lifts, fire suppression equipment, and first aid supplies for all drivers before every pullout. Completed inspection records must be retained for a minimum of six months and made available to the MSB upon request. The Contractor is responsible for maintaining a valid Commercial Vehicle Operator Registration certificate in good standing throughout the agreement term.
Operational Standards, Driver Requirements, and Training Protocols
The Contractor must maintain a compliance officer structure for audits, submit daily Driver Vehicle Inspection Reports reviewed within 24 hours, and resolve defects before vehicle return to service. On-time performance requires vehicles to arrive within five minutes of schedule at least 90% of the time using CAD/AVL systems with monthly reporting. A formal incident management framework aligns with Transportation Safety Board guidelines for cancellations, collisions, and injuries. Service cancellations require notification via website, booking platform, SMS, or phone within 30 minutes.
Operational Standards for Drivers, Complaints, and Reporting
The Unified Regional Transit Network Study establishes operational standards for customer service, emergency procedures, and driver training documentation. Contractors must monitor performance through unannounced ride-alongs and submit quarterly summaries of coaching sessions and incidents. Mandatory dress codes require standardized uniforms while complaint resolution timelines mandate responses within 48 hours. Reporting requirements include monthly Key Performance Indicators such as maintenance ratios, fuel consumption, and mean time to repair.
Recommended Kpis, Financial Structures, and Implementation Options
The study recommends specific Key Performance Indicators for service delivery, safety, driver conduct, and customer satisfaction to ensure network reliability. Financial structures separate vehicle lifecycle costs from operating fees while establishing hybrid pricing with CPI caps and shared fuel-risk adjustments. Implementation options include short-term contract extensions with existing providers or transitioning to MSB-owned vehicles to balance speed to market against long-term standardization.
Procurement Options Compare Speed Against Customization
The study compares two procurement approaches for a unified regional transit network starting in 2027. Option 1 utilizes existing local infrastructure to speed market entry but risks sub-optimal standard alignment and vehicle accessibility issues with Driverseat. Option 2 initiates a competitive five-year RFP for a single contractor, offering full customization and consolidated management while inviting market competition.
Sequenced Procurement Strategy Aligns Fleet Lifecycles
The study recommends a sequenced procurement approach combining short-term extensions with a 2029 fresh contract to align fleet lifecycles and ensure service continuity. This strategy allows the Municipal Services Board to define performance benchmarks based on two years of live network data before issuing a comprehensive RFP. Legislative compliance requires County Councils to enact by-laws for transit authority, while contracts must allocate accessibility responsibilities and include data-sharing provisions with private providers.
Plan Aligns with AODA Accessibility and Funding Rules
The plan aligns with AODA requirements by utilizing accessible vehicles for inter-community service while noting that non-licensed taxis lack direct accessibility obligations. Fare parity is required within municipal boundaries, and the SMART fare will be lowered to match on-demand rates. The system must remain fully accessible to maintain eligibility for MTO funding.
Contract Mandates Vehicle Safety and CVOR Compliance
The draft contract requires MSB-operated vehicles to meet Highway Traffic Act safety standards and secure valid CVOR certificates for commercial motor vehicles.
Agenda item 7.a: EDTC-CW-12-26 BDGW Regional Transit Study
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Attachment: BDGW Regional Transit Study Draft - EDTC-CW-12-26.pdf
Source: https://helpos.ca/attachments/27c8c1246f0f69dc8ba371e54dd2c517cd11e14e3b8ad627864405c6285aff69/7-a-1-bdgw-regional-transit-study-draft-edtc-cw-12-26-pdf.pdf
Committee Report
To: Warden Matrosovs and Members of Grey County Council
Committee Date: September 24, 2026
Subject / Report No: EDTC-CW-12-26
Title: Bruce-Dufferin-Grey-Wellington Unified Regional Transit Study
Draft
Prepared by: Savanna Myers, Director EDTC
Reviewed by: Randy Scherzer, CAO
Lower Tier(s) Affected: All
Recommendation
1. That report EDTC-CW-12-26 regarding the Bruce-Dufferin-Grey-Wellington Unified
Regional Transit Study Draft be received for information.
Executive Summary
The purpose of this report is to present, for information, the draft Bruce-Dufferin-Grey-
Wellington (BDGW) Unified Regional Transit Study. A recommendations report will be brought
forward early in the new term of Council for consideration and direction.
Background and Discussion
Over the past year, project partners, Bruce, Dufferin, Grey, and Wellington counties alongside
Saugeen Mobility and Regional Transit (SMART), have worked with Dillon Consulting to
complete Phase 1 (study) of a potential Unified Regional Transit Network. The study was
intended to design and assess the feasibility of implementing a unified regional transit network
across the four counties.
This work began with report EDTC-CW-09-25 authorizing the Warden and Clerk to sign a
funding agreement of up to $9.495 million through the Ontario Transit Investment Fund (OTIF)
from 2025 to March 31, 2030.
Most recently, Council endorsed a pre-approval phase through report EDTC-CW-09-26,
maintaining Grey Transit Route (GTR) Route 2 (Dundalk to Orangeville) and GOST (Owen
Sound to Guelph) and reintroducing GTR Route 5 (Wiarton to Owen Sound) until a decision can
be made on the Unified Regional Transit Network.
The draft study (the largest of its kind in the province, spanning 12,640 square kilometers, which
is a geography 53% larger than the Greater Toronto Hamilton Area (GTHA)) is now complete
EDTC-CW-12-26 1 September 24, 2026
and being presented through this report and accompanying delegation for information to
Council. Staff will return with a recommendations report for consideration early in the new term
of Council (2027).
Throughout the study phase, it has been clear that long-term sustainability and governance sit
top of mind. The following section highlights key elements of the draft Unified Regional Transit
Network Study.
Study Vision
The vision for the unified system is: “Connecting Communities: Building a better future
through a seamless, multi-modal transit network.” This vision is underpinned by five core
principles:
Equitable & Accessible;
Customer Driven;
Supports Ridership Growth;
Environmentally Sustainable; and
Fiscally Responsible.
Why Transit Matters
Reliable inter-community transit is essential to workforce participation, healthcare access,
education, economic development and quality of life across rural Ontario.
Reliable inter-community transportation:
• connects employers with workers
• improves labour force participation
• supports skilled trades
• connects residents to healthcare and education
• increases housing choice
• improves affordability by reducing household transportation costs
This is supported by recent findings from local employment providers, which identify access to
transit as a critical barrier to securing and maintaining employment, with impacts comparable to,
and in some cases greater than, barriers such as homelessness and limited educational
attainment.
Governance Framework
To establish a single regional authority without concentrating legal risk or financial control in one
county, the creation of a Joint Municipal Services Board (MSB) is recommended as the
governance model for a Unified Regional Transit Network.
This model provides a formal mechanism for Grey, Bruce, Dufferin, and Wellington counties to
jointly govern a Unified Regional Transit Network, while retaining appropriate Council oversight
through delegated authority, board appointments, and defined reporting requirements. The
framework is intentionally structured to support scalable growth, allowing additional partners to
EDTC-CW-12-26 2 September 24, 2026
be incorporated over time through standardized by-law and participation mechanisms, without
restructuring the core governance model.
Service Plan
The study outlines a comprehensive set of recommendations and service options to achieve a
Unified Regional Transit Network across the four counties. The proposed network is presented
through a Base Transit Service Plan and Enhanced Service Elements, providing project
partners with a clear understanding of the services required to establish the network, as well as
future opportunities for growth, while maintaining a focus on financial sustainability.
The base plan adopts a "Family of Services" structure, pairing fixed-routes along primary
highways with flexible on-demand feeder services connecting to fixed-route stops. The
proposed combination of fixed-route and on-demand service along major corridors reflects
lessons learned from existing and previous transit models across the region. This approach
addresses service gaps and creates a more complete, efficient, and accessible network
designed to maximize ridership and regional connectivity.
The Base network forms the foundation of the Unified Regional Transit Network and has been
developed with the minimum requirements (i.e. Trips per day, hours of operation, routes, fare
structure, family of services, etc.) to create a valuable and usable system. The base network
would connect to Guelph, Orangeville, Collingwood and Owen Sound, enabling integration with
eight urban transit providers. Given the inter-connected nature of this network, approval is
required from all four County Councils to implement the network.
In addition to the Base Transit Service Plan, the report also identifies a number of Enhanced
Service Elements that each County can decide to add to the Unified Regional Transit Network.
The amount of OTIF funding that was approved by the province will not be fully utilized with the
Base Plan. This was done strategically, understanding the need for fiscal sustainability once
OTIF ends.
Provincial Unified Rideshare Bylaw Engagement
As noted in report EDTC-CW-09-26, staff are beginning to explore the potential for a unified
rideshare bylaw. This is an important step toward enabling the cross-boundary first-mile/last-
mile and on-demand/rideshare opportunities recommended in the Plan. Wellington County
previously undertook similar work to support the introduction of RideWell.
While formal local discussions have not yet begun, the Ministry of Transportation (MTO) is
exploring enhancements and potential expansion of the Provincial Rideshare Framework
currently in place along the Northlander train corridor. Under the proposed expansion, the
Province would assume responsibility for regulating rideshare services across Ontario. MTO is
seeking municipal feedback through a survey open until September 30. With Council’s support,
staff will respond to the survey, informed by the recommendations of the Unified Regional
Transit Study.
Whether a rideshare framework is established locally or provincially, its implementation will
require careful consideration and coordination. AMO has called for greater clarity regarding
provincial oversight and enforcement and has emphasized the need to work with municipalities
EDTC-CW-12-26 3 September 24, 2026
to ensure the framework supports, rather than undermines, existing transportation services such
as public transit and local taxi operators.
Key Considerations - Longterm Sustainability
Project Partners, including all County CAOs and Treasurers, have analyzed these estimates
using a conservative methodology. Revenue assumptions have been developed using current
and recent ridership data, with a conservative ramp-up factor applied to reflect anticipated year
over year growth, while operating and capital costs have been estimated conservatively to
reflect potential cost pressures. This approach provides Council with a realistic range of
potential outcomes and helps ensure financial risks are appropriately considered.
Shared
The Unified Regional Transit Network is a shared approach to investment and governance,
ensuring that no single county bears the full responsibility for funding and administering a transit
service. Both costs and benefits are distributed among participating counties.
Fares
An Integrated Fare Structure that would apply to the Unified Regional Transit Network is
included in the Base Service Recommendations. Inter-community trips would follow a zone-
based structure, with a $10 base fare for trips that cross a single boundary, adding $5 per
each additional boundary crossed (up to a $25 maximum). For passengers that use on-demand
transit to access the inter-community network, a $5 transfer credit would be provided to increase
affordability.
The Plan also incorporates commuter discounts and provides flexibility for additional fare
supports to assist vulnerable populations. This approach seeks to balance affordability with long
term financial sustainability, while recognizing that a range of funding programs offered through
other ministries may be available to offset transportation costs for eligible users. Accordingly,
the full subsidy associated with these supports is not expected to be borne solely through this
budget.
Ontario Transit Investment Fund
OTIF funding supports the start-up and expansion of transit projects like new bus services, on-
demand rideshare services and door-to-door transportation. OTIF is not designed to support
pilot projects in the same way as the former Community Transportation (CT) funding program.
The expectation is that transit services are assessed, amended and can be sustained following
the end of this funding.
Gas Tax
Gas Tax is the provincial funding framework transit operations are directed to for long term
predictable funding. That said, staff are concerned with this option due to recent changes and
overall policy. Staff were informed earlier this year that funding allocations have been capped at
2024–25 levels, with no indication when this cap may be lifted. In addition, allocations continue
to rely on ridership data from two years prior, meaning funding does not reflect current service
expansion, increased demand, or investments being made today. At present, the combined
unclaimed gas tax allocation among the four counties is approximately $269,300. Funding
EDTC-CW-12-26 4 September 24, 2026
allocations are population-based and may only be counted once. Applying Gas Tax funding to
this Unified Regional Transit Network would utilize the remaining local allocation, potentially
restricting lower-tier municipalities' ability to access these funds for future needs. As a result,
staff have excluded Gas Tax allocations from the current financial calculations.
Broader Study Context
Western Ontario Wardens’ Caucus
Regional rural transit has emerged as a top advocacy priority for the Western Ontario Wardens'
Caucus (WOWC), recognizing the critical role inter-community transportation plays in supporting
workforce participation, healthcare access, education, economic development, and quality of
life. The Caucus is advocating for a Regional Rural Transit model that provides equitable
operating and capital funding.
The proposed Bruce-Dufferin-Grey-Wellington (BDGW) Regional Transit Network is well
positioned to serve as a pilot for this approach. Current provincial transit funding demonstrates a
significant disparity, with GTHA residents receiving approximately $191 per capita in operating
subsidies compared to just $13 per capita in the Stratford-Bruce Peninsula region. Unlike the
GTHA, where Metrolinx provides regional planning and service coordination, Western Ontario
lacks a comparable framework to support integrated regional transit. The expiration of the CT
funding further underscores the need for a stable, long-term provincial funding model.
With Western Ontario entering a period of significant population and economic growth, now is
the time to establish coordinated regional transit systems before future infrastructure and
mobility challenges become more complex and costly to address.
Further Analysis and Advocacy
OTIF investment has enabled the completion of this study and established a practical starting
point for a Unified Regional Transit Network. Moving forward with early implementation would
create the foundational network spine necessary to consider further opportunities for integration,
while also allowing partners to test recommendations, evaluate outcomes, and build the
evidence needed to support ongoing advocacy efforts while funding is available, providing
approximately two years for additional analysis and further conversation with transit providers
once there is a base network in place to assess against.
This approach also allows partners to work collectively, alongside the WOWC and other
stakeholders, to advocate for provincial participation, which the study identifies is essential to
the long-term sustainability of the network.
Financial and Resource Implications
There are no financial or resource implications associated with this information report at this
time.
The draft plan shares costs by proportion of service. Under the base plan, Grey County receives
the greatest share of service with Owen Sound planned as the main transit terminal.
EDTC-CW-12-26 5 September 24, 2026
Actual budget impact will depend on the results of a competitive procurement process to select
a provider. The chart illustrates the annual levy required based on hypothetical hourly costs for
the fixed service model. Based on market research through the study and corresponding
requests for information (RFI) and staff’s best estimates, the all-inclusive Grey County levy cost
range is currently believed to be:
2026 2027 2028 2029 2030 2031
Grey County
(Lower Limit) 145,000 160,000 207,000 787,900 1,273,900 1,396,000
Grey County
(Higher Limit) 145,000 178,400 267,900 898,500 1,429,400 1,562,400
Future Council may seek to maintain lower year-over-year levy increases by increasing levy
requirements in 2027 through 2029 to proactively address future funding needs required in 2030
onward. This strategy would help smooth annual levy increases and reduce the significant levy
impact anticipated for 2029 and 2030. The proposed 2027 levy allocation included in the
September point-in-time budget for Council consideration is slightly above the range noted
above. Staff will explore further options, and the financials will be updated and included in the
December budget proposal for consideration. Recommendations regarding the Unified
Regional Transit Network will be brought forward for consideration during the new term of
Council in the first quarter of 2027.
Relevant Consultation
☒ Internal: CAO, Interim Director of Finance, Interim Deputy Treasurer, Financial Analyst,
Purchasing Manager, Manager of Community Transportation
☐ AODA Compliance
☐ Contribution to Climate Change Action Plan Targets
☒ External: BDGW Project Partners Working Group, Bruce County, Dufferin County,
Wellington County – CAO and Treasurer, Ministry of Transportation Staff, Western Ontario
Wardens’ Caucus Executive Director, Dillon Consulting.
Appendices and Attachments
BDGW Consolidated Report - AODA
EDTC-CW-12-26 6 September 24, 2026
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Attachment: BDGW Consolidated Report - AODA.pdf
Source: https://helpos.ca/attachments/cd5677efe994ea40d46cd5b2c0679b840646d3c9e3ff3b59089c76f52c2acf11/7-a-2-bdgw-consolidated-report-aoda-pdf.pdf
Bruce, Dufferin, Grey, Wellington Counties
Unified Regional Transit
Network Study
Table of Contents i
Table of Contents
Definitions
Acronyms
Executive Summary
1.0 Introduction 1
2.0 Existing Conditions 2
2.1 Study Area ....................................................................................................... 2
2.2 Regional Profile ............................................................................................... 5
2.2.1 Bruce County ................................................................................................... 5
2.2.2 Dufferin County ............................................................................................... 7
2.2.3 Grey County..................................................................................................... 8
2.2.4 Wellington County .......................................................................................... 9
2.3 Existing Transit .............................................................................................. 10
2.3.1 Bruce County ................................................................................................. 12
2.3.2 Dufferin County ............................................................................................. 13
2.3.3 Grey County................................................................................................... 14
2.3.4 Wellington County ........................................................................................ 15
3.0 Peer Review 18
4.0 Policy Framework 21
4.1 Provincial Context ......................................................................................... 21
4.1.1 Accessibility for Ontarians with Disabilities Act Requirements .................... 21
4.1.2 Connecting the Southwest ............................................................................ 21
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September 2026 – 25-2330
Table of Contents ii
4.1.3 Connecting the Greater Golden Horseshoe (GGH) ....................................... 22
4.2 Western Ontario Wardens’ Caucus .............................................................. 23
4.3 Municipal Policy ............................................................................................ 23
4.3.1 Bruce County ................................................................................................. 24
4.3.2 Dufferin County ............................................................................................. 24
4.3.3 Grey County................................................................................................... 25
4.3.4 Wellington County ........................................................................................ 26
4.4 Summary of Policy Trends ............................................................................. 26
5.0 Needs Assessment & Gap Analysis 28
5.1 Bruce County ................................................................................................. 29
5.2 Dufferin County ............................................................................................. 30
5.3 Grey County................................................................................................... 31
5.4 Wellington County ........................................................................................ 32
6.0 Community Engagement 35
6.1 Engagement Approach .................................................................................. 35
6.2 Challenges and Opportunities ....................................................................... 37
6.2.1 Challenges ..................................................................................................... 37
6.2.2 Opportunities ................................................................................................ 38
7.0 Strategic Framework 40
7.1 Transit Vision ................................................................................................. 40
7.2 Guiding Principles .......................................................................................... 40
7.3 Multi-Modal Approach to Service ................................................................. 41
8.0 Governance Strategy 45
8.1 Recommended Structure: Joint Municipal Services Board (MSB) ................ 47
9.0 Service Design Guidelines 48
9.1 Regional Fixed-Routes ................................................................................... 48
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September 2026 – 25-2330
Table of Contents iii
9.2 Commingled On-Demand and Specialized Transit Service Guidelines ......... 51
10.0 Service Plan 54
10.1 Base Transit Service Plan............................................................................... 54
10.1.1 Base Service Recommendation 1: Integrated Service Standards ................. 56
10.1.2 Base Service Recommendation 2: Introduce Primary Inter-Community
Fixed-Route Corridors ................................................................................... 57
10.1.3 Base Service Recommendation 3: Introduce Commuter Fixed-Route
between Grand Valley and Shelburne via Orangeville (Route 4) ................. 67
10.1.4 Base Service Recommendation 4: Introduce Summer Shuttle Service to
Tourism Destinations in Bruce County (Route 5) ......................................... 70
10.1.5 Base Service Recommendation 5: Incentivize Introduction of
Taxi/Ridesharing Services.............................................................................. 76
10.1.6 Base Service Recommendation 6: Connect Inter-Community Stops with
On-Demand Service within the SMART Service Area ................................... 78
10.1.7 Base Service Recommendation 7: Move Towards a Centralized Trip
Booking and Scheduling Partnership ............................................................ 87
10.1.8 Base Service Recommendation 8: Establish an Integrated Fare Structure .. 90
10.2 Addressing Mobility Gaps and Financial Sustainability ................................ 98
10.2.1 Base Service Recommendation 1: Integrated Service Standards ................. 98
10.2.2 Base Service Recommendation 2: Introduce Primary Inter-Community
Fixed-Route Corridors ................................................................................... 98
10.2.3 Base Service Recommendation 3: Introduce Commuter Fixed-Route
Between Grand Valley and Shelburne via Orangeville (Route 4) ................. 99
10.2.4 Base Service Recommendation 4: Introduce Summer Shuttle Service to
Tourism Destinations in Bruce County (Route 5) ......................................... 99
10.2.5 Base Service Recommendation 5: Incentivize Introduction of
Taxi/Ridesharing Services............................................................................ 100
10.2.6 Base Service Recommendation 6: Connect Inter-Community Stops with
On-Demand Service within the SMART Service Area ................................. 100
Bruce, Dufferin, Grey, Wellington Counties
Unified Regional Transit Network Study
September 2026 – 25-2330
Table of Contents iv
10.2.7 Base Service Recommendation 7: Centralized Trip Booking and
Scheduling ................................................................................................... 100
10.2.8 Base Service Recommendation 8: Establish an Integrated Fare Structure 101
10.3 Enhanced Service Options........................................................................... 101
10.3.1 Enhanced Service Option 1: Supplemental Fixed-Routes........................... 102
10.3.2 Enhanced Service Option 2: On-Demand Transit in New Areas ................. 112
10.3.3 Enhanced Service Option 3: Phase 2 of On-demand Expansion within
SMART Service Area .................................................................................... 115
10.3.4 Enhanced Service Option 4: Local Transit Fare Integration ........................ 116
10.3.5 Enhanced Service Option 5: Introduce Local Transit in Centre Wellington 117
11.0 Financial Framework 123
11.1 Base Service Plan Operating Costs .............................................................. 123
11.1.1 Inter-Community Fixed-Routes ................................................................... 123
11.1.2 Commingled On-demand ............................................................................ 124
11.1.3 Administrative Costs ................................................................................... 127
11.1.4 Capital Costs ................................................................................................ 128
11.1.5 Gross Costs .................................................................................................. 129
11.1.6 Base Transit Service Plan Revenue ............................................................. 131
11.1.7 Fare Revenue Projections ........................................................................... 132
11.1.8 Gas Tax Fund for Public Transportation ...................................................... 133
11.1.9 OTIF Funding ............................................................................................... 137
11.1.10 Regional Contribution ................................................................................. 139
11.2 Enhanced Service Costs............................................................................... 141
11.2.1 Supplemental Regional Fixed-Routes ......................................................... 141
11.2.2 Additional Taxi / Ridesharing Vehicles ........................................................ 142
11.2.3 Dufferin On-Demand Service ...................................................................... 142
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September 2026 – 25-2330
Table of Contents v
11.2.4 Phase Two SMART On-Demand Service ..................................................... 144
11.2.5 Centre Wellington Local Service ................................................................. 144
11.3 Funding Opportunities ................................................................................ 145
11.3.1 Rural Transit Solutions Fund ....................................................................... 146
11.3.2 Rural Ontario Development (ROD) Program .............................................. 147
11.3.3 Green Municipal Fund ................................................................................. 147
11.3.4 Development Charges ................................................................................. 149
11.3.5 Advertising Revenue ................................................................................... 150
11.3.6 Reserve Fund Strategy ................................................................................ 151
12.0 Implementation Plan 152
12.1 Performance Metrics .................................................................................. 160
List of Figures
Figure 1: Study Area ....................................................................................................... 4
Figure 2: Existing Transit Across Bruce, Dufferin, Grey, and Wellington Counties ..... 11
Figure 3: Primary Inter-Community Fixed-Routes ....................................................... 58
Figure 4: Route 1 - Owen Sound to Guelph ................................................................. 60
Figure 5: Route 2 - Wiarton to Orangeville .................................................................. 62
Figure 6: Route 3 - Kincardine to Collingwood ............................................................ 65
Figure 7: Route 4 - Shelburne to Orangeville to Grand Valley .................................... 69
Figure 8: Sauble Beach Annual Visitor Demand .......................................................... 71
Figure 9: Sauble Beach Annual Visitors by Day of the Week ....................................... 72
Figure 10: Route 5 - Seasonal Summer Route in Bruce County .................................. 75
Figure 11: Existing SMART Specialized Service Area ................................................... 80
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Table of Contents vi
Figure 12: On-Demand Service Catchment Areas ....................................................... 82
Figure 13: Primary and Supplemental Inter-Community Fixed-Routes .................... 104
Figure 14: Durham to Listowel ................................................................................... 106
Figure 15: Fergus to Guelph ....................................................................................... 107
Figure 16: Fergus to Elmira ........................................................................................ 109
Figure 17: Guelph to Acton to Orangeville ................................................................ 111
Figure 18: Phase 1 Township of Centre Wellington Local Transit Network Plan ...... 119
Figure 19: Phase 3 Township of Centre Wellington Local Transit Network Plan ...... 121
List of Tables
Table 1: Existing and Future Population Growth by County ......................................... 5
Table 2: Existing Population of Bruce County by Settlement Area ............................... 6
Table 3: Existing Population of Dufferin County by Settlement Area ........................... 7
Table 4: Existing Population of Grey County by Settlement Area ................................. 8
Table 5: Existing Population of Wellington County by Settlement Area ..................... 10
Table 6: Peer Review – Inter-Community Transit ........................................................ 20
Table 7: Summary of Service Coverage ....................................................................... 34
Table 8: Summary of Engagement Activities ............................................................... 35
Table 9: Governance Responsibilities .......................................................................... 46
Table 10: Inter-Community Fixed-Route Service Parameters ..................................... 59
Table 11: Grand Valley to Shelburne Commuter Route Service Parameters .............. 69
Table 12: Summer Seasonal Route Service Parameters (Route 5) .............................. 74
Table 13: Specialized Transit and Community Transportation Service Areas ............. 88
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Table of Contents vii
Table 14: Recommended Route 1 Fare Structure – Owen Sound to Guelph .............. 92
Table 15: Recommended Route 2 Fare Structure – Wiarton to Orangeville .............. 92
Table 16: Recommended Route 3 Fare Structure – Kincardine to Collingwood ......... 92
Table 17: Recommended Route 4 Fare Structure – Shelburne to Grand Valley ......... 93
Table 18: Recommended Route 5 Fare Structure – Bruce County Tourism Route ..... 93
Table 19: Fare Example for Fixed-Route and SMART .................................................. 97
Table 20: Supplemental Inter-Community Fixed-Route Service Parameters............ 103
Table 21: Base Service Plan – Primary Regional Fixed-Route Costs .......................... 124
Table 22: Phase One SMART Operating Costs Grey and Bruce Counties .................. 126
Table 23: Administrative Costs .................................................................................. 128
Table 24: Capital Costs ............................................................................................... 129
Table 25: Gross Operating Costs Per County – Typical Year...................................... 130
Table 26: Gross Annual Costs Per County .................................................................. 131
Table 27: Ridership and Fare Revenue Projections ................................................... 132
Table 28: Base Service Plan - Annual Fare Revenue .................................................. 133
Table 29: Existing (2025-26) Provincial Gas Tax Allocation ....................................... 135
Table 30: OTIF Funding Allocation ............................................................................. 139
Table 31: County Contributions 2027 ........................................................................ 140
Table 32: County Contributions 2028 ........................................................................ 140
Table 33: County Contributions 2029 ........................................................................ 140
Table 34: County Contributions 2030 ........................................................................ 140
Table 35: County Contributions 2031 ........................................................................ 141
Table 36: Enhanced Service Plan – Supplemental Regional Fixed-Route Costs ........ 142
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September 2026 – 25-2330
Table of Contents viii
Table 37: SMART Operating Dufferin County ............................................................ 143
Table 38: Centre Wellington Capital Costs ................................................................ 145
Table 39: Potential Costs per Year for OTIF ............................................................... 145
Table 40: Implementation Plan .................................................................................. 153
Table 41: Equitable and Accessible KPIs .................................................................... 160
Table 42: Customer Driven KPIs ................................................................................. 161
Table 43: Ridership Growth Supportive KPIs ............................................................. 162
Table 44: Environmentally Sustainable KPIs .............................................................. 162
Table 45: Fiscally Responsible KPIs ............................................................................ 163
Appendices
A Existing Community Context
B Existing Transit Operations Data
C Engagement Findings
D Service Delivery and Governance Report
E Requirements for On-Demand Software
F Fixed-Route Provider and Fleet Plan
G Legislative Compliance Matrix
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Definitions ix
Definitions
The following list provides definitions for technical terms to ensure clarity and
consistency:
• Boardings per Hour (BPH) and/or Boardings per Revenue Vehicle Hour (BPRVH): A
key performance indicator that measures route effectiveness by assessing the
number of riders against the total revenue service hours.
• Cycle Time: The total time a transit vehicle takes to complete a full circuit of a route,
combining active running time with terminal recovery time.
• Deadheading: The movement of transit vehicles without passengers, typically
occurring when vehicles travel to or from service areas.
• Dwell Time: The total amount of time a transit vehicle remains stopped at a
designated stop or terminal to serve passengers.
• Fare Parity: A regulatory requirement under the Accessibility for Ontarians with
Disabilities Act (AODA) Integrated Accessibility Standard, which mandates that the
fare charged for specialized transit service must be the same as the fare charged for
conventional transit service for a trip of a similar distance.
• Fixed-Route Transit: A service model where vehicles follow a pre-defined path and a
set schedule with designated stop locations.
• First-Mile/Last-Mile: The connection between a passenger’s starting point or
destination and a primary transit hub or fixed-route corridor.
• Headway: The scheduled time interval between vehicles traveling in the same
direction on a specific transit route.
• Municipal Service Board: A local body that may be established by an individual
municipality, or by two or more municipalities to govern a service.
• On-Demand Transit: A flexible, rideshare-style service that provides curb-to-curb
transportation based on real-time passenger requests rather than fixed schedules
and routes.
• Pulse Schedule: A system where multiple transit vehicles from different routes are
scheduled to arrive at a central hub simultaneously, wait for a short period to allow
passengers to transfer between any two routes, and then depart together.
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Definitions x
• Saugeen Ojibway Nation (SON): Comprised of the Chippewas of Saugeen First
Nation and the Chippewas of Nawash Unceded First Nation, and including members
living both on- and off-reserve. It is represented by a Joint Council.
• Regional Transit Authority: A centralized administrative and legal governing body
established through a shared service agreement among multiple counties or
municipalities. This entity is responsible for regional transit service planning,
financial management, asset ownership, and operational oversight.
• Revenue Service Hours: The duration of time a transit vehicle is actively available to
transport passengers, excluding time spent on maintenance or non-service
movements.
• Specialized Transit: Door-to-door transportation specifically designed for residents
with physical or mental challenges who are unable to utilize conventional fixed-route
systems.
• Transit Deserts: Geographic areas characterized by mobility demand but a total lack
of existing public transportation options.
• Unified Transit Network: A regionally interconnected system designed to provide
seamless movement across municipal borders through coordinated schedules,
technology, and fare structures.
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Acronyms xi
Acronyms
The following list defines acronyms used in the report:
AODA Accessibility for Ontarians with Disabilities Act
BEB Battery Electric Bus
BLINK Blue Mountains Link
BPC Boardings Per Capita
BPH Boardings Per Hour
BPRVH Boardings Per Revenue Vehicle Hour
CAD/AVL Computer Aided Dispatch and Automatic Vehicle Location
CAO Chief Administrative Officer
CMVSS Canada Motor Vehicle Safety Standards
CPI Consumer Price Index
CSA Canadian Standards Association
CUTA Canadian Urban Transit Association
CRC Community Resource Centre (e.g. Community Resource Centre of North
and Centre Wellington)
CVOR Commercial Vehicle Operators Registration
DC Development Charge
DCCSS Dufferin County Community Support Services
DVIR Driver Vehicle Inspection Reports
EWCS East Wellington Community Services
FCM Federation of Canadian Municipalities
GGH Greater Golden Horseshoe
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Acronyms xii
GHG Greenhouse Gas
GMF Green Municipal Fund
GOST Guelph Owen Sound Transit
GTA Greater Toronto Area
GTFS General Transit Feed Specification
GTHA Greater Toronto and Hamilton Area
GTR Grey Transit Route
HCSS Home & Community Support Services (e.g. HCSS Grey-Bruce)
IASR Integrated Accessibility Standards Regulation
IBBG In-Service Bus Breakdown Guidelines
KPI Key Performance Indicator
KM Kilometre
Km2 Square Kilometre
Km/h Kilometres per hour
MBDF Mean Bus Distance to Failure
MCR Major Component Replacement
MOS Municipal Own Spending
MSB Municipal Services Board
MTO Ministry of Transportation (Ontario)
MTTR Mean Time to Repair
N/A Not Applicable
ODSP Ontario Disability Support Program
OEM Original Equipment Manufacturer
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Acronyms xiii
OSTC Owen Sound Transportation Company
OTIF Ontario Transit Investment Fund
OW Ontario Works
PM Preventative Maintenance
PSAB Public Sector Accounting Board
PSAS Public Sector Accounting Standards
R/C Revenue-to-Cost Ratio
RFI Request for Information
RFP Request for Proposals
RMAP Road Master Action Plan
ROD Rural Ontario Development (Program)
RSH Revenue Service Hour
SMART Saugeen Mobility and Regional Transit
SON Saugeen Ojibway Nation
TNC Transportation Network Company (e.g. rideshares like Uride, Uber, Lyft)
TST The Shelburne Transporter
VON Victorian Order of Nurses
WOWC Western Ontario Wardens' Caucus
ZEV Zero-Emission Vehicle
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Executive Summary xiv
Executive Summary
The counties of Bruce, Dufferin, Grey, and Wellington, alongside Saugeen Mobility and
Regional Transit (SMART), partnered to assess the feasibility of a Unified Transit
Network across a 12,640 square kilometre region.
A Unified Transit Network enhances community well-being. It supports aging in place by
providing reliable access to preventative and specialized medical appointments,
pharmacies, and grocery stores. It drives economic development by ensuring residents
without personal vehicles can reliably commute and participate in the local workforce.
Furthermore, it fosters social inclusion by providing residents with equitable access to
education, recreation, and social activities.
To support the implementation of transit, Bruce, Dufferin, Grey counties, along with
SMART applied to the Ontario Transit Investment Fund (OTIF) and successfully secured
funding up to 2030. The objective is to design a Unified Transit Network that effectively
utilizes this provincial funding while establishing a financial and operational model that
guarantees long-term sustainability after the initial grant period concludes. On
September 3, 2025, Wellington County was added to the Request for Proposals (RFP)
through a request and mutually beneficial buy-in, specifically examining opportunities to
integrate service along the Highway 6 and the Highway 9 corridor and into neighbouring
border communities.
A Vision for Transit
The vision for transit across the four counties was guided by a comprehensive
engagement process, reaching nearly 4,000 community members, 26 major employers,
local councillors, and key stakeholder groups. The engagement process highlighted key
mobility gaps, including difficultly accessing healthcare, shift work, and regional transit
hubs (e.g. GO Transit).
The vision for the unified system is: “Connecting Communities: Building a better future
through a seamless, multi-modal transit network.” This vision is underpinned by five
core principles:
• Equitable & Accessible;
• Customer Driven;
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• Supports Ridership Growth;
• Environmentally Sustainable; and
• Fiscally Responsible.
Governance Framework
To establish a single regional authority without concentrating legal risk or financial
control in one county, the creation of a Joint Municipal Services Board (MSB) is
recommended prior to launching the core service plan.
This model provides a formal mechanism for Grey, Bruce, Dufferin, and Wellington
counties to jointly govern a unified regional transit network, while retaining appropriate
Council oversight through delegated authority, board appointments, and defined
reporting requirements. The framework is intentionally structured to support scalable
growth, allowing additional partners to be incorporated over time through standardized
by-law and participation mechanisms, without restructuring the core governance model.
Under this model, participating Councils would delegate authority to the Board through
concurrent enabling by-laws and associated participation agreements. The Board’s
mandate would be explicitly defined to support the unified regional network and
associated integration objectives (including service integration, fare integration, and
coordinated customer experience), rather than governance of individual routes in
isolation.
The responsibilities of the Board, individual Councils, and the contractor (who would
operate the service), is highlighted below:
The MSB governance model also identifies a cost and funding allocation model for each
participating county. The model balances fairness, simplicity, and predictability. The
structure identifies how costs are allocated between participating counties, including:
• Overhead Costs: shared between partners;
• Bus infrastructure: Each partner pays for infrastructure and snow removal in their
own jurisdiction;
• Fixed-route operating costs: based on service hours provided in each county, along
with an administrative cost that are shared; and
• On-Demand or taxi/rideshare service: based on the allocation within each county.
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Executive Summary xvi
Table E-1: Governance Responsibilities
Board Councils Contractor
Network planning and Adoption of enabling by-laws Daily service delivery
service integration
Budget and financial Appointment of Board Vehicle and asset
planning members maintenance
Cost allocation and funding Approval of core annual Legislative and safety
administration funding (annual financial and compliance
three-year strategic plans)
Procurement and Approval of major structural Not Applicable (N/A)
contracting changes
Performance Oversight N/A N/A
Revenue generated by the Unified Transit Network could include:
• Fare and advertising revenue;
• Ontario Gasoline Tax (Gas Tax) and Ontario Transit Investment Fund (OTIF) revenue;
and
• Grants and donations.
Council approval is required to form an MSB, which is recommended to be formed and
govern the Unified Transit Network.
Base Transit Service Plan Recommendations
Governed by the MSB, the plan adopts a "Family of Services" structure, pairing fixed-
routes along primary highways with flexible on-demand feeder services connecting to
fixed-route stops. The Base Service Plan forms the foundation of the Unified Transit
Network. Given the inter-connected nature of this network, approval from all four
county councils would be necessary to implement the full network, with a planned start-
date of July 2027.
The proposed Unified Transit Network consists of:
• Three inter-community routes that connect key hubs within the four counties and
the broader regional network;
• One commuter route in Dufferin County; and
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Executive Summary xvii
• One seasonal tourism route in Bruce County designed to address employment access
needs during the peak summer months.
This is illustrated in Figure E-1. The Primary Inter-Community Corridors include three
corridors operating four round trips daily, between Monday and Saturday, with each
converging at the Owen Sound Transit Hub to facilitate transfers:
• Route 1 (Highway 6): Owen Sound to Guelph via Chatsworth, Williamsford,
Durham, Mount Forest, Arthur, and Fergus. This is an expansion of the existing
Guelph to Owen Sound (GOST) route. The challenge with this existing route is that it
only operates twice daily, which limits travel opportunities and the usefulness of the
service. Providing more travel options and integrating the route with local and on-
demand transit will expand the use and further increase ridership along this
important spine. It will also provide more opportunities to connect to the GO Transit
and VIA Rail network.
• Route 2 (Highway 10): Wiarton to Orangeville via Hepworth, Shallow Lake, Owen
Sound, Chatsworth, Markdale, Flesherton, Dundalk, and Shelburne. This route
builds on a previous Grey Transit Route (GTR) route that previously operated and
expands service to Wiarton. One of the key attractors of this route is the connection
to Owen Sound, Orangeville and the GO Bus network.
• Route 3 (Highways 21/26): Kincardine to Collingwood via Tiverton, Port Elgin,
Southampton, Allenford, Springmount, Owen Sound, Meaford, Thornbury, and
Blue Mountain Village. This route provides access to key communities in Bruce
County to the west, along with an extended connection to Collingwood in Simcoe
County, with connections to the GO Transit network and the Ontario Northlander in
Barrie.
In addition to these routes, a Dufferin County Commuter Route is recommended,
operating four weekday trips a day between Shelburne, Orangeville and Grand Valley.
The route increases the number of trips between the growing community of Shelburne
and Orangeville, expanding the travel options provided by Route 2. It also adds a new
connection to the growing community of Grand Valley.
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Executive Summary xviii
Figure E-1: Proposed Base Inter-Community Transit Network
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Executive Summary xix
In Bruce County, a Bruce Summer Tourism Route is proposed between the May long-
weekend and the Labour Day long-weekend in September. The route would provide
three to four daily trips, seven days a week, connecting Lion’s Head, Wiarton, Sauble
Beach, Southampton, and two First Nations. The route is designed to accommodate
both visitors and a large increase in seasonal employment needs from local residents.
The success of the network will be based on enhancing access to the regional stops by
providing on-demand transit. This type of service is already available in Wellington
County with the RIDE WELL service, and it is recommended that long-distance RIDE
WELL trips be oriented to connect to the proposed inter-community route (Route 1).
To further support on-demand connections to the fixed-route corridors, a key
recommendation is to revisit the existing taxi and ridesharing by-laws across the four
counties, creating one common standard that will open the market to private sector
mobility options. This is necessary if a taxi / ridesharing company is contracted to
provide on-demand service within the region.
In Bruce and Grey counties, it is recommended that an on-demand service be
implemented in communities within the SMART service area that are within a short
radius of each inter-community bus stop. The existence of SMART provides the
opportunity to utilize existing vehicles capacity to expand the reach of transit while still
maintaining accessible vehicles. Within Hanover and the urban settlement areas of
Walkerton and Mildmay (where inter-community fixed-routes are not proposed),
entering into a contract with a taxi / rideshare provider is a short-term solution to
provide mobility to three urban areas within the County that have access to specialized
transit service through SMART.
For municipalities that are not members of SMART, there is an opportunity to contract
the service to SMART or a private taxi / ridesharing service provider to provide on-
demand connections to the inter-community corridors.
A key part of this recommendation involves creating a centralized trip booking platform
that can be used to reserve rides on the fixed-route service and book on-demand rides.
While the long-term goal is to create a single trip booking platform for all transit
services, the complexity of having multiple on-demand transit providers (RIDE WELL and
SMART) makes this difficult.
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Executive Summary xx
Recognizing this, in the short-term, it is recommended that if SMART is selected to
provide on-demand transit, OTIF would be used to support an upgrade of the existing
trip booking software to allow for integrated on-demand trips. This upgrade to the
software should also be used to explore moving to a brokerage model for interested
specialized and community transportation across all four counties. This model would
allow multiple community transportation agencies to join, providing a single number to
call to book a specialized door-to-door trip across the region. Brokerage models have
been implemented elsewhere and have seen significant improvements in the ability to
optimize efficiency, increase rides, without increase resources. The role of the MSB
would be to support this partnership of SMART with similar community agencies by
funding the software upgrade during the OTIF funding period.
The final base transit service plan recommendation is to adopt an integrated fare
structure that would apply to the Unified Transit Network. Inter-community trips would
follow a zone-based structure, with a $10 base fare for trips that cross a single
boundary, adding $5 per each additional boundary crossed (up to a $25 maximum). For
passengers that use on-demand transit travel to/from the inter-community network, a
$5 transfer credit would be provided to increase affordability.
The base transit service plan addresses several of the mobility gaps across all four
counties, and would be operated by the MSB, promoting service and fare integration
across the network to increase ridership.
Operational & Financial Overview
At full rollout, the base transit fixed-route service requires eight peak fixed-route transit
vehicles and operates 20,300 annual revenue service hours. While the capital cost for
vehicles would be provided by a contractor, the full cost to operate the service each
year is identified below. The cost breakdown includes operating and maintenance costs,
administrative costs, technology, bus stops and other infrastructure, marketing and
communications.
The service would be funded through municipal investment, passenger fares and OTIF
funding. For this service, OTIF is expected to contribute up to 70% of the service cost in
2027, reducing usage to a maximum of 30% of OTIF by 2030. In 2029, it is recommended
that the MSB apply for Provincial Gas Tax funding, a dedicated revenue source that can
be used to offset the loss of OTIF funding in March 2030. The estimated cost, including
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Executive Summary xxi
cost per county, is identified in Table E-2 below. It should be noted that the table below
does not reflect Provincial Gas Tax revenue at this time, as well as the potential for
donations, grants and advertising revenue, which would further reduce net operating
costs.
Table E-2: Estimated Cost of the Base Service Plan
Financial Metric 2027 2028 2029 2030 2031
Total Gross Cost $3,016,300 $3,909,000 $4,054,000 $4,205,000 $4,331,000
Farebox $345,500 $958,600 $995,600 $1,052,600 $1,052,600
Revenue
OTIF Subsidy $2,262,300 $2,345,500 $1,195,900 $157,700 $0
Total Net Cost $408,500 $604,900 $1,862,500 $2,994,700 $3,278,400
to Counties
Net Cost – $102,600 $98,500 $399,500 $690,900 $764,800
Bruce County
Net Cost – $78,100 $140,600 $304,800 $465,900 $507,300
Dufferin County
Net Cost – Grey $178,400 $268,000 $898,500 $1,429,400 $1,562,400
County
Net Cost – $49,500 $97,900 $259,700 $408,400 $443,900
Wellington
County
Enhanced Service Options
In additional to the base transit service plan, the plan also identifies a number of
enhanced service options that each county can decide to add to the Unified Transit
Network. The amount of OTIF funding that was approved by the province will not be
fully utilized with the base transit service plan. This was done strategically,
understanding the need for fiscal sustainability once OTIF ends.
If there is a desire to further enhance mobility by certain counties, the plan provides
several enhanced service options that can be funded through OTIF. Each option is seen
as either lower priority over the base transit service plan, or as a service option that
primarily benefits a single county.
These enhanced service options can be added to the base transit service plan, based on
remaining OTIF funding. If a Council elects to incorporate an Enhanced Service Option,
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Executive Summary xxii
the cost of the service would be reduced by roughly 50% during the OTIF period. The
exact increase in municipal investment from a county would be recalculated and
presented to council.
Enhanced service options include:
• New inter-community fixed-route between Fergus and Guelph (supplementing Route
1 with additional frequency);
• New inter-community fixed-route connecting Hanover and Walkerton to Durham to
the east (Route 1) and Mildmay, Clifford, Harriston, Palmerston and Listowel to the
south (including a PC Connect service to the Region of Waterloo);
• New inter-community fixed-route between Guelph and Orangeville (with stops in
Wellington County, Dufferin County and the Acton GO Station);
• New inter-community fixed-route between Fergus and the Region of Waterloo;
• Expanded on-demand service in key communities to provide service for local travel
(by expanding SMART or introducing more subsidized taxi or ridesharing services);
and
• Introduction of a local transit service in Fergus and Elora (Centre Wellington), which
would feed trips on the proposed inter-community routes.
Next Steps
Moving forward with the Unified Transit Network would require commitment by each
County Council. OTIF provides initial funding to initiate the base transit service plan and
address a number of mobility gaps in this growing and diverse region. The MSB provides
a structure to effectively plan and deliver transit, with a focus on service and fare
integration, as well as efficiencies that are gained through operating together.
If each County Council decides to move forward, the next steps would be to form the
MSB and begin actualizing the plan. This includes hiring a service provider, setting key
performance indicators to monitor the success of the service, working with an on-
demand transit provider such as SMART and/or a private taxi / rideshare partner to
extend the reach of inter-community transit, and communicating the launch to the
community, scheduled to begin in July 2027.
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1.0 Introduction 1
1.0 Introduction
The counties of Bruce, Dufferin, Grey and Wellington, along with Saugeen Mobility and
Regional Transit (SMART) (the Partnership) have partnered to undertake a study to
assess the feasibility of implementing a Unified Transit Network.
An interconnected transit network enhances community well-being. It supports aging in
place by providing reliable access to preventative and specialized medical appointments,
pharmacies, and grocery stores. It drives economic development by ensuring residents
without personal vehicles can reliably commute and participate in the local workforce.
Furthermore, it fosters social inclusion by providing residents with equitable access to
education, recreation, and social activities.
To support the implementation of transit, Bruce, Dufferin, Grey counties, along with
SMART applied to the Ontario Transit Investment Fund (OTIF) and successfully secured
funding for a five-year program. The objective is to design a strategic transit network
that effectively utilizes this provincial funding while establishing a financial and
operational model that guarantees long-term sustainability after the initial grant period
concludes. On September 3, 2025, Wellington County was added to the Request for
Proposals (RFP) through a request and mutually beneficial buy-in, specifically examining
opportunities to integrate service along the Highway 6 and the Highway 9 corridor and
into neighbouring border communities.
The primary objective of this study is to design a well-connected transit network that
links residents to key destinations, supporting their daily needs and overall well-being.
To be effective, this system must be intuitive and easy to navigate across municipal
borders.
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2.0 Existing Conditions 2
2.0 Existing Conditions
2.1 Study Area
The study area is composed of the counties of Bruce, Dufferin, Grey, and Wellington.
Spanning approximately 12,640 square kilometres, this region is characterized by its
significant rural landscape and network of dispersed settlement areas ranging from
hamlets to rapidly growing urban centres.
Collectively, the four counties are home to a population of approximately 338,000
residents. While the region is predominantly rural in character, with an average
population density of roughly 26.7 people per square kilometre, mobility demand is
increasingly concentrated around key urban hubs that are centres for employment,
healthcare, and commerce.
A description of the four counties within the study area and the Saugeen Ojibway Nation
(SON), whose traditional territory encompasses most of the study area, is provided
below:
• Saugeen Ojibway Nation (SON): The regional study area falls predominantly within
the traditional Saukiing Anishnaabekiing territory of the Saugeen Ojibway Nation
(SON). SON represents a collective of Indigenous rights holders, comprising the
Chippewas of Saugeen First Nation and the Chippewas of Nawash Unceded First
Nation (Neyaashiinigmiing). Residents frequently commute from these First Nations
to neighbouring urban centres to access employment, education, healthcare, and
connections to the broader regional transportation network.
• Bruce County: Situated in the northwestern portion of the study area along the
shores of Lake Huron and Georgian Bay, with a population of approximately 73,396.
The County is anchored by the communities of Port Elgin, Kincardine, and Walkerton,
which serve as the primary service hubs for the surrounding rural areas. Local travel
is centered around internal hubs, while broader regional travel patterns show a
significant draw toward larger urban centres in Grey County, specifically Owen
Sound and Hanover.
• Dufferin County: Positioned at the eastern edge of the study area, bordered by the
Peel Region to the south and Simcoe County to the east, with a population of
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2.0 Existing Conditions 3
approximately 66,257. Population and commercial centres are heavily concentrated
in the southern tier, primarily anchored by the Town of Orangeville and the Town of
Shelburne. Beyond localized movement, the county's primary urban hubs function as
vital inter-regional commuter gateways to the Greater Toronto Area (GTA).
• Grey County: Centrally positioned within the study area—bordered by Bruce,
Simcoe, Wellington, and Dufferin counties and Georgian Bay to the north—with a
population of approximately 100,905 supported by an agricultural, manufacturing
and tourism-driven economy. Owen Sound serves as the primary regional centre and
central transit hub, supported by secondary settlement anchors including Hanover in
the south, the Town of The Blue Mountains in the northeast, and the growing
community of Dundalk which connects Grey and Dufferin counties. Travel patterns
reflect a high volume of internal trips toward Owen Sound, as well as regular inter-
county influxes from residents in surrounding jurisdictions seeking regional services.
• Wellington County: Forming the southern boundary of the study area, Wellington
County has a population of approximately 97,286 (excluding the City of Guelph). Key
settlement and service hubs include Fergus and Elora (Centre Wellington), Mount
Forest in the north, and the Town of Erin to the east. Since the county geographically
surrounds the administratively separate City of Guelph, primary travel patterns are
characterized by regular commuter flows from county communities into the city
core.
The four counties are illustrated in Figure 1. Appendix A provides more details on the
key settlement areas and destinations within each County.
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2.0 Existing Conditions 4
Figure 1: Study Area
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2.0 Existing Conditions 5
2.2 Regional Profile
Understanding the demographic profile and anticipated growth of the study area is
essential for designing an effective regional transit network. Across Bruce, Dufferin,
Grey, and Wellington counties, there are common trends that shape the need for
transit: steady population growth, an aging demographic, and increasing travel demand
concentrated around key urban hubs.
The total population within the four counties is projected to increase by 52% over the
next 30 years. Population data for the 2021 baseline is derived from the Statistics
Canada Census, while future population forecasts are based on county planning
documents and Ontario Ministry of Finance Population Projections. The rate of growth
for each county is summarized in Table 1 below.
Table 1: Existing and Future Population Growth by County
Area Existing Population Future Population % Growth
(2021) (2051)
Bruce County 73,396 104,463 42%
Dufferin County 66,257 100,700 52%
Grey County 100,905 148,600 47%
Wellington County 97,286 160,000 65%
Total 337,844 513,747 52%
2.2.1 Bruce County
Bruce County consists of eight local municipalities and two First Nations. Within the
county, the highest population is within Saugeen Shores (23% of the population) and
Kincardine (16% of the population). The remaining population is distributed evenly
across the county's 4,048 square kilometres, with 54% residing in urban communities
and 46% in rural areas. This is illustrated in Table 2.
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2.0 Existing Conditions 6
Table 2: Existing Population of Bruce County by Settlement Area
Municipality / First Existing Character
Nation Population (2021)
Arran-Elderslie 6,913 Predominantly rural and agricultural
municipality anchored by Chesley, Tara,
and Paisley.
Brockton 9,784 Rural municipality with approximately
half of its population located in the town
of Walkerton.
Huron-Kinloss 7,723 A rural agricultural community. Primary
Settlement areas are Lucknow and Ripley.
Kincardine 12,268 Largest population centre in Bruce
County. Employment hub for the area.
Northern Bruce 4,404 A highly seasonal municipality with
Peninsula smaller year-round populations.
Saugeen Shores 15,908 A growing municipality centered around
Port Elgin and Southampton.
South Bruce 5,880 An agricultural and rural community.
South Bruce 9,137 A mix of rural and seasonal areas.
Peninsula 22% of its population is in Wiarton.
Chippewas of 784 A First Nation and Indigenous rights-
Saugeen First Nation holder, part of Saugeen Ojibway Nation,
located along the Saugeen River.
Chippewas of 580 A First Nation and Indigenous rights-
Nawash Unceded holder, part of Saugeen Ojibway Nation,
First Nation located on the eastern shore of the Bruce
(Neyaashiinigmiing) Peninsula.
Total 73,396 Not Applicable (N/A)
Bruce County has an older population, with approximately 26.0% of residents over the
age of 65, compared to the current provincial average of 18.5% (Census, 2021). By 2035,
this demographic is expected to grow to 28.6% of the County's total population,
remaining well above the projected 2035 provincial average of 22.1%.
The County also sees significant seasonal residency, particularly within the communities
of Sauble Beach, Tobermory, Wiarton, Southampton, and Port Elgin.
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For permanent residents, employment is heavily tied to the energy sector, specifically
the operations of the Bruce Power site and Bruce Power Major Component
Replacement (MCR) Project. The MCR project sustains approximately 5,000 additional
jobs annually.
Bruce County is also experiencing steady growth, with the population projected to
expand by 42.3% to 104,463 by 2051. A large portion of this growth is anticipated to
occur in Kincardine and Saugeen Shores.
2.2.2 Dufferin County
Dufferin County consists of eight local municipalities. Within the county, the highest
population is within the Town of Orangeville (45% of the county’s population) and the
Town of Shelburne. The remaining population is distributed evenly across the county's
1,486 square kilometres. This is illustrated in Table 3.
Table 3: Existing Population of Dufferin County by Settlement Area
Municipality Existing Population Character
(2021)
East Garafraxa 2,794 A rural and agricultural municipality with
dispersed population.
Amaranth 4,327 An agricultural community with rural and
estate residential development.
Grand Valley 3,851 A rural community with 70% of its
population concentrated in the village of
Grand Valley.
Mono 9,421 A mix of rural and affluent commuter
subdivisions.
Orangeville 30,167 An urban, commercial, and densely
populated settlement area.
Mulmur 3,571 A rural and agricultural community.
Melancthon 3,132 An agricultural municipality with large-
scale farming operations.
Shelburne 8,994 A growing, primarily urban commuter
town.
Total 66,257 N/A
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The county has a younger demographic, with approximately 15.9% of the population
over 65 (Census, 2021).
Dufferin County serves as a gateway to the Greater Toronto Area (GTA). Employment is
heavily tied to agriculture, manufacturing, and commuters to the GTA.
The County is also experiencing steady growth, with the population projected to expand
by 52.0% to 100,700 by 2051. Much of this growth is anticipated to occur in Orangeville,
Shelburne, and Grand Valley.
2.2.3 Grey County
Grey County consists of nine local municipalities. Within the county, the highest
populations are within the City of Owen Sound, West Grey, and Meaford. The remaining
population is dispersed across the county's 4,497 square kilometres, with approximately
47% residing in urban communities and 53% in rural areas. This is illustrated in Table 4.
Table 4: Existing Population of Grey County by Settlement Area
Municipality Existing Population Character
(2021)
Owen Sound 21,612 The primary urban regional centre of Grey
County.
The Blue Mountains 9,390 A four-season tourism destination,
welcoming 2.5+ million visitors each year.
Georgian Bluffs 11,100 A rural municipality that surrounds Owen
Sound.
Meaford 11,485 An urban downtown core surrounded by
agricultural lands.
West Grey 13,131 A rural area with 21% of its population
clustered in the town of Durham.
Hanover 7,967 A compact urban hub.
Grey Highlands 10,424 A rural, agricultural municipality with 12%
of its population in Markdale.
Southgate 8,716 A rural community with 32% of its
population concentrated in Dundalk.
Chatsworth 7,080 A rural, agricultural community.
Total 100,905 N/A
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Grey County has an older population, with approximately 26.4% of the population over
65 (Census, 2021), well above the provincial average. By 2046, it is projected that 26% of
residents will be over the age of 70.
The county experiences high seasonal recreational use from cottages and second
homes. Housing development for this seasonal population currently outpaces
permanent population growth, creating fluctuating demand patterns.
Grey County is also experiencing steady growth, with the population projected to
expand by 47.2% to 148,580 by 2051. Employment is also expected to rise from 43,550
to 52,230 jobs over the same period. Much of this growth is anticipated to occur in the
Town of The Blue Mountains, Hanover, Southgate (Dundalk), and Owen Sound.
2.2.4 Wellington County
Wellington County consists of seven local municipalities. Within the county, the highest
population is within Centre Wellington (Fergus and Elora) and Wellington North. The
remaining population is distributed across the county's 2,665 square kilometres, with
53% residing in urban communities and 47% in rural areas. This is illustrated in Table 5.
As of 2021, 17.8% of the population was over 65 (Census, 2021), which is just below the
provincial average.
The County is experiencing significant growth, with the population projected to expand
by 64.5% to 160,000 by 2051. The majority of growth is anticipated to occur in Centre
Wellington and Erin.
Southern Wellington County forms a geographic doughnut surrounding the City of
Guelph. Centre Wellington is the largest municipality, with the urban centres of Fergus
and Elora, the latter having become a major tourist destination. Rural Wellington County
is rooted in agriculture, with employment closely tied to manufacturing, healthcare,
agriculture and daily commuter flows into the City of Guelph and the GTA.
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Table 5: Existing Population of Wellington County by Settlement Area
Municipality Existing Population Character
(2021)
Puslinch 7,944 A rural and estate residential
community.
Guelph/Eramosa 13,904 A rural municipality with 40% of its
population in Rockwood.
Erin 11,981 A rural municipality with 23% of its
population in the village of Erin.
Centre Wellington 31,093 A rural and urban municipality with
approximately 80% of population
within Fergus and Elora.
Mapleton 10,839 An agricultural, rural municipality with
21% of its population in Drayton.
Minto 9,094 A rural community anchored by
Palmerston, Harriston, and Clifford.
Wellington North 12,431 A rural municipality with 40% of
population in Mount Forest and 21% in
Arthur.
Total 97,286 N/A
2.3 Existing Transit
The current transit network across the study area includes local an inter-community
fixed-route systems, county-wide on-demand, specialized transit, and community non-
profit agencies. While individual services provide connections, they operate
independently with varying levels of service, eligibility criteria, and geographic coverage.
The following section provides information on the existing transit landscape within each
County. The existing transit network across all four counties is illustrated in Figure 2.
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Figure 2: Existing Transit Across Bruce, Dufferin, Grey, and Wellington Counties
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2.0 Existing Conditions 12
2.3.1 Bruce County
There are currently no municipally operated public transit services in place within Bruce
County. Mobility needs are primarily met through specialized services and limited
regional connections:
• Saugeen Mobility and Regional Transit (SMART): Provides door-to-door specialized
transit service for residents with physical or mental challenges across 11
municipalities in Bruce and Grey counties. In 2024, the service provided over 29,000
passenger trips. Funding is provided in part by the participating municipalities
($720,000), Provincial Gas Tax ($741,000), passenger fares ($310,000) and other
donations and grants ($15,000) (Source: 2024 Ontario Transit Fact Book). Within
Bruce County, the service is funded by and operates within all local municipalities
except for North Bruce Peninsula and South Bruce Peninsula. Passengers are also
able to request rides outside of the service area, as long as they are a resident of one
of the municipalities that fund the service.
• Home and Community Support Services of Grey-Bruce (HCSS): A Ministry of Health
funded organization who primarily offers accessible transportation for seniors and
adults with physical disabilities. HCSS serves both Grey and Bruce counties, but it is
currently facing significant capacity concerns. HCSS primarily prioritizes medical trips
due to current capacity restraints but also provides social rides. HCSS is a door-to-
door service. A rider must be 18 years or older, be a resident of Grey or Bruce
County, and be experiencing a barrier to transportation, leaving a void for social and
essential travel. Furthermore, in order to access transportation, one must go through
an intake process and provide ride details at least 2 business days before an
appointment, highlighting the need to access same-day travel options
• Smart Commute Bruce: Launched in 2024, Smart Commute Bruce County is a ride-
matching app designed to increase local transportation options through carpooling.
The program connects drivers and riders, with a specific focus on helping seasonal,
service, and occasional workers in smaller communities access employment.
• FlixBus: While the operator maintains a year-round route between the GTA and
Owen Sound in neighbouring Grey County, it extends its route into Bruce County
during the summer months to accommodate increased seasonal demand. Operating
once daily, this summer extension links Owen Sound to Wiarton, Sauble Beach, and
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Port Elgin, additionally connecting these communities onward to Collingwood and
Toronto.
2.3.2 Dufferin County
Transit in Dufferin County is heavily concentrated in its urban south, with limited
options for rural residents:
• Orangeville Transit: Orangeville operates three conventional transit routes within
the Town of Orangeville. The service is provided by the municipality and contracted
to a third-party operator. While all vehicles are accessible, the Town does not
operate a parallel specialized transit service for persons with disabilities. The service
is currently fare-free (a pilot initiative), which has significantly increased ridership. In
2024, over 247,00 rides were delivered on the service. The service is funded by the
municipality at a cost of $1.2 million in annual operating costs (2024 data). Since the
Town does not charge passenger fares, this is split between municipal contributions
($878,000) and Provincial Gas Tax contribution ($305,000).
• Grey Transit Route (GTR): This route provides eight roundtrips per weekday,
providing key connections between Dundalk (Grey County), Shelburne, Orangeville
and the GO Bus network at the Orangeville transit hub. The service is contracted to a
private sector provider, Driverseat, and is managed by Grey County. It is evenly
funded between Grey County and Dufferin County with additional funding from
provincial grants and passenger fares. In 2024, the service delivered 30,960
passenger trips. GTR is funded through a combination of municipal contributions
($208,700), provincial funding ($675,230) and passenger fares ($111,450).
• GO Transit: Provides regional connectivity via Route 37, linking Orangeville to the
Brampton Bus Terminal and the wider GTA. Serving the heavy commuter flow out of
the county, Route 37 operates weekdays only with seven trips per day, per direction.
• Dufferin County Community Support Services (DCCSS): DCCSS provides door-to-
door transportation for seniors and adults over the age of 18 with disabilities living in
Dufferin County for medical appointments only. The service is funded by Ontario
Health and operated by Dufferin County. DCCSS is currently piloting a shopping
program for individuals living in rural areas to access shopping, groceries, and social
opportunities.
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• The Shelburne Transporter (TST): A specialized medical transportation service,
providing door-to-door transit throughout Dufferin County, specifically for non-
emergency medical needs. The service operates 24/7 for pre-booked trips, with a
network of paid drivers. It is funded through agencies like Ontario Disability Support
Program (ODSP), Ontario Works (OW), and Veterans Affairs.
2.3.3 Grey County
There are several mobility options within Grey County. Grey County has taken a
leadership role in regional mobility through the GTR; however, the service has recently
been decreased. Several other local municipal services are also in place:
• GTR: This route provides key connections between Dundalk (Grey County),
Shelburne Orangeville and the GO Bus network at the Orangeville transit hub. More
details about the service are identified above in the Dufferin County section.
• Owen Sound Transit: The City of Owen Sound operates a four-route conventional
transit system within the city, along with a parallel door-to-door specialized transit
service (Owen Sound Mobility Bus) for residents with mobility limitations. The
mobility bus service is available to applicants who meet specific eligibility criteria.
Both services are funded by a combination of provincial government grants,
municipal contributions, and passenger fares. In 2024, over 210,000 trips were
provided across both systems. Overall, the city contributes over $1.3 million annually
to operate both the conventional and specialized transit service. Provincial Gas Tax
($246,000) and passenger revenue ($414,000) is also used to help fund the service
(Source: 2024 Ontario Transit Fact Book). In 2025, an additional 246,000 in Provincial
Gas Tax revenue was received.
• Meaford Moves+: The Municipality of Meaford provides a specialized door-to-door
transit service for residents within the municipality, including connections to Owen
Sound and Collingwood for medical and social needs. The service is provided with a
wheelchair accessible van, with up to six seats. In 2024, the service delivered 2,583
passenger trips. Meaford Moves+ is funded through a combination of municipal
contributions ($63,860), Provincial Gas Tax ($62,543) and passenger fares ($4,537)
(Source: 2024 Ontario Transit Fact Book).
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• SMART: As noted above, SMART is a specialized door-to-door transit. Within Grey
County, SMART is funded by and operates within the municipalities of Hanover,
West Grey, Chatsworth, Grey Highlands, and Southgate.
• Guelph Owen Sound Transportation (GOST): GOST is an inter-community transit
service, that runs between Owen Sound and Guelph. Originally launched via the
provincial Community Transportation Grant program, the service is currently
overseen by the City of Owen Sound and operated by private contractor, Voyago.
The bus runs from the Owen Sound Transit Terminal to the Guelph Transit Terminal
with stops in Chatsworth, Williamsford, Durham, Mount Forest, Arthur, Fergus and
Elora. The service operates seven days a week, with two round trips per day. This
route is currently funded by Grey County, Wellington County, provincial grant
funding ($249,320), and passenger fares ($149,746). In 2024, the service delivered
12,624 passenger trips.
• Blue Mountain Link (BLINK): Through a shared-service agreement, the Town of The
Blue Mountains contracts Colltrans (Collingwood's public transit system) to operate
the route. The BLINK route provides cross-border connection between the Town of
Collingwood in Simcoe County and the Town of The Blue Mountains in Grey County.
Operating seven days a week with hourly service, the route connects Collingwood's
main transit terminal directly to the Blue Mountain Village and Resort area.
• FlixBus: FlixBus operates a regional connection between Grey County, Simcoe
County and the GTA. Running five days a week (Thursday through Monday), the
route connects the Owen Sound Transit Terminal with stops in Meaford, Thornbury,
Blue Mountain Village, Collingwood, Wasaga Beach, and Barrie before continuing to
Toronto Pearson International Airport and terminating at Union Station Bus
Terminal.
• Home and Community Support Services of Grey-Bruce (HCSS): A Ministry of Health
funded organization who primarily offers accessible transportation for seniors and
adults with physical disabilities. HCSS serves both Grey and Bruce counties.
2.3.4 Wellington County
Wellington County operates a distinct model focused on total geographic coverage
rather than fixed corridors:
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• RIDE WELL: A county-wide rideshare-style on-demand transit service operated by
Wellington County and supported in part by the provincial government's Provincial
Gas Tax program. Unlike fixed-route systems, RIDE WELL has no set schedule or
stops; it provides curb-to-curb service for any resident traveling within the county or
connecting to/from the neighboring City of Guelph. One of the vehicles is also
wheelchair accessible and provides cross-boundary trips throughout the county. The
service operates Monday to Friday from 6:00 AM to 7:00 PM.
• Guelph Owen Sound Transit (GOST): As mentioned in the Grey County section,
GOST is an inter-community service connecting Owen Sound to the City of Guelph.
Within Wellington County, this route provides twice-daily coverage to the
communities of Mount Forest, Arthur, Fergus, and Elora along the Highway 6
corridor. The service operates seven days a week, with two round trips per day.
Details about the funding and ridership are included in the Grey County section.
• Guelph Transit: Provides a high-frequency network that facilitates connections for
inter-community services like RIDE WELL and GOST. The system operates a
comprehensive network of 28 routes, including 21 conventional city-wide routes,
five University of Guelph express lines, and specialized late-night and on-demand
services. A parallel specialized transit service is also provided for persons with
disabilities. In 2024, the system delivered over 5.9 million passenger trips. The
service is primarily funded through municipal property taxes ($24.9 million) and user
fare revenue ($15.8 million). The Provincial Gas Tax received is primarily used to fund
capital.
• Victorian Order of Nurses (VON): VON provides essential door-to-door
transportation for seniors (65+) and adults with physical disabilities to attend
medical appointments, adult day programs, and social outings. Operating Monday to
Friday (8:00 AM to 4:30 PM), the service relies on both volunteer and paid drivers
and requires at least three business days' notice.
• Community Resource Centre (CRC): CRC’s Transportation Program services low-
income individuals of Centre Wellington, Wellington North, Minto, and Mapleton.
Access to this service is criteria based and provides rides for medical, educational,
employment, and food access purposes. This service is volunteer operated, and
county-funded.
• East Wellington Community Services (EWCS): The EWCS services residents of The
Town of Erin and the Township of Guelph/Eramosa for low-income clients, users
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with mobility needs, and seniors. The agency receives funding from the Ministry of
Health and the county.
More context about existing transit services in the study area is included in Appendix B.
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3.0 Peer Review
A peer review of other county-wide rural transit systems was completed to set the
context for the potential Unified Transit Network. The peer municipalities in Table 6
were selected based on similarities in service area size, population density, and inter-
community type transit. They also represent primarily rural counties that only operate
inter-community transit (not local transit). The peer agency service statistics were
obtained from the 2024 Ontario Conventional Transit Fact Book and supplemented by
information provided by the municipalities where available.
Simcoe County stands out as the highest performing peer, investing $5.5 million to
provide 48,000 revenue service hours. This includes six inter-community routes that
operate hourly, connecting cities and urban settlement areas, many of which have local
transit operated by the lower-tier municipality. This results in 0.84 boardings per capita
(BPC) and 5.4 boardings per hour (BPH), the highest in the group, showing that residents
will utilize transit when frequency, reliability, and connections to local transit are
prioritized.
The performance achieved by Simcoe County can be used as a benchmark for success
within this study. In rural and inter-community context, boardings per capita typically
range between 0.05 and 1.00. A metric of 0.84 represents the upper tier of performance
for peer agencies, while figures below 0.10 generally indicate that a service is failing to
meet broad community mobility needs.
Routes exceeding 4.0 BPH are considered high performing, while routes performing
between 2.0 and 3.0 BPH require optimization or specific justification based on social
equity and community demand. Routes consistently performing below 2.0 BPH are
considered at risk for removal due to low cost-effectiveness and insufficient ridership or
should be converted to an on-demand service covering a larger geographic area.
Muskoka District operated a single inter-community corridor (Corridor 11 Bus) and
represents lower-tier investment levels (fewer than 4,000 annual service hours). Many
of the stops along the route do not have a local transit service, and fares range from $5
to $20, based on distance. Ridership is low as a result, with fewer than 0.05 BPC and 0.8
BPRVH. Part of this is also due to limited trips and coverage within the District. The cost
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recovery ratio is high relative to peers in part due to the high average fare, but this has
also resulted in low ridership.
Norfolk County also invests a minimal amount in its transit service (under 6,000
Revenue Service Hour (RSH) split between inter-community routes and on-demand
service). As a result, BPC (0.5) and boardings per RSH (2.8) are also low.
Brant County demonstrates the highest cost-efficiency in the group with an hourly
operating cost of just $76.44. This efficiency is likely attributed to their low operating
rate. The use of a purely on-demand service means boardings per RSH is low (2.1),
however, the net cost per passenger is also low due to the lower operating rate.
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Table 6: Peer Review – Inter-Community Transit
Notes
1
2024 Conventional Transit Fact Book
2
2023 Ontario Urban Transit Fact Book
Metric Simcoe County1 Muskoka District2 Norfolk County1 Brant County1
Population 307,050 66,674 33,500 146,587
Service Area (square 4,841 4,765 1,650 843.2
kilometre [km2])
Service Type Fixed-route Fixed-route Fixed-route and On- On-demand
demand
Ridership 295,568 3,114 21,448 25,334
Revenue Service Hours 48,219 3,904 5,898 12,172
Boardings per Capita 0.84 0.05 0.50 0.17
Boardings per Revenue 5.4 0.8 2.8 2.1
Vehicle Hour
Average Fare $1.93 $17.71 $3.25 $3.99
Operating Cost $5,451,252 $343,357 $626,458 $1,140,000
Passenger Revenue $570,158 $55,147 $69,644 $101,119
Net Cost $4,881,094 $288,210 $555,943 $1,038,881
Cost per Hour $113.05 $87.95 $101.66 $76.44
Net Cost per Passenger $18.44 $92.55 $29.21 $45,00
Revenue to Cost Ratio 10% 16% 11% 9%
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4.0 Policy Framework
A review of the policy framework was conducted to provide the strategic foundation for
a future Unified Transit Network, ensuring recommendations align with provincial
mandates and municipal priorities.
4.1 Provincial Context
4.1.1 Accessibility for Ontarians with Disabilities Act Requirements
The Integrated Accessibility Standard is in place to create a more inclusive
transportation system for all residents of Ontario, regardless of their abilities. It applies
to conventional transportation providers, paratransit providers, schools, vehicles-for-
hire, and municipalities.
This regulation aims to create an inclusive transportation system by mandating specific
policies, practices, and equipment standards. Service providers must establish and
document accessible transportation measures, handle public feedback and complaints,
and ensure that accessibility equipment is functioning. They must also provide training
to front-line staff and policy makers and hold annual public meetings to review and
gather feedback on their accessibility measures. Additional requirements include fare
parity, accessible transit stops, and technical design standards for vehicles.
Specific obligations vary by type of service. Conventional transit providers must offer
audible and visual stop announcements, clearly marked priority seating, and notify the
public about service disruptions with alternative arrangements. Paratransit providers
need to develop eligibility assessment criteria, provide temporary passes if necessary,
and allow same-day reservations when possible.
4.1.2 Connecting the Southwest
The "Connecting the Southwest" report is the Ministry of Transportation’s (MTO)
regional transportation plan for Southwestern Ontario, spanning 88 municipalities,
including Bruce, Grey, and Wellington counties.
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Key Directions for Public Transit:
• Regional Integration & Coordination: A primary goal of the plan is to eliminate
disjointed schedules and fare systems.
• Expansion of Inter-community Bus Services: The plan prioritizes north-south
connections through OTIF. This support is vital for sustaining routes like the GTR and
GOST, which connect rural residents to larger urban hubs for healthcare and
employment.
• Multi-Modal Enhancements:
o Rail (Wellington): The Province continues to work with Metrolinx to increase the
frequency and speed of two-way, all-day GO Rail service on the Kitchener line.
o Marine (Grey/Bruce): By bringing the Owen Sound Transportation Company
(OSTC) under direct MTO oversight, the plan ensures the long-term sustainability
of seasonal ferry services critical to tourism and the Bruce Peninsula.
• Future-Readiness & Rural Safety: The plan advocates for "first and last mile"
technology—such as on-demand ridesharing and e-bikes—to be integrated with
traditional transit.
4.1.3 Connecting the Greater Golden Horseshoe (GGH)
The "Connecting the GGH" plan establishes a 30-year vision for the Greater Golden
Horseshoe (GGH), Ontario’s most densely populated region which includes Wellington
and Dufferin counties.
Key pillars of the GGH plan relevant to our regional study include:
• Regional Integration & Fare Harmonization: The province is breaking down
municipal boundaries through the "One Fare" Program and a dedicated integration
forum. These initiatives aim to align schedules and streamline fare structures (such
as Mobility-as-a-Service platforms) to ensure that travel across different counties
and municipal systems is seamless and affordable.
• Infrastructure & Rail Expansion (Wellington Focus): A core priority is the
transformation of the Kitchener Line into a two-way, all-day GO rail service.
• Rural & Tourism Connectivity (Grey/Bruce Focus): The plan recognizes the unique
challenges of dispersed rural populations and commits to:
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o On-Demand Transit: Utilizing flexible "first-mile/last-mile" solutions to connect
rural residents to higher-order transit hubs.
o Tourism Support: Addressing traffic safety and volume on corridors like Highway
26 in Grey County to better support local mobility and the tourism-heavy Blue
Mountain area.
4.2 Western Ontario Wardens’ Caucus
The Western Ontario Wardens’ Caucus (WOWC) is a not-for-profit group representing
15 upper and single-tier municipalities in Southwestern Ontario. The group is conducting
advocacy with the province to create a Regional Rural Transit Authority across
Southwestern Ontario. This advocacy:
• Acknowledges a growing momentum behind rural transit coordination across
Southwestern Ontario and the funding inequities to provide service;
• Acknowledges that there is no provincial regional planning body for rural transit
(unlike Metrolinx in the Greater Toronto and Hamilton Area [GTHA]);
• Seeks to confirm provincial interest for a regional transit model and explore a
regional governance structure; and
• Builds off existing work, including the Unified Transit Network and governance
model being developed for Bruce, Dufferin, Grey and Wellington counties.
This work demonstrates the importance of the work being conducted as part of this
study and the broader support in Southwestern Ontario to create a regional transit
authority. The role of the WOWC in creating this authority will need to be considered.
4.3 Municipal Policy
A review of the policy frameworks across Bruce, Dufferin, Grey, and Wellington counties
reveals that all counties anticipate substantial growth in the future, and an aging
population. The traditional car-centric model of rural mobility may no longer be
sufficient to support projected growth and future demographics. While each county
operates within a unique context, they collectively point toward a regional mandate
where improved public transit is viewed as important for economic vitality, social
equity, and environmental health.
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The following sections summarize the key strategic directions for each partner
municipality.
4.3.1 Bruce County
Bruce County’s policy framework acts as a "map for growth," overlaying infrastructure
requirements with social and environmental necessities.
Documents Reviewed:
• Master Transportation Plan (2021);
• Transit Demand and Feasibility Study (2023);
• Official Plan (2026); and
• Strategic Plan (2023-2026).
Key Directions:
• Sustainable Development: The Official Plan balances economic expansion with
environmental stewardship, while the Strategic Plan is built on pillars of "Growth and
Innovation" and "Environment and Climate Change" to ensure responsible
development.
• Enhanced Connectivity: The Master Transportation Plan prioritizes direct county
involvement in transit to address service gaps, particularly connecting rural towns to
larger urban centres.
• Social Equity: Policies mandate that community building initiatives must serve
vulnerable populations. This includes adhering to AODA standards for an aging
demographic, ensuring 30% of new housing is affordable, and engaging meaningfully
with Indigenous communities, specifically the SON.
• Regional Transit Integration: The Official Plan includes a commitment to work
collaboratively with the province, local municipalities, neighbouring jurisdictions, and
the SON to improve inter-municipal and inter-regional transit connections.
4.3.2 Dufferin County
Dufferin County’s framework focuses on managing rapid population growth through
2051 while transitioning toward a sustainable, multimodal community.
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Documents Reviewed:
• Corporate Strategic Plan (2023-2026);
• Official Plan (2025); and
• Transportation Master Plan (2023).
Key Directions:
• Managed Growth: To prevent sprawl, the Official Plan encourages intensification
within the three primary settlement areas (Orangeville, Shelburne, Grand Valley),
setting a minimum intensification target of 40% for new residential development.
• Climate & Equity: The county applies both a "Climate Lens" (targeting net-zero by
2050) and an "Equity Lens" to all decisions. This includes an affordable housing
target of 20% for new developments and a focus on "aging-in-place" infrastructure.
• Integrated Mobility: The 2023 Transportation Master Plan advocates for reduced
auto-dependence through a holistic network. Priorities include enhanced GO Transit
services (increased frequency to Orangeville, extension to Shelburne) and
investigating funding for a county-wide on-demand service.
4.3.3 Grey County
Grey County focuses on managing sustainable growth within a large rural geography,
treating coordinated transit as a tool for both social connection and economic vitality.
Documents Reviewed:
• Strategic Plan (2024–2027);
• Official Plan (2019);
• Transportation Master Plan (2014); and
• Growth Management Strategy (2025).
Key Directions:
• Inclusive Growth: The Strategic Plan anchors all initiatives in equity and
sustainability. The Official Plan targets 30% affordable housing and emphasizes
dynamic transportation options that serve youth and newcomers to support
workforce retention.
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• Official Plan "Move Grey" Strategy: The county aims to facilitate rather than just
operate transit, focusing on coordinating disparate services to realize efficiencies.
• Regional Connections: A key goal is to explore connections with Simcoe and Dufferin
counties, specifically the potential extension of GO Transit bus services from
Orangeville into Grey.
4.3.4 Wellington County
Wellington County prioritizes the creation of "complete communities" to navigate the
transition from a predominantly rural landscape to one containing dense urban
settlement areas.
Documents Reviewed:
• Corporate Strategic Action Plan (2023);
• Official Plan (2025); and
• Road Master Action Plan (RMAP) (2022).
Key Directions:
• Directed Growth: The strategy directs growth to urban centres, mandating that 20%
of residential development occur within built-up areas. Strict land categorization
protects natural heritage and prime agricultural resources.
• Transit Goals: The Road Master Action Plan aims to sustain the RIDE WELL on-
demand service long-term. Future plans focus on integrating on-demand service with
fixed-route corridors (e.g. GOST on Highway 6) to support residents without private
vehicles.
• Sustainability: Transportation accounts for 70% of local Greenhouse Gas (GHG)
emissions; consequently, the county is targeting a fleet transition to Zero-Emission
Vehicles (ZEV) for its operations.
4.4 Summary of Policy Trends
Collectively, the policies define a Regional Mobility Mandate characterized by four
shared themes:
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• Directed Urbanization: All partners are directing significant growth toward
designated settlement areas (e.g. Orangeville, Owen Sound, Kincardine, Fergus),
creating the density required to make public transit viable.
• Mobility as Social Equity: There is a focus on "Aging in Place" and serving the
transportation disadvantaged. Policies identify transit solutions that solve the "last
mile" problem and provide access to healthcare and affordable housing.
• Multimodal Integration: The focus has shifted from building road capacity to
optimizing movement. The shared goal is a mixed-model ecosystem integrating on-
demand services with fixed-route corridors and active transportation networks.
• Climate Action: Transit is identified as a primary method for decarbonization, driving
a shift from single-occupancy vehicles to shared modes and the transition of
municipal fleets toward ZEV.
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5.0 Needs Assessment & Gap Analysis
Access to reliable transportation is not merely a convenience; it is a determinant of
health, economic opportunity, and social inclusion across Bruce, Dufferin, Grey, and
Wellington counties, especially for vulnerable populations. In a predominantly rural
region, the absence of a personal vehicle can effectively cut residents off from their
communities.
The need for a Unified Transit Network is driven by the unique requirements of diverse
population groups, each facing unique barriers.
Youth: For young people, particularly those living outside urban
settlement areas, the lack of transit is a significant barrier to
independence. Access to part-time employment, education, and
social activities is often contingent on a parent or caregiver’s ability
to provide a ride. A transit network can provide youth with
autonomy without tethering them to a family vehicle.
Adults: For working-age adults, reliable transit is a prerequisite for
stable employment. In a region with dispersed employment hubs,
the lack of transit restricts the labour pool for local businesses and
limits job opportunities for residents who cannot afford the high
costs of vehicle ownership and rising fuel prices.
Seniors: As the region’s population ages, mobility becomes the
cornerstone of "aging in place." Seniors require consistent access to
specialized medical appointments, pharmacies, and grocery stores
to maintain their health and independence. Beyond essentials,
transit facilitates social interaction, which is important for mental
well-being. However, many seniors face barriers due to strict
eligibility criteria and limited availability for existing specialized
services.
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Visitors: While the region is home to several tourism destinations,
a fragmented transit network creates a barrier for visitors. Tourists
arriving in one hub often find it difficult to explore neighbouring
attractions or towns without a car, limiting the economic spread of
tourism spending across the region. Tourism destinations without
convenient transit access can limit the number of trips for visitors
that do not have access to a vehicle and increase seasonal
congestion and parking issues.
Ultimately, the goal of this study is to bridge these gaps, ensuring that whether for
work, care, or community, every resident has the freedom to move.
5.1 Bruce County
There is currently no local public transit service in Bruce County, and no permanent,
county-wide inter-regional transit for the general public. While 46% of the population
resides in rural areas, mobility for those without a private vehicle is restricted to a
patchwork of specialized services, seasonal private buses, and a newly adopted carpool
matching program.
The primary service gaps include:
Youth & Workforce Exclusion: Since there is no public transit, youth
have virtually no options for independent travel. Similarly, there are no
dedicated transit options for daily work trips, leaving low-income
workers and those without vehicles reliant on unpredictable carpooling.
While the county launched the Smart Commute ride-matching app to
bridge gaps, it has seen limited uptake due to the county’s low
population density, which makes consistent ride-matching difficult for
daily commuters.
Seniors: SMART does not provide coverage to the Municipality of
Northern Bruce Peninsula or the Town of South Bruce Peninsula. HCSS
helps bridge geographic gaps but is facing significant capacity concerns.
Furthermore, the service primarily focuses on medical rides, leaving a
void for social and essential travel.
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Tourism: While FlixBus provides an inter-community link during the
summer to Sauble Beach and Port Elgin, the service only runs one to two
trips per day, limiting travel options and requiring overnight stay (based
on the schedule). There is also no tourism-specific transit in Northern
Bruce Peninsula to manage the high volume of visitors to Lion’s Head and Tobermory.
This lack of a seasonal transit option contributes to congestion and parking challenges in
the harbor area.
A lack of transit also impacts the ability to hire students and adults for seasonal
employment to support the tourism industry.
5.2 Dufferin County
Dufferin County is defined by a high volume of residents commuting outside the region
for work and education, primarily toward the GTA. The population is concentrated in
three primary hubs—Orangeville, Shelburne, and Grand Valley. Local transit is available
within Orangeville, and GTR Route 2 provides connectivity between Orangeville and
Shelburne, but many rural residents are left without any transit options.
Youth: Outside of Orangeville, there is no local transit for youth to
access part-time jobs, social activities, or education. While youth in
Orangeville benefit from the local system, and those in Shelburne can
utilize GTR when timing permits, residents in Grand Valley and rural
townships are entirely dependent on private vehicle transport from
parents or guardians. This lack of mobility limits the independence of young residents
and restricts their access to regional youth services and employment.
Workforce: Inter-community transit is limited to the Highway 10
corridor (GTR Route 2). While this serves commuters between Dundalk,
Shelburne, and the GO Bus hub in Orangeville, it leaves the rest of the
county disconnected.
Fast-growing areas like Grand Valley have no transit link to the rest of the county,
creating a major barrier for low-income workers.
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Seniors: Specialized transit in Dufferin is currently limited. DCCSS
provides county-wide coverage but is limited almost exclusively to
medical appointments. The Shelburne Transporter (TST) provides
dedicated service within Shelburne but is also exclusively for medical
trips with strict eligibility requirements.
There is a lack of options for social and essential trips (e.g. groceries, banking, social
programs). This leads to increased social isolation for seniors who can no longer drive,
particularly those living outside the Orangeville core.
Tourism: While Dufferin County is not a primary "destination hub" like
the Bruce Peninsula, it has growing tourism assets in its rural landscapes
and hiking trails. Currently, there is no transit connectivity for visitors
looking to travel between the Orangeville GO Transit hub and local
attractions in the rural townships.
5.3 Grey County
Grey County has 53% of residents living in rural communities and an older-than-average
population. Grey County benefits from some north-south connectivity. The GTR links
Dundalk to Shelburne and Orangeville (connecting to GO Transit), while GOST connects
Owen Sound to Guelph with stops in Chatsworth, Williamsford, and Durham.
The primary service gaps include:
Youth: Outside of the City of Owen Sound and The Blue Mountains,
there is no local transit. Youth in rural Grey County are entirely
dependent on parents or guardians for transportation to
extracurriculars, part-time jobs, and social services, severely limiting
their independence and economic participation.
Workforce: While residents can travel between towns, moving within
them and traveling to them from other rural areas is a challenge.
Outside of the City of Owen Sound and the Town of The Blue
Mountains, local public transit is not available to the public. A resident
in Durham or Markdale may be able to catch a bus to Guelph, but they
cannot take a bus to the grocery store or a local job.
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Seniors: While Grey County has several specialized providers, the service
landscape is fragmented, leaving gaps for the aging population.
Specialized Transit is provided by SMART, Meaford Moves+, The Town of
The Blue Mountains, and Owen Sound, however, no service is available
in Georgian Bluffs and the rural areas of The Blue Mountains.
HCSS helps bridge geographic gaps by serving the entire county, but it is currently facing
significant capacity concerns. Furthermore, HCSS primarily prioritizes medical trips,
leaving a void for social and essential travel.
Tourism: FlixBus provides a connection between the GTA and The Blue
Mountains/Owen Sound, as well as Sauble Beach and Port Eglin in the
summer. However, as the service only operates once daily, the timing
may be prohibitive for some users.
While the GOST route currently provides a link for visitors along Highway 6, its funding is
temporary (extended to August 2026). Without a permanent solution, the county lacks a
stable, high-capacity link to move tourists between the Guelph/GTA corridor and the
Georgian Bay shoreline. Additionally, as the service only operates two roundtrips daily,
the limited frequency may be a barrier for some users.
5.4 Wellington County
Wellington County has established a progressive foundation with its county-wide RIDE
WELL on-demand model. However, while the service is conceptually ideal for rural
geography, it currently faces operational and structural gaps that prevent it from being a
reliable primary transit option for all residents.
While RIDE WELL offers an on-demand transit service within the entire geographic area,
it is currently constrained by its own success. Due to high demand and a limited fleet,
residents can encounter unavailability during peak times, making the service difficult to
depend on for time-sensitive needs. Furthermore, inter-community transit remains
strictly limited to two trips per day, operating along the Highway 6 corridor (GOST). This
creates both a "first-mile/last-mile" problem for those living away from the main
highway and limits the use of the service to residents that require transit at the two
times the service is offered.
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The primary service gaps include:
Youth: Outside of the school bus system, youth are restricted by a lack of
evening and weekend options for jobs and social activities. The current
twice-daily GOST schedule is particularly poorly suited to student
schedules or extracurricular travel, and there is no coordination between
RIDE WELL and the GO Train to help youth access the wider GTA.
Workforce: The lack of weekend and late-evening service, combined
with peak-hour unreliability, makes RIDE WELL a difficult option for the
manufacturing and service sectors.
Seniors: While seniors are the primary users of
community care transportation, these services are not coordinated with
RIDE WELL. This creates a fragmented experience where seniors who do
not meet strict "medical-only" eligibility often struggle to find reliable
rides for social inclusion or essential errands like groceries and banking.
Tourism: The historic cores of Elora and Fergus suffer from intense
seasonal parking congestion. The lack of a high-frequency coordinated
transit link connecting these tourism hubs to the Guelph Transit terminal
or GO Station prevents the county from capturing the growing market of
"car-free" tourists visiting from the GTA.
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Table 7: Summary of Service Coverage
County Local Urban Inter-Community Rural General Specialized / Community Transit
Fixed-Route Connector Public Transit
Bruce None FlixBus: Wiarton, Sauble Smart Commute: SMART: Eligible only, not all
County Beach, Port Elgin. Only 4 Not traditional municipalities
months a year public transit, low HCSS: 18+ only, eligible only, high
uptake fare (variable), serves entire
county
Dufferin Orangeville GTR: Dundalk, Shelburne None DCCSS: Medical only, county-
County Transit Orangeville wide
GO Transit: Orangeville to TST: Volunteer-based & medical
Brampton only, Shelburne
Grey County Owen Sound GTR: Dundalk, Shelburne None Owen Sound Mobility Bus:
Transit Orangeville Eligible only, Owen Sound.
Blue Mountain GOST: Owen Sound, SMART: Eligible only, not all
Link Chatsworth, Williamsford, municipalities.
Durham, Guelph HCSS: 18+ only, eligible only, high
fare (variable), serves entire
county
Meaford Moves: Medical/ social
trips, eligible users, Meaford
Wellington None GOST: Fergus, Elora, RIDE WELL: RIDE WELL: Provides accessible
County Arthur, Mount Forest, County-wide but vehicles, county wide
Guelph, Owen Sound capacity VON: Eligible only, requires 3
constrained days notice
EWCS: Eligible only
CRC: Eligible only
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6.0 Community Engagement
To ensure the proposed transit strategy is rooted in the lived experiences of the region,
a comprehensive engagement process was conducted. This phase aimed to understand
the real-world barriers residents and businesses face daily.
6.1 Engagement Approach
Engagement with community members across the four counties was an essential aspect
of the project. It was used to inform the understanding of issues and opportunities and
in the development of recommendations for a Unified Transit Network. The approach
included in-person, virtual, and online opportunities for input, as noted in Table 8.
Table 8: Summary of Engagement Activities
Engagement Description
Tactic
Focus Groups Eleven focus group sessions/interviews were held to gather more
detailed input from Indigenous rights-holders and communities as
well as key stakeholders across the four counties, as follows:
• Indigenous rights-holders and communities;
• Transit Operators – Driver Seat (GTR), Voyago (GOST), RideCo
(RIDE WELL), municipal transit operators, community
transportation agencies, Uride, Uber, Metrolinx;
• Accessibility Advisory Committee members;
• Economic Development staff;
• Major employers;
• Seniors;
• Social services and poverty-focused organizations;
• Amish and Mennonite communities; and
• Youth and students.
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Engagement Description
Tactic
Public Open The project team hosted an in-person and a virtual public open
House house on the following dates:
• In-person open house was held on January 10, 2026 at the
Orangeville Arena from 11:30 AM to 3:30 PM; and
• A virtual open house was held on Zoom on January 14, 2026
between 6:30 PM and 8:00 PM.
Public Drop-in County staff also held drop-in sessions at several community events
Sessions where attendees were provided an opportunity to discuss the
project and fill out the community survey. These included:
• Flesherton & District Farmers Market – December 13, 2025;
• Owen Sound Attack Game, Arthur Arena – January 4, 2026; and
• Grey Bruce Farmers Week – January 7, 2026.
Surveys Three surveys were developed on Survey Monkey to gather input
from different groups to inform the Study:
• Community survey;
• Employer survey; and
• Councillor survey.
Rural Transit Two Regional Councillor Information Sessions were held to share
101: information on transit planning, gather input and answer questions
Councillor from County Council members:
Workshops
• Session #1: January 15, 2026 - 6:00 PM to 7:30PM; and
• Session #2: January 29, 2026 – 1:00 PM to 2:30 PM.
Preliminary Preliminary options that were developed were presented to each
Options County Council and the Board of Directors for SMART to get their
Presentations initial feedback. This occurred on the following dates:
to Council
• Grey County: March 12, 2026;
• Dufferin County: March 12, 2026;
• Bruce County: March 19, 2026;
• SMART Board of Directors: March 19, 2026; and
• Wellington County: March 26, 2026.
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6.2 Challenges and Opportunities
The detailed feedback gatherer from residents, employers, and community leaders will
inform the development of a future transit network. This is documented in Appendix D.
The challenges and opportunities listed below were extracted from the responses
provided through engagement. These insights reflect the diverse lived experiences and
perspectives of close to 4,000 participants regarding questions on transit priorities, fare
structures, and individual needs. By categorizing this feedback, the spectrum of public
opinion from strong support for regional connectivity to specific concerns such as
accessibility and transit options is captured.
6.2.1 Challenges
• Lack of Service in Rural Areas: The majority of respondents (66%) reported using
"None of the above" when asked about current transit options. Consequently, when
asked to rate specific service elements, such as fare price, fare payment options,
frequency, and reliability, for transit the participants have used a service over six
months, approximately 60% of respondents selected "I don’t know".
• Reliability & Scheduling: Users of services like RIDE WELL noted they are "rarely
available at the times I need" or the service is "booked well in advance", and there is
a lack of transportation options for non-drivers. Others cited a lack of
communication regarding cancellations due to weather.
• Vehicle Preference: While the majority of total respondents (67%) own or lease a
personal vehicle, 14% specifically identified reliable vehicle access as their primary
reason for not using or intending to use transit services.
• Shift Work Incompatibility: Traditional transit hours do not align with 12-hour shifts
(e.g. 7:00 AM to 7:00 PM) or factory work, forcing reliance on personal vehicles.
• Specialized Needs: Policies that do not allow pets, lack of storage for shopping /
laundry, and difficulty coordinating travel across multiple organizations prevent use.
• Priorities: When asked to select their top priorities for a future transit network the
most selected option was ‘frequent and reliable service to key destinations’ (67%),
‘connection to other transit networks’ was the second most selected option (56%),
and ‘coverage for rural residents’ was third (50%). These priorities show that
generally geographic coverage is prioritized over service hours or costs.
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• The "Last Mile" Problem: A recurring concern in open comments is the difficulty of
accessing a bus stop from a rural home as there are not many bus stop options,
which limits the effectiveness of increased coverage.
• Accessibility: A need for accessible transit that is inclusive of all ages and disabilities,
and more transit options as currently options are severely limited.
• Mennonite/Amish Community Needs: Specific feedback from Mennonite and Amish
communities requested stops at hubs like Holyrood or Wingham to connect to Barrie
(Ontario Northland) or Washago (VIA Rail) for travel to northern settlements. They
emphasized the need for luggage space and non-digital payment options.
6.2.2 Opportunities
• Schedule Expansion (Evenings & Weekends): Many respondents stated they cannot
use current services because the hours are too limited. There is a clear opportunity
to capture shift workers and social riders by extending service into the evenings and
weekends. Some comments mentioned that current 9-to-5 schedules do not work
for retail staff, factory shifts, or weekend outings. More frequent and reliable service
to key destinations is needed.
• Airport & Hub Connections: Many respondents expressed demand for reliable
connections to Pearson Airport and GO Train stations (Barrie, Guelph, Kitchener) to
replace expensive private shuttles or taxis.
• Restoration & Expansion of Proven Routes: There is some praise for the former GTR
and the GOST service, suggesting a willing and loyal customer base exists for these
specific inter-community corridors if they are maintained and optimized. However, a
few also expressed inconveniences in using GOST which suggests an opportunity to
improve.
• Social & Environmental Motivation: Beyond necessity, residents expressed a desire
to use transit for "excursions, trips, adventures", for environmental reasons such as
"pollution, traffic congestion", and for travelling to other towns/cities.
• Youth & Senior Independence: Transit is seen as a vital tool for allowing seniors to
age in place after losing their licenses and for youth to access jobs / sports without
relying on parents.
• Implementation of a Distance-Based or Zone Fare Structure: There is an
opportunity to move away from a flat fare to a model based on the length of the trip.
Suggestions include charging "$10 for local under 40 kilometres (km)", using "Zone
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fares", or a structure where "the further the destination, understandably, the more it
would cost".
• Seamless Integration: Some respondents suggested having one tap card that can be
used everywhere in the region and a convenient method to refill it.
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7.0 Strategic Framework
7.1 Transit Vision
The Vision and Guiding Principles for the Bruce, Dufferin, Grey, and Wellington Unified
Transit Network were informed by existing municipal policy, direct feedback from
community engagement, and an analysis of industry best practices.
The policy review revealed a shared "Regional Mobility Mandate" across the four
counties, characterized by a focus on growth areas, treating mobility as a form of social
equity, and multi-modal integration. Engagement with residents and stakeholders also
highlighted a clear priority; the network must provide reliable connections to key
destinations, including the GTA, while solving the "first mile/last mile" challenge within
local communities.
Based on these foundational findings, the following Vision and Guiding Principles have
been established. These will serve as the blueprint for the study, directly informing the
physical design of the route network and the selection of the operational service model.
Transit Vision: "Connecting Communities: Building a better future
through a seamless, multi-modal transit network.”
7.2 Guiding Principles
To bridge the gap between this vision and actionable strategy, the following guiding
principles serve as the framework for every decision, ensuring the network remains
reliable, inclusive, and responsive to the needs of residents within the four counties.
Equitable and Accessible
• Provide residents with greater opportunity to reasonably access
transit options
• Provide equitable service levels to vulnerable members of the
community
• Promote accessibility for persons with disabilities
• Promote fare equity for low-income households
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Customer-Driven
• Focus on the passenger experience
• Create a reliable service
• Make it easy to plan trips and pay fares
• Provide seamless connections to each county and to
interregional services (e.g. GO Transit)
• Minimize travel time to key destinations
Support Ridership Growth and Community Development
• Promote ridership growth and reduced reliance on personal auto
travel
• Integrate with land use and growth plans
• Promote economic development and the ability to attract and
support visitors
Environmental Sustainability
• Reduce duplication of services that would contribute to
additional GHG emissions
• Promote eventual transition to hybrid/zero-emission vehicles
• Minimize deadheading and increase boardings per RSH
Fiscal Responsibility
• Balance financial cost with ridership and other benefits
• Take advantage of unused capacity to reduce duplication of
services, infrastructure, facilities, etc.
• Equitable contributions of municipal investment, so each
municipality is paying their share based on the level of service
• Take advantage of future funding sources for long-term
operations
7.3 Multi-Modal Approach to Service
Based on these principles, the plan proposes a multi-modal approach that provides a
high-level of geographical coverage while also providing services that encourage
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grouped trips to maintain low costs and reduce carbon emissions per passenger. For
most passengers, this is delivered through various types of services, including:
Public Transit Services
• Fixed-Route Inter-Community Service: These routes function as the "spine" of the
network, providing higher capacity fixed-route services that operate on set
schedules and established routes between major settlement areas and urban
municipalities for long-distance commuters and inter-county travelers.
• Fixed-Route Commuter Service: These are more frequent, but shorter, inter-
community routes that connect one-to-two settlement areas to a larger urban
centre to allow passengers to access work, education, and other opportunities for
daily travel. In some cases, these routes use the same stops and routes as the inter-
community service but operate along only a short portion of the corridor to increase
the number of trips per day.
• Local Fixed-Route Transit: In dense urban areas, fixed-route transit moves high
volumes of passengers between designated bus stops along local corridors. These
routes act as local connections to the inter-community service, allowing riders to
easily reach the stops, completing the first or last portion of their journey. A journey
is all the segments involved in their trip, such as walking to a stop, riding a local
fixed-route bus, transferring to inter-community service, and any final travel to reach
their end location. While these types of services may be independent of the Unified
Transit Network, they are an important part of the broader transit network and
efforts should be made to integrate fares and services.
• On-Demand Transit: On-demand service provides a more flexible alternative in low-
density areas by only operating when and where a trip is requested within a defined
zone. This model offers first-mile/last-mile connectivity directly from local doorsteps
to the inter-community network without the high municipal cost of maintaining
fixed-routes that do not see consistent use. There are typically service zones that
focus on connecting passengers to the closest fixed-route or to a local destination.
To maintain a high level of efficiency on-demand transit is often limited to small
zones to reduce the distance required to travel between passengers. Long-distance
trips are therefore not permitted. These can also be provided as co-mingled service,
which combines the local on-demand and specialized services, by using the same
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vehicle to provide door-to-door trips to all passengers or using private operators
such as taxis or ridesharing companies in partnership with local municipalities.
• Specialized Service: The AODA mandates that all passengers, regardless of their
abilities, must have equal access to services. Therefore, for passengers who are
unable to utilize these conventional services due to a disability, specialized services
are provided. Registration is typically required to use the service, demonstrating that
a customer’s disability prevents them from using conventional transit. Specialized
services offer door-to-door trips using accessible vehicles, reducing the barriers to
access.
Non-Profit and Private Sector Integration Opportunities
• Community Transportation / Medical Transportation: This type of service is
typically provided by non-profit agencies that are funded through the Ministry of
Health. Agencies provide door-to-door transportation, primarily focused on medical
rides or access to adult day programs for persons with disabilities and/or seniors
(similar to specialized transit service). This is delivered through a combination of paid
and volunteer drivers.
• Taxi and Ridesharing: These services typically provide individual curb-to-curb rides
where passengers pay a fare based on the kilometres travelled. Unfortunately, these
vehicles are typically not accessible and are not always available in rural areas
because there is not enough demand to make them viable. However, where there is
high demand for transit, these types of transportation can supplement the transit
service. This allows people to choose an option that works for them. If passengers
find that the high demand for any of the above services results in long wait times, or
if the ride is not direct enough to meet their needs, they can elect to take a more
personalized trip using these private sector alternatives.
• Private Inter-Community Coach Service (FlixBus): These for-profit inter-community
services typically operate between urban centres. The schedules are based on higher
population demand and fares are typically higher to off-set costs. As such, these
services are typically taken by passengers for infrequent discretionary trips. Within
the Unified Transit Network, FlixBus operates long-distance, inter-city routes,
connecting major hubs such as Port Elgin, Owen Sound, Meaford, and Collingwood
to larger urban centres such as Barrie and Toronto. There is an opportunity to
coordinate with existing private-sector carriers that operate through the study area.
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This could involve scheduling publicly funded routes around inter-city carriers (to
create more options), investigating a fare-subsidy partnership to allow the route to
be used for more frequent trips, or coordinating on-demand services to connect to
stops within the Unified Transit Network. This type of public-private partnership
would allow the counties to expand regional connectivity and preserve private
business without incurring the significant capital and operating costs of running
duplicate municipal buses.
It is recommended that the MSB use a family of services approach when combining the
above services into a single unified network to transport residents of all ages and
abilities from their homes to jobs, education, healthcare, etc. Family of services systems
encourage passengers to transfer, when possible, to fixed-route services to maximize
the number of people using a vehicle for longer distance trips, reducing the
environmental impact and costs. The two elements of this family of services approach
are regional fixed-routes (inter-community and commuter) and commingled on-demand
transit.
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8.0 Governance Strategy
Appendix D includes a detailed governance report which assesses the potential
governance models that were considered to create a Unified Transit Network across
Bruce, Dufferin, Grey and Wellington counties. The governance structure is intended to
best support implementation of the recommended service strategy, the inclusion of
SMART as well as the role of other transit services within the Region.
The goal of a regional governance structure is to eliminate the burden on the rider, so
passengers perceive the network as a single regional service. It also ensures decisions
are made in a centralized manner, while still maintaining local input and accountability
in decision-making. Key integration considerations include:
• Integrated fare schedules and systems so that passengers can use the same
technology across transportation services to pay their fare, and that there are free
transfers or co-fares between providers.
• Integrated wayfinding so passengers can easily find information on schedules,
service bulletins, or trip planning.
• Integrated brand so passengers recognize they are part of a unified network, even
when transferring between different service providers.
• Integrated schedules so passengers are not left waiting for connecting buses for
unreasonable amounts of time.
• Integrated booking technology for on-demand and/or specialized trips, allowing for
seamless usage across the entire region.
• Integrated urban and rural connections allowing for centralized, walkable, well-
connected transfer points with adequate amenities.
• Integrated passenger and operator expectations so that there are uniform
standards for behaviours, customer service, and respect across all services in the
region.
• Integrated service planning so transit services provide access to destinations of
regional significance, including the City of Owen Sound, the Town of Orangeville, the
Town of Collingwood, the City of Guelph, and the GTHA.
Integration from the service operator perspective ensures resources and efforts are
optimized across all coordinated service types, including:
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• Integrated planning processes working towards one cohesive vision and goal,
minimizing the duplication of work, analysis, and efforts.
• Integrated accountability and monitoring processes, ensuring each component of
the services being provided is meeting established benchmarks for service delivery.
• Integrated standards for transportation service, including accessibility, on-time
performance, passenger experience, fleet maintenance, etc., which all allow for cost
savings through efficiencies and shared resources.
The responsibilities of the Board, individual Councils, and the contractor (who would
operate the service), is highlighted in Table 9 below:
Table 9: Governance Responsibilities
Board Councils Contractor
Network planning and Adoption of enabling by-laws Daily service delivery
service integration
Budget and financial Appointment of Board Vehicle and asset
planning members maintenance
Cost allocation and funding Approval of core annual Legislative and safety
administration funding (annual financial and compliance
three-year strategic plans)
Procurement and Approval of major structural N/A
contracting changes
Performance Oversight N/A N/A
The MSB governance model also identifies a cost and funding allocation model for each
participating county. The model balances fairness, simplicity, and predictability. The
structure identifies how costs are allocated between participating counties, including:
• Overhead Costs: shared between partners;
• Bus infrastructure: Each partner pays for infrastructure and snow removal in their
own jurisdiction;
• Fixed-route operating costs: based on service hours provided in each county, along
with an administrative cost that is shared; and
• On-demand or taxi/rideshare service: based on the allocation within each county.
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Revenue generated by the Unified Transit Network could include:
• Fare and advertising revenue;
• Provincial Gas Tax and Ontario Transit Investment Fund revenue; and
• Grants and donations.
8.1 Recommended Structure: Joint Municipal Services Board (MSB)
Several governance models were assessed. Based on the evaluation of governance
options, the recommended governance structure for the Unified Transit Network is the
establishment of a Four-County Regional Transit Services Board in the form of a Joint
Municipal Services Board. This model provides a formal mechanism for Grey, Bruce,
Dufferin, and Wellington counties to jointly govern a Unified Transit Network, while
retaining appropriate council oversight through delegated authority, board
appointments, and defined reporting requirements. The framework is intentionally
structured to support scalable growth, allowing additional partners to be incorporated
over time through standardized by-law and participation mechanisms, without
restructuring the core governance model.
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9.0 Service Design Guidelines
Building on the vision and guiding principles established in the strategic framework,
service design guidelines were developed for the Unified Transit Network. Since the
family of services approach is recommended the design guidelines focus on the two
main service types; regional fixed-routes and commingled on-demand transit.
These guidelines provide structure and transparency to the decision-making process by
translating the guiding principles into actions.
9.1 Regional Fixed-Routes
The role of the regional fixed-routes (both inter-community and commuter) is to
connect municipalities within the service area to a direct and convenient service, while
focusing resources on corridors that will yield the highest ridership (return on
investment). The guidelines below focus on maintaining the directness of service,
connecting to transit services in adjacent municipalities that further extend the regional
network, and providing a level of service that is both aligned with the existing demand
and encourages future growth.
Route Selection
Routes should be designed to be as direct as possible between two or more urban
municipalities or large settlement areas. To minimize delays and trip cancellations,
routes are therefore prioritized along provincial highways and primary county roads,
which perform as arterial roads and benefit from higher standards of maintenance
ensuring a dependable, direct service for daily commuters.
Deviation from a direct path should only be made to accommodate connectivity to
another settlement area, if this deviation does not increase travel time by more than
20% from a direct path.
Route selection and stop placement should be designed to provide connection to
external transit systems (such as GO Transit, Simcoe LINX, and local municipal
networks).
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Routing Deviations within Settlement/Urban Areas
Routing deviations within urban settlement areas apply only for regional destination
hubs such as hospitals, post secondary campuses, GO Transit transfer hubs, or major
employment centres. Proposed deviations should consider the impact on safety,
ridership, and schedule.
Frequency
Inter-community routes should operate a minimum of four trips a day. Commuter
routes can operate more frequently to accommodate the higher travel demand for
these routes. These should target a trip every 60 minutes (min), during high-demand
periods, which can be integrated with an inter-community route if they operate on the
same corridor.
Hours of Service
Routes should operate, at minimum, on weekdays between 7:00 AM and 7:00 PM,
excluding on statutory holidays. A longer service window can also better accommodate
long distance trips. Expansion of these service hours could be considered for each route
to:
• Provide improved connections to GO Transit or local transit services.
• Connect with major employers where the existing service hours cannot
accommodate access to a shift time that is just outside of the core hours of service
and demand is expected to be high.
• Provide service to a post-secondary or secondary school where the existing service
hours do not allow students to connect to a class or after school activity that is just
outside of the core service hours and is expected to have a high demand for transit.
• Connect visitors in the region to common tourist areas (e.g. expand to weekend
service).
Connectivity and Bus Stop Location Selection
Bus stops should be located such that they:
• Create a congruous connection to a network of sidewalks or accessible trails that
connect areas of the community to the proposed bus stop.
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• Are adjacent to active transportation facilities if possible.
• Are shared with or adjacent to a local transit service stop to facilitate connections
between the services.
• Are spaced at least 1 kilometre apart and in general, no more than three bus stops
per direction should be in each settlement area to maintain the regional role of the
route.
Bus Stop Amenities
Bus stops should:
• Include a bus stop sign with appropriate passenger information, such as the route
name and/or number, stop identification, system branding, and accessibility
information.
• Where on-demand connections are available to complete a passenger's journey,
booking information should also be provided at the stop.
Where feasible, and focused on high demand stops, bus stops should also:
• Prioritize locations that are compliant with the AODA, including the use of an
unobstructed hard surface landing pad, that connects to the aforementioned
pathways in a barrier-free way.
• Include comfortable waiting areas; including a bench, shelter (based on design
guidelines), and/or trees and other natural features to create comfortable, shaded,
and aesthetically pleasing waiting areas for transit riders where shelters are not
viable.
Accessibility
Accessibility is a key guiding principle. As such all inter-community fixed-route vehicles
should be fully accessible, allowing for persons to travel in their wheelchairs.
The family of services approach requires that all passengers can complete connected
trips without experiencing barriers related to their accessibility mid-trip. Therefore, the
level of accessibility should remain consistent across services.
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9.2 Commingled On-Demand and Specialized Transit Service Guidelines
The primary function of the commingled service within the Unified Transit Network is to
provide first mile/last mile connection that allows residents to access the fixed-routes.
The guidelines below focus on creating a commingled network that can accommodate
the necessary trips to make the fixed-route effective, while efficiently utilizing available
resources. This only applies to trips that connect to fixed-route services or local travel
(should the MSB decide to provide local on-demand transit services).
Service Area
• On-demand transit zones restrict travel to a certain area to reduce deadheading. On-
demand zones should be small enough to not duplicate trips provided by the fixed-
route service. Passengers should only be allowed to travel curb-to-curb within the
zone or else travel to the nearest fixed-route stop to continue their journey outside
of the zone. This serves to encourage grouped trips for long distance travel, reducing
deadheading, while maintaining the local travel functionality. It is recommended in
this case that these zones be defined by the local municipal boundaries.
• Specialized transit passengers who are unable to transfer to the fixed-route service
to complete their trip would continue to use the specialized transit service. This trip
would be limited to the larger specialized transit service area.
• Travel outside of the region is not considered to be part of this service. It can
continue to be operated for specialized clients but would be considered a separate
service level with guidelines not defined by this plan.
Booking Window
• On-demand passengers should have the ability to book a ride within 3 days of their
desired trip time (recommend at least 3 hours prior to desired pick-up).
• Specialized bookings should be permitted 14 days in advance to ensure that
residents with non-discretionary, life-sustaining medical needs have prioritized
access to essential services.
Hours of Service
• On-demand transit should be provided within the same hours as the specialized
transit service.
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• On-demand/ specialized trips connected to fixed-routes should be available up to
one hour before the first fixed-route trip and one-hour after the fixed-route trip,
based on passenger trip requests.
• Consideration should be made to extending hours if required to connect to an inter-
community or commuter fixed-route service.
Stop Locations
• The on-demand service would operate curb-to-curb within a rural area. This means
that passengers would be dropped off at the curb or roadside adjacent to their
destination. Exceptions would be made where the vehicle has no safe place to stop
on the road (e.g. on a highway or road with speed limits over 60 kilometres per hour
[km/h]).
• Where there is no reasonable place to stop at the curb of the road, alternative stops
can be considered that are on assumed roads/laneways, are well lit, accessible,
cleared from snow and ice, and have space for a vehicle to safely accesses and egress
without requiring a vehicle to back-up.
• Permanent on-demand stops should be placed at key destinations, including inter-
community bus route stops, grocery stores, hospitals, major employers, etc., to both
group passengers at these large facilities and highlight connectivity to the inter-
community routes.
Bus Stop Amenities
• Where possible, permanent on-demand stops should be placed in areas with a hard
surface and access to a sidewalk to improve accessibility.
Accessibility
• As noted above, the family of services approach requires that passengers are not
inhibited mid-journey due to their disability, therefore, to provide a barrier free
journey, accessible vehicle options should be available in all areas with on-demand
service.
Expected Wait Time
• Passengers requesting a trip should be able to receive a trip within 3 hours of their
desired travel time. This aligns with the frequency onthe fixed-route services. While
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the operator will work towards achieving this standard, this does not guarantee a
trip will be available.
• Once the trip time is confirmed, on-demand vehicles should arrive to pick up
passengers within 10 minutes of the provided pick-up time.
• On-demand vehicles should wait 5 minutes for a passenger to arrive before deeming
the trip a no-show.
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10.0 Service Plan
The recommended transit service plan utilizes a tiered approach to delivering a Unified
Transit Network, balancing immediate mobility needs with long-term scalability. The
two tiers include a base service plan and enhanced service options, each made up of
fixed-route, commingled on-demand, and specialized transit elements.
The base service plan includes the fundamental elements required to establish a
functional Unified Transit Network. This focuses on meeting the primary mobility needs
of residents, achieving reasonable cost recovery, and addressing the requirements of
the AODA. The base service plan aims to meet these needs at a minimal cost.
Implementation of this level of service requires consensus and approval from the four
counties that form the MSB and the SMART Board (who will be a key operator of the
commingled on-demand service).
Enhanced service options provide additional elements that individual county partners
can add to the regional network to improve mobility options. These options introduce
services that primarily benefit a specific county, or address localized mobility gaps,
without requiring universal adoption across the entire study area.
Since the base service is designed with long-term sustainability in mind, the cost of this
level of service does not maximize the funding provided through OTIF. Elements of the
enhanced plan can be added using OTIF funding, however there should be a long-term
commitment to these elements beyond the remaining funding horizon.
The following sections describe the recommended base service plan and enhanced
service elements.
10.1 Base Transit Service Plan
The base transit service plan establishes the foundational requirements for the delivery
of a unified regional transit network across Bruce, Dufferin, Grey, and Wellington
counties. This plan prioritizes cross-boundary connectivity and operational integration
to provide long-term sustainability of the regional system. Elements that primarily serve
a single municipality are excluded from the initial scope to maintain a regional focus.
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The base transit service plan includes eight primary recommendations:
1. Develop Integrated Service Standards: Establish regional expectations for
performance, accessibility, and service design to ensure transparent decision-making
and consistent service quality across the four-county area.
2. Introduce Primary Inter-Community Fixed-Routes: Implement a spine network of
inter-community routes operated by a single contractor to connect key settlement
areas and major destinations.
3. Introduce a Supplemental Commuter Fixed-Route in Dufferin County: Implement a
shorter commuter route that would add frequency between Shelburne and
Orangeville and introduce an important connection to Grand Valley.
4. Introduce a Seasonal Summer Service in Bruce County: Implement a summer
seasonal route to key tourism destinations such as Sauble Beach and Lion’s head,
also providing access to First Nations.
5. Provide On-Demand Service Connected to Fixed-Routes: Explore the potential to
contract Saugeen Mobility and Regional Transit (SMART) to provide commingled on-
demand service within their service area, utilizing any extra capacity to connect
passengers to the fixed-route spine. This would require the SMART Board to modify
their mandate to deliver commingled on-demand transit trips. Explore the potential
to supplement service with contracted taxi / rideshare as required.
6. Centralize Trip Booking and Scheduling: Support SMART to upgrade its scheduling
software platform to support commingled and integrated trips within Bruce, Grey
and Dufferin. This includes working with specialized transit and community
transportation providers in the region (including Wellington County) to assess
participation in a centralized dispatch and booking partnership.
7. Integrate Fare Structure: Standardize fares and payment technology across all
participating counties for ease of use for passengers.
8. Incentivize Introduction of Taxi/Ridesharing Services: Develop a standardized
regional ridesharing and taxi by-law. This framework allows for the introduction of
private-sector mobility providers and ensures they can operate across municipal
boundaries to increase overall transportation options for residents. It will also
support the use of taxis / ridesharing companies to provide on-demand service
connected to fixed-route stops.
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10.1.1 Base Service Recommendation 1: Integrated Service Standards
One of the first steps in moving towards a Unified Transit Network is to create standards
that structure how each service will operate and how they will connect. Building on the
initial service design guidelines discussed in Section 9.0 to draft this network, the MSB
must develop a formal service standard and bus stop design document that includes all
services under its jurisdiction.
Service standards provide measurable benchmarks that guide planning, performance
monitoring, and resource allocation. They also lead to transparent decision-making,
ensuring all decisions to modify or expand transit fits within a MSB-approved, public
document rather than relying solely on high-level guidelines.
Recommendation
It is recommended that the MSB develop service standards and accompanying
performance measures that:
• Define the role and function of each type of service, minimize overlaps, and ensure
effective use of resources.
• Establish minimum requirements for accessibility features, service hours, and
passenger amenities to ensure equitable and accessible services.
• Create consistency in how passengers experience their entire transit journey by
reducing fragmentation and improving coordination of transfers, fares, information
and operating hours.
• Identify common triggers for service modification and consolidate knowledge and
best practice sharing between all municipalities providing transit.
• Set clear metrics to monitor performance, including on-time performance of routes,
productivity, and vehicle crowding.
• Function as an approved policy that allows for service modifications and adjustments
without requiring subsequent approval from each member county, enabling the MSB
to make changes that do not have significant funding implications.
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10.1.2 Base Service Recommendation 2: Introduce Primary Inter-Community Fixed-Route
Corridors
There are four provincial highways that traverse the study area: Highways 6, 10, 21, and
26. These highways already act as geographic and economic spines, naturally connecting
many of the region's key urban centres and settlement areas. Because these highways
historically link populations to employment centres, healthcare, and education, they
provide the most practical and intuitive framework for a regional transit network.
These corridors also maximize connectivity with both local and inter-regional transit
systems. By linking directly to the GO Transit network, Orangeville Transit, Guelph
Transit, Owen Sound Transit, Simcoe LINX, and Colltrans, the plan ensures residents
have access to destinations within and beyond the four counties.
Using these corridors and the service design guidelines established in Section 9.0, three
primary routes were developed. These routes serve as the foundation for the regional
network:
• Owen Sound to Guelph;
• Wiarton to Orangeville; and
• Kincardine to Collingwood.
The three primary inter-community fixed-routes are depicted in Figure 3.
Since the three routes converge in Owen Sound, the Owen Sound Transit Hub serves as
a natural connection point between routes, creating a centralized location for
passengers to transfer. This allows for seamless travel between the counties of Bruce,
Dufferin, Grey and Wellington. In general, it is not expected that passengers will
regularly travel long distances across an entire route but rather will travel on shorter
segments of a given route. However, the service plan must consider connectivity
between services when longer distance travel is required.
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Figure 3: Primary Inter-Community Fixed-Routes
In low frequency services such as these (four trips per day), disconnected schedules can
result in passengers waiting for several hours to continue their journey, reducing the
usefulness of the service. Transit agencies operating this kind of service will often create
a pulse schedule where all routes are scheduled to arrive and depart from the central
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connection point at the same time, with a slight delay to allow passengers time to
transfer between the routes. Because operator wages are the most expensive part of
providing transit, it is more cost-effective to keep a vehicle in active service than to pay
for unproductive layover time. Designing routes to have a similar overall travel time
optimizes this model by reducing the amount of time a given route spends sitting idle
out of service. As shown in Table 10, the expected trip times for all three routes are
closely aligned, which is essential for maintaining this synchronized pulse.
Recommendation
It is recommended that the three inter-community fixed-routes identified in Figure 3 be
implemented, replacing the existing GOST and GTR routes. The operating parameters
for these three routes are summarized in Table 10.
Table 10: Inter-Community Fixed-Route Service Parameters
Service Parameter Route 1 - Route 2 - Route 3 -
Owen Sound to Wiarton to Kincardine to
Guelph Orangeville Collingwood
Vehicles 2 vehicles 2 vehicles 2 vehicles
One Way Trip Time 140 to 150 min 145 to 160 min 150 to 165 min
Service Days Monday to Monday to Monday to
Saturday Saturday Saturday
Hours of Service 7:00 AM to 7:00 PM 7:00 AM to 7:00 PM 7:00 AM to 7:00 PM
Frequency 2.5 to 3 hours, 2.5 to 3 hours, 2.5 to 3 hours,
with 2 buses with 2 buses with 2 buses
Daily Trips 4 4 4
Expected BPH 3 to 7 4 to 6 3 to 5
10.1.2.1 Route 1 - Owen Sound to Guelph
This regional route serves as a primary north-south spine for the Unified Transit
Network, connecting the City of Owen Sound and the City of Guelph. As the two largest
urban centres in the study area, these cities generate significant travel demand.
Operating along the Highway 6 corridor, this route provides connectivity between Grey
County and Wellington County, servicing key settlement areas such as Durham, Mount
Forest, and Fergus. The full proposed route is illustrated in Figure 4.
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Figure 4: Route 1 - Owen Sound to Guelph
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The proposed route replaces the existing GOST route, enhancing the level of service by
doubling the frequency from two to four daily round trips. By allocating two vehicles to
this corridor, the time between trips is reduced, providing a more attractive transit
service. These shorter headways allow passengers making short local or long-distance
regional trips to complete their journeys in a timelier fashion, reducing the need to
spend the entire day at their destination awaiting a return trip.
To follow the service design guidelines established in Section 9.0, a route adjustment
has also been made between Fergus and Guelph. While the existing GOST service
includes a stop in Elora, this has been removed from the primary inter-community
route. The Township of Centre Wellington recently completed a transit feasibility study
which includes a recommended central terminal in downtown Fergus where all
proposed local routes will connect. If the local hub and transit service are implemented,
this change will reduce the travel time on the inter-community route and allow the
spine network to remain focused on direct travel between major urban centres.
The southern terminus of this route is located at Guelph Central Station, providing riders
with direct connections to Guelph Transit, the GO Transit network, and VIA Rail
passenger services.
While the service should be designed to connect with GO Transit trips where possible,
synchronization with specific rail departures is not the primary priority of the schedule.
GO Transit currently operates at high frequencies, with trains running every 30 to 60
minutes in the peak direction during peak periods, with less frequent service during the
off-peak and reverse peak direction. This service is planned to increase over the long-
term, with a goal of two-way all-day service. VIA Rail offers regional, long-distance
options along the Sarnia-to-Toronto corridor.
Because external rail networks adjust their schedules independently and frequently, the
regional route will focus on maintaining its own reliable, consistent timing, allowing
passengers to dependably leverage the broader rail network for seamless onward travel
to the Greater Toronto Area, the Region of Waterloo, and beyond.
10.1.2.2 Route 2 - Wiarton to Orangeville
This route follows the Highway 10 corridor, facilitating regional mobility between the
City of Owen Sound and the Town of Orangeville while also connecting Wiarton to the
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wider network. By integrating the service areas of the legacy GTR Route 1 (Owen Sound
to Dundalk), existing Route 2 (Dundalk to Orangeville), and legacy Route 5 (Wiarton to
Owen Sound), this route eliminates the requirement for passengers to transfer at
Dundalk or Owen Sound. The proposed route is illustrated in Figure 5.
Figure 5: Route 2 - Wiarton to Orangeville
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It should be noted that this route change would reduce the level of service between
Dundalk and Orangeville compared to the previous service. While this change aligns
with the travel demand between Dundalk and Shelburne, where passenger boardings
are about 25% lower than the Shelburne to Orangeville section, additional trips may be
required between Shelburne and Orangeville. To accommodate this, the addition of a
commuter route between Shelburne and Grand Valley is recommended as a
supplemental service (Section 10.1.3).
While the segment between Wiarton and Owen Sound historically experienced low
ridership demand, extending the route beyond Owen Sound to Wiarton is a strategic
choice. This extension optimizes vehicle use by aligning the travel time of this corridor
with the other primary routes in the regional network. This creates a reliable transfer at
the Owen Sound hub and provides residents on the Bruce Peninsula with a direct, one-
seat ride to destinations south of Owen Sound. This convenience makes the transit
system more attractive, encouraging increased ridership.
As the route travels through the Owen Sound transit hub, it provides a centralized
connection point to local Owen Sound Transit services and the other inter-regional
corridors. To maximize the utility of the transfer, the schedule of this route should be
designed to prioritize the connection between Orangeville and the Kincardine to
Collingwood route. This coordination ensures that passengers traveling along the
primary east-west and north-south spines of the network have a reliable and efficient
transfer point. A potential deviation to service Georgian College could also be
considered to support post-secondary student mobility, provided the additional travel
time does not compromise the primary connections at the hub or the ability to maintain
the headway.
In Orangeville, the route is designed to maximize regional connectivity by stopping in
the commercial area near the Orangeville Shopping Centre, and the downtown transit
hub. This configuration provides direct access to a major employment and retail
destination while facilitating a vital link to the inter-regional GO Bus network. Since GO
Transit operates at a lower frequency in Orangeville, the regional schedule should
prioritize alignment with GO Bus departures and arrival windows where feasible. This
coordination is essential to facilitating onward travel to Brampton and the broader
Greater Toronto Area (GTA).
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10.1.2.3 Route 3 - Kincardine to Collingwood
This inter-community corridor follows Highway 21 and Highway 26 corridors, connecting
the major urban hubs of Bruce County —Kincardine, Port Elgin, and Southampton —
directly to Owen Sound and continues east through Meaford and The Blue Mountains to
the Town of Collingwood. The route serves as a link between Bruce, Grey, and Simcoe
counties, providing access to regional employment, tourism destinations, and inter-
regional transit hubs.
A primary strategic function of this route is establishing access to major regional
employment hubs. To facilitate this, the service includes a potential stop at the Bruce
Power Visitor Centre to serve as a logical transfer point to Bruce Power. Access to the
secure facility itself would require further discussions with this employer. By providing a
reliable transit connection between Kincardine and surrounding settlement areas, the
service supports workforce mobility for one of the region's largest employers. The
proposed Bruce C Project will create significant employment growth in the area, which
may see a growth in ridership for new residents or to access the site.
Within The Blue Mountains, the route should also deviate and include a stop near Blue
Mountain Village to provide direct access to both employment and visitor activities.
This route also addresses specific demographic requirements identified during the
engagement phase. In particular, the Mennonite and Amish communities in Bruce
County expressed a desire for transit access to the City of Barrie. By providing a direct
connection to the eastern terminus in Collingwood, these residents can complete their
journey via a transfer in Collingwood to Simcoe LINX.
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Figure 6: Route 3 - Kincardine to Collingwood
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The Kincardine to Collingwood route is proposed to provide four daily round trips. This
frequency is intended to address localized travel demand, such as commutes from
Meaford to Owen Sound and the high-volume transit corridor between The Blue
Mountains and Collingwood. To ensure regional efficiency, the service should be
scheduled to complement, rather than conflict with existing FlixBus operations.
The eastern terminus at the Collingwood transit terminal is intended to facilitate further
inter-regional connectivity. By providing a direct link to local Colltrans and the Simcoe
County LINX system, the network provides connections to Wasaga Beach, Barrie, and
the broader Simcoe County region.
10.1.2.4 Coordination with FlixBus
Currently, FlixBus operates a service between Owen Sound and Toronto with stops in
Meaford, Thornbury, Blue Mountain Village, and Collingwood. The service operates one
trip a day, with westbound run departing from Collingwood at 9:50 AM and an
eastbound run departing from Owen Sound at 8:15 AM on select days of the week, and
2:15 PM most days. The service also extends to Port Elgin, Southampton, Sauble Beach,
and Hepworth during the summer months.
The fare for this service between Collingwood and Owen Sound varies by day of the
week, when the trip is booked, and the options selected (e.g. the seat selected). Fares
range between $10.00 and $20.00 and is subject to seat availability.
Since this route duplicates a portion of Route 3 (Kincardine to Collingwood), there is an
opportunity to explore integration with FlixBus, increasing the number of trips operating
along the eastern portion of the proposed route, thereby adding capacity without
adding cost.
There is potential to explore reducing the number of trips on Route 3 by beginning
discussions with FlixBus to replace one of the four proposed trips with a FlixBus trip.
However, this would add additional complexities as these trips may not align with the
pulse schedule planned for Owen Sound and would therefore add transfer delays for
passengers between routes. Since the western portion of the route (west of Owen
Sound) is also not served by FlixBus, a long layover would be required to maintain four
daily round trips between Kincardine and Owen Sound, making it difficult for staff
drivers to operate the service.
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To integrate the FlixBus trips into the regional service, it is recommended that the MSB
explore opportunities for the FlixBus trip(s) to be added to the Route 3 schedule. This
would provide five to six trip options between Port Elgin and Collingwood during the
summer (via Sauble Beach) and between Owen Sound and Collingwood the rest of the
year. If Flixbus agrees, it is recommended that the service be evaluated at an increased
frequency for two years to assess the ridership on both the FlixBus route and Route 3 to
identify the best utilized trips. If ridership is found to not meet minimum thresholds on
Route 3, the MSB should begin discussions with FlixBus to explore the opportunity to
reduce the number of trips on Route 3 between Owen Sound and Collingwood by either
operating the portion to Kincardine as a stand-alone route, or working with FlixBus to
assess their ability to extend their route to Kincardine (effectively replicating Route 3).
For this to occur, the MSB and FlixBus would need to enter into an agreement to
discuss:
1. Ridership data for trips between Collingwood and Port Elgin;
2. Make the FlixBus trips visible to passengers via trip planning applications by
providing Google Transit Feed Specification schedule data to Google (allowing
customers to plan a trip using FlixBus as part of the overall network)
3. Explore a joint opportunity with FlixBus to subsidize fares for trips within Grey and
Bruce County so the passenger portion does not exceed the recommended inter-
community transit fare (see Section 10.1.8); and
4. Jointly draft a communication plan to ensure passengers using FlixBus receive
adequate notice of any change in schedule and communication of missed trips or trip
cancellations.
Exploring the option for a two-year trial would allow the MSB to understand how
effective this partnership could be while maintaining a consistent and reliable schedule
of four daily trips provided on Route 3. The potential for cost savings would then be
carried over in 2030, when OTIF funding is no longer available.
10.1.3 Base Service Recommendation 3: Introduce Commuter Fixed-Route between Grand
Valley and Shelburne via Orangeville (Route 4)
This connector route would operate entirely within Dufferin County to serve the rapidly
growing communities of Shelburne and Grand Valley, both of which demonstrate strong
travel demand toward Orangeville and the GTHA.
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The existing GTR route that operates between Dundalk and Orangeville provides eight
daily roundtrips, with a higher travel demand between Shelburne to Orangeville rather
than Dundalk to Orangeville (25% higher boardings occur in Shelburne over Dundalk).
Since the proposed cross-boundary inter-community route between Owen Sound and
Orangeville (Route 2) is only recommended to operate four times daily, a service
reduction would occur on the Shelburne to Orangeville segment.
This commuter route bridges that gap, ensuring frequency is maintained where demand
is highest and extends the service to Grand Valley to support the expected travel
demand.
Recommendation
The proposed commuter route is illustrated in Figure 7. This map does not illustrate the
specific localized stops within each community. While this map depicts the primary
regional corridor and key timing points, the service is designed to include five to six
stops in Shelburne and three to four stops in Grand Valley to maximize coverage and
minimize walking distances for residents. An additional stop can be considered in Mono
just north of Orangeville.
The route is strategically designed to pick up residents via local stops in Shelburne
before traveling south to Orangeville. Within Orangeville, stops should be located near
major commercial centers and the downtown transit hub (which will have a future
connection to the GO Bus route). To support regional economic health, the service also
includes the flexibility to provide direct connections to major employers in the industrial
areas, provided the timing aligns with work shift requirements.
The one-way travel time for this proposed service is approximately 45 to 55 minutes,
depending on the number of stops and required dwell times. While operating with a
single dedicated vehicle could achieve a headway of 2 to 2.5 hours from Grand Valley,
this specific frequency would not allow for evenly spaced trips when integrated with the
three-hour frequency of the primary inter-regional route between Owen Sound and
Orangeville. The service parameters for this route are illustrated in Table 11 below.
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Figure 7: Route 4 - Shelburne to Orangeville to Grand Valley
Table 11: Grand Valley to Shelburne Commuter Route Service Parameters
Service Parameter Grand Valley to Shelburne
Vehicles 1 vehicle
One Way Trip Time 45 to 55 minutes
Service Days Monday to Friday
Approximate Hours of Service 7:00 AM to 7:00 PM
Headway 1.5 to 3 hours
Daily Trips 4
Expected BPH 5 to 6
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To ensure a more predictable and user-friendly experience, two alternative scheduling
models are recommended.
The first option is to operate the supplemental service at a matching three-hour
headway. This would create a synchronized 90-minute combined frequency between
Shelburne and Orangeville, while allowing the dedicated vehicle to supplement
on-demand transit in adjacent municipalities during its scheduled idle time.
Alternatively, the route could be structured so that the Shelburne to Orangeville
segment operates twice for everyone (1) full trip to Grand Valley. This short-turn
strategy would maximize the utility of the vehicle, providing nearly hourly service on the
highest-demand segment between Shelburne and Orangeville and a consistent
90-minute frequency for Grand Valley.
Regardless of the chosen scheduling model, the service should be prioritize connecting
residents with GO Bus departures and arrivals in Orangeville, if possible, to facilitate
seamless onward travel across the broader regional network.
10.1.4 Base Service Recommendation 4: Introduce Summer Shuttle Service to Tourism
Destinations in Bruce County (Route 5)
Sauble Beach attracts thousands of tourists annually; however, the majority of this
demand occurs during the summer months, and daily travel varies significantly based on
the weather. Annual visitor demand to Sauble Beach is depicted in Figure 8.
The South Bruce Geofence Project (Environics Analytics, 2024) identified that “when
looking at all of Ontario, the majority of daily visits [to Sauble Beach], 32% of visitors
came from South Bruce Peninsula and surrounding areas (Georgian Bluffs, Owen Sound,
Saugeen First Nation, Saugeen Shores)”. An additional 11.95% of trips originated in
Toronto. Residents and visitors travelling from Toronto currently have FlixBus service
providing a direct trip. This could be further supplemented by any of the inter-
community routes which provide a connection from parts of the GTHA to Owen Sound
(Guelph, Orangeville) as well as Barrie (via Simcoe LINX transit from Collingwood).
Based on typical travel demand patterns shown in Figure 9 (Environics Analytics, 2024),
it is expected that the demand for this service will be highest on the weekends.
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Figure 8: Sauble Beach Annual Visitor Demand
In addition to this, Lion’s Head is another major tourism destination in Northern Bruce Peninsula, which includes key
destinations such as Lion’s Head Lookout Trail, Lion’s Head Harbour Lighthouse, and Lion’s Head Beach Park
Campground. The local area near Lion’s Head experiences heavy seasonal congestion.
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Figure 9: Sauble Beach Annual Visitors by Day of the Week
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There are seasonal employment demands in the area for residents of Bruce and Grey
counties. Currently, there is no transit option in this area.
The GTR used to run a fixed-route service between the Victoria Day long weekend and
Labour Day between Owen Sound, Hepworth, Wiarton, and Suable Beach. This route
was put in place to primarily address challenges of getting employees to Sauble Beach
during the high visitor season. It was discontinued due to lower ridership, however, this
was done shortly following the COVID-19 pandemic, when ridership on most transit
systems was lower than pre-pandemic levels.
This same data showed that a very small portion (approximately 5%) of visitors,
including those from the transit-dense communities, used transit to travel to work. This
suggests that a similar or smaller portion of total daily residents would use transit to
commute to the beach for leisure. Assuming approximately 1% to 2% would take transit
to the beach results in a daily demand of approximately 60 to 120 trips. This demand
could be accommodated by one vehicle operating over a twelve-hour period, in addition
to the FlixBus service already in operation.
Recommendation
Recognizing the importance of connecting key tourism destinations in Bruce County, as
well as providing additional access to two First Nations, it is recommended that a
seasonal route is put in place between the Victoria Day long weekend in May and the
Labour Day long weekend in September, operation seven days a week, for
approximately 10.5 to 12 hours a day (e.g. 7:00 AM to 7:00 PM). A draft of the proposed
route is illustrated in Figure 10, with service parameters outlined in Table 12. The exact
routing would need to be refined in consultation with each of the First Nations and local
municipalities along the serviced routes.
The route will include stops in Wiarton and Hepworth (with a connection to Route 2)
and Southampton (with a connection to Route 3). This will help further expand the
reach of the route.
The route would operate approximately three trips a day, with a 3.5 to 4 hour roundtrip
travel time. This would require the use of one bus operating between 7:00 AM and
7:00 PM.
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Table 12: Summer Seasonal Route Service Parameters (Route 5)
Service Parameter Summer Seasonal Route
Vehicles 1 vehicle
One Way Trip Time 100 to 115 minutes
Service Days Monday - Sunday
Approximate Hours of Service 7:00 AM to 7:00 PM
Headway 3.5 to 4 hours
Daily Trips 3
Expected BPH 5 to 6
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Figure 10: Route 5 - Seasonal Summer Route in Bruce County
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10.1.5 Base Service Recommendation 5: Incentivize Introduction of Taxi/Ridesharing Services
A key aspect of improving mobility it to increase options available to connect to inter-
community corridors and local destinations. This recommendation involves facilitating
the introduction of private-sector rideshare/taxi service through updated regulatory
frameworks. This would involve two potential steps:
10.1.5.1 1. Update By-Laws
The availability of ridesharing and taxi services throughout the four counties is widely
variable. While many of the larger urban municipalities have taxis (e.g. Owen Sound and
Orangeville), these can be limited. Rideshare companies are also limited, focused
around Orangeville and Guelph. As the population becomes more dispersed further
north, the ability to book a ride decreases.
Having rideshare and taxi options available can increase mobility options and provide
connections to the inter-community fixed-route networks. They are not seen as
competition to transit, but rather as complementary services.
There are a few challenges to expanding these services in large rural areas:
1. Limited demand and long deadheading mean drivers do not earn enough to maintain
a steady income.
2. The regulatory environment is typically at the municipal level and not consistent
across all four counties. This creates barriers to introducing taxis and ridesharing.
Recommendation
It is recommended that the MSB work with each of the counties and local municipalities
to review and harmonize Vehicle for Hire by-laws to allow private transportation
network companies (TNCs), such as Uber or Uride, and taxi providers to operate within
and across jurisdictional boundaries. A consistent regulatory framework across borders
ensures uniform operating standards, simplifies recruitment for private providers, and
prevents service fragmentation between municipalities. This can be completed as part
of the base transit service plan, as it does not require any significant funding or
resources.
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10.1.5.2 2. Subsidize the Introduction of Service
Once a rideshare provider is in place, a decision can be made for the MSB or individual
municipalities to incentivize private sector providers to enter the market to address
mobility gaps. This would be in areas where the population and density are not high
enough to attract drivers, or the demand is too low to generate enough fares for
full-time employment. Within the SMART service area, this is recommended to provide
additional capacity to support commingled on-demand trips and to add service that is
far removed from the inter-community transit network (Base Service Recommendation
6).
One option that has been successfully used in other jurisdictions is for the municipality
to partially subsidize the hourly rate of the service over a defined period and within a
defined service area where mobility gaps exist. This was the model employed by Prince
Edward County, where they subsidized a certain number of rideshare drivers an hourly
rate, which was off set by any passenger fares collected. As an example, if the hourly
subsidy was $20.00, and a $8.00 payment was provided to the driver during this time
(the passenger fare minus any fees collected by the TNC), the hourly subsidy provided
by the county would be reduced to $12.00.
For the rideshare or taxi service provider, they would continue to charge their standard
fare and agree to accept all trips that they are able to, within the pre-defined period
they are being subsidized. The provider would also be able to operate outside of the
service hours that they are being subsidized, if there is a market for trips.
Within the four-county area, this could also be an alternative to increasing the number
of SMART vehicles to provide connections to an inter-community fixed-route. This
provides the added benefit of allowing passengers to travel locally at a minimum cost.
However, this does not negate the need for an accessible option for passengers that
cannot access these vehicles or with cognitive impairment that may require a higher
level of support when making the trip.
Recommendation
It is recommended that the MSB issue an RFP for various taxi and rideshare vendors to
respond to. The RFP should define the vendors ability to:
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1. Limit the number of vehicles in a market (to minimize the subsidy provided by the
MSB).
2. Confirm driver’s ability to accept all trips requests within the period they are being
subsidized.
3. Confirm that drivers pass minimum safety requirements, including vulnerable sector
screening and criminal background checks.
4. Identify how data from trips taken will be shared, including trips not accommodated.
5. Identify ability to utilize an accessible vehicle should it be requested by the MSB.
6. Identify the ability to integrate with the fixed-route service, including the ability to
book rides that connect to a scheduled fixed-route stop.
7. Identify the ability to create a user account that can be used by an organization to
book rides on behalf of their clients. This could be used by SMART or one of the
other on-demand providers to provide ambulatory trips when their drivers cannot
accommodate the trip request.
Once a provider has been selected, the MSB should identify options to provide a
dedicated taxi / rideshare solution that connect to the fixed-route inter-community
network. This would be part of Base Service Recommendation 6 (within the SMART
service area) and a potential enhanced service option (Section 10.3.2).
10.1.6 Base Service Recommendation 6: Connect Inter-Community Stops with On-Demand
Service within the SMART Service Area
To support the primary fixed-route spines within Grey and Bruce counties, it is
recommended that the base transit service plan utilize a hybrid on-demand service
delivery model that combines the existing SMART infrastructure with supplemental taxi
or rideshare (TNC) (Base Service Recommendation 5).
The base service recommendation focuses on the SMART service area, leveraging the
existing specialized transit service in place, while options to expand this to other areas
within Grey and Bruce counties are identified in the enhanced service options
(Section 10.3.3).
SMART already operates in several local municipalities that overlap the proposed inter-
community transit network. Within this service area (Figure 11), SMART has vehicles,
software, and staff providing specialized transit service. While the existing SMART
service is fairly utilized, approximately 50% of the total vehicle hours are spent
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deadheading and updates to how trips are booked and scheduled can create further
efficiencies better utilizing existing vehicle capacity.
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Figure 11: Existing SMART Specialized Service Area
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Under this model, SMART would be contracted to deliver commingled on-demand
transit to connect residents up to a 17 km radius of an inter-community transit stop
within the jurisdiction of its active member municipalities. This would provide residents
of low-density rural areas where there is no existing transit service the opportunity to
connect to the inter-community fixed-route corridors.
10.1.6.1 On-Demand Service Model
Moving to a commingled service is proposed to be completed in two phases.
• Phase 1 would focus on connecting residents to the inter-community fixed-routes
only within a 17 km radius of a fixed-route stop. This would limit the demand for trips
and reduce potential strain on the existing SMART service to accommodate all trip
requests.
• Phase 2 adds the ability to also provide local trips within the same 17 km service area
as Phase 1. As this adds demand, this is not included in this recommendation but
included as part of an enhanced service option (Section 11.2.5).
Phase 1, included in the base transit service plan, would implement commingled on-
demand transit in local municipalities that already have SMART and would only be
scheduled to connect passengers to/from an inter-community fixed-route service. This
ensures the primary transit spines are accessible from a larger catchment area, thereby
increasing ridership. This also helps limit the number of rides provided by SMART to
reduce the risk of on-demand ridership exceeding specialized transit ridership, which
may have an impact on SMART keeping its charitable status as an organization. This was
reviewed as part of a separate specialized transit study to assess the risk and identify
mitigation measures. The on-demand catchment areas within each of these
municipalities illustrated in Figure 12.
Part of this phase includes the introduction of two dedicated taxi / rideshare vehicles
focused on urban settlement areas of Hanover, Walkerton (Brockton) and Mildmay
(South Bruce), based on the partnership model proposed in Base Service
Recommendation 5. These areas are beyond the 17 km radius of a proposed fixed-route
corridor identified in the base transit service plan, making it difficult for SMART to
provide these trips in a cost-effective manner while utilizing existing vehicle capacity.
The plan recognizes the potential demand in larger settlement areas and the potential
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to provide residents with a mobility option to book local trips, trips between the three
municipalities, and trips to connect to Route 1 (in Durham). Passenger fares would be
set by the private operators based on distance of travel. Since these settlement areas
are in municipalities that are members of SMART, an accessible option would also be
available, with fares for specialized trips continued to be set by SMART.
The use of the taxi / rideshare partnership would also provide options for SMART to use
these vehicles to accommodate higher trip requests within the other on-demand zones,
if these vehicles are not used locally.
Outside of the SMART service area, the opportunity to expand the taxi / rideshare
partnership is identified as an enhanced service option (Section 10.3.2).
The recommended taxi / rideshare partnership service area is illustrated in Figure 12.
Figure 12: On-Demand Service Catchment Areas
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10.1.6.2 Phase 1 On-Demand SMART Ridership Impact
To understand the impact on existing SMART service, a conservative ridership estimate
of one to two on-demand boardings connecting to/from each inter-community bus stop
per trip was assumed. While the on-demand service area reflects up to a 17 km radius
from each stop, it is anticipated that the majority of passengers using the service would
live in the urban settlement areas around each stop, which would reflect an average
travel distance of approximately 5 km. This ridership projection is based on other rural
on-demand services in place, including RIDE WELL in Wellington County.
A simulation was conducted to assess the impact of adding Phase 1 on-demand
ridership to the existing SMART specialized transit ridership using the existing
scheduling software. Based on this analysis, it was felt that the Phase 1 demand could
be accommodated with the addition of two SMART vehicles during peak ridership
periods and an upgrade to the schedule software and trip booking practices.
10.1.6.3 Upgrade of Scheduling Software and Practices
Moving in this direction would require some initial set-up resources and cost, including
the cost of a software upgrade and the need from SMART to accept on-demand trips for
persons that do not meet their existing eligibility criteria.
The upgraded software would:
1. Make on-demand/specialized trip requests be visible by a single software.
2. Allow for commingled on-demand trips to be booked such that passengers are
connected directly to the inter-community fixed-route network (allowing passengers
to book an end-to-end trip).
3. Provide a mobile app solution that reduces time required to book rides for booking
agents.
4. Provide data that can be used to continuously improve the convenience and
affordability of multi-leg trips. Increased ridership levels contribute to higher fare-
box recovery and a greater share of provincial gas tax allocations, offsetting initial
capital investments in the software.
Currently, there are two software platforms in use across the four counties for transit
scheduling and booking; Wellington County utilizes RideCo for its RIDE WELL service and
SMART uses TripSpark. The software used by SMART is focused on specialized transit
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customers, with the majority of customers calling in to a dispatch office to book their
ride and schedule the trip. This is a manual process which does not optimize trips in
real-time.
While RIDE WELL also has a phone-in option to book rides, the service is based on an on-
demand application which optimized trips in real-time. Most passengers that use the
platform use the mobile app platform.
There are software solutions in place, including by the existing vendors (TripSpark and
RideCo), that provide both real-time optimization for on-demand and specialized transit,
while also providing staff an ability to make adjustments or take calls to book real-time
trips for customers that are not comfortable with mobile app technology.
To accommodate the expected demand from moving to a commingled on-demand
service, an updated software solution will be required to reduce the impact on booking
agents and create efficient trips to limit the impact on vehicle capacity.
The use of a single platform across the MSB would be ideal, recognizing it may not be
possible in the short-term due to existing agreements with local municipalities or
contractual constraints. In instances where a single system is not possible, each system
in place should have similar requirements and passenger experience, with the goal of
allowing integrated trips between on-demand and inter-community and commuter
fixed-route corridors.
With a new software solution in place and a move to more automated trip booking, the
additional trip requests could be accommodated by existing booking staff as the
upgraded software would result in more passengers booking trips online, and
scheduling trips is moved to a more automated process.
10.1.6.4 Integration with SMART Customers
Under both phases, eligible SMART specialized transit users can choose whether they
would like to take the accessible inter-community fixed-route service or continue to
have door-to-door service within the SMART service area. No change to SMART’s
eligibility criteria would be required and SMART registrants would be provided a choice
on which type of trip they would like to take, based on their ability to use an integrated
on-demand / fixed-route service.
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Direct door-to-door specialized transit trips provided by SMART would not need to be
provided at the same passenger fare as the inter-community fixed-route service. The
AODA requirement for fare parity would only apply to local trips within a single
municipality for those who are unable to use the provided on-demand transit service.
This would only apply to SMART customers that choose to take the on-demand service,
and not to door-to-door community transportation services provided by other
organizations.
10.1.6.5 Expanding Vehicle Capacity
While the focus of this recommendation would be to utilize existing vehicle capacity to
provide an efficient service, two additional SMART vehicles would need to be brought
into peak service, operating up to eight hours per day. This can be added to the fleet
following a three-to-six-month trial to assess trip requests and accommodation rates by
time of day. SMART currently owns five vehicles that require approximately $7,000 in
maintenance per vehicle to put them back into service. OTIF funding could be used to
add capacity where the existing vehicle complement is not sufficient to achieve key trip
accommodation and on-time performance metrics for both specialized and on-demand
service.
10.1.6.6 Recommendations
It is recommended that the MSB contract SMART to introduce Phase 1 commingled on-
demand transit service within its service area and introduce a taxi / ridesharing
partnership to provide service focused on Hanover, Walkerton and Mildmay (with a
connection to the inter-community transit stop in Durham).
SMART On-Demand Service
The SMART on-demand service would be limited to trips that occur within a local
municipality that is currently funding the SMART service, for trips that connect to the
nearest inter-community or commuter fixed-route. The catchment area of each on-
demand zone would be up to 17 km from the inter-community bus stop, with the
potential to expand this zone in the future.
To address additional capacity concerns with commingled service, it is recommended
that SMART move forward with the following actions to implement a commingled on-
demand service (based on the requirements set by the MSB):
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1. Issue an RFP or request the existing contractor to provide a quote to upgrade the
existing booking and scheduling software utilized by SMART to allow for commingled
and integrated trips (where a passenger can book a complete trip that includes the
fixed-route portion). The software requirements are outlined in Appendix E. This
should also help increase opportunities to share rides and optimize trips within
existing resources. While the MSB would have to identify specific requirements for a
software solution, the software would be purchased and owned by SMART, with any
cost impacts of the software upgrade included in the operating contract between the
MSB and SMART.
2. Work with the existing scheduling software provider to move towards a more
automated process of trip booking and scheduling. This would require more reliance
on the software to book rides over existing practices.
3. Update policies and procedures to create different booking windows for specialized
transit customers (e.g. up to 14 days in advance of a trip), while limiting on-demand
customers to a shorter booking window (e.g. up to 2 to 3 days in advance of a trip
departure). This will help ensure that specialized transit customers are prioritized for
important pre-planned trips.
4. Move towards the integrated service delivery model outlined, where specialized
transit passengers whose trip duplicates part of an inter-community fixed-route
would be asked to use SMART to connect to the inter-community corridor and utilize
the fixed-route accessible bus for the long-distance portion of their trip. This would
be based on the passenger’s functional ability to use an accessible fixed-route bus
for all or part of this trip (e.g. physical ability to board and transfer and/or cognitive
ability to plan the trip or share a ride with other passengers). This would be a
voluntary process for SMART passengers and not a requirement based on
conditional eligibility.
5. Test the on-demand service, for up to three months, once the fixed-route corridors
are introduced and the on-demand software upgrade is in place. This ‘soft launch’
would be completed at a few local municipalities to start, before launching the
program system-wide. After the three-month pilot is complete, decide whether to
add additional vehicles to add driver capacity to the system.
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Taxi / Rideshare Partnership
At the same time, it is recommended that the MSB implement a taxi / rideshare
partnership using two vehicles to start within Hanover, Walkerton and Mildmay (with a
connection to the inter-community transit stop in Durham). This would occur following
the harmonization of the Vehicle for Hire by-laws as recommended in Section 10.1.5.
Service would be supported by the MSB for up to 13 hours a day, six days a week,
aligned with the fixed-route schedules of the inter-community transit corridors. The
availability of these services would also allow SMART to utilize these vehicles to address
peak demands for on-demand service in other parts of its service area.
10.1.7 Base Service Recommendation 7: Move Towards a Centralized Trip Booking and
Scheduling Partnership
One of the challenges in the area is that there are several specialized transit and
community transportation services that provide trips that overlap with other agencies.
While each organization has a defined service area (primary service area), they often
provide medical trips outside of their service boundary (secondary service area), with
drivers being asked to wait for the passenger to complete the home trip. Table 13
illustrates this overlap. With the potential expansion of SMART service into Dufferin
County (see Enhanced Service Option 2), this duplication could further increase.
To increase the efficiency of the network, it is recommended that a centralized trip
planning and booking partnership model be introduced where one software solution
could be in place for participating agencies within the MSB or other agencies outside of
the MSB that wish to join the partnership.
In this scenario, SMART would be the primary administrator and would be able to
extend licenses for the software to other agencies that operate demand-responsive
service to create a centralized trip booking platform. Each agency would be able to
employ its own staff to book rides or contract this to SMART. The introduction of the
upgraded software would reduce time to book and schedule trips, which would increase
the ability to add more trip requests under the existing staff compliment. All
participating organizations would be able to see the vehicles of participating agencies
and book trips on those vehicles should it be more cost effective, however, client data
would remain private and separated.
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Table 13: Specialized Transit and Community Transportation Service Areas
Organization Primary Service Secondary Service Area
Area
SMART Arran-Elderslie Dufferin County (Orangeville)
Brockton Wellington County (north)
Hanover Kitchener
Huron-Kinloss Peel Region (Brampton)
Chatsworth Simcoe County (Collingwood and Barrie)
Kincardine Guelph
Saugeen Shores London
Southgate Greater Toronto and Hamilton Area
West Grey
Grey Highlands
South Bruce
Dufferin County Dufferin County Toronto, Barrie, Brampton
Community
Support Services
RIDE WELL Wellington County Guelph
Home and Grey County Toronto
Community Bruce County Brampton
Support Services of Barrie
Grey-Bruce Kitchener
Guelph
Wellington County Centre Wellington N/A
Community Wellington North
Resource Centre Minto Mapleton
East Wellington Erin N/A
Community Guelph/Eramosa
Services
Victorian Order of Wellington County N/A
Nurses (VON) Guelph
As an example, if DCCSS were to join the partnership with SMART, it would be able to
see SMART’s vehicles in real-time. In this scenario, if a SMART vehicle is in Orangeville
waiting for a passenger at the Headwaters Health Care Centre Hospital, and there is a
trip request for a local specialized or on-demand service in Orangeville, DCCSS staff
would see the availability of all vehicles in the vicinity (including the SMART vehicle).
This would allow them to select the most cost-effective vehicle to deliver the trip. This
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would involve some level of standardization of practices, an agreement on the cost of
providing the service and how fees are transferred between agencies, and a software
solution that ensures that private customer information cannot be shared between
agencies.
Beyond improving the passenger experience, consolidating trip planning into a single
regional interface provides several advantages:
• Seamless Navigation: Users can input an origin, destination, and preferred travel
window to receive an itinerary. The application calculates the most effective route
by analyzing real-time data from all available services and provides turn-by-turn
instructions to drivers.
• Ease of Access: Consolidating trip planning removes the requirement for passengers
to navigate multiple schedules, separate booking systems, or various municipal /
community transportation websites.
• Integrated Payment: The platform can allow for a single payment for travel using
different services and reducing the amount of cash which must be managed.
• Administrative Efficiency: A unified platform reduces the burden on staff by
centralizing data management, reporting, and customer support functions into a
single administrative hub.
• Data-Driven Planning: The software generates datasets on travel patterns and
demand heatmaps.
Recommendation
It is recommended that the MSB support SMART to further review a partnership model
with other specialized and community transportation agencies. This would mean
ensuring the upgraded trip booking and scheduling software includes the ability to:
• Add multiple specialized and community transportation providers on a single
platform to allow users to plan trips across all services.
• Ensure private information about clients cannot be shared between participating
agencies without rider consent. This should include a requirement in the RFP for a
Privacy Impact Statement.
• Include visibly of all vehicles in the network, allowing for the most available and cost-
effective trip to be booked subject to the service guidelines.
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Since specialized transit continues to be a contracted service (and not part of the MSB),
the software and centralized booking platform (including in Base Service
Recommendation 6), should be owned and managed by SMART. The MSB’s role would
be to set specific requirements to deliver the partnership model and to support upfront
software upgrade costs with funding from OTIF.
Based on this, the MSB should work with SMART, as well as other participating agencies,
on a joint agreement framework to establish rules around vehicle tracking by other
agencies and financial reconciliation principles prior to moving forward with an RFP. This
would be a separate stream of work focused on specialized and on-demand transit, to
be completed prior to issuing an RFP. This should establish a flexible framework that
would allow for other agencies to join after being established.
10.1.8 Base Service Recommendation 8: Establish an Integrated Fare Structure
It is recommended that an integrated fare structure be developed that creates
consistency in service costs across the region and supports seamless travel across the
four counties. Creating a common and integrated fare structure is particularly important
for inter-community routes that cross municipal boundaries because it eliminates the
transfer penalty; the financial and administrative barrier where riders pay separate full
fares for a single journey. By focusing on affordability and ease of use, the MSB can
create a consistent and predictable cost for the passenger, removing the confusion of
navigating different payment models and increasing ridership.
Currently, there are several fare structures in place across the four counties:
• GOST charges a zone fare structure with a base fare of $5.00 and an additional $5.00
for every zone crossed;
• GTR charges a flat fare of $5.00 on Route 2 between Dundalk and Orangeville; and
• RIDE WELL and SMART charge a minimum fare of $5.00 and $12.00 respectively,
then add a per kilometre charge based on distance for trips that exceed the
minimum.
The integrated fare structure must be designed to balance affordability with the need to
recover costs. If fares are set too low, then the revenue required to off-set operating
costs may not be enough to sustain the service. If fares are too high, it may impact the
affordability of the service, which would limit ridership and revenue.
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10.1.8.1 Fixed-Routes
Based on the above, as well as input received from the first round of engagement
(Appendix C), it is recommended that the fares for the inter-community transit routes
be a zone-based fare model similar to that of the existing GOST service, with zones
defined by municipal boundaries
In this structure, passengers would be charged a $10.00 minimum fare, allowing them to
travel between stops within their municipality or to an adjacent municipality. An
additional $5.00 fare is added for each additional municipal boundary crossed along
their journey. To support the family of services approach and encourage regional
connectivity, passengers transferring between inter-regional fixed-routes will receive a
$5.00 discount on their second leg, reflective of a continuous journey. These $10.00 and
$5.00 fares reduce the need for passengers to carry exact change, simplifying their on-
board experience.
To maintain the affordability of long-distance travel, any single trip is capped at a
maximum fare of $25.00. Specific fare breakdowns for the primary inter-community
fixed-routes are illustrated in Table 14 to Table 18 below.
With these proposed zones, the longest primary route will travel through five zones,
reaching the $25.00 fare limit and allowing the MSB to optimize revenue on these
routes.
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Table 14: Recommended Route 1 Fare Structure – Owen Sound to Guelph
Origin / Destination Owen Sound Chatsworth / Williamsford Durham Arthur / Mount Forest Fergus Guelph
Owen Sound N/A $10 $15 $20 $25 $25
Chatsworth / Williamsford $10 $10 $10 $15 $20 $25
Durham $15 $10 N/A $10 $15 $20
Arthur / Mount Forest $20 $15 $10 $10 $10 $15
Fergus $25 $20 $15 $10 N/A $10
Guelph $25 $25 $20 $15 $10 N/A
Table 15: Recommended Route 2 Fare Structure – Wiarton to Orangeville
Origin / Destination Wiarton / Hepworth Shallow Lake / Springmount Owen Sound Chatsworth Markdale / Flesherton Dundalk Shelburne Orangeville
Wiarton / Hepworth $10 $10 $15 $20 $25 $25 $25 $25
Shallow Lake / Springmount $10 N/A $10 $15 $20 $25 $25 $25
Owen Sound $15 $10 N/A $10 $15 $20 $25 $25
Chatsworth $20 $15 $10 N/A $10 $15 $20 $25
Markdale / Flesherton $25 $20 $15 $10 $10 $10 $15 $20
Dundalk $25 $25 $20 $15 $10 N/A $10 $15
Shelburne $25 $25 $25 $20 $15 $10 $10 $10
Orangeville $25 $25 $25 $25 $20 $15 $10 N/A
Table 16: Recommended Route 3 Fare Structure – Kincardine to Collingwood
Origin / Destination Kincardine / Southampton / Allenford Springmount Owen Sound Meaford Thornbury / The Collingwood
Tiverton Port Elgin Blue Mountain
Kincardine / Tiverton $10 $10 $15 $20 $25 $25 $25 $25
Southampton / Port Elgin $10 $10 $10 $15 $20 $25 $25 $25
Allenford $15 $10 N/A $10 $15 $20 $25 $25
Springmount $20 $15 $10 $10 $10 $15 $20 $25
Owen Sound $25 $20 $15 $10 N/A $10 $15 $20
Meaford $25 $25 $20 $15 $10 N/A $10 $15
Thornbury / The Blue Mountain $25 $25 $25 $20 $15 $10 $10 $10
Collingwood $25 $25 $25 $25 $20 $15 $10 N/A
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Table 17: Recommended Route 4 Fare Structure – Shelburne to Grand Valley
Origin/Destination Shelburne Orangeville Grand Valley
Shelburne $10 $10 $10
Orangeville $10 N/A $10
Grand Valley $10 $10 $10
Table 18: Recommended Route 5 Fare Structure – Bruce County Tourism Route
Origin/Destination Lions Head Neyaashiinigmiing Colpoys Bay Wiarton / Sauble Beach Southampton Saugeen FN
First Nation Hepworth
Lion’s Head N/A $10 $15 $15 $20 $25 $25
Neyaashiinigmiing First Nation $10 N/A $10 $10 $20 $25 $25
Colpoys Bay Village $15 $10 N/A $10 $15 $20 $20
Wiarton / Hepworth $20 $15 $10 $10 $10 $15 $15
Sauble Beach $20 $15 $10 $10 $10 $10 $10
Southampton $25 $20 $15 $15 $10 N/A $10
Saugeen First Nation $25 $20 $15 $15 $10 $10 N/A
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10.1.8.2 On-Demand Transit
To maintain consistency across the network, the fare structure for on-demand transit
should be integrated within the regional fixed-route network.
For on-demand transit provided by SMART, it is recommended that a base fare of
$10.00 be charged for an on-demand trip that is integrated with a fixed-route service.
Currently, SMART utilizes a distance-based pricing model of $0.70 per kilometre with a
minimum base fare of $12.00 (up to 17 km). Under this model, SMART registrants that
are using on-demand to connect to an inter-community fixed-route would also pay $10,
with the MSB covering the net operating cost of the service.
For services provided by a taxi / ridesharing partnership, residents would pay the
standard taxi / ridesharing fare. While there is an opportunity to reduce this fare to
match the SMART on-demand transit fare, this would also need to be done for
specialized transit trips, which may add considerable cost to the MSB, and is not
recommended in the short term.
To promote connections to the broader fixed-route network, a transfer discount should
be implemented for passengers moving between services. Specifically, if an on-demand
passenger uses the service to connect directly to a fixed-route corridor, the subsequent
fixed-route fare should be reduced by $5.00. In this way the on-demand service acts as
the first leg of the journey. This should be done for both services provided by SMART
and a taxi / ridesharing partner.
For RIDE WELL, a similar concept should apply. Since the minimum RIDE WELL fare is
$5.00, the fixed-route portion of the trip can be reduced by $5.00 if using RIDE WELL to
connect to the service. This would encourage passengers to use RIDE WELL to connect
to the fixed-route corridor instead of completing their entire trip using the on-demand
service.
10.1.8.3 Specialized Transit
Fares for specialized transit must match the fares of on-demand transit to ensure
equitable access.
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The reduction of the minimum fare to $10.00 will impact only those trips within 17 km
that use SMART to connect to the fixed-route corridor; a very small portion of the
overall trips (less than 20%).
For specialized trips exceeding the 17-km threshold, the fare will remain unchanged at
the current rate of $0.70 per kilometre within the SMART service area.
Since no change is proposed for the RIDE WELL fare, the same fare applies.
10.1.8.4 Farebox Technology
As the region establishes its inter-community transit network, there will be a need to set
up a fare collection system. Procurement decisions should consider future provincial
directives. Following the passing of Ontario's Bill 98 (Building Homes and Improving
Transportation Infrastructure Act, 2026), the province is mandating full fare
harmonization and service integration across municipal boundaries, starting in the
GTHA. Once implemented, the province may implement a similar directive to the larger
Metrolinx service area, which includes Wellington County, Dufferin County, the City of
Guelph, and Simcoe County (Collingwood).
Because this provincial framework will likely require an expansion of the PRESTO system
or a unified provincial ticketing platform, it is recommended that the MSB does not
invest in local smartcard or electronic validation technologies at this time. To avoid
unnecessary costs, the network should deploy basic, reliable mechanical fareboxes for
immediate cash and ticket collection on fixed-route services. This approach keeps the
network flexible for a transition into the mandated provincial fare structure once
regulations are finalized.
For the on-demand service, payment through the application should still be allowed,
and would require customers transferring onto a fixed-route service to show the driver
proof of payment before boarding.
For RIDE WELL, the existing operating model is not set up to allow cash payment on
board. Therefore, RIDE WELL will continue to be a mobile ticketing platform, with the
option to pay for a fixed-route portion of the trip by showing the fixed-route operator
proof of payment when boarding the vehicle.
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10.1.8.5 Fare Concessions
Without the immediate implementation of a smart card system, dynamic features like
automated fare capping or electronic tracking are operationally unfeasible. To
encourage frequent riders and support daily commuters while maintaining a simple,
driver-validated system, a simple ‘ticketing system’ is proposed. Tickets would be sold in
‘blocks’ to mimic monthly passes but help address the complication of having different
fare zones. For example, customers could purchase a block of 20 $5.00 tickets for $4.00
each and a block of 40 $5.00 tickets for $3.50 each. The face value of each ticket would
remain the same, therefore, customers making a trip within a single zone would need to
deposit two tickets. The cost of the trip to the customer would then be reduced by 20%
to 30%, depending on the block of tickets purchased. This system mimics a monthly pass
by providing discounts when tickets are purchased in bulk. This would benefit riders that
use the system frequently, reducing the overall cost of travel.
Tickets could be sold at individual municipal offices or facilities or can be pre-purchased
by pre-loading money into the on-demand service provider.
10.1.8.6 Low-Income Fare
Under existing systems, clients enrolled in Ontario Works (OW), the Ontario Disability
Support Program (ODSP), and local Employment Services are eligible for travel expenses
meeting specific criteria. These programs are operated by county staff (OW), the
Ministry of Children Community and Social Services (ODSP), and internal or external
service providers (Employment Services). These programs are provincially funded and
may utilize existing transit on a case-by-case basis (e.g. taxis).
To ensure equity and accessibility across the network, a subsidized transit pass program
could be integrated within each county’s Social Services and Employment Services
framework. This is a common practice for urban transit systems (Toronto, York, Peel,
Halton). These programs offer discounted fares (e.g. 50%) to clients enrolled in Ontario
Works (OW), the Ontario Disability Support Program (ODSP), and those that meet low-
income thresholds. Huron Shores Area Transit offers a similar program and offers a rural
example.
Ultimately these programs are funded by municipalities, but standard fares may be set
to maintain higher cost recovery, while ensuring affordability to those that have
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financial barriers. Many municipalities see this as a way to mitigate other service costs
and community challenges (e.g. missed doctor’s appointments contributing to more
emergency room visits, difficulty getting to work resulting in dismissal).
10.1.8.7 Fare Example
To illustrate the consistency of the family of services model, Table 19 compares the total
cost of a journey traveling from a rural residence (less than 17 km from an inter-
community fixed-route transit stop) to a destination two municipalities into the SMART
service area. In each scenario, the passenger pays the same total fare, highlighting that
the system remains equitable regardless of the service type available to them.
Table 19: Fare Example for Fixed-Route and SMART
Situation Example Service Used Fare Total
Calculation Cost
Passenger within Chatsworth Inter- $10.00 (Base) + $15.00
Walking Distance of resident traveling Community $5.00 (1
the Inter-regional to Dundalk Fixed-Route Boundary)
Fixed-Route Only
Passenger 10 km Resident 10 km On-Demand + $10.00 (On- $20.00
from the from Chatsworth Inter- Demand) +
Inter-regional traveling to Community $10.00 (Fixed-
Dundalk
Fixed-Route Fixed-Route Route after
$5.00 Transfer
Discount)
Eligible Specialized Resident 10 km Specialized + $10.00 (On- $20.00
Transit Passenger from Chatsworth Inter- Demand) +
used SMART to traveling to Community $10.00 (Fixed-
Dundalk
transfer to a Fixed-Route Route after
fixed-route $5.00 Transfer
Discount)
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10.2 Addressing Mobility Gaps and Financial Sustainability
One of the key objectives of OTIF is that funding be used for new services that address
mobility gaps. While some of the elements of the plan noted above are currently or
have previously been delivered, these operated as a ‘patchwork’ of unconnected routes
and not as a system through a unified governance model. What is new in this system is a
network approach that fills in geographic mobility gaps, adds frequency to make the
service usable, and connect passengers outside of corridors to create a more financially
sustainable solution once OTIF ends. Highlights of how each Base Transit Service
Recommendation fits within these principles are described below:
10.2.1 Base Service Recommendation 1: Integrated Service Standards
1. Creates a consolidated service and bus stop guideline document to move to a
seamless network that is consistent across all four counties. The previous routes all
operated independently and had little coordination or standard between them,
which led to minimal transfers between systems. Integrated service standards will
create a seamless experience, attract ridership, and improve the financial
sustainability of the service.
10.2.2 Base Service Recommendation 2: Introduce Primary Inter-Community Fixed-Route
Corridors
1. Route 1 expands the GOST route to operate from two daily trips to four daily trips.
This added frequency addresses a significant mobility gap, as the existing service
requires passengers to stay at their destination for over eight hours. Long wait
periods for a return trip limits the types of trips that are realistic (e.g. shopping,
medical appointments). Increasing the frequency makes the service more functional
for seniors and discretionary trips.
2. Route 2 combines the existing GTR route between Dundalk and Orangeville with the
cancelled GTR route between Owen Sound and Dundalk and extends it to Wiarton.
This creates a one-seat ride that promotes ridership and addresses a current mobility
gap between Wiarton and Dundalk. It should be noted that ridership on the GTR
route between Dundalk and Orangeville reduced significantly when the connection
between Owen Sound and Dundalk was removed. Adding this back as a continuous
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trip and right sizing the service to four trips a day will address existing mobility gaps
and make the service more financially sustainable.
3. Route 3 adds the previous GTR route between Owen Sound and The Blue Mountains
and extends it to Kincardine to the west and Collingwood to the east. This addresses
previously unserved areas and creates a more sustainable route by providing a one-
seat ride, including a new connection to the South Simcoe Growth Area via Simcoe
LINX.
4. The potential coordination with FlixBus adds additional service between The Blue
Mountains and Owen Sound, utilizing the private sector to reduce public subsidy into
transit. This will further address mobility gaps and increase the sustainability of the
network.
5. Connecting and scheduling all three routes at the Owen Sound terminal adds to the
sustainability of the service, as it increases travel options to different destinations
across and beyond the four counties.
6. The new governance structure creates a sustainable service model that places the
routes at the county-level (GOST was previously run by a local municipality), with
each municipality paying their fair share of the service.
7. Consolidating separate operations into a single coordinated system allows the
Unified Transit Network to achieve greater efficiency through shared resources and a
more consistent passenger experience. This will help maintain the sustainability of
the service once OTIF is no longer available.
10.2.3 Base Service Recommendation 3: Introduce Commuter Fixed-Route Between Grand
Valley and Shelburne via Orangeville (Route 4)
1. Route 4 adds additional runs between Shelburne and Orangeville to address the
growing population and demand to Orangeville and the GTA (via GO Bus).
2. Addresses a mobility gap in Grand Valley, a growing community that does not have
access to transit.
10.2.4 Base Service Recommendation 4: Introduce Summer Shuttle Service to Tourism
Destinations in Bruce County (Route 5)
1. Provides access to seasonal employment opportunities for local residents.
2. Provides access to transit to two First Nations.
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3. Provides access to visitors who travel by bus to the region (e.g. FlixBus or proposed
inter-community routes).
10.2.5 Base Service Recommendation 5: Incentivize Introduction of Taxi/Ridesharing Services
1. The strategy creates an opportunity for the private sector to fill in some of the
demand for on-demand trips, including areas where SMART does not operate. This
will help address mobility deserts that exist and ensure SMART has enough capacity
to continue to deliver specialized transit service.
2. Affordability is maintained by providing fare integration for passengers that use
taxi/ridesharing to access an inter-community transit route.
3. Taxi/rideshare vehicles can be used at other times of the day, other days of the
week, or for local trips, expanding local mobility options.
10.2.6 Base Service Recommendation 6: Connect Inter-Community Stops with On-Demand
Service within the SMART Service Area
1. The previous fixed-route models were limited to residents that lived within walking
distance to a stop or could arrange a drop-off/pick-up to the stop. This
recommendation expands the catchment area of the fixed-route service by providing
an on-demand service for passengers to the inter-community fixed-routes within the
SMART service area. This will increase the ability to access the fixed-route service.
2. Utilizing SMART to provide the on-demand service also ensures an accessible option
to connect passengers to accessible fixed-routes.
3. A software upgrade adds a new feature to the existing fixed-routes by allowing
passengers to plan and book a coordinated ride from an on-demand zone to the
fixed-route. This improves the ease and reliability of the on-demand/fixed-route
connection.
4. The use of a taxi / rideshare option in Hanover, Walkerton and Mildmay provides a
mobility option to residents in urban settlement areas that are not within a close
proximity to one of the fixed-route corridors. It will also allow these residents to
connect to the inter-community transit corridor in Durham.
10.2.7 Base Service Recommendation 7: Centralized Trip Booking and Scheduling
1. Increases the capacity of specialized transit services across all four counties,
addressing mobility gaps for persons with disabilities.
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2. Improves financial sustainability of specialized transit by making an investment in
software. Other systems such as EasyRide in Perth and Huron counties have seen a
significant increase in passenger trips without expanding capacity by moving to a
centralized booking platform.
10.2.8 Base Service Recommendation 8: Establish an Integrated Fare Structure
1. Creates a consistent the fare structure and technology, which increases the ease of
use of the system.
2. Integration with on-demand reduces the cost for individuals that live outside of a
reasonable walking distance to a fixed-route corridor.
3. Increasing fare to $10.00 reflects the long-distance nature of trips and high cost of
service. This will improve cost recovery, while discounted tickets for frequent users
and fare assistance programs will help ensure the service is affordable.
10.3 Enhanced Service Options
While the base service recommendations described in Section 10.1 establish central
parts of the service, the following enhanced service elements represent expansions that
improve the coverage, accessibility, and convenience of the network.
The enhanced service elements are independent of each other and are intended to be
assessed individually. Elements include:
1. Supplemental Fixed-Routes: The implementation of additional inter-community and
commuter fixed-route services that provide connectivity to smaller urban centres
and settlement areas not located along the primary corridors.
2. Introduction of On-Demand in New Areas: The expansion of on-demand services
into the municipalities that currently lack such options. This initiative prioritizes
regional equity by extending on-demand services to connect to the inter-community
fixed-route corridors to municipalities that are not within the SMART service area.
3. Introduce Phase 2 On-Demand Expansion: This would increase the role of on-
demand transit to provide local trips within a single municipality within the SMART
service area, not just trips that connect to the fixed-route inter-community network.
4. Local Transit Fare Integration: The establishment of collaborative agreements with
local municipal transit providers to create a seamless experience. This element
prioritizes standardized fare concessions across all counties and implements transfer
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credits to eliminate the financial penalty of moving between local and regional
systems.
5. Integration with Local Transit in Centre Wellington: Provides initial funding for
Centre Wellington’s proposed transit service in Fergus and Elora. This will allow for
improved integration with the inter-community and potential commuter routes, as
well as the potential to achieve greater efficiencies to manage and operate the
service.
10.3.1 Enhanced Service Option 1: Supplemental Fixed-Routes
While the primary corridors focus on the region’s main travel arteries, it is
recommended that the MSB consider the implementation of additional fixed-routes to
extend the reach of the fixed-route network. The implementation of this secondary tier
allows the MSB to transition from flexible, on-demand service to scheduled, higher-
capacity fixed-route service in the specific areas where ridership is expected to be
highest. By reinforcing these localized segments, the MSB can offer a more predictable
and frequent service for riders while optimizing the use of its vehicle fleet.
The supplemental routes serve three strategic functions:
• External Connectivity: They create links to transit services outside of the study area,
further expanding the reach of the service and allowing residents to access the
broader provincial transit system.
• High-Volume Demand Management: These routes are deployed in areas where on-
demand ridership is expected to be highest, based on the major travel pairs
identified in Appendix A. Moving these high-volume trips from on-demand vehicles
to scheduled fixed-route buses improves operational efficiency and maintains the
availability of on-demand resources in more remote, low-density areas.
• Targeted Frequency: Where these corridors overlap with primary inter-regional
fixed-routes, they are designed to provide an increased frequency of service. This
adds capacity to high-demand segments without the operational expense of
increasing frequency across the entire length of a long-distance corridor.
The proposed supplemental fixed-routes include:
• Durham to Listowel;
• Fergus to Guelph;
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• Fergus to Elmira; and
• Orangeville to Guelph.
The supplemental inter-community fixed-routes are depicted in Figure 13, while the
route service parameters are summarized in Table 20.
Table 20: Supplemental Inter-Community Fixed-Route Service Parameters
Service Parameter Durham to Fergus to Fergus to Guelph to
Listowel Elmira Guelph Orangeville
Vehicles 2 vehicles 1 vehicle 1 vehicle 2 vehicles
One Way Trip
85 to 95 min 30 to 40 min 25 to 30 min 100 to 110 min
Time
Service Days Monday - Monday - Monday - Monday -
Friday Saturday Saturday Friday
Approximate 7:00 AM to 7:00 AM to 7:00 AM o 7:00 AM to
Hours of Service 7:00 PM 7:00 PM 7:00 PM 7:00 PM
Headway 3 hours 2 hours 1 to 1.5 hours 2 hours
Daily Trips 4 6 6 6
Expected BPH 2 to 4 3 to 4 5 to 8 2 to 4
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Figure 13: Primary and Supplemental Inter-Community Fixed-Routes
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10.3.1.1 Durham to Listowel
This regional connector route facilitates inter-county travel across Grey, Bruce, and
Wellington counties, ultimately providing a gateway to Perth County. Research and
community engagement findings identified high travel demand between the
communities of Durham, Hanover, and Walkerton, which serve as key origin-destination
pairs. Additionally, there was observed travel demand between Palmerston and
Listowel. These two segments were combined into one service so the communities of
Harriston and Palmerston are provided with connections to the regional network.
The proposed route is illustrated in Figure 14. In Durham, the route provides a direct
connection to the Owen Sound to Guelph primary inter-community route. At the
southern terminus in Listowel, passengers can access the PC Connect system, facilitating
further travel to Stratford, St. Mary’s and London, as well as Kitchener-Waterloo.
While this service is designed to connect into the primary corridor in Durham, its
location in the middle of the primary route limits the options to effectively schedule
connections in all directions. This means that a connection in one direction or the other
would result in a longer wait time. Therefore, it is recommended that the stop in
Durham be located such that passengers have a safe and comfortable waiting space,
such as the public library. The current GOST bus stop does not have these features.
Ridership on this route is anticipated to be lower than several of the other corridors due
to the lower population centres it connects to. In the short term, the introduction of the
taxi / rideshare service in Mildmay, Walkerton and Hanover (with a connection to
Durham) as recommended in Base Service Recommendation 6 will help to assess the
potential demand and future feasibility of a fixed-route corridor. This may result in a
short route focused on these settlement areas if the demand to extend to Listowel is
not required, reducing the cost and vehicle requirement from 2 vehicles to 1.
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Figure 14: Durham to Listowel
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10.3.1.2 Fergus to Guelph
This route serves as a direct connection between Fergus and Guelph. Fergus and Elora
are located approximately 30 minutes north of Guelph, which is a frequent commuter
destination for this growing community. This represents just over 6,300 daily commuter
trips based on the most recent Transportation Tomorrow Survey1. With significant
population growth planned for Fergus and Elora, this travel demand is expected to
continue to grow.
Though this connection is already proposed with the Owen Sound to Guelph inter-
community route, this route would only provide four daily trips, many of which would
not arrive during peak commuting hours. This commuter route would complement the
inter-community route to provide additional frequency focused on peak hours. The
proposed route is illustrated in Figure 15.
Figure 15: Fergus to Guelph
1
http://www.transportationtomorrow.on.ca/publications.html
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This route has a 25 to 30 minute one way travel time, which one vehicle could serve
with a 1 to 1.5 hour frequency, including the required transfer delays and recovery time.
This would operate during the times when the Owen Sound to Guelph inter-community
service is not in operation, including the early morning and mid-afternoon period,
creating a combined peak headway of every 45 minutes to 1.5 hours during most of the
day.
The service would begin in the proposed downtown terminal in Fergus, which would
provide connections to the proposed local transit service in Fergus, Elora, and Salem.
This is currently being recommended as part of the Centre Wellington Transit Feasibility
Study. It would also provide a connection opportunity to RIDE WELL services, connecting
residents in the rural areas of the county to this fixed-route connection. This would help
reduce the length of RIDE WELL trips from the north, while providing frequent
connections to Guelph.
One of the challenges with this route is that during certain times of the day, the
combined headway may be more frequent than necessary (every 45 minutes) when
combined with the Owen Sound to Guelph inter-community route. This is due the
challenges of scheduling two routes together and avoiding duplication between the two
services. One way to mitigate this is to combine this route with the Fergus to Elmira
route (see below), which would reduce the frequency between Fergus and Guelph.
10.3.1.3 Fergus to Elmira
This direct route provides connection between Wellington County and the Region of
Waterloo via Elmira.
This route would begin in Fergus in the downtown transit terminal proposed as part of
the ongoing Centre Wellington Transit Feasibility Study. The terminal would provide
connections to the proposed local transit service in Fergus, Elora and Salem, as well as
the proposed Owen Sound to Guelph inter-community route, allowing passengers to
transfer from other communities along the Highway 6 corridor. A second stop would
occur in downtown Elora, which provides connection to a significant visitor attraction
from Waterloo and the GTHA.
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Within the Region of Waterloo, the service would connect to Elmira, which provides
frequent connections to key destinations in the Region, including St. Jacobs market and
Conestoga Mall using Grand River Transit.
The proposed route is illustrated in Figure 16. While the primary routing is intended to
utilize Wellington Road 18 and Waterloo Regional Road 22 to ensure a direct
connection, there remains a strategic opportunity to adjust the path to include
Wellington Road 21 and Waterloo Regional Road 23 if the MSB determines that serving
the community of Inverhaugh in Centre Wellington is a priority. This would also provide
a logical transfer point for RIDE WELL trips in the western part of the county, without
having to backtrack to Elora to facilitate a transfer.
Figure 16: Fergus to Elmira
If this route were to be added in isolation of other routes, one vehicle would be
required to operate up to 6 daily trips, resulting in a frequency of approximately every
two hours. Since the travel demand between Centre Wellington and the Region of
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Waterloo is about one-third of the demand to Guelph, this level of service may not be
warranted.
Instead, it is recommended that the RIDE WELL service be extended to provide a stop in
Elmira. If the Township of Centre Wellington implements a local transit service in
Fergus, Elora, and Salem, the number of trips within Centre Wellington on RIDE WELL
would decrease, which may increase the ability to extend the service area to Elmira.
A second option would be to combine this route with the Fergus to Guelph route, which
would allow both segments to be completed with one vehicle operating four trips per
day (approximately every two hours). This would reduce the combined headway
between Fergus and Guelph to every 1.5 hours and headway to Elmira to every 2.5 to 3
hours (similar to the other inter-community routes). Trips would be continuous,
meaning that passengers travelling between the two sections would not have to
transfer and wait at a stop in downtown Fergus.
If there is a desire by Wellington County to implement both routes, it would be more
cost effective and create a more seamless customer experience if the two routes were
implemented simultaneously, with the one vehicle used for the combined route.
10.3.1.4 Guelph to Acton to Orangeville
This route would serve as a bridge between the two southern population centres,
Orangeville and Guelph, serving Acton along the route. While each of these
communities have connections to the GO network, the only way to travel between
these would be to travel through Brampton, resulting in backtracking for passengers.
This route provides a connection between these centres while also connecting the
smaller communities in Wellington County to these communities and the broader
provincial transit network. It also provides a second connection to the GO Train network
in Acton, primarily benefiting residents in Rockwood and Erin. The proposed route is
illustrated in Figure 17.
This route is considered a lower priority as the travel demand between these
communities is not as high as other corridors in the Unified Transit Network area. Based
on the Transportation Tomorrow Survey, the travel demand between Centre Wellington
and Orangeville is less than 600 daily person trips (primarily auto at this point), while the
travel demand between Guelph and Orangeville is approximately 400 trips.
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Figure 17: Guelph to Acton to Orangeville
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The one-way travel time would be 100 to 110 minutes, which would require two
vehicles to service this corridor to provide reasonable service in each direction with
access to the GO Train in Acton (approximately a two-hour frequency). Based on the
review of demand, this would not be warranted in the short-term and is not
recommended to be prioritized over other inter-community corridors.
10.3.2 Enhanced Service Option 2: On-Demand Transit in New Areas
A separate Specialized Transit Study report was completed to assess the potential to
expand commingled on-demand service to municipalities within Bruce, Grey and
Dufferin counties that area not members of SMART. One of the challenges identified
was the potential loss of SMART’s charitable status if on-demand transit ridership grows
significantly, changing the purpose of the organization from one whose primary function
is to provide specialized transit service to one that provides public transit.
For this reason, it is recommended that any expansion of on-demand transit service
outside of the SMART service area be completed using one of two options:
1. Expand Comingled Specialized and On-Demand Provided by SMART: This option
would involve expanding SMART specialized transit service along with the
commingled on-demand service. Within Bruce and Grey counties where SMART
operates, the existing service is funded at the local municipal level. Since the
recommendations of the Governance Report (Appendix D) maintain this existing
funding structure, the addition of commingled on-demand service to local
municipalities within Bruce and Grey counties not currently covered by SMART
would require the local municipality to buy into the specialized portion of the SMART
service. Should this occur, a similar on-demand service structure as identified in the
Base Service Recommendation 6 would apply to inter-community stops that have
SMART service. This would also be the case for Dufferin County, although the cost
could be covered at either the county or the local level.
2. Utilize a Taxi / Ridesharing Partnership: This option would expand the use of taxi /
ridesharing vehicles to other areas of Bruce, Grey and Dufferin counties based on the
partnership model identified in Base Service Recommendation 5. The impacts and
recommended vehicles requirements under this option for all three counties is
discussed below.
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10.3.2.1 Dufferin County
In Dufferin County, specialized transit service is provided by DCCSS; however, the
current operational model is restricted to medical-related travel. If the county wanted
to implement an on-demand service that would connect residents to the closest inter-
community fixed-route stop, it would also require an accessible option to fulfill AODA
requirements. Expanding DCCSS would be challenging as much of the funding is tied to
the Ministry of Health to support medical trips only.
For Dufferin County, this could either be done by contracting the service to SMART
(including providing specialized transit trips within the County) or proceeding with the
taxi / ridesharing partnership.
For both options, the travel demand is not anticipated to be high for these trips
(between 1-3 trips per revenue vehicle hour). In this instance, DCCSS would continue to
provide door-to-door medical rides and SMART or the taxi / ridesharing partnership
would provide on-demand trips. This would require at least three vehicles to start,
focused on the following areas:
• Shelburne: Opportunity for local trips in Shelburne and well as connections to the
inter-community corridor from residents in Mulmur, Melancthon, north Mono, and
north Amaranth;
• Grand Valley: Opportunity for local trips in Grand Velley, as well as connections to
the fixed-route corridor from residents in East Garafraxa and the western portion of
Amaranth; and
• Orangeville: This would provide residents in the south of Mono and south Amaranth
with the opportunity to connect to the fixed-route corridor in Orangeville. This
would not include specialized transit trips within Orangeville, as that would be the
responsibility of the Town.
To meet the schedule of the inter-community fixed routes, it is recommended that the
county subsidize each vehicle for up to 13 hours a day, six days a week (excluding
statutory holidays).
If the service were provided by a taxi / rideshare provider (Base Recommendation 5),
additional funding is recommended to accommodate accessible trip requests to connect
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to the inter-community fixed-route corridors. This could be accommodated by DCCSS or
contracted to SMART based on a pre-determined hourly rate.
If this service were contracted to SMART, it could also be used to provide specialized
transit trips within the County, which would be shared with DCCSS as part of a
partnership agreement (see Base Service Recommendation 7).
The estimated cost of both options is presented in the Financial Plan (Section 11.2.3). Is
should be noted that the cost estimate does not include the provision of local
specialized transit services within Orangeville, as this would be a responsibility of the
Town.
10.3.2.2 Grey and Bruce County Taxi / Rideshare Service
Should there be a desire to extend the taxi / rideshare option to municipalities within
Bruce and Grey counties that are not members of SMART, the following identifies urban
settlement areas where vehicles could be strategically placed to support both local trips
and connections to the inter-community corridors.
• Wiarton: This vehicle would focus on connecting residents to Route 2 and the
seasonal Route 5 in Wiarton. During the summer, there is the potential to include a
second vehicle to support increased demand to Sauble Beach.
• Lion’s Head / Neyaashiinigmiing First Nation: One vehicle could be proposed as a
seasonal service between the Victoria Day and Labour Day long weekends to support
connections to Route 5 and to provide local trips.
• Meaford / The Blue Mountains: This vehicle would provide options for residents to
connect to Route 3 at stops in Meaford, Thornbury and The Blue Mountains, as well
as provide mobility options for local trips.
As with Dufferin County, the initial recommendation would be to provide funding
support to each of these vehicles for up to 13 hours a day to support connections to the
inter-community fixed-routes. This can be reduced once the service is in operation and
there is a better understanding of demand. For this option, the vehicles in Wiarton and
Meaford / The Blue Mountains would be funded six days a week, while the two seasonal
vehicles in Bruce County could be subsidized seven days a week.
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Additional funding is also allocated to this option to provide the opportunity to contract
SMART or another service provider with an accessible vehicle to accommodate an
accessible trip request to connect to the inter-community fixed-route service. Within
Meaford and parts of The Blue Mountain, this could also be done with the existing
specialized transit services.
Both Bruce and Grey counties would need to identify who many vehicles it would be
interested in supporting to address the remaining mobility gaps in both counties.
10.3.2.3 Grey and Bruce County Commingled SMART Service
If there is a desire for a local municipality or First Nation within Grey and Bruce County
to introduce the commingled on-demand / specialized transit service model provided by
SMART, there would be a requirement for the municipality/First Nation to join SMART
for the specialized service, while the on-demand trips would be funded by the MSB.
The implementation of this enhanced option would utilize the structured cost-sharing
model between the local municipality and the county. Participation is discretionary,
allowing each municipality to evaluate the local benefit of the expansion. The financial
framework is defined as follows:
• Local municipalities and First Nations assume the baseline costs associated with
providing specialized SMART, using the same costing distribution as recommended in
the Governance Report (Appendix D).
• The MSB is responsible for the incremental costs required to increase service
capacity to provide commingled on-demand transit to the nearest fixed-route stop.
• Municipalities and First Nation communities may opt in to this service level during
the initial unified service formation or at a subsequent date as priorities evolve, as
outlined in the Governance Report (Appendix D).
10.3.3 Enhanced Service Option 3: Phase 2 of On-demand Expansion within SMART Service
Area
Initially in Phase 1 of the on-demand expansion (Section 10.1.5), trips would be focused
on connecting passengers to the fixed-route corridors (both specialized and on-
demand). In the second year of operation, this could be expanded to Phase 2 to allow
local trips to take place within the nearest settlement area.
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In Phase 2, any of the participating municipalities or counties within the SMART service
area may elect to provide curb-to-curb trips within their boundaries to support local
travel. In these instances, it is recommended to use the jurisdiction’s boundaries to limit
non-revenue travel time.
This could be done by either adding a dedicated taxi / rideshare vehicle in a local service
area, or by expanding the mandate of the commingled SMART on-demand service. The
later would require SMART to ensure their charitable status would not be impacted.
If there is a desire to move to Phase 2 using SMART, this would likely increase the
vehicle requirement by 3 to 6 vehicles. SMART has an additional three vehicles that are
not currently utilized that could be used for this service, with minor repairs (up to
$7,000 per vehicle).
If Phase 2 is implemented using SMART, the existing part-time driver hours would also
need to be extended to full-time hours to accommodate additional demand. There are
currently eight drivers that work 30 hours a week. For budgeting purposes, it was
assumed that half of the part-time drivers would accept this increase in hours (up to
eight hours each).
10.3.4 Enhanced Service Option 4: Local Transit Fare Integration
While the fixed-routes provide regional connections, many trips begin or end on local
municipal transit systems, such as Owen Sound Transit, Orangeville Transit, Colltrans, or
Guelph Transit. This local transit fare integration involves working collaboratively with
local agencies to develop a unified fare policy that simplifies the transfer process and
rewards regional ridership.
Local municipalities would continue to set and collect their own local transit fares.
However, to encourage regional travel, a transfer credit model is recommended. If a
customer transfers from a local municipal bus to a regional route within a specified
window (typically 60 to 90 minutes), the local fare already paid would be deducted from
the regional fare. If a customer is transferring from an inter-community route to a local
route, they could board the local route for free by providing a paper transfer to the
driver. There are several steps that can be taken in moving forward in this direction.
These are outlined in the subsequent sections.
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10.3.4.1 Provide Consistency in Fare Concessions
A barrier to transit usability is the variation in how different agencies define passenger
demographics. Currently, definition thresholds for "Senior," "Student," or "Child" (and
the corresponding discounts) vary across agencies.
While the base fare price may differ by municipality, the MSB should work with local
agencies to standardize these concessions. Providing a consistent definition (e.g.
ensuring "Child" refers to the same age bracket in both Orangeville and Owen Sound)
reduces confusion for the rider and simplifies the centralized booking system.
10.3.4.2 Digital Integration and the Centralized Booking Platform
Fare integration can be managed through the centralized trip booking and scheduling
platform (discussed in Section 10.2.7). By integrating local fare data into the regional
software, a passenger can book a trip from their home in a local municipality to a
destination in a neighboring county and receive a single total price and digital ticket.
10.3.5 Enhanced Service Option 5: Introduce Local Transit in Centre Wellington
The Township of Centre Wellington has completed and endorsed a 2026 Transit
Feasibility Study, outlining a plan to implement a local transit service within the urban
and rural areas of the Township.
Centre Wellington is a rapidly growing township with a population expected to nearly
double by 2051, with the majority of growth occurring in Fergus, Elora, and Salem.
While the Township is currently serviced by RIDE WELL for local travel, the potential
transit demand is too high for an on-demand service and warrants the introduction of a
local fixed-route network.
The Feasibility Study recommended the introduction of a local urban transit service
comprised of five fixed-routes, operating from a central transit terminal in Fergus. This
builds on the existing RIDE WELL service that would provide specialized transit as well as
continued on-demand service in the rural areas of the Township.
The plan compliments the planned inter-community service between Owen Sound and
Guelph, with a proposal to add a stop at a new transfer hub in downtown Fergus and
introduce fare integration with the service. It also recommends the implementation of
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an enhanced inter-community service between Fergus and Guelph (Enhanced Service
Element 1), adding frequency between Fergus and Guelph.
The proposed transit network is scheduled to be implemented in three phases. The first
phase is illustrated in Figure 18 and would include four routes operating every 60
minutes, with a connection to the proposed inter-community service. This would
require four buses to operate.
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Figure 18: Phase 1 Township of Centre Wellington Local Transit Network Plan
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Phase 2 increases the headway of two of the routes to ever 30 minutes and introduces
two additional routes to improve coverage, while Phase 3 introduces further frequency
and service hour improvements. This is illustrated in Figure 19.
The use of the OTIF would help kick-start the Centre Wellington local transit service by
providing necessary funding to grow ridership and passenger revenue over the first few
years of service. This would help to reduce municipal investment early and potentially
accelerate the financial feasibility of the service, allowing the Township to move to
Phase 2 or 3 of the service plan.
The introduction of a local transit service would also help to enhance the sustainability
of the base inter-community route between Owen Sound and Guelph, and the two
potential enhanced inter-community routes between Fergus and Guelph and between
Fergus and Waterloo Region. It would provide more opportunities to connect to these
corridors for residents that do not live within a reasonable walking distance of an inter-
community stop.
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Figure 19: Phase 3 Township of Centre Wellington Local Transit Network Plan
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The introduction of local transit in Centre Wellington will also benefit other
municipalities in the county. Currently, the majority of trips on the RIDE WELL service
occur within Fergus and Elora, and between Fergus/Elora and Guelph. Adding the fixed-
route local transit service in Fergus and Elora will better match the higher passenger
demand but also increase the availability of RIDE WELL vehicles to surrounding
municipalities.
The introduction of a transit terminal in Fergus also provides a safe and comfortable
transfer point for residents in Wellington North, Minto and Mapleton who want to
travel to Guelph. This also opens travel options when paired with a potential inter-
community route between Fergus and Guelph. Residents in northern Wellington County
could use RIDE WELL to connect to the transfer point in Fergus, and with increased
frequency, the length of RIDE WELL trips will be significantly reduced, opening the
availability to deliver more trips.
Working in cooperation with the Unified Transit Service Network would allow for
improved service and fare integration and identify efficiencies in planning and
operations (e.g. reducing administrative costs and identified economies of scale with a
single contractor).
This enhanced option would need to be approved by both Centre Wellington and
Wellington County Council, and a decision made about how the township would fit
within the proposed governance structure of the Municipal Services Board.
The potential would be to support funding of the first phase of the service, including
capital investments required for a new terminal, bus stops and shelters and vehicles.
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11.0 Financial Framework
The financial framework establishes the base costs and methodologies to guide the
implementation and long-term financial implications of the Unified Transit Network.
Given the evolving nature of the Unified Transit Network and the multi-jurisdictional
coordination involved, this section presents high-level cost options and financial
scenarios rather than a fixed, final budget.
To provide decision-makers with a flexible planning tool, this chapter outlines the
financial implications of the system across two primary tracks:
• The Base Service Plan: High-level operating costs, revenue projections, funding
mechanisms, and phasing options for the core cross-boundary network; and
• Enhanced Service Elements: Scalable financial options for the secondary routes, fare
integration models, and specialized/on-demand service expansions.
11.1 Base Service Plan Operating Costs
Operating cost estimates for the Unified Transit Network are based on a third-party
service delivery model. As the MSB intends to contract these operations to private
providers, final costs are subject to competitive procurement processes and market
conditions at the time of tender. The figures presented in this section serve as high-level
estimates derived from current operational data and industry benchmarks.
The recommended cost-sharing framework distributes the financial requirements of the
Unified Transit Network among the four participating counties. This model aligns the
municipal contributions to the service levels received and is consistent with regional
equity goals. The methodology for these allocations is described in detail in the
Governance Report included in Appendix D.
11.1.1 Inter-Community Fixed-Routes
The cost of the primary inter-community fixed-route network has been calculated based
on a maximum cost of $135 per service revenue hour. This would be an ‘all-in’ cost that
includes vehicle branding and fuel surcharges. This cost has been established through an
analysis of existing operational expenditures for the GOST, and the GTR systems as well
as estimates provided by two private transit operators.
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Based on the primary inter-community, commuter and tourism routes outlined in
Section 10.1, the estimated annual cost to operate the inter-community fixed-route
component of the base service plan is approximately $2,784,100. These costs will vary
depending on hourly cost to the service provider and the frequency of the routes. A
breakdown of these costs is detailed in Table 21.
Table 21: Base Service Plan – Primary Regional Fixed-Route Costs
Route Trips Per Day Round Annual Annual Annual
Trip Time Operating Service Operating
(Hours) Days Hours Cost
Owen Sound 4 x Monday - 4.7 305 5,700 $772,900
to Guelph Saturday
Wiarton to 4 x Monday - 4.9 305 5,900 $804,000
Orangeville Saturday
Kincardine to 4 x Monday - 5.2 305 6,200 $841,400
Collingwood Saturday
Shelburne to 4 x Monday - 1.5 251 1,500 $202,800
Grand Valley Friday
Bruce County 3 x Monday - 3.5 100 1,200 $163,000
Seasonal Sunday (summer)
Route
Total N/A N/A N/A 19,300 $2,784,100
These operating costs will be divided between counties based on the funding
methodology defined in the Governance Report (Appendix D).
11.1.2 Commingled On-demand
The integration of general on-demand trips with existing SMART specialized services
(commingling) will be managed through a collaborative financial framework. A tiered
responsibility model between the counties and the municipalities ensures that the cost
of specialized transit remains the responsibility of the local municipalities while the
expansion of service to the general population through on-demand service is supported
by each county.
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11.1.2.1 Local Municipal Contribution
Participating local municipalities within Grey and Bruce counties will retain responsibility
for the baseline costs associated with specialized transit services. It will be assumed that
a requirement for additional vehicles will be a result of the on-demand service. Local
municipal costs are calculated using the established SMART pricing formula, which
incorporates municipal population size and specialized transit ridership metrics.
11.1.2.2 County SMART Contribution
Each applicable county assumes the incremental operational costs required to offer the
Phase 1 on-demand transit to residents connecting to the fixed-route network.
Operating costs for SMART on-demand delivery are estimated at a rate of $61.00 per
revenue vehicle hour. This rate was derived through a review of SMART's operational
financials. A base operating rate of $58.00/hour was calculated by dividing total 2025
system operating costs ($1,896,176) by total driver hours (32,748). Because this rate is
derived from comprehensive system expenditures, it fully encompasses driver wages
and benefits, fuel, vehicle maintenance, insurance, administrative overhead, and
software costs. An additional $3.00 per hour is added to the rate to build a capital
reserve fund, supporting financing for future vehicle replacement and lifecycle upkeep
as service mileage expands.
Within the SMART coverage area, the $61.00/hour rate applies strictly to revenue
vehicle hours (from vehicle arrival at a passenger pick-up to drop-off). Net invoicing to
the MSB is calculated by deducting collected passenger fare revenue directly from the
gross vehicle hourly cost.
Based on an estimated Phase 1 ridership forecasts of 23,485 annual on-demand trips
across Grey and Bruce counties (averaging 15 minutes per trip), commingled operations
will require 5,871 annual service hours. An assumed average fare of $9.00 per trip
(accounting for multi-trip card discounts) was subtracted from the total cost. As a result,
Phase 1 will cost $171,800 annually to operate.
Fixed Capital & Technology Upgrades
In addition to variable hourly operating costs, Phase 1 requires initial fixed capital
investments funded by the MSB:
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• Vehicle Refurbishment: $14,000 in one-time capital costs (reflecting two refurbished
vehicles at $7,000 each).
• Scheduling Software Upgrade: A one-time software upgrade cost of $230,000 to
integrate automated booking, dispatching, and commingling capabilities into
SMART’s scheduling platform. This reflects a conservative estimate, which could be
adjusted by going to competitive RFP.
• Centralized Booking Software: A one-time software cost of $20,000 to upgrade the
booking software to allow for potential partnership / brokerage model between
multiple transit /community transportation operators (Base Service
Recommendation 7).
• Ongoing Software Licensing: An annual software licensing fee of up to $25,000 in
subsequent operating years to upgrade the existing software. This includes both the
software upgrade for the commingled on-demand ($24,000) and $1,000 annual fees
per agency (assume SMART and DCCSS to begin) for the partnership /brokerage
model. If a new software provider is selected through RFP, then the annual licensing
fee cost would be split by SMART and the MSB, so SMART is paying the portion for
specialized transit and the MSB is paying the portion for the commingled on-demand
service.
Phase 1 costs are summarized in Table 22. It should be noted that note that 2027
assumes half a year of service operations.
Table 22: Phase One SMART Operating Costs Grey and Bruce Counties
Year Hourly Software Vehicle Fare Total Cost
Operating Cost Refurbishment Revenue
Costs
2027 $179,100 $263,500 $14,000 $105,700 $456,600
Typical year $358,200 $26,000 $0 $211,400 $384,200
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11.1.2.3 Subsidized Taxi / Rideshare On-Demand Service (Hanover, Walkerton, Durham, and
Mildmay)
To supplement the SMART network and cost-effectively target transit gaps, the plan
incorporates a subsidized partnership with private TNCs (such as Uber or Uride) or taxi
providers.
This service will be deployed across Hanover, Walkerton, Mildmay, with a connection to
Durham.
Rather than purchasing public vehicles, the MSB would utilize a subsidized "base-pay"
model to incentivize driver availability, guaranteeing an operating rate of up to $25 per
hour. Under this structure, any the driver’s portion of any passenger fares collected
during their shift are subtracted from the MSB’s hourly payment obligation.
Example of the Base-Pay Subsidy:
• Scenario A (No Rides): If a driver works a 4-hour shift and receives zero ride
requests, the MSB pays the full base guarantee of $100 ($25 × 4 hours).
• Scenario B (Partial Offset): If the driver completes rides during that 4-hour shift and
collects $40 in fares, the drivers’ portion of the fare (assume 60%) is subtracted from
the guarantee, and the MSB only pays $76.
• Scenario C (Surplus): If the driver experiences high demand and collects $200 in
fares, the driver keeps 60% of the fare ($120), and the MSB pays $0.
Assuming the rideshare service operates 13 hours a day, 6 days per week, and the driver
keeps an average of $8 per hour from the passenger fares, the net cost to the MSB is
reduced to $17 per hour. This results in a cost of $67,400 annually per vehicle, bringing
the total operational cost for two rideshare vehicles to $134,800 annually.
11.1.3 Administrative Costs
While the MSB will be responsible for making strategic decisions about the service, it is
expected that operational support will be required to manage the daily administrative
functions and the system-wide infrastructure of the regional network. Because the
delivery of transit service is expected to be contracted to third-party providers, the
administrative team does not handle driver staffing or vehicle maintenance. Instead,
their focus is on high-level system management, ensuring that the public’s investment is
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protected and that the network functions as a unified family of services. The primary
responsibilities of this operational support team include the development of key
policies, agreement management, long-term plans, and annual budgets for MSB
approval. They will also be responsible for compiling data to assess Key Performance
Indicators (KPIs).
Estimated administrative costs provided by county staff are summarized in Table 23.
Table 23: Administrative Costs
Administrative Item 2027 2028 2029 2030 2031
Salary & Benefits $308,700 $320,000 $332,000 $344,600 $353,200
Annual Operating Costs $251,600 $263,900 $276,900 $290,600 $299,300
Total $560,300 $584,000 $608,900 $635,200 $652,500
11.1.4 Capital Costs
Launching the Unified Transit Network will require upfront capital investments. A shared
lump-sum capital cost model will be utilized for capital start-up costs. Under this
framework, all capital expenses are centralized and divided among the participating
members of the MSB, rather than being assigned directly to individual counties.
During the initial rollout phases, minimal investment will be made in permanent,
localized physical assets (such as passenger shelters or boarding pads). This prevents
losing assets in the event that routes require adjustment in the future.
The majority of upfront capital is dedicated to system-wide digital and administrative
infrastructure such as centralized trip-planning software, regional branding, website
development, and legal startup consulting which benefits and supports the entire four-
county network.
Capital costs are heavily concentrated in Year 1 (2027) to establish the network’s
foundation. In subsequent years, capital requirements will drop off sharply.
Table 24 provides a year-by-year breakdown of the projected capital costs for the
transit network.
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Table 24: Capital Costs
Item 2027 2028 2029 2030 2031
Brand Development, $120,400 $5,000 $2,000 $5,000 $5,000
Community
Outreach &
Technology
Bus Stop / Vehicle $14,500 $4,000 $7,000 $4,000 $4,000
Infrastructure
Total $134,900 $9,000 $9,000 $9,000 $9,000
11.1.5 Gross Costs
To provide an overview of the financial requirements of the Unified Transit Network,
Table 25 and Table 26 consolidate the cost elements detailed in the preceding sections
into gross expenses per county.
The figures presented represent gross expenditures before any cost-recovery
mechanisms such as passenger fares, or OTIF subsidies are applied to lower the cost
requirements.
Table 25 outlines the typical operating expenses for a full year of service, while Table 26
breaks down the total gross costs by county for each year, assuming a 3% annual cost
escalation as a result of inflation.
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Table 25: Gross Operating Costs Per County – Typical Year
Item Bruce Grey Dufferin Wellington
Owen Sound to $0 $386,500 $0 $386,500
Guelph
Wiarton to $97,200 $459,000 $247,900 $0
Orangeville
Kincardine to $391,200 $450,200 $0 $0
Collingwood
Bruce County $163,000 $0 $0 $0
Seasonal Route
Grand Valley to $0 $0 $202,800 $0
Shelburne
SMART On- $85,900 $85,900 $1,000 $0
Demand
Rideshare On- $67,400 $67,400 $0 $0
Demand
Total Gross $804,700 $1,449,000 $451,700 $386,500
Operating Costs
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Table 26: Gross Annual Costs Per County
Item Year Bruce Grey Dufferin Wellington
GOST/GTR 2027 $124,600 $299,800 $151,500 $148,300
Operating 2027 $550,400 $882,200 $233,100 $199,000
Administrative 2027 $126,200 $202,200 $53,400 $45,600
& Capital
Total - 2027 2027 $801,200 $1,384,200 $438,000 $392,900
Operating 2028 $853,700 $1,537,200 $479,100 $410,000
Administrative 2028 $163,800 $294,900 $92,000 $78,600
& Capital
Total - 2028 2028 $1,017,500 $1,832,100 $571,200 $488,600
Operating 2029 $879,300 $1,583,300 $493,600 $422,300
Administrative 2029 $175,800 $316,500 $98,700 $84,400
& Capital
Total - 2029 2029 $1,055,100 $1,899,800 $592,300 $506,700
Operating 2030 $905,600 $1,630,800 $508,400 $435,000
Administrative 2030 $188,700 $339,800 $105,700 $90,600
& Capital
Total - 2030 2030 $1,094,300 $1,970,600 $614,400 $525,600
Operating 2031 $932,800 $1,679,700 $523,600 $448,000
Administrative 2031 $194,400 $350,000 $109,100 $93,400
& Capital
Total - 2031 2031 $1,127,200 $2,029,700 $632,700 $541,400
11.1.6 Base Transit Service Plan Revenue
To fund these services, several revenue sources will be utilized. The primary streams
include farebox revenue, municipal funding and provincial support through OTIF and the
Gas Tax Program. This model maximizes external grants to minimize the direct financial
requirement from the participating counties.
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11.1.7 Fare Revenue Projections
The revenue model aligns fare revenue with ridership forecasts. Ridership projections
were developed using a comparative analysis of historic performance data from existing
transit services within the participating counties.
For the primary fixed-routes, a system-wide average fare of $11.00 was assumed. For
the Shelburne to Grand Valley route, a system-wide average fare of $8.00 was assumed
as this route fully operates within one zone. While the actual fare structure is zone-
based (as detailed in Section 10.1.8), this average serves as the baseline for revenue
calculations. Total annual fare revenue is determined by multiplying the projected
ridership for each corridor by this average fare. The estimated fare revenue and
ridership by route is broken down in Table 27. These are high level revenue estimates
and will vary depending on actual service operation costs, route frequency, and actual
ridership.
The resulting projections indicate a Revenue-to-Cost (R/C) ratio between 25% and 43%.
This represents a relatively high rate of cost recovery compared to typical rural transit
but is aligned with the R/C ratio achieved by GOST. This performance is a result of the
decision to set higher regional fares that balance individual passenger affordability with
the long-term financial sustainability of the Unified Transit Network.
Table 27: Ridership and Fare Revenue Projections
Route Ridership Fare Revenue Annual R/C
Operating
Cost
Owen Sound to Guelph 17,723 $195,000 $772,900 0.25
Wiarton to Orangeville 21,233 $233,600 $804,000 0.29
Kincardine to 22,221 $244,400 $841,400 0.29
Collingwood
Shelburne to Grand 6,669 $87,600 $202,800 0.43
Valley
Bruce County Seasonal 1208 $38,000 $163,000 0.23
Route
Inter-Community 69,054 $798,600 $2,784,100 0.29
Routes Total
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With the launch of new transit services, it is typical for a ramp-up phase after the initial
launch, where ridership is lower before the service gains popularity. Over the 4-year
period, it has been assumed that ridership, and therefore fare revenue, will gradually
increase, achieving maximum fares by year four. The annual base service plan fare
revenues are summarized in Table 28.
Table 28: Base Service Plan - Annual Fare Revenue
Year Fare Revenue
2027 $345,500
2028 $958,600
2029 $995,600
2030 $1,052,600
2031 $1,052,600
11.1.8 Gas Tax Fund for Public Transportation
The Ontario Gas Tax Program provides a stable, long-term source of funding to support
the expansion and improvement of public transit services. The program is designed to
increase transit ridership through the expansion of capital infrastructure and service
levels.
11.1.8.1 Program Overview
Provincial Gas Tax funds are distributed annually to eligible transit operators based on a
specific formula weighted 70% on transit ridership and 30% on localized population.
To understand the financial implications for the Unified Transit Network, it is important
to examine how these percentages translate to direct per-unit allocations. Based on
2025 provincial allocation data, the funding rates were approximately:
• Ridership component: $0.38 per passenger trip; and
• Population component: $7.80 per resident.
Financial Insight: While the population component represents a smaller percentage of
the overall formula weighting (30%), its per-unit value ($7.80 per resident) is
significantly higher than the per-rider rate ($0.38).
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11.1.8.2 Program Rules and Eligibility Restrictions
To successfully secure and retain Gas Tax allocations, the regional system must adhere
to provincial constraints:
• The 75% Spending Cap: A municipality’s or board's annual Gas Tax allocation cannot
exceed 75% of its own spending on transit (known as "Municipality's Own Spending"
or MOS). If the network reduces its localized transit spending—due to service cuts,
shifting costs to alternative grants like the OTIF, or rising farebox revenue—its Gas
Tax allocation will drop proportionally in the subsequent funding year.
• The Single Claim Rule: Population and ridership statistics cannot be double counted.
For example, because Orangeville Transit claims the population of urban Orangeville
for its localized service allocation, the regional network cannot claim that same
population segment.
• The Two-Year Historical Lag: There is a standard two-year reporting lag before Gas
Tax funding is applied to new or expanded systems. Allocations for the launch in late
2026 and early operational years will be tied to historical baseline data.
• Accessibility Mandate: To remain eligible for any provincial funding under this
program, all public transportation services must be fully accessible in accordance
with the AODA.
It should be noted that as of May 2026, MTO announced that funding allocations have
been frozen to 2024/25 levels.
11.1.8.3 Current Baseline Allocations
Provincial Gas Tax revenues currently flowing into the four counties under existing
independent transit frameworks are summarized in Table 29.
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Table 29: Existing (2025-26) Provincial Gas Tax Allocation
County Focus Transit Service Stream / Partnership 2025–26 Provincial
Area Allocation
Grey / Bruce Saugeen Mobility and Regional Transit (SMART) $740,828
Pool
Wellington Wellington County $397,205
(RIDE WELL On-Demand Service)
Sub-Total Municipalities within the MSB $1,138,033
Grey City of Owen Sound (Owen Sound Transit) $245,919
Grey Municipality of Meaford (Meaford Moves) $65,797
Grey / Simcoe Town of Collingwood & Town of The Blue $343,932
Mountains (Colltrans - primarily Collingwood)
Dufferin Town of Orangeville (Orangeville Transit) $294,473
Total All Municipalities (note that Collingwood $2,088,154
would not be part of the MSB)
11.1.8.4 Strategic Application and Governance Scenarios
Because the final governance framework of the MSB remains fluid, the financial plan
evaluates three distinct modeling scenarios for claiming Provincial Gas Tax. How these
assets are pooled will directly dictate the net costs required from each municipal
partner.
Ultimately, the most strategic advantage is to utilize OTIF while it is available and build
ridership so that the Gas Tax allocation is maximized when OTIF funding is no longer
available. Therefore, any new Provincial Gas Tax funding would not be used until 2029,
after two years of operation of the new Unified Transit Network.
11.1.8.5 Gas Tax Scenarios
Scenario 1: Comprehensive Four-County Consolidation
All four participating counties combine their eligible population bases and pool all
regional ridership into a single, unified provincial application. This maximizes the total
provincial funding draw across the entire geography but requires a highly structured
inter-municipal agreement to distribute pooled revenues back to individual county
operations.
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Scenario 2: Three-County Framework (Excluding Wellington County)
If Wellington County chooses not to participate in the collective application, the
remaining partners (Bruce, Grey, and Dufferin) would combine their eligible population
base. The MSB would claim the ridership generated by the Unified Transit Network, this
reduction would then be applied to the costs occurred by the participating counties.
Scenario 3: SMART Integration (Saugeen Mobility Integration vs. Exclusion)
Integrating SMART brings its specialized ridership and member municipality populations
into the unified pool. Excluding SMART means the Unified Transit Network loses the
ability to claim that population base, drastically lowering the total Gas Tax funding the
MSB can qualify for and leaving SMART’s independent operational spending capped.
Inclusion of SMART would involve applying with a combined population and ridership
and allocating an agreed upon portion of the funds to SMART.
Recommendation and 2029 Reassessment
It is recommended that the exact Gas Tax funding and allocation strategy be formally
reassessed in 2029 when the counties submit their first application. This window allows
the MSB sufficient time to evaluate stabilized ridership data, finalize long-term
Wellington County and SMART participation arrangements, and adapt to any broader
structural updates to the provincial Gas Tax program.
Financial Plan Modeling Baseline
For the purposes of this financial plan, modeling assumes the network will proceed
under Scenario 2, with SMART excluded. Under this baseline, Bruce, Grey, and Dufferin
counties will jointly apply for Gas Tax funding utilizing the Unified Transit Network
ridership.
To prevent double-counting, and comply with provincial regulations, the population
baseline excludes Wellington County, the SMART service area, and all municipalities that
maintain independent local transit allocations (Orangeville, Owen Sound, Meaford, and
The Blue Mountains).
Once Gas Tax revenues are received by the MSB starting in 2029, they will be divided
among the three participating counties proportionally based on their actual operational
cost contributions to the network.
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Gas Tax Allocation Example
If the net operating costs are shared as follows:
• Grey County: $500,000 (50% cost share);
• Bruce County: $300,000 (30% cost share); and
• Dufferin County: $200,000 (20% cost share).
If the MSB receives a provincial Gas Tax allocation of $100,000, the funding will be
distributed back to the partner counties to offset their municipal levies as follows:
• Grey County receives: $50,000;
• Bruce County receives: $30,000; and
• Dufferin County receives: $20,000.
Gas Tax Projections
Gas Tax is the provincial funding framework transit operations are directed to for long
term predictable funding. That said, County staff are concerned with this option due to
recent changes and overall policy. County staff were informed earlier this year that
funding allocations have been capped at 2024–25 levels, with no indication when this
cap may be lifted. In addition, allocations continue to rely on ridership data from two
years prior, meaning funding does not reflect current service expansion, increased
demand, or investments being made today. At present, the combined unclaimed gas tax
allocation among the four counties is approximately $248,900. Funding allocations are
population-based and may only be counted once. Applying Gas Tax funding to this
Unified Regional Transit Network would utilize the remaining local allocation, potentially
restricting lower-tier municipalities' ability to access these funds for future needs. As a
result, staff have excluded Gas Tax allocations from the current financial calculations.
11.1.9 OTIF Funding
OTIF provides time-limited, application-based funding for a maximum duration of five
years. The funding model is designed to support a gradual transition toward financial
sustainability:
• Total Contribution: OTIF will provide up to 50% of total multi-year project costs.
• Sustainability Mechanism: To encourage long-term viability, the OTIF contribution is
capped at 30% of eligible costs in the final year of the agreement.
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• Cost Sharing: Project teams are responsible for the remaining costs through
municipal contributions, fare revenue, and other funding sources.
As noted earlier in this report, the Partnership is eligible to receive up to $9,495,000 to
facilitate the integration of new and existing transit services in Grey, Bruce, and Dufferin
counties into a single, Unified Transit Network.
While Wellington County was included as part of this study, it is not formally part of the
OTIF application at this time.
11.1.9.1 OTIF Funding Application
The year-by-year application of OTIF funding, along with the net remaining costs to be
shared by the MSB, is summarized in Table 30.
This funding methodology is designed to maximize OTIF funding by leveraging the full
50% cost-matching threshold over the 5-year period. By front-loading this provincial
support, the Unified Transit Network will utilize 68% ($6,420,500) of the total
$9,495,000 in eligible funding allocated to the region for the base transit service plan,
significantly lowering the initial financial burden on local municipal property tax levies
while ridership numbers mature.
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Table 30: OTIF Funding Allocation
Year Gross % OTIF Subsidy $ OTIF Funding Remaining
Operating Cost Cost
2025 (April to $339,300 47% $159,500 $179,800
December)
2026 $1,508,700 55% $824,700 $683,900
2027 $3,016,400 75% $2,262,300 $754,100
2028 $3,909,200 60% $2,345,500 $1,563,700
2029 $4,053,800 30% $1,195,900 $2,858,000
2030 (January $1,051,200 15% $157,700 $893,500
to March)
Total $13,878,600 50% $6,945,600 $6,933,000
11.1.10 Regional Contribution
The net municipal contribution for each county is determined through a standardized,
three-step calculation:
1. Gross Cost Attribution: First, each county is allocated its specific share of gross costs
as summarized in Section 11.1.5.
2. OTIF Deduction: A uniform percentage reduction is applied to the gross costs of all
counties.
3. Route-Specific Fare Offsets: Finally, system fare revenues are deducted from each
county's balance. Fares are allocated based on the specific routes each county
supports and their proportional cost-sharing ratio for those corridors.
The remaining balance after these provincial subsidies and system revenues are
deducted is the final Net Operating Cost, representing the tax levy impact for each
county council.
The following tables provide a year-by-year financial breakdown for each county over
the six-year planning horizon. Each table details the gross cost, the localized application
of funding offsets, and the final net cost required to sustain the network.
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Table 31: County Contributions 2027
Cost Bruce Grey Dufferin Wellington
Gross Cost $801,200 $1,384,200 $438,000 $392,900
OTIF $600,800 $1,038,200 $328,600 $294,700
Fares $97,800 $167,600 $31,300 $48,700
Total $102,600 $178,400 $78,100 $49,500
Table 32: County Contributions 2028
Cost Bruce Grey Dufferin Wellington
Gross Cost $1,017,500 $1,832,100 $571,100 $488,600
OTIF $610,500 $1,099,200 $342,700 $293,200
Fares $308,500 $464,900 $87,800 $97,500
Total $98,500 $268,000 $140,600 $97,900
Table 33: County Contributions 2029
Cost Bruce Grey Dufferin Wellington
Gross Cost $1,055,100 $1,899,800 $592,300 $506,700
OTIF $311,200 $560,400 $174,700 $149,500
Fares $344,400 $440,900 $112,800 $97,500
Total $399,500 $898,500 $304,800 $259,700
Table 34: County Contributions 2030
Cost Bruce Grey Dufferin Wellington
Gross Cost $1,094,300 $1,970,600 $614,300 $525,600
OTIF $41,000 $73,900 $23,000 $19,700
Fares $362,400 $467,300 $125,400 $97,500
Total $690,900 $1,429,400 $465,900 $408,400
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Table 35: County Contributions 2031
Cost Bruce Grey Dufferin Wellington
Gross Cost $1,127,200 $2,029,700 $632,700 $541,400
OTIF $0 $0 $0 $0
Fares $362,400 $467,300 $125,400 $97,500
Total $764,800 $1,562,400 $507,300 $443,900
11.2 Enhanced Service Costs
The operating and capital costs of each of the enhanced services are broken down
below. Should a decision be made to implement any of the enhanced service options,
the costs reflected below would be further reduced by applying any unallocated OTIF
funding based on the recommended year of implementation. This would be recalculated
once a final decision is made by applicable Councils, subject to available OTIF dollars
remaining.
11.2.1 Supplemental Regional Fixed-Routes
The supplemental fixed-routes are intended to be assessed and implemented
individually. A breakdown of the cost of each route is provided in Table 36. These
estimates are based on the service parameters identified in Section 11.1 and will vary
depending on ultimate route frequency and the contracted cost per hour of vehicle
operations.
OTIF would further reduce the total operating cost of each route by up to 50%, with up
to a 70% reduction in 2027 (assuming a July start of service), and up to a 30% reduction
for the first quarters of 2029. The cost and allocation to each county would be
calculated if Council elects to move forward with any of the above routes. After this
time, Provincial Gas Tax would be used to provide a new funding source to these routes,
further offsetting the municipal contribution.
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Table 36: Enhanced Service Plan – Supplemental Regional Fixed-Route Costs
Route Trips Per Round Trip Annual Annual Annual Net
Day Time Operating Service Operating
(Hours) Days Hours Cost
Durham to 4 3.0 251 2,989 $403,600
Listowel
Fergus to 6 1.0 302 1,868 $252,100
Elmira
Fergus to 6 1.0 302 1,812 $245,600
Guelph
Orangeville 4 4.3 251 6,439 $869,200
to Guelph
11.2.2 Additional Taxi / Ridesharing Vehicles
As detailed in Section 11.1.2.3, the annual cost of one rideshare vehicle operating 13
hours per day, 6 days per week is approximately $67,400. The base transit service plan
taxi / rideshare service could be expanded to provide service to additional areas
including locations outside of the SMART service area.
If a taxi / rideshare vehicle were to operate to support a seasonal route (13 hours a day,
7 days a week for only 4 months of the year), operating the vehicle would cost
approximately $25,500 for the season. Depending on the size of the area, any number
of vehicles could be required, taxi / rideshare vehicles can be implemented as needed.
11.2.3 Dufferin On-Demand Service
On-demand service in Dufferin County can be provided by SMART or with a taxi /
rideshare vehicle.
11.2.3.1 SMART
If on-demand service were to be provided by SMART, the rate of $61 per hour would be
applied to the entire time that a vehicle is available. This is because SMART specialized
service is not offered in Dufferin County, therefore the on-demand service would need
to account for deadhead and wait time. Because Dufferin County would be paying for
the vehicles to be available, not by trip, it would be cost effective for the SMART
vehicles to offer first-mile last-mile trips as well as local on-demand trips.
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Based on an estimated ridership of 20,130 annual on-demand trips across Dufferin
County, 11,895 vehicle hours (three SMART vehicles), and an assumed average fare of
$9.00 per trip, SMART service would cost approximately $649,500 annually to operate
(including annual software licenses).
In addition to variable hourly operating costs, SMART implementation requires initial
fixed capital investments:
• Vehicle Refurbishment: $21,000 in one-time capital costs (reflecting three
refurbished vehicles at $7,000 each).
• Scheduling Software Upgrade: A one-time software upgrade cost of $60,000 to
expand software coverage to Dufferin County.
• Ongoing Software Licensing: An annual software licensing fee of $6,000 in
subsequent operating years.
SMART implementation costs are summarized in Table 37, noting that 2027 assumes half
a year of service operations.
Table 37: SMART Operating Dufferin County
Year Hourly Software Vehicle Fare Total Cost
Operating Cost Refurbishment Revenue
Costs
2027 $362,800 $63,000 $21,000 $90,600 $356,200
Typical year $725,600 $6,000 $0 $181,200 $550,400
11.2.3.2 Taxi / Rideshare
To implement a taxi / rideshare service as an on-demand service for Dufferin County,
three vehicles would be required. Instead of assuming one rider per hour, the Dufferin
County on-demand ridership has been estimated at 20,130 annual trips. Assuming the
driver would take home $8 from the fare for each trip, the cost of three rideshare
vehicles in Dufferin County would be $166,800. If the rideshare service were to be
supplemented by SMART specialized service at a cost of $61 per hour, assuming 2 hours
per day, this would cost an additional $37,200 annually. The total cost of rideshare/taxi
service supplemented by SMART accessible trips would be approximately $204,000
annually.
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11.2.4 Phase Two SMART On-Demand Service
Upgrading the SMART service to provide local on-demand transit would generate
approximately 17,000 additional trips. This would cost an additional $260,400 annually
in hourly operating costs, and generate $153,700 in additional fare revenue, resulting in
a net additional cost of $106,700 annually to upgrade SMART service to provide local
on-demand trips within the areas that it is already operating. This should only done
once Phase 1 is operating for at least 6 months and SMART has a better understanding
of the impact on trips and its charitable status.
11.2.5 Centre Wellington Local Service
The annual net operating cost to operate the proposed Phase 1 Centre Wellington local
transit service (Section 10.3.5) would be approximately $1,554,000. This includes the
cost of hiring a transit coordinator, training, advertising and printing, and other
miscellaneous costs as documented in the 2026 Centre Wellington Transit Feasibility
Study report.
One of the benefits of consolidating working with Wellington County and the MSB is the
opportunity to reduce the need to have a dedicated staff person to manage the system.
Two staff members are proposed for the MSB, which may reduce the need for a
dedicated staff person to manage the RIDE WELL service (Wellington County) and a
separate dedicated staff person to manage the proposed Fergus/Elora local transit
service. This could reduce the annual operating cost as noted above by sharing an
internal staff resource between Centre Wellington and Wellington County to manage
the broader transit network in Wellington County, as the MSB staff resources could also
take on certain planning and administrative functions.
In addition to this, the initial capital cost of the service for Phase 1 is included in
Table 38 below.
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Table 38: Centre Wellington Capital Costs
Capital Requirement Cost
Transit Terminal Design $40,000
Transit Terminal Construction $1,000,000
Bus Stops $150,000
Shelters $80,000
Total $1,270,000
The costs identified above are outlined in the 2026 Centre Wellington Transit Feasibility
Study. Subject to availability of remaining funds, OTIF would further reduce the total
operating and capital cost of this service by up to 50%, with up to a 70% reduction in
2027 (assuming a July start of service), and up to a 30% reduction for the first quarters
of 2029.
The costs that could be applied to the OTIF fund, subject to availability, are highlighted
in Table 39 below. This assumes a July 1, 2027 start of service, an OTIF ending on March
31, 2030.
Table 39: Potential Costs per Year for OTIF
Cost Elements 2027 2028 2029 2030
Capital Cost $1,270,000 $0 $0 $0
Operating Cost $777,000 $1,554,000 $1,554,000 $388,5000
Total Cost $2,331,000 $1,554,000 $1,554,000 $388,500
The exact cost of OTIF reductions would be calculated if both the Township of Centre
Wellington Council and Wellington County Council elect to move forward with this plan,
pending available OTIF funding.
After this time, Provincial Gas Tax would be used to provide a new funding source to
these routes, further offsetting the municipal contribution.
11.3 Funding Opportunities
There are other funding opportunities that could offset potential county contributions,
particularly when OTIF funding has ended. These are identified below.
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It should be noted that there are rules for staking funds that need to be reviewed before
applying. For example, the portion of expansion fleet paid by provincial or federal grants
cannot be paid for with Development Charges.
11.3.1 Rural Transit Solutions Fund
The Rural Transit Solutions Fund2 is a targeted funding stream of the federal Permanent
Public Transit Fund. The fund targets transit solutions in rural and remote communities
through two streams:
• Planning and Design Projects stream providing grants up to $50,000 to complete
studies that support introduction or expansion of transit in rural communities; and
• Capital Project stream, offering eligible organizations with at least two years of
transit experience or a completed public transit feasibility study (dated after January
1, 2020) up to $10 million, or organizations with less than two years of experience
and no recent feasibility study up to $250,000 in federal funding.
For both solutions, 80% of the value of the project is funded to a municipality for the
upset limit in both streams, while Indigenous communities can receive 100% of the
value of the project, up to the upset limit.
At the time of writing this report, the application for both funding streams was closed.
However, once open, the MSB would be able to apply for funding to support capital and
infrastructure up to $10,000,000 based on the recommendations that were identified in
this report. This could be used for both expansion and replacement vehicles and could
further reduce the hourly operating cost by 10% to 15% from the contracted provided if
vehicles were supplied by the MSB for the contractor to operate and maintain.
This fund was also previously used by SMART to support replacement vehicles. SMART
would also be able to apply to request additional funding to the maximum limit of the
grant.
2
https://housing-infrastructure.canada.ca/rural-trans-rural/index-eng.html
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11.3.2 Rural Ontario Development (ROD) Program
The Rural Ontario Development (ROD) program is an application-based initiative that
provides up to $20 million in funding to address targeted regional barriers in rural
communities. The goals of the program are to foster regional partnerships, workforce
attraction, and community infrastructure transformation in rural communities in
Ontario. The program offers various funding opportunities split into three core
categories:
• Economic Diversification, Competitiveness, and Capacity Building: Supports the
initial creation of strategies or plans (up to a 50% cost-share, max $50,000) or funds
the physical implementation of existing economic development plans (up to a 50%
cost-share, max $150,000).
• Workforce Development, Attraction, and Retention: Funds specialized initiatives or
campaigns focused on attracting, training, and retaining localized workers,
immigrants, or youth (up to a 50% cost-share, max $150,000).
• Community Infrastructure Enhancements: Invests directly in public spaces by
transforming or modifying existing community assets identified as important to the
local economy. Funding provides up to a 35% cost-share, covering small projects up
to $25,000 or large infrastructure upgrades spanning $25,000 to $250,000.
The MSB could apply for this program to support future studies that are tied to how
transit will achieve the economic objectives of the program (e.g. how transit could
further support connections to key employers or the tourism industry). The Community
Infrastructure Enhancements sub-stream could also be utilized to update or transform
vital public economic assets (e.g. retrofitting a key transit terminal or adding shelters
and passenger amenities at stops that service a key employer).
At the time of writing this report, there one intake period left for this fund that the four
counties could apply to on January 18, 2027 – February 25, 2027.
11.3.3 Green Municipal Fund
The Green Municipal Fund (GMF), administered by the Federation of Canadian
Municipalities (FCM), represents a potential external funding mechanism to support the
sustainable infrastructure and technology requirements of the Unified Transit Network.
As an independent endowment, the GMF provides Canadian municipalities and their
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partners with access to capital to make climate-smart infrastructure, sustainable transit,
and community resilience financially viable.
Program Mechanics and Funding Structure
The GMF provides a flexible funding model that scales alongside a project. Depending
on the initiative type, the program can cover between 50% and 80% of eligible project
costs. Funding is distributed across two primary streams:
• Grants: Designated for early-stage planning, strategy development, feasibility
studies (assessing technical, financial, and environmental impacts), and small-scale
pilot projects evaluating solutions under real-life conditions.
• Loans with Grant Components: Tailored for full-scale capital project
implementation. Capital project recipients typically secure long-term loans paired
with an additional, non-repayable grant of up to 15% of the total loan amount.
Applications are accepted year-round through a structured two-stage process.
Municipalities first submit a pre-application to confirm project eligibility, after which
qualified projects are formally invited to submit a comprehensive full application.
Application to the Unified Transit Network
Because the GMF focuses heavily on low-carbon transformation and municipal fleet
sustainability, the MSB and participating counties can leverage this fund across multiple
phases of the transit network’s rollout:
• Feasibility Studies and Future Corridor Planning (Grants): As noted in the capital
cost framework (Section 11.1.4), additional studies will be required as the network
expands. GMF grants can offset up to 80% of the costs for technical and
environmental assessments of new inter-community corridors or micro-transit
zones.
• On-Demand and Micro-Transit Pilots (Grants): For the introduction of commingled
specialized and on-demand transit in rural areas currently lacking service
(Section 10.3.2), the GMF can provide grant funding to launch small-scale pilot
projects. This allows the MSB to test scheduling software, vehicle placement, and
passenger uptake before committing to full capital investments.
• Low-Carbon Fleet and Infrastructure Upgrades (Loans/Grants): For long-term
capital procurement, the GMF offers specific initiatives such as Municipal Fleet
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Electrification and Sustainable Municipal Buildings. If the MSB elects to transition
toward zero-emission battery-electric buses (BEBs) or construct regional transit hubs
equipped with solar infrastructure or charging stations, the GMF can serve as a
source of low-interest loans and compounding grants.
11.3.4 Development Charges
All four counties use Development Charges (DC) to pay for capital projects that are
needed to meet the demands generated by population growth. Through the application
of DCs, the development community contributes an appropriate share of infrastructure
capital costs for necessary growth-related transit improvements over the ten-year
planning period. The Development Charges Act, 1997 identifies a separate methodology
in which transit services can be added to the by-law. The by-law identifies how and
when municipalities can collect Development Charges for transit. This includes the
following:
• DCs can be applied to conventional, specialized, and on-demand services as well as
studies that assess growth (e.g. a future transit master plan);
• DCs can be used for capital costs that support expansion of the system, including
fleet, new stops in growth areas (pads, signs, shelters), terminals, facilities,
supervisor and maintenance vehicles;
• Only the portion of these costs that support growth can be eligible for inclusion in
the Development Charge by-law;
• Federal and Provincial funding used to support these expenses (e.g. OTIF and
Provincial Gas Tax) must be subtracted from the calculation;
• If vehicles are provided by the contractor, they can be incorporated into the by-law
as long as the contract separates the portion of the operating contract that is
attributable to the lifecycle cost of an expansion vehicle; and
• DCs are not applicable for replacement costs (e.g. vehicles), unless a municipality
demonstrates an increase in capacity that is required to support growth (e.g. moving
from a cutaway vehicle to a 30-foot bus).
To maximize the use of DCs, each partner in the MSB should assess the ability to include
transit in its next update. This would help to offset some of the capital costs and the
capital portion of the operating cost for any services launched within a 10-year horizon
of the DC by-law update.
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To maximize the benefits of funding from DCs, the following considerations should be
made:
• Where possible, OTIF and Provincial Gas Tax funding should be used to offset
operating costs and not capital expenses;
• DC by-law updates should be undertaken prior to the launch of the service or the
spending of capital and infrastructure requirements; and
• Include a provision in the operating contract to create a separate line item for the
capital cost of any expansion vehicles, should this be included as part of the
operating contract.
11.3.5 Advertising Revenue
Many public transit systems enhance their revenue streams by advertising on behalf of
other organizations on various platforms, including transit vehicles, transit hubs and
stops, and digital platforms. Ads can be placed on the exterior and interior of transit
vehicles, typically utilizing wraps and exterior and interior ad space.
Transit terminals and bus stops also offer advertising space through billboards, digital
displays, and bench ads. Additionally, transit websites can create ad space that has the
opportunity to generate revenue.
The ability to earn revenue from advertising opportunities depends on the visibility of
the ads. In rural and remote communities, lower ridership typically limits the revenue
brought in for interior vehicle advertising spots. However, exterior bus ads and ads at
stops may have an increased attractiveness as they can also be observed by pedestrians
and persons travelling by personal vehicle.
For the MSB, the potential to generate ad revenue is minimal, and will likely only
generate 1% to 2% of the total revenue recovered from the system. Therefore, when
moving forward with identifying advertising revenue opportunities, the level of effort
should be kept at a minimum and not reduce focus on other key priorities.
If there is a desire to move forward with advertising, the following steps should be
considered:
• Develop an advertising policy that aligns with any standards identified through each
of the counties;
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• Identify if there are any third-party advertising contracts currently used by municipal
members of the MSB that can be used as a starting point;
• Where appropriate, issue a RFP to select a third-party advertising provider, and
negotiate a contract with the chosen vendor. Partnering with established third-party
advertising providers can streamline the process of implementing an advertising
program, allowing the MSB to focus on delivering transit;
• Work closely with an advertising provider to identify suitable advertising spaces and
ensure compliance with content guidelines; and
• Establish a revenue-sharing agreement and a reporting structure to help track the
program's success and financial impact.
Advertising space can also be used by the MSB to communicate with the public and
promote key internal messages and/or community events. This could include service
updates, safety messages, and promotional materials for local events or to ask for
community feedback (e.g. include a QR code for a community survey).
11.3.6 Reserve Fund Strategy
A primary challenge with OTIF is managing the transition between short-term provincial
funding to full reliance on the municipal tax levy. Each county faces constraints that limit
how much municipal taxes can increase in a single fiscal year to support the growth of
the service and reduction in OTIF. To prevent large single-year increases and ensure the
long-term viability of the Unified Transit Network, each county should consider
establishing a Transit Reserve Fund.
The Transit Reserve Fund addresses this challenge by allocating funding to a dedicated
reserve, helping to mitigate significant year-over-year funding increases while
optimizing the use of available OTIF funding. This approach is expected to smooth future
funding requirements and reduce the anticipated impact on County contributions as
OTIF funding levels gradually decline.
Any municipal funds contributed during these grant years that exceed the actual net
operating costs will not be spent. Instead, they will be transferred into the dedicated
Transit Reserve Fund.
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12.0 Implementation Plan
The following section of the report includes an implementation strategy, outlining next
steps required to move forward with the formation of a Unified Transit Network, subject
to Council approval. These are organized into three phases.
• Phase 1 - Pre-Approval (prior to adoption by each Council): There are several
actions that the BDGW Unified Transit Network working committee can take to
advance the project prior to formal approval by each Council. These are steps that
do not commit each county to the plan but will help reduce the timeline to
implementation should each Council decide to move forward with the MSB.
• Phase 2 - Priority 1 Implementation: Upon Council approval, there are several
priority steps that will need to be taken over the first two months to progress the
Unified Transit Network across the agreed to counties.
• Phase 3 – Priority 2 Implementation: These are steps that should be taken following
the completion of Priority 1 steps. They are important to advance the network but
can be completed within the 3 to 5 month horizon.
A draft implementation plan is described in Table 40 below. Key inputs to the
implementation plan are then described further in Appendix E (software requirements)
and Appendix F (operator requirements).
A review of the legislative requirement compliance s is provided in Appendix G.
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Table 40: Implementation Plan
Categories Phase 1 – Pre-Approval Phase 2 - Implementation Phase 3 - Implementation
On-Demand • Confirm participation in the • Develop RFP (if decision • Award on-demand contract
Software procurement of a common made to go to market) or provider and begin to work
on-demand software finalize a contract template with the proponent to
solution and brokerage for a preferred on-demand implement the service
model with other provider (two-year term upgrade.
community and specialized with an option to extend). • Train existing booking
transit providers in the agents from SMART and
area. other participating
• Meet with TripSpark and organizations on the new or
RideCo to discuss upgraded software.
opportunity to extend and • Update policies and
expand on-demand procedures regarding co-
software license based on mingling with on-demand
the requirements identified transit.
in Appendix E.
• Based on information
collected, decide whether
to extend either on a 2-year
term or move forward with
a full RFP (Phase 2).
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Categories Phase 1 – Pre-Approval Phase 2 - Implementation Phase 3 - Implementation
Operating • Issue Request for • Develop RFP (if a decision is • Award contract(s) and
Contract Information (RFI) for an made to go to market) or begin to work with the
operating contract to finalize a contract template proponent(s) to implement
determine the ability to bid for a preferred the expanded service.
on the service based on the transportation operator(s) • Get preferred operator to
requirements identified in (two-year term with an submit KPI reporting
Appendix F. option to extend). template, driver training
• Review responses received plan, customer service plan
and decide next steps and incident response plan.
(extend existing contracts
for two years or go to RFP).
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Categories Phase 1 – Pre-Approval Phase 2 - Implementation Phase 3 - Implementation
Formation of • Work with county Chief • Draft and circulate a • Hire support staff required
the Board Administrative Officers shared-service agreement to assist the Transit
(CAOs) to confirm the defining the funding Manager.
governance structure. formula, cost allocation,
• Review each of the counties scope of services and
by-laws to confirm the decision-making structure
authority to operate a of the MSB.
public transit service under • Enact the MSB
the Municipal Act, 2001. Establishment By-law
Update or create a new by- pursuant to Section 196 of
law providing this authority the Municipal Act, 2001.
prior to procurement. • Consolidate regional
funding, such as OTIF and
the Ontario Provincial Gas
Tax to the Board.
• Hire a Transit Manager
under the MSB to guide the
organization.
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Categories Phase 1 – Pre-Approval Phase 2 - Implementation Phase 3 - Implementation
Marketing and • Continue to market the • Retain and work with a • Create a website that will
Communications existing service, including marketing/branding agency host the Unified Transit
extended routes. to identify a name and Network, including routes,
• Ensure all new routes brand for the Unified schedules and maps.
include General Transit Transit Network. This • Create transit maps and
Feed Specification (GTFS) should include a common schedules and continue
data and are visible on wayfinding process (print with social media
Google to allow trip and digital). campaigns.
planning. • Develop press release and • Create social media
social media campaign accounts for the unified
about the planned transit service.
announcement of the • Begin process of route
unified transit network. numbering and naming.
• Organize a media event for
the launch of the network.
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Categories Phase 1 – Pre-Approval Phase 2 - Implementation Phase 3 - Implementation
Service Plan / • Identify ideal stop locations • Adjust the service plan • Develop a schedule for
Infrastructure for the recommended based on recommendations each fixed-route, including
fixed-route service based by each county council. layover at each terminal to
on guiding principles. • Develop Service Standards allow for connections
• Begin discussions with the and Bus Stop Design (Owen Sound, Orangeville,
City of Owen Sound, the Guidelines. Guelph, and Collingwood).
Town of Orangeville, the • Work with Transportation / • Install bus stops and pads
City of Guelph, and the Public Works Departments where applicable at each
Town of Collingwood about at each local municipality to transit stop.
the use of their transit identify locations for new • Test each route to confirm
terminals and the potential bus stops, including schedule.
to add bus stops in their appropriate locations for
municipalities. Identify any bus pads and shelters.
cost implications. • Initiate discussions with an
advertising company that
supplies shelters. If there is
no interest, begin to source
shelters to purchase.
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Categories Phase 1 – Pre-Approval Phase 2 - Implementation Phase 3 - Implementation
Fare Strategy • Meet with Social Services • Begin to design a template • Work with employers in the
and Employment Services for transit tickets which can Unified Transit Network to
within each county to be sold in bulk (include identify opportunities to
identify the opportunity to measures to reduce fraud). purchase transit tickets in
implement a low-income • Work with upper and bulk.
pass (Section 10.1.8.6). lower-tier municipalities as • Finalize agreements with
well as SMART to identify Social Service and
locations to sell tickets. Employment Agencies
across the four counties to
create a Low-Income Pass.
Work with the Province on
this to ensure ODSP and
OW clients are included.
• Work with Wellington
County to identify the
potential to switch RIDE
WELL to a similar zone
structure.
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Categories Phase 1 – Pre-Approval Phase 2 - Implementation Phase 3 - Implementation
Taxi / • Review and develop a • Jointly discuss an • Consult with local
Ridesharing by- consolidated taxi / agreement with Flixbus municipalities within the
laws and Private ridesharing by-law to open about subsidizing fares for Unified Transit Network
Sector the market to allow new trips taken entirely within service area to identify
Integration services to enter the the Unified Transit Network those that would want to
market based on service area. support the introduction of
recommendations in a taxi / ridesharing service.
Section 10.1.5. This would require Council
support and funding
commitment.
• Develop a common RFP
document for taxi /
ridesharing companies to
provide service based on
Unified Transit Network
providing subsidy to
guarantee hours (see
Section 10.1.5).
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12.1 Performance Metrics
The success of the service should not just be tied to ridership and cost, but also the
ability to achieve the vision and guiding principles set out in the service plan.
VISION: Connecting Communities: Building a better future through
a seamless, multi-modal transit network.
The vision is supported by five guiding principles. To assess the effectiveness of the
service, the following KPIs were established that will allow MSB to continually monitor
and assess the effectiveness of the service. For performance measures, a target is
identified that should be monitored regularly. A monitoring approach and plan for each
measure is also identified. The performance of each metric should be monitored
annually and reported to the MSB, with actions identified regarding steps to take to
improve performance where minimum targets are continuously not being met. In the
first year of operation, this may also involve adjusting the target if it was felt to be either
too low or too ambitious, with a goal of continuous improvement.
1. Equitable and Accessible: All residents, regardless of location or physical ability, have
reasonable access to transit options to support daily needs.
The following performance measures should be monitored that align with Guiding
Principle 1.
Table 41: Equitable and Accessible KPIs
Performance Key Performance Indicator Monitoring
Measure
Availability of All fixed-route vehicles are accessible. Inventory of
accessible fleet (annually)
vehicles
Operation of Vehicle lifts are operational 95% of the time. Driver reports
accessibility
equipment
Trip Denials – Specialized transit trips accommodated 95% of Driver software
Specialized the time when booked over 24 hours in advance.
Trip Denials – On-demand trips accommodated 95% of the time. Driver software
On-demand
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2. Customer Driven: Prioritizes the passenger experience by focusing on seamless
connectivity, comfort, and ease of use.
The following performance measures should be monitored that align with Guiding
Principle 2.
Table 42: Customer Driven KPIs
Performance Key Performance Indicator Monitoring
Measure
On-time Inter-community and commuter fixed-routes Use Computer
performance arrive at scheduled stops 0 to 5 minutes late, Aided Dispatch and
90% of the time. Automatic Vehicle
Location
On-demand and specialized transit trips arrive
(CAD/AVL) system
at pick-up points 0 to 5 minutes late, 90% of
included on each
the time.
vehicle. Measure
On-demand connections to inter-community or results quarterly.
commuter fixed-route corridors made 95% of
the time.
Average wait The average time between the requested trip Measured in driver
times and the scheduled trip should be less than one software.
hour for trips that are not booked in advance.
Customer Average customer rating provided on the trip Booking app or
Satisfaction booking app or online feedback form should feedback form.
not fall below 4.5/5.
3. Supports Ridership Growth: Integrates transit with community development and
land use to encourage higher utilization and support regional economic health.
The following performance measures should be monitored that align with Guiding
Principle 3.
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Table 43: Ridership Growth Supportive KPIs
Performance Key Performance Indicator Monitoring
Measure
Transit Over 75% of urban settlement areas over Measure every five
Access / 5,000 people in the Unified Transit Network years using census
Coverage Service Area are connected to an inter- data
community or commuter transit stop.
4. Environmentally Sustainable: Reduces the regional carbon footprint by promoting
efficient resource use and providing viable alternatives to single-occupancy vehicle
travel.
The following performance measures should be monitored that align with Guiding
Principle 4.
Table 44: Environmentally Sustainable KPIs
Performance Key Performance Indicator Monitoring
Measure
Average Reduce deadheading over baseline on SMART Measure using on-
Deadhead and RIDE WELL by 10% with the demand software
ratio for on- implementation of integrated service delivery annually.
demand / and commingled service.
specialized
transit
5. Fiscally Responsible: Balances service delivery requirements with long-term financial
viability to ensure the system remains sustainable for participating municipalities.
The following performance measures should be monitored that align with Guiding
Principle 5.
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Table 45: Fiscally Responsible KPIs
Performance Key Performance Indicator Monitoring
Measure
Boardings per Inter-community Routes Use farebox data
revenue vehicle hour – Minimum 5 BPRVH on fixed-route and
Commuter Routes on-demand
– Minimum 8 BPRVH software data.
On-demand / specialized
– Minimum 1 BPRVH
Ridership (Total Fixed-routes achieve an average of 50 Average daily
Completed Trips) trips completed per day. ridership to be
reviewed monthly.
Driver Utilization Commingled drivers should be providing Driver software will
revenue service (on fare time) at least track this data.
60% of the time.
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A–1
Appendix A
A Existing Community Context
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A-2
Community Context
Table A-1 illustrates key settlement areas in each county that was used to help design
the transit service and connect key settlement areas.
Table A-1: Settlement Areas
County Urban Settlements Rural Settlements
Bruce County • Walkerton (Brockton) • Formosa (South Bruce)
• Kincardine • Chepstow (Brockton)
• Port Elgin & Southampton • Cargill (Brockton)
(Saugeen Shores) • Pinkerton (Brockton)
• Wiarton (South Bruce • Barrow Bay (Northern Bruce
Peninsula) Peninsula)
• Tobermory & Lion's Head • Pike Bay (Northern Bruce
(Northern Bruce Peninsula) Peninsula)
• Chesley, Paisley, Tara (Arran- • Stokes Bay (Northern Bruce
Elderslie) Peninsula)
• Lucknow, Ripley (Huron-
Kinloss)
• Teeswater, Mildmay (South
Bruce)
• Sauble Beach (South Bruce
Peninsula)
• Hepworth (South Bruce
Peninsula)
Dufferin • Orangeville • Marsville, Orton (East
County • Shelburne Garafraxa)
• Grand Valley (Town) • Waldemar, Laurel, Farmington
(Amaranth)
• Mansfield, Honeywood, Terra
Nova, Rosemont (Mulmur)
• Horning’s Mills, Corbetton,
Riverview (Melancthon)
• Colbeck, Monticello (Grand
Valley rural areas)
Bruce, Dufferin, Grey, Wellington Counties
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A-3
County Urban Settlements Rural Settlements
Grey County • Owen Sound • Chatsworth, Desboro,
• Hanover Williamsford, Holland Centre,
• Thornbury (Town of The Berkley, Walter's Falls, Keady
Blue Mountains) (Chatsworth)
• Meaford • Shallow Lake, Kemble (Georgian
• Durham (West Grey) Bluffs)
• Markdale (Grey Highlands) • Leith, Annan (Meaford)
• Flesherton (Grey Highlands) • Ayton, Neustadt, Elmwood
• Dundalk (Southgate) (West Grey)
• Holstein (Southgate)
• Eugenia, Kimberley, Maxwell,
Feversham, Rocklyn (Grey
Highlands)
• Clarksburg (The Blue
Mountains)
Wellington • Fergus, Elora, Salem (Centre • Ariss, Eden Mills, Everton,
County Wellington) Marden (Guelph/Eramosa)
• Rockwood • Belwood, Ennotville,
(Guelph/Eramosa) Inverhaugh, Ponsonby (Centre
• Erin, Hillsburgh (Erin) Wellington)
• Drayton, Moorefield • Alma, Glen Allan, Lebanon,
(Mapleton) Rothsay, Wallenstein, Yatton
• Palmerston, Harriston, (Mapleton)
Clifford (Minto) • Teviotdale (Minto)
• Mount Forest, Arthur • Arkell, Crieff (Puslinch)
(Wellington North) • Ballinafad, Brisbane, Cedar
• Aberfoyle, Morriston Valley, Orton, Ospringe (Erin)
(Puslinch) • Conn, Damascus, Kenilworth,
Riverstown (Wellington North)
Understanding travel patterns is an important consideration when assessing the
demand for inter-community transit. The following tables identify the most significant
destinations and catchment areas for inter-community travel within each county. These
hubs represent the high-demand nodes that the future transit network could connect
to.
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Table A-2: Bruce County - Key Destinations
Key
Primary Catchment Area Details
Destinations
Bruce Power • Kincardine • Major employer
• Saugeen Shores (Port
Elgin/Southampton)
• Huron-Kinloss
• Arran-Elderslie
• Brockton
Sauble Beach • Visitors: GTA, Kitchener- • Greater Golden Horseshoe
Waterloo, London, Simcoe tourism draw
• Employees: South Bruce • Significant seasonal demand
Peninsula, Georgian Bluffs, spikes during summer
Owen Sound months
Saugeen • Port Elgin • Brightshores Health Centre
Shores • Southampton • Beaches
• Retail hub
Kincardine • Kincardine • South Grey Health Centre
• Beaches
• Retail hub
Wiarton • Northern Bruce Peninsula • Brightshores Health System
(Lion's Head, Tobermory), Hospital
Georgian Bluffs • Retail hub
Walkerton • Brockton • County Administration
• South Bruce Centre
• Hanover (Grey County) • Courthouse
• South Bruce Grey Health
Centre
Tobermory • Visitors: GTA, Kitchener- • Northern tip of the peninsula
Waterloo, London, Simcoe • Provides connection to the
• Employees: Wiarton, Port Elgin Chi-Cheemaun Ferry
(Manitoulin Island)
• Fathom Five National Marine
Park
• Significant seasonal demand
spikes during summer
months
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Table A-3: Dufferin County - Key Destinations
Key
Primary Catchment Areas Details
Destinations
Orangeville • Shelburne • Major commercial hub
• Grand Valley • Big-box retail, the
• Mono Orangeville Mall, and
• Amaranth government services
• East Garafraxa • Major recreation facilities
• Caledon (Peel Region) (e.g. Tony Rose Memorial
• Erin (Wellington County) Sports Centre and Alder
Street Recreation Centre)
• GO Transit connection
Shelburne • Melancthon • One of Canada's fastest-
• Mulmur growing small towns
• Amaranth • Expanding industrial zones
• Major commuter node to
the GTA
Island Lake • Orangeville • Major year-round regional
Conservation • Mono attraction for hiking, fishing,
Area • Shelburne and festivals
• Grand Valley • Draws visitors from across
the GTA
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Table A-4: Grey County - Key Destinations
Key
Primary Catchment Areas Details
Destinations
Owen Sound • Meaford • The commercial and
• Chatsworth administrative capital for the
• Georgian Bluffs County
• Grey Highlands (Markdale, • Brightshores Health System
Flesherton) (regional hospital)
• South Bruce Peninsula • Major recreation facilities
(Wiarton, Sauble Beach) (e.g. Harry Lumley Bayshore
(Bruce County) Community Centre and Julie
• Port Elgin (Bruce County) McArthur Regional
Recreation Centre)
• Georgian College
• Major retail corridor
Blue • Tourism: GTA, Simcoe County, • Four-season tourism
Mountain Grey County destination
Village • Collingwood (Simcoe) • Major employment centre for
• Meaford the hospitality and service
• Thornbury sectors
Hanover • West Grey (Durham) • Hanover & District hospital
• Brockton (Walkerton) • Casino
• South Bruce • P & H Centre
• Manufacturing and retail hub
• Serves southern Grey
Markdale • Grey Highlands (Flesherton, • Chapman’s Ice Cream, a
Eugenia) major regional employer
• Chatsworth • Brightshores Health System
Hospital
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Table A-5: Wellington County - Key Destinations
Key Destinations Primary Catchment Areas Details
Fergus & Elora • Centre Wellington rural • Groves Memorial Community
areas Hospital
• Arthur • Dense commercial hub -
• Guelph major grocery, big-box retail,
• Visitors (GTA, Guelph, and government services
Kitchener) • Provincial attraction featuring
the Elora Gorge Conservation
Area and historic mill
• Significant seasonal and
weekend tourism
Mount Forest • Wellington North • Service centre for the
• Southgate (Dundalk) northern part of the County
• West Grey • Louise Marshall Hospital
• Palmerston • Essential commercial services
• Harriston • Manufacturing hub
• Arthur
City of Guelph • Wellington County • Major employment and retail
(External) • University of Guelph
• Hospital
• GO Transit connections
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B–1
Appendix B
B Existing Transit Operations Data
Bruce, Dufferin, Grey, Wellington Counties
Unified Regional Transit Network Study
September 2026 – 25-2330
B-2
Existing Transit Operations Data
To provide a clear comparison of the regional landscape, the following tables consolidate operational data across the
study area.
Table B-1 provides a high-level inventory of the service models and geographic hubs served by each provider, while
Table B-2 details transit service level including hours of operation, trip frequency, and ridership. Table B-3 details
transit fares and payment strategies.
Table B-1: Transit Providers Overview
Service
Service Name Service Type Service Area Eligibility
Operator
Home and Community Community Grey and Bruce Counties 18+ who have In-house paid
Support Services of transportation (door- difficultly accessing drivers
Trips are also provided
Grey-Bruce (HCSS) to-door) regular
outside the service area Volunteer
transportation
For non-emergency for medical appointments drivers
medical and social rides Registration
only required
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Service
Service Name Service Type Service Area Eligibility
Operator
FlixBus Fixed route, inter- Owen Sound, Meaford, All Private
regional private coach Thornbury, Collingwood, operator
Barrie, Toronto
Orangeville Transit Fixed route (3 routes) Town of Orangeville All Contracted
(First Student
Canada)
Grey Transit Route Fixed route, inter- Dundalk, Melancthon, All Contracted
(GTR) community Shelburne, Orangeville (DriverSeat)
GO Bus (Route 37) Fixed route, inter- Orangeville, Caledon, All In-house (GO
regional Peel Transit)
Dufferin County Community Dufferin County Seniors and persons In-house paid
Community Support transportation (door- with disabilities drivers
Services (DCCSS) to-door)
Primarily for medical
and essential rides
Pilot shopping trips
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Service
Service Name Service Type Service Area Eligibility
Operator
The Shelburne Non-emergency Dufferin, Grey, Bruce, Seniors and persons In-house paid
Transporter (TST) medical trips only and Huron counties, and with disabilities drivers
South Simcoe
Owen Sound Transit Fixed route (4 routes) City of Owen Sound All (conventional) Contracted
(Voyago)
Specialized transit Persons with
(door-to-door) disabilities
(specialized)
Meaford Moves+ Specialized transit Municipality of Meaford Residents with Contracted
(door-to-door) as well as medical disabilities (First Student
appointments to Canada)
All ride types: medical,
Collingwood, Thornbury
social shopping, etc.
and Owen Sound
Guelph Owen Sound Fixed route, inter- Owen Sound, All Contracted
Transit (GOST) regional Chatsworth, (Voyago)
Williamsford, Durham,
Mount Forest, Arthur,
Fergus, Elora, Guelph
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Service
Service Name Service Type Service Area Eligibility
Operator
Blue Mountain Link Fixed route Town of The Blue All (Link) Town of
Mountains, Collingwood Collingwood
Specialized transit Persons with
Contracted to
(within Blue Mountain disabilities
Landmark
Link service area) (Specialized)
RIDE WELL On-demand (curb-to- Wellington County All Contracted
curb) (RideCo)
Trips also provided to the
Specialized (door-to- City of Guelph
door)
GO Train Inter-regional Kitchener, Guelph, All In-house (GO
commuter rail Brampton, Mississauga, Transit)
Toronto
VON (Wellington) Community Wellington County and Seniors and persons In-house paid
transportation (door- Guelph with disabilities drivers
to-door)
Volunteer
All ride types: medical, drivers
social shopping, etc.
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Service
Service Name Service Type Service Area Eligibility
Operator
Community CRC Specialized transit for Wellington County and Residents of Centre Volunteer
(Wellington) appointments (medical, Guelph and Northern drivers
legal) employment, Wellington County
educational, grocery that are low income
etc. and not eligible for
other transit
services
EWCS (Wellington) Community Wellington County and Residents of Erin Volunteer
Transportation Guelph and Guelph / drivers
including specialized Eramosa who are at
One paid bus
transit for a variety of least 16 years of driver
purposes age, low-income
One regular
clients, users with
driver
mobility needs and
seniors (65+) Casual drivers
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Table B-2: Transit Service Levels
Headway / Vehicle Types and
Service Name Hours of Operation Annual Ridership
Trips per Day Capacity
Saugeen Mobility and Monday to Thursday: 7:00 AM N/A Accessible mini vans 27,278 (2025)
Regional Transit – 6:00 PM
Accessible 30-
Friday to Saturday: 7:00 AM - passenger bus
11:59 PM
Kincardine enhanced service:
Monday to Thursday: 6:00 PM
– 11:59 PM
Sunday: 9:00 AM – 9:00 PM
Home and Monday to Saturday: 7:00 AM N/A Personal vehicles and N/A
Community Support – 7:00 PM accessible mini vans
Services of Grey-
Bruce (HCSS)
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Headway / Vehicle Types and
Service Name Hours of Operation Annual Ridership
Trips per Day Capacity
FlixBus Thursday to Monday: One trip One trip daily High deck coach bus 17,620 trips from
daily Grey County
1,600 trips from
Bruce County
(2025)
Orangeville Transit Monday to Friday: 6:30 AM – 2 routes, 45- 30-foot low floor 247,186 (2024)
8:45 PM minute buses
headway
Saturday: 7:15 AM – 7:15 PM
Grey Transit Route Monday to Friday: 6:30 AM – 8 round trips 10 passenger vans 7,142 (2025)
(GTR) 8:00 PM daily
GO Bus (Route 37) Monday to Friday: 5:45 AM – Varied, Low-floor N/A
10:00 PM approximately conventional buses
1-3 hours
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B-9
Headway / Vehicle Types and
Service Name Hours of Operation Annual Ridership
Trips per Day Capacity
Dufferin County Office Hours: Monday to N/A Accessible mini vans 512 (2025)
Community Support Friday: 8:30 AM – 4:30 PM
Services (DCCSS)
Trips can be provided outside
of these hours
The Shelburne Monday to Friday: 8:00 AM – N/A N/A 1,500 (2025)
Transporter 5:00 PM
Owen Sound Transit Monday to Friday: 6:30 AM – 4 routes, 30- Accessible cutaways Conventional:
and Mobility Bus 6:00 PM minute 206,137 (2024)
headway
Saturday: 9:00 AM – 4:00 PM Specialized: 5,049
(2024)
Meaford Moves+ Tuesday to Friday: 8:00 AM – N/A N/A 2,683 (2024)
4:00 PM
Guelph Owen Sound Monday to Sunday: 2 runs per 2 roundtrips 16-20 seat buses 12,954 (2025)
Transit (GOST) day daily
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B - 10
Headway / Vehicle Types and
Service Name Hours of Operation Annual Ridership
Trips per Day Capacity
Blue Mountain Link Monday to Sunday: 6:00 AM – 30-minute Accessible, low-floor 45,142 (2025)
10:00 PM headway conventional buses
RIDE WELL Monday to Friday: 6:00 AM – N/A Personal vehicles and 11,326 (2025)
7:00 PM accessible mini vans
GO Train Monday to Friday: 5:30 AM – Varies by N/A N/A
9:00 PM destination,
time of day,
Weekends: 2-3 trips per day
day of week
VON (Wellington) Monday to Friday: 8:30 AM – N/A Personal vehicles and N/A
4:30 PM accessible vans in
Guelph, Centre
Wellington, North
Wellington (“Health
Van” not offered in
Wellington)
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Headway / Vehicle Types and
Service Name Hours of Operation Annual Ridership
Trips per Day Capacity
CRC (Wellington) Monday to Friday: 8:30 AM – N/A Personal vehicles 1,235
4:30 PM
One accessible van
EWCS (Wellington) Monday to Thursday: 8:00 AM N/A Personal vehicles 3,225
– 4:30 PM
One Cutaway bus
Friday: 8:00 AM – 12:00 PM
Two passenger vans
One accessible van
One sedan
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B - 12
Table B-3: Transit Fares
Integration with
Payment Fare Payment
Service Name Fare Concessions Connected
Methods Technology
Systems
Saugeen Mobility Typical: $0.70 None Cash, cheque, N/A None
and Regional per km debit, credit,
Transit e-transfer
Kincardine
enhanced service:
$2.50 per km
Chatsworth: $1.09
per km
All: Minimum
charge of $12
Home and $0.60 per km None Credit card, Online (Moneris) None
Community online or with direct
Minimum charge of
Support Services banking deposit
$15
of Grey-Bruce
(HCSS)
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B - 13
Integration with
Payment Fare Payment
Service Name Fare Concessions Connected
Methods Technology
Systems
FlixBus $28 - $45 range for Child fare Online Website None
Owen Sound to
Toronto. Fare varies
by distance and
time
Orangeville Fare-Free Pilot N/A N/A N/A None
Transit Program
Grey Transit Route $4.50 - $5.00 flat Seniors, students, Credit, debit, N/A None
(GTR) fare and child (under ticket
5) fares
GO Bus (Route 37) $8.35 - $8.90 range Senior, youth, Presto, paper Presto One Fare (free
for Orangeville to student, child ticket transfer to
Brampton fares Brampton
Transit, but
Fare varies by
does not include
distance
Orangeville
Transit or GTR)
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B - 14
Integration with
Payment Fare Payment
Service Name Fare Concessions Connected
Methods Technology
Systems
Dufferin County $8 local flat fare None Cash, cheque, N/A None
Community on-line
$0.43 per km for
Support Services payment
out of town
(DCCSS) option
The Shelburne Typically covered N/A N/A N/A None
Transporter by ODSP or similar
Owen Sound Adult cash: $3.25 Single Fares: Exact cash, None None
Transit Students, children passes, tickets
Student cash: $2.75 Passes and
under 5
tickets,
Children: Free
Monthly pass: purchased in
Seniors, students, person at library,
and “affordability City Hall, or
rate” terminal
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B - 15
Integration with
Payment Fare Payment
Service Name Fare Concessions Connected
Methods Technology
Systems
Meaford Moves+ Local: $2 per None N/A None None
direction
Pay cash to driver
Regional: $8 per
direction
Guelph Owen $5 - $20 range, fare None Cash Only None None
Sound Transit varies by distance
(GOST)
Blue Mountain Cash: $2.25 Monthly pass Cash TransitFare Integration with
Link (adults, seniors, Colltrans
Adult monthly pass: Monthly Pass
students)
$41
RIDE WELL $0.60 per km Additional Credit Card RideCo None
passengers (by phone or
Minimum fare of $5
booked at once mobile app)
Maximum fare of discounted by
$40 50%
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B - 16
Integration with
Payment Fare Payment
Service Name Fare Concessions Connected
Methods Technology
Systems
GO Train $14.25 - $16.85 Senior, youth, Presto, paper Presto One Fare (free
range for Guelph to student, child ticket transfer to GTA
Toronto. Fare varies fares Transit systems,
by distance but does not
include RIDE
WELL or GOST)
Connect-to-GO
provides free
transfer to
Guelph Transit
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B - 17
Integration with
Payment Fare Payment
Service Name Fare Concessions Connected
Methods Technology
Systems
VON (Wellington) Within Guelph: None Online Online banking None
$6.75 banking, cash, bill payment or in
credit card person at local
Within rural towns
office
(Fergus,
Palmerston, Mount
Forest) $5.75
Out of town: $0.65
per km
CRC (Wellington) Free None None None None
EWCS $0.57/km though None By phone. None None
(Wellington) exceptions exist for Credit card, e-
low-income clients transfer
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C–1
Appendix C
C Engagement Findings
Bruce, Dufferin, Grey, Wellington Counties
Unified Regional Transit Network Study
September 2026 – 25-2330
C-2
Detailed Engagement Findings
The following appendix provides the detailed findings from the engagement activities
conducted as part of this study.
The feedback gathered from residents, employers, and community leaders will inform
the development of a future transit network.
Focus Groups
The eleven focus group sessions/interviews were held between January 26 th and
February 23rd, 2026. In each session, the project team shared a brief overview of the
project and then had a discussion with participants on key destinations within the four
counties, travel patterns (times of day and days of the week), and aspects of service
design that they thought would be important.
The findings from Focus Group sessions were brought together and analysed to draw
out the key themes in the collective discussion, as summarized below.
1. Accessibility and Specialized Transit
Participants stressed that accessibility must go beyond physical vehicle design to include
communication and booking systems.
• The "Last Mile" in Rural Areas: A major challenge identified is the "door-to-door"
requirement in rural settings. Long laneways (up to 250 meters) and snow clearing
make it difficult for vehicles to reach residences. Current policies often limit service
to the roadway, which is a barrier for those with mobility issues.
• Service Gaps: There is high demand for specialized services like RIDE WELL and
SMART, but capacity issues and lack of awareness remain hurdles.
• Inclusive Design: Future systems must accommodate diverse needs, including
cognitive disabilities and those with hearing impairments. Suggestions included
Bluetooth hearing support, screen readers, and maintaining non-digital booking
options for those with flip phones or limited data. Indigenous participants also
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Unified Regional Transit Network Study
C-3
suggested advertising in community publications and working through First Nations
staff to ensure communities were aware of service options.
• Attendant Policies: Policies regarding Personal Support Workers (PSWs) need review;
while some services allow PSWs to ride free, not all clients have access to such
support.
2. Economic Development and Workforce Mobility
Employers and economic development officers identified transportation as a critical
factor in recruitment, retention, and regional economic health.
• Housing and Employment Mismatch: Workers often live far from employment hubs
due to housing costs (e.g., living in Port Elgin/Kincardine but working in Sauble; or
living in Meaford and working at Blue Mountain).
• Shift Work Barriers: Traditional 9-to-5 transit schedules do not support
manufacturing shifts (especially midnight shifts) or hospitality/healthcare/tourism
hours.
• Specific Employer Challenges:
o Security: Some employers have safety protocols in place that make public transit
drop-offs difficult.
o Shift Times: It can be difficult for transit to meet the needs of early morning and
evening shifts, making employers with multiple shifts difficult to service.
o Tourism: High seasonal traffic (e.g., Highway 6 ferry traffic) creates congestion.
There is a desire to move visitors from transit hubs to destinations like Blue
Mountain and Sauble Beach.
• Employer Participation: While some employers are open to discussing shuttle
partnerships or adjusting shift times, there is hesitation regarding subsidizing transit
passes.
3. Social Equity and Vulnerable Populations
Service providers highlighted that the lack of affordable transport deepens poverty and
social isolation.
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• The Cost of Isolation: Vulnerable residents, including those accessing food banks or
fleeing domestic violence, face prohibitive costs. Examples were cited of taxi fares
reaching $100 for a round trip to Owen Sound for essential services.
• Healthcare Access: "Trip chaining" (e.g., going to a medical appointment and then
the grocery store) is often impossible with current specialized transit rules. This
creates barriers for those needing to access healthcare across different geographic
areas. Although current Ontario Disability Support Program (ODSP) rules do not allow
for payment of non-medical rides, trip chaining is discussed with each client. They
understand that they will have to pay for any non-medical portion of their trip.
• Mental Health Impacts: The lack of transportation contributes to isolation for seniors
and youth, negatively impacting mental health and preventing access to early
intervention programs.
• Service Gaps: Volunteer driver pools are shrinking, and paid services like RIDE WELL
require credit cards, which excludes unbanked populations.
4. Youth and Education
Youth feedback focused on the practical need for accessing education and employment,
as well as the social stigma associated with transit.
• Co-op and Employment: Students in rural areas struggle to access co-op placements
and after-school jobs due to limited bus hours and routes.
• Socialization: Youth desire connections to larger centers like Guelph and Blue
Mountain for recreation.
• Engagement Strategies: Participants suggested "Bus Buddy" programs and
gamification to encourage youth ridership and build a transit culture.
• Integration: There is a need to bridge the gap between school busing and public
transit.
5. Operational and Technical Recommendations
Participants provided specific technical and governance recommendations for the
project team:
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• Unified Governance: A single governance model is requested to streamline decision-
making across the four counties.
• Centralized Technology: Stakeholders requested a "one-window" approach, such as a
centralized app or 2-1-1 style service that integrates booking for all providers
(volunteer, specialized, conventional).
• Fare Integration: Interest was expressed in distance-based fares, sliding scales for
low-income riders, and integration with systems like Presto or GO Transit.
• Cross-Boundary Connectivity: The system must solve the "artificial boundary"
problem, specifically connecting distinct hubs like Palmerston to Perth County, and
connecting to GO Transit and Kitchener-Waterloo.
Stakeholder Sessions with Transit Operators
Stakeholder meetings were conducted with key municipal transit operators and
transportation agencies across the region including Owen Sound Transit, Orangeville
Transit, Guelph Transit, the Town of The Blue Mountains, the Municipality of Meaford,
and Metrolinx/GO Transit. The primary goal was to explore collaborative opportunities,
evaluate asset-sharing feasibility, and establish frameworks for service and
technological integration.
Input from these sessions has been organized into core strategic themes described
below:
Infrastructure & Asset Sharing
• Terminal & Bay Access: Participating operators expressed openness to utilizing
existing urban transit hubs, downtown terminals, and unused bus bays to
accommodate connecting regional inter-community buses.
• Vehicle Storage & Maintenance: Operators signaled interest in exploring shared
depot facilities and vehicle storage space where doing so creates operational
efficiencies or reduces overhead for new regional or on-demand routes.
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Regional Service Integration & Addressing Network Gaps
• Corridor & Gap Alignment: Consultations highlighted unserved commuter corridors
between neighboring communities where local transit currently terminates.
Operators expressed interest in collaborating to bridge these geographical gaps.
• Evening & Off-Peak Testing: Providers showed willingness to test extended service
windows (e.g., evening runs) by leveraging shared on-demand assets supplied
through the regional network.
• Specialized Transit Coordination: Opportunities were identified to integrate local
accessible services with regional community support organizations, moving toward
shared service delivery models for specialized transportation.
Governance & Collaborative Partnership Models
• Consortium & Shared Agreements: Municipal stakeholders indicated that they are
open to participating in multi-jurisdictional governance models such as a Municipal
Services Board, joint commission, or shared service agreement to streamline regional
connectivity.
• Overcoming Local Financial Barriers: Partners noted that a consolidated regional
transit structure helps eliminate historical barriers where adjacent municipalities
could not expand cross-boundary service due to localized funding constraints.
Funding Innovation & Resource Pooling
• Alternative Municipal Revenues: Operators identified opportunities to tap into
alternative funding streams, such as local Municipal Accommodation Taxes (MAT) or
unallocated Provincial Gas Tax reserves, to help fund regional transit expansions and
seasonal workforce connections.
Technology, Ticketing & Customer Experience
• Centralized Platforms: Operators supported establishing a unified booking platform
and centralized customer call center to streamline dispatching, optimize fleet usage,
and improve the passenger experience.
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• Provincial Fare Alignment: Discussions with provincial partners confirmed that
integration with systems like PRESTO remains a long-term goal, with implementation
most feasible following upcoming provincial software upgrades (anticipated around
2027).
Tourism, Event & Seasonal Mobility
• Targeted Event Transit: Stakeholders highlighted the strategic value of piloting
weekend and seasonal express transit aligned with major regional tourism drivers,
resort areas, and cultural events (e.g., resort corridors, beach destinations, and
historic downtown hubs).
Public Open House Comments
There were several comments received from both public open houses. Highlights from
the discussion with participants are summarized below:
• Project Awareness and Interest: The majority of interactions focused on general
inquiries, with attendees primarily seeking to understand the scope and objectives of
the project.
• Perceived Need and Usage: Feedback on the necessity of regional transit was mixed.
o Some residents sought clarification for the need of the service, noting that most
households in the area already possess multiple cars.
o Conversely, residents with young children expressed optimism and were happy to
see plans for transit expansion.
• Affordability and Fare Structure: Given that Orangeville currently operates a fare-
free public transit system, there were some questions regarding future costs.
Attendees asked if the regional service would also be free. The project team clarified
that to ensure the system is sustainable, a fee would likely apply, though affordability
remains a key consideration in the planning process.
• Efficiency and Regional Connectivity
o Toronto Connections: Transit advocates expressed excitement about the potential
for a more efficient mode of transportation, noting that current travel times to
Toronto can take hours.
Bruce, Dufferin, Grey, Wellington Counties
Unified Regional Transit Network Study
C-8
o Expansion Requests: Several comments suggested expanding the service area to
include connections to Barrie.
Employer Survey
The employer survey was conducted between January and February of 2026, to gather
data on workforce mobility across the region. The survey requested information on
specific transportation barriers affecting recruitment and retention, operational shift
patterns, and measure employer willingness to support and partner on new transit
initiatives. There were 26 responses from different sectors such as manufacturing,
tourism, and services, primarily from Wellington, Bruce, and Grey counties. The majority
do not have a secondary location within the four counties.
Some of the key themes heard and findings are summarized below:
Parking Challenges: The majority reported no parking challenges. However, those who
did cited specific issues, such as significant shortages in Sauble Beach during summer,
winter snow storage reducing capacity of the parking lot, and a lack of EV charging
stations.
Employee Shift Times: Some employers operate standard shifts (e.g., 6:00 AM to 9:00
AM starts and finishes between 4:00 PM and 7:00 PM), while others operate 24/7.
Results show that operations are reduced on Saturdays and further reduced on Sundays.
Remote Working: The vast majority reported no variation in attendance due to work-
from-home policies.
Seasonal Variations in Shift Times: Most respondents do not have seasonal variations.
Those who do highlighted:
• Agriculture: Fewer staff in winter
• Tourism: Busy seasons in spring/fall or May–October.
• Bruce Power: Population spikes during spring/fall outages.
Employee Access to Local Inter-Community Transit and Benefits: Access to transit is
reported as very low for most services (e.g., Owen Sound Transit, Orangeville Transit,
Bruce, Dufferin, Grey, Wellington Counties
Unified Regional Transit Network Study
C-9
GO Transit). However, over half of the respondents felt that an improved regional
transit system would benefit their workforce and assist with recruitment and retention.
Employer Willingness to Support a New Service: Most employers do not currently
provide financial transit support. When asked how they would support a new service, a
few respondents said they would not be able to offer support. Of those who were
interested, the following supports were noted: hosting a bus stop, coordinating work
schedules, contributing to/coordinating employer transit passes, and contributing
financially to the service.
Councillor Survey
The Councillor survey was conducted between January 30, 2026, and February 6, 2026,
to capture the perspectives of local and county level leadership on regional transit
delivery. Representing municipalities across the study area, the survey aimed to identify
significant priorities for municipal benefits, assess current levels of public support, and
establish core principles for future governance and cost-sharing. The findings from the
regional representatives are summarized below.
Respondent Profile: There were six responses in total representing local and county
councillors.
Key Priorities for Transit: Respondents highlighted the importance of transit for social
equity—particularly for aging populations, individuals needing medical transportation,
and youth requiring access to education and jobs.
Public Support and Service Design Preferences: Councillors mostly reported moderate
to limited public support for improved transit in their communities. Councillors
emphasized the need for seamless connection between local and inter-county services,
as well as the need to design routes that serve employment hubs. There was a strong
preference for fully accessible services that operate on weekday evenings and
weekends.
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Unified Regional Transit Network Study
C - 10
Governance and Barriers:
• Governance Principles: When deciding on a governance model, the most important
principles were accountability to the County, transparency in decision-making, and
strong provincial advocacy.
• Barriers: The biggest perceived barriers to establishing a unified network were tied
between cost, ridership levels, and rural geography.
Community Survey
There was a total of 3,790 responses to the community survey, which was open from
December 9th, 2025 to February 14th, 2026.
Place of Residence: Participants were spread across the four counties and beyond, with
the largest participating segment from Grey County as summarized in Figure C-1.
Figure C-1: Community Survey Respondents County of Residence
Within each County, the most common communities of residence for participants are
listed in Table C-1.
Bruce, Dufferin, Grey, Wellington Counties
Unified Regional Transit Network Study
C - 11
Table C-1: Community Survey Respondents Community of Residence
County Most Common Community of Residence
Saugeen Ojibway Saugeen First Nation (Saugeen 29); Chippewas of Nawash
Nation Unceded First Nation (Neyaashiinigmiing 27)
Bruce County Saugeen Shores; Kincardine; Huron Kinloss; Brockton;
Lucknow
Dufferin County Orangeville; Shelburne
Grey County Owen Sound; Grey Highlands; Southgate; West Grey;
Hanover; Chatsworth
Wellington County Centre Wellington; Wellington North; Guelph Eramosa
Use of Existing Transit Options: Approximately 67% of respondents had never used any
of the existing services. Of those who had, 19% used GO Transit, 7% used GOST service,
and 4% to 6% had used local transit in Owen Sound, Guelph, Orangeville, or Grey
County.
Opinion of Existing Services: Of those who had used an existing service, the most highly
rated elements (highest satisfaction) were the fare payment options and fare price,
while the lowest rated (highest dissatisfaction) were the service area, and the start and
end time of the service each day.
Purposes for Travel: The top reasons respondents cited that they currently do/or would
use transit for are summarized in Figure C-2.
The most common reasons were to access recreational activities, community events,
religious services, visit family and friends, and to access regional transportation (e.g., GO
Transit).
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Unified Regional Transit Network Study
C - 12
Figure C-2: Community Survey Response – Purpose of Travel
Destinations for Trips: The top origin-destinations pairs from respondents are:
• Centre Wellington to Guelph;
• Grey Highlands to Owen Sound;
• Kincardine to Owen Sound;
• Kincardine to Saugeen Shores;
• Saugeen Shores to Kincardine;
• Saugeen Shores to Owen Sound;
• Owen Sound to Orangeville; and
• Owen Sound to Guelph.
Times of Day for Travel: When asked the most favoured times of day for trips within the
four counties, the weekday midday window (9:00 AM to 4:00 PM) and the weekend
daytime window (7:00 AM – 6:00 PM) were the most commonly selected times for
travel.
Frequency of Travel: When asked how often respondents currently use or would use
transit to meet their travel needs to destinations within the four Counties, 80% of
participants said they would use the service.
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Unified Regional Transit Network Study
C - 13
Of those that would use the service, the most commonly selected were once per month
or less (32%), while 48% would use it every two weeks or more frequently. Responses
were similar across all counties, with Saugeen Ojibway Nation residents indicating the
most frequent transit use (0% selected never).
Top Priorities for a Transit Network: Based on the responses to the survey, the top six
priorities for a transit network in the four counties were:
• Focus on providing frequent and reliable service to key destinations;
• Focus on ensuring seamless connections to other Transit networks (e.g., GO);
• Focus on improved coverage to all residents, including rural areas of each County;
• Provide real-time information and easy-to-understand trip planning tools;
• Keep fares low (affordable), which may mean a higher contribution from the
municipal tax base; and
• Provide seamless connections between local and inter-county services.
Maximum Fare for a One-Way Trip: The highest fare that participants were willing to
pay for a one-way trip was $10.00 (31% of participants), followed by $5.00 (19%) and
then $15.00 (15%).
Bruce, Dufferin, Grey, Wellington Counties
Unified Regional Transit Network Study
D–1
Appendix D
D Service Delivery and Governance Report
Bruce, Dufferin, Grey, Wellington Counties
Unified Regional Transit Network Study
September 2026 – 25-2330
Grey, Bruce, Dufferin, Wellington Counties
Service Delivery and
Governance Report
Table of Contents i
Table of Contents
1.0 Introduction 1
1.1 What is Transit Governance ............................................................................ 1
1.2 Primary Goal of a Regional Governance Structure ......................................... 1
2.0 Existing Governance Context 2
2.1 Local Transit .................................................................................................... 2
2.2 Inter-Community Transit ................................................................................. 3
2.3 Specialized and Community Transportation ................................................... 4
2.4 Limitations of the Current Model ................................................................... 7
3.0 Governance Model Evaluation & Selection 8
3.1 Governance Principles for a Unified Transit Network .................................... 8
3.1.1 County CAO and Municipal Stakeholder Perspectives on Governance ......... 8
3.1.2 Alignment with Vision and Guiding Principles ................................................ 9
3.1.3 Governance Principles for the Unified Transit Network ............................... 10
3.1.4 Relationship to Governance Evaluation Criteria ........................................... 12
4.0 Governance Model Options 14
4.1 Option 1 – Joint Municipal Services Board ................................................... 14
4.1.1 Authority and Mandate................................................................................. 14
4.1.2 Decision-Making, Equity, and Council Oversight .......................................... 14
4.1.3 Financial Authority, Transparency, and Accountability ................................ 15
4.1.4 Implementation Risk, Scalability and Long-term Sustainability ................... 15
4.2 Option 2 – Lead Municipality / Inter-Municipal Agreement ........................ 16
4.2.1 Authority and Mandate................................................................................. 16
4.2.2 Decision-Making, Equity, and Council Oversight .......................................... 17
4.2.3 Financial Authority, Transparency and Accountability ................................. 17
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Table of Contents ii
4.2.4 Implementation Risk, Scalability and Long-Term Sustainability ................... 17
4.3 Option 3 – Municipally Governed Non-Profit Corporation .......................... 18
4.3.1 Authority and Mandate................................................................................. 18
4.3.2 Decision-Making, Equity, and Council Oversight .......................................... 18
4.3.3 Financial Authority, Transparency, and Accountability ................................ 19
4.3.4 Implementation Risk, Scalability, and Long-Term Sustainability .................. 19
4.4 Evaluation of Governance Models ................................................................ 19
5.0 Recommended Governance Model 23
5.1 Rationale and Assessment ............................................................................ 23
5.1.1 Alignment with Governance Principles ......................................................... 23
5.2 Proposed Governance Framework ............................................................... 25
5.2.1 A. Mandate and Authority ............................................................................ 25
5.2.2 B. Governance Structure, Representation, and Decision Rights .................. 27
5.2.3 C. Roles and Responsibilities (Governance vs. Operations) ......................... 28
5.2.4 D. Financial Authority, Transparency, and Accountability............................ 33
5.2.5 E. Reporting Requirements (Councils, Public, and Program
Accountability) .............................................................................................. 34
5.2.6 F. Proposed Staffing Model ........................................................................... 35
5.2.7 G. Implementation and Transition (Establishing the MSB) .......................... 39
5.2.8 H. Key Design Choices to Confirm (Decision Points) ..................................... 40
6.0 Cost and Funding Allocation Model 42
6.1 Cost Allocation .............................................................................................. 42
6.1.1 Overhead Costs ............................................................................................. 42
6.1.2 Direct Infrastructure and Supporting Costs .................................................. 43
6.1.3 Fixed-Route Cost Sharing Model ................................................................... 44
6.1.4 SMART Funding Model .................................................................................. 51
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Service Delivery and Governance Report
Table of Contents iii
6.1.5 On-Demand Transit and Ridesharing/Taxi .................................................... 52
6.1.6 Private Sector Fare Subsidy ........................................................................... 53
6.1.7 Cost Allocation Summary .............................................................................. 54
6.2 Revenue and Funding Allocation .................................................................. 55
6.2.1 Fare Revenue................................................................................................. 55
6.2.2 Provincial Gas Tax and OTIF .......................................................................... 55
6.2.3 Grants / Donations ........................................................................................ 56
6.2.4 Reserve Management Strategy ..................................................................... 56
7.0 SMART Mandate & Integration Strategy 60
7.1 SMART’s Current Governance Structure and Mandate ................................ 60
7.1.1 Governance Structure ................................................................................... 60
7.1.2 Mandate and Service Focus .......................................................................... 61
7.2 Key Aspects of SMART’s Operations That Can Be Leveraged Regionally ..... 61
7.3 Key Mandate Changes Required for Participation in a Unified Transit
Network ......................................................................................................... 63
7.4 Summary Assessment ................................................................................... 64
7.5 Draft By-Law Amendments ........................................................................... 64
8.0 Governance and Operational Risk Assessment 66
8.1 Governance Risk Assessment ........................................................................ 66
8.1.1 Risk 1: One or More Counties Choose Not to Participate ............................ 66
8.1.2 Risk 2: Lack of Consensus on Cost Allocation Methodology......................... 67
8.1.3 Risk 3: One or More County Councils Decline to Support Ongoing Tax
Levy Funding.................................................................................................. 68
8.1.4 Risk 4: Governance Paralysis Due to Consensus-Based Decision-Making .... 69
8.2 Operational Risks Affecting Governance ...................................................... 70
8.2.1 Risk 5: Inconsistent Operational Performance Across Service Providers ..... 70
8.2.2 Risk 6: Insufficient Central Administrative Capacity ..................................... 70
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Service Delivery and Governance Report
Table of Contents iv
8.3 Overall Risk Position ...................................................................................... 71
8.4 Summary Conclusion ..................................................................................... 71
Figures
Figure 1: Proposed Route Funding Model ................................................................... 48
Tables
Table 1: Existing Governance of Local Transit ............................................................... 3
Table 2: Existing Governance of Inter-community Transit ............................................ 4
Table 3: Existing Governance of Specialized / Community Transit ............................... 6
Table 4: Evaluation of Governance Models ................................................................. 20
Table 5: Proposed Allocation of Direct Costs............................................................... 44
Table 6: Types of Benefits for Inter-Community Services ........................................... 46
Table 7: Fixed-Route Variable Cost Allocation Scenarios ............................................ 48
Table 8: Summary of Recommended Cost Allocation ................................................. 54
Appendices
A Summary of CAO Interviews
B SMART By Law Amendments
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Service Delivery and Governance Report
Acronyms, Abbreviations, Definitions i
Acronyms, Abbreviations, Definitions
AODA Accessibility for Ontarians with Disabilities Act
BDGW Bruce, Dufferin, Grey, and Wellington
CAO Chief Administrative Officers
CVOR Commercial Vehicle Operators Registration
DCCSS Dufferin County Community Support Services
GOST Guelph Owen Sound Transit
GTHA Greater Toronto and Hamilton Area
GTR Grey Transit Route
HCSS Home & Community Support Services (e.g., HCSS Grey-Bruce)
MSB Municipal Services Board
MTO Ministry of Transportation (Ontario)
OTIF Ontario Transit Investment Fund
PSAB Public Sector Accounting Board
PSAS Public Sector Accounting Standards
SMART Saugeen Mobility and Regional Transit
VON Victorian Order of Nurses
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Service Delivery and Governance Report
1.0 Introduction 1
1.0 Introduction
This report identifies potential governance models that were considered to create a
unified inter-community transit network across Bruce, Dufferin, Grey and Wellington
counties. The governance structure is intended to best support implementation of the
recommended service strategy, including Saugeen Mobility and Regional Transit SMART
as well as the role of other transit services within the region.
1.1 What is Transit Governance
Transportation or transit governance is a comprehensive framework of processes,
structures and norms by which an organization is directed. While transportation
governance can look different from one jurisdiction to the next, it is typically defined by
answering four core questions:
• Who makes decisions and plans the service?
• Who operates and delivers the service and maintains the vehicles?
• Who owns and has responsibility over the assets, like the fleet, facilities, and
infrastructure?
• Who funds the service?
The answers to these questions form the core functions and are informed by several
factors, including budgetary and resource capacity, legislation, stakeholder engagement,
and the existing transportation context.
1.2 Primary Goal of a Regional Governance Structure
The goal of a regional governance structure is to eliminate the burden on the rider so
passengers perceive the network as a single regional service. It also ensures decisions
are made in a centralized manner, which still maintains local input and accountability in
decision-making.
2.0 Existing Governance Context 2
2.0 Existing Governance Context
At present, there is no single governance framework responsible for planning, funding,
or oversight of transit services at a regional scale across the four counties. Instead,
transit and community transportation services are governed through a patchwork of
local, private, county-led, and not-for profit models, including:
• Municipally operated or municipally contracted fixed-route transit (e.g., Owen
Sound, Orangeville, Guelph);
• County-led inter-community routes governed through bilateral or ad hoc
arrangements (e.g., GTR, GOST, Ride Well);
• Municipally governed non-profit specialized transit (SMART) serving a subset of
municipalities; and
• Community Support Service agencies delivering medical or social transportation
under separate mandates (e.g., HCSS, DCCSS, VON, etc.).
The governance structure of each of the available transit services are described in more
detail below:
2.1 Local Transit
Orangeville, Owen Sound, and Guelph are all operated within the structure of a
municipal department. In the case of Orangeville and Owen Sound, the service is
contracted to a private operator, while Guelph operates its service and maintains its
vehicles in-house.
The Town of The Blue Mountains, the Town of Collingwood, the Blue Mountain Village
Association, and Blue Mountain Resorts are parties to an agreement respecting the
Blue Mountains Link. Under this framework, the Town of Collingwood contracts with a
private operator to provide operation and maintenance services for the Transit System.
The Town of The Blue Mountains does not contract directly with the private operator.
Instead, the Town of The Blue Mountains receives service through a shared services
agreement with the Town of Collingwood, under which Collingwood administers the
operating arrangement for the Blue Mountains Link as part of the overall transit
system. The service is delivered under the Colltrans brand alongside Collingwood’s local
transit routes.
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Service Delivery and Governance Report
2.0 Existing Governance Context 3
A summary of each of the services based on the four governance questions is illustrated
in Table 1 below.
Table 1: Existing Governance of Local Transit
Transit Governance Decision Service Ownership Funding
Service Model Making and Operation of Assets Service
Planning
Service
Owen Municipal Owen Private Private Owen Sound
Sound Department Sound Operator Operator
Transit (Voyago) (Voyago)
Orangeville Municipal Orangeville Private Private Orangeville
Transit Department Operator Operator
(First (First
Student) Student)
Blue Shared Town of Private Private The Blue
Mountain Service The Blue Operator Operator Mountains
Link (Collingwood Mountains (Landmark) (Landmark)
as prime)
Guelph Municipal Guelph Municipal Municipal Guelph
Transit Department
2.2 Inter-Community Transit
There are four inter-community services within the four counties. GOST (Owen Sound to
Guelph) is managed by the City of Owen Sound but contracted to a private operator.
Currently, this service is being funded by OTIF, Grey County, and Wellington County until
next steps are recommended through the study.
The GTR route between Dundalk and Orangeville is currently managed by Grey County,
with funding support from Dufferin County. Grey is responsible for managing the
contract with the private operator, while Dufferin has input into the service design and
service levels.
RIDE WELL is both an inter-community and local transit service, as it provides trips
across Wellington County and into the City of Guelph. The service is managed by the
Economic Development Division of the County and contracted to a private operator.
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Service Delivery and Governance Report
2.0 Existing Governance Context 4
Finally, FlixBus is a private entity that provides inter-community service between
Toronto and Owen Sound, with summer expansion into Bruce County. This is a fully
private sector operated company that makes decisions based on the financial
sustainability of each service.
A summary of each of the services based on the four governance questions is illustrated
in Table 2 below.
Table 2: Existing Governance of Inter-community Transit
Transit Governance Decision Service Ownership of Funding
Service Model Making and Operation Assets Service
Planning
Service
Guelph Municipal Owen Private Private OTIF, Grey
Owen Sound Operator Operator County &
Sound (Voyago) (Voyago) Wellington
Transit County
Grey Shared Grey County Private Private OTIF, Grey
Transit Service Operator Operator County &
Route (with (Driver Seat) (Driver Seat) Dufferin
Dufferin County
County)
RIDE Municipal Wellington Private Private Wellington
WELL County Operator Operator County
(RideCo) (RideCo)
FlixBus Private for- Private Private Private Private
Profit Operator Operator Operator Operator
Service
Model
2.3 Specialized and Community Transportation
The specialized and community transportation landscape presents a challenge due to its
disjointed funding and service delivery models, as there is no centralized governance
structure. The main service providers for specialized transit include:
• SMART (parts of Grey and Bruce Counties);
• Dufferin County Community Support Service (DCCSS) (Dufferin County);
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Service Delivery and Governance Report
2.0 Existing Governance Context 5
• Meaford Moves+ (Meaford);
• Home & Community Support Services of Grey-Bruce (HCSS);
• Victoria Order of Nurses (VON) (Wellington County);
• East Wellington Community Services (Wellington County); and
• Community Resource Centre of North and Centre Wellington (Wellington County).
SMART is a Municipal Governed Non-Profit Corporation, which is funded by local
municipalities that receive the service. Decisions are made through a Board, which
includes representation from each of the funding municipalities.
HCSS is a non-profit agency governed by a board and funded primarily through the
Ministry of Health.
DCCSS is a department of Dufferin County which governs and operates programs
through a Multi Service Accountability Agreement with funding from the Ministry of
Health, as well as support from the County.
A summary of each of the services based on the four governance questions is illustrated
in Table 3 below.
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Service Delivery and Governance Report
2.0 Existing Governance Context 6
Table 3: Existing Governance of Specialized / Community Transit
Transit Governance Decision Service Ownership Funding
Service Model Making and Operation of Assets Service
Planning
Service
SMART Municipal Board of In House SMART 11 Local
Directors Municipalities
across Bruce
and Grey
Counties
Meaford Municipal Meaford Private Private Meaford
Moves+ Operator Operator
(First (First
Student) Student)
HCSS Non-Profit Board of Non-Profit HCSS Ministry of
Directors (Paid and Health
Volunteer
Drivers)
DCCSS Municipal Dufferin County Dufferin Ministry of
County (Paid County Health
Drivers,
Volunteer
Drivers)
VON Non-Profit Board of Non-Profit VON Ministry of
Directors (Paid and Health
Volunteer
Drivers)
EWCS Non-Profit Board of Non-Profit EWCS and Wellington
Directors (Paid and volunteer County and
Volunteer vehicles Ministry of
Drivers) Health
CRC Non-Profit Board of Non-Profit CRC and Wellington
Directors (Volunteer volunteer County
Drivers) vehicles
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Service Delivery and Governance Report
2.0 Existing Governance Context 7
2.4 Limitations of the Current Model
When assessing the existing governance context for transit, stakeholder interviews
consistently indicated that decisions affecting regional connectivity are often made in
isolation, driven by individual councils’ fiscal pressures, provincial funding timelines, or
localized service priorities, rather than by a shared regional transit objective.
Key governance issues identified through engagement include:
• Lack of regional authority to plan or protect inter-county connections when funding
conditions change;
• Delayed or inconsistent communication when service adjustments in one county
affect others;
• Over-reliance on informal staff relationships instead of formal decision-making
structures;
• Duplication of administrative effort, particularly in procurement, reporting, and
service monitoring; and
• Inability to pool or strategically allocate funding due to siloed mandates and
accountability frameworks.
Several interviewees noted that previous experiences—particularly the reduction of
inter-community services when grant funding ended—highlight the risk of continuing
without a governance structure designed to manage a network rather than individual
routes.
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Service Delivery and Governance Report
3.0 Governance Model Evaluation & Selection 8
3.0 Governance Model Evaluation & Selection
3.1 Governance Principles for a Unified Transit Network
The governance principles outlined in this section establish a common foundation for
evaluating governance models and informing the design of a governance structure for a
Unified Transit Network. These principles are grounded in what was heard through
stakeholder consultation, particularly interviews with Chief Administrative Officers
(CAOs) and senior staff, along with the Vision and Guiding Principles developed at the
outset of the study. Together, they provide a consistent lens through which governance
options are assessed, and a benchmark against which the recommended governance
structure is evaluated.
3.1.1 County CAO and Municipal Stakeholder Perspectives on Governance
Interviews were held with CAOs and senior leadership from all four counties. Through
these interviews, a strong degree of alignment emerged regarding what a future
governance model must achieve to be viable and sustainable. A summary of the
interviews is included in Appendix A.
Key themes from stakeholder consultation include:
• The need for regional decision-making authority: Stakeholders emphasized that
current governance arrangements are fragmented and overly dependent on bilateral
or informal agreements. Decisions affecting regional connectivity are often made in
isolation, creating service gaps and inefficiencies. There was broad consensus that a
Unified Transit Network requires a governance body that can make decisions at the
network level, rather than on a route-by-route or municipality-by-municipality basis.
• Importance of equitable representation and shared accountability: CAOs
consistently raised concerns about governance models that concentrate authority in
a single municipality or county. There was a strong preference for a structure that
provides participating partners with an equitable voice, particularly given past
experiences where decisions by one funder had unintended impacts on others.
• Clear separation of governance and operations: Stakeholders stressed the
importance of distinguishing between governance responsibilities (planning, funding,
oversight, policy) and operational responsibilities (service delivery, scheduling,
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Service Delivery and Governance Report
3.0 Governance Model Evaluation & Selection 9
dispatch). Blurred roles were identified as a source of inefficiency and risk in previous
inter-municipal arrangements.
• Financial transparency and sustainability: Long-term affordability was identified as
one of the most significant governance risks. CAOs emphasized the need for
predictable cost allocation, transparent reporting, and governance structures that
support gradual, informed financial decision-making—particularly given the limited
appetite for large or sudden tax-levy increases.
• Governance stability over time: Stakeholders highlighted the importance of
governance arrangements that endure beyond individual funding programs or
election cycles, noting that frequent changes in structure undermine confidence and
long-term planning.
These perspectives directly informed the governance principles set out below.
3.1.2 Alignment with Vision and Guiding Principles
At the outset of the project, partners established a shared Vision for the Unified Transit
Network:
Supporting this Vision, a set of Guiding Principles was identified to shape service and
governance decisions. The governance principles outlined in this section operationalize
those broader project principles by translating them into governance-specific
expectations.
Key Vision and Guiding Principles reflected in governance design include:
• Equity and Accessibility: Governance must ensure that services are planned and
delivered in a way that considers vulnerable populations, rural communities, and
varying degrees of need across the region.
• Customer-Focused and Seamless: Decision-making structures should prioritize the
passenger experience and enable integration across services, modes, and municipal
boundaries.
• Fiscal Responsibility: Governance must balance service aspirations with realistic
funding capacity, ensuring that growth and integration are financially sustainable.
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Service Delivery and Governance Report
3.0 Governance Model Evaluation & Selection 10
• Integration and Collaboration: Governance should facilitate coordination among
multiple service providers, municipalities, and counties, reducing duplication and
improving efficiency.
These principles reinforce the need for a governance model that is regional in scope,
transparent in operation, and adaptable over time.
3.1.3 Governance Principles for the Unified Transit Network
Based on stakeholder consultation, the project Vision and Guiding Principles, the
following governance principles were identified as essential for a Unified Transit
Network.
1. Network-Level Authority and Strategic Oversight
A Unified Transit Network requires governance that can plan, fund, and oversee services
from a regional network perspective, rather than through individual municipal or
corridor-specific decisions. Governance must be able to consider system-wide impacts,
prioritize investments across the network, and protect inter-community connections
that extend beyond any single municipality’s interests.
This principle directly informs the evaluation of governance options by prioritizing
models with authority and mandate to act at a regional scale.
2. Balance of Regional Integration and Local Accountability
Governance structures must strike a balance between achieving regional integration and
maintaining appropriate accountability to participating Councils. Stakeholders
emphasized that while Councils are prepared to collaborate regionally, they require
clarity regarding decision rights, funding commitments, and representation.
Effective governance should:
• Provide equitable representation for participating partners; and
• Retain clear mechanisms for Council oversight without requiring repetitive or parallel
approvals for operational decisions.
This principle is closely aligned with evaluation criteria related to transparency,
accountability, and political legitimacy.
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3.Transparency and Clarity in Roles and Responsibilities
A clear delineation of roles between governance and operations is fundamental to
effective regional transit delivery. Governance arrangements must explicitly define:
• Who sets policy and service priorities;
• Who approves budgets and allocates funding; and
• Who delivers and manages services.
The intent of unified governance is not to replace effective operational capability, but to
coordinate, align, and contract for service delivery in a way that maximizes value from
existing investments. Where appropriate, the MSB may elect to leverage proven
operational platforms, such as those maintained by SMART (in-house dispatch, route-
planning systems, etc.) as service delivery components within the regional network,
subject to performance standards, service agreements, and accountability requirements
established by the MSB.
This clarity reduces the risk of duplication, confusion, and politicization of operational
decisions and supports consistent accountability across the system.
4. Financial Sustainability and Predictability
Governance must support long-term financial sustainability by enabling predictable,
transparent, and equitable cost-sharing arrangements. Stakeholders consistently noted
that governance structures should:
• Support multi-year financial planning;
• Avoid abrupt funding decisions driven by short-term pressures; and
• Facilitate informed trade-offs between service levels and affordability.
This principle directly relates to evaluation criteria concerning financial authority,
sustainability, and fiscal discipline.
5. Flexibility and Scalability
Given the evolving nature of transit demand, funding programs, and regional
collaboration, governance must be sufficiently flexible to adapt over time. This includes
the ability to:
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• Adjust service plans as demand changes;
• Incorporate new partners or service providers; and
• Respond to the conclusion of time-limited funding programs.
Flexibility was identified by stakeholders as particularly important to maintaining
momentum and confidence during pilot and early implementation phases.
6. Stability and Continuity
While flexibility is important, governance must also provide stability. Stakeholders
emphasized that governance arrangements should not be treated as temporary or
experimental once services are launched. A stable governance framework builds trust
among partners, supports long-term investment decisions, and provides consistency
through political and organizational change.
This principle reinforces the preference for governance models that do not rely on
informal agreements or individual leadership relationships.
7. Equity and Accessibility
Governance of the Unified Transit Network must preserve the distinct service standards
and equity objectives of specialized transit, including door-to-door service, accessible
vehicles, longer trip booking windows, and trip purpose considerations. Integration
under a unified governance structure must not dilute or override specialized transit
requirements, recognizing these services as essential to ensuring dignified, safe, and
reliable mobility for vulnerable populations.
This principle directly informs governance design choices related to role clarity,
funding allocation, service standards, and accountability for accessibility outcomes.
3.1.4 Relationship to Governance Evaluation Criteria
The governance principles outlined in this section form the foundation for the
evaluation criteria applied later in the report to assess potential governance models.
Specifically, these principles are reflected in evaluation dimensions related to:
• Strategic authority and mandate;
• Balance of regional integration and local control;
• Financial authority and sustainability; and
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• Transparency and accountability.
By grounding the evaluation criteria in both stakeholder input and the project’s Vision
and Guiding Principles, the governance assessment ensures that recommended options
are not only technically sound but also aligned with partner expectations and regional
objectives.
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4.0 Governance Model Options
Three governance models were reviewed for the implementation of a unified regional
transit service across Bruce, Dufferin, Grey and Wellington counties. These are
described in more detail below.
4.1 Option 1 – Joint Municipal Services Board
A Municipal Services Board is a joint local board established by participating
municipalities/counties through enabling by-laws. The MSB has delegated authority to
govern and oversee the Unified Transit Network on behalf of the participating councils,
enabling shared decision-making with formal regional accountability.
4.1.1 Authority and Mandate
Authority is explicitly delegated through the enabling by-laws and associated
agreements. The mandate can be defined to include:
• system planning and integration;
• service standards;
• budget development;
• contract oversight;
• performance management; and
• cost allocation administration.
This provides clear regional authority without relying on one county as the legal owner
of the service.
4.1.2 Decision-Making, Equity, and Council Oversight
Under a MSB model, decision-making authority is formally delegated by participating
councils to a joint board responsible for governing the Unified Transit Network. The MSB
is empowered to make network-level decisions within defined parameters, enabling
consistent service planning and oversight across jurisdictions.
Equity is a core strength of this model, as representation is intentionally structured
across participating municipalities or counties. Decision-making can be designed to
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balance equal regional voice with appropriate recognition of funding responsibility,
supporting shared accountability while reducing perceptions of dominance by any single
partner.
Council oversight remains strong and transparent. Participating councils retain authority
through appointment of board members, approval of enabling by-laws and funding
commitments, and receipt of regular financial and performance reporting. This structure
allows councils to maintain democratic accountability while avoiding operational
micromanagement and duplicative approvals.
4.1.3 Financial Authority, Transparency, and Accountability
A MSB supports clear financial authority at the regional governance level defined in this
context as the centralized, multi-county decision-making body responsible for system-
wide planning, budgeting, contract oversight, and cost allocation across the Unified
Transit Network on behalf of participating councils. This enables coordinated financial
management of services that cross municipal boundaries, while avoiding fragmented,
route-by-route or county-by-county decision-making. Transparency is typically high
because the MSB can be required to:
• produce regular public reports;
• provide quarterly financial and performance reporting to each council;
• undergo annual independent audit; and
• follow public-sector accountability practices.
Public-sector financial and accountability frameworks are outlined in the Public Sector
Accounting Standards (PSAS) issued by the Public Sector Accounting Board (PSAB), as
well as through applicable municipal reporting, audit, and financial control requirements
under Ontario legislation. Accountability is strengthened by defined reporting
obligations and clear linkages between performance results and governance decisions
(service adjustments, contract enforcement, budget changes).
4.1.4 Implementation Risk, Scalability and Long-term Sustainability
Implementation risk for a MSB is moderate at the outset, as it requires coordinated
action by participating councils to adopt enabling by-laws and establish a new
governance body. This upfront effort is offset by the clarity and durability of the
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resulting structure. Once established, governance risk is significantly reduced relative to
more informal or centralized models.
Scalability is high. The MSB model is designed to accommodate additional partners and
service expansions through amendments to by-laws and participation agreements,
without requiring fundamental changes to governance architecture. This makes it well
suited to phased implementation and future regional growth.
Long-term sustainability is high. The model provides a stable governance framework
that is resilient to leadership changes, evolving service demands, and the conclusion of
time-limited funding programs. By embedding shared decision-making, transparency,
and accountability into the governance structure, the Municipal Services Board supports
sustained regional collaboration and long-term system viability.
Example of Municipal Services Board in Peer Review – The Niagara Transit Commission
provides a strong Ontario-based comparator, having been established as a MSB under
Section 196 of the Municipal Act, 2001. The Bow Valley Regional Services Commission
(Alberta), while established under a different legislative framework (the Municipal
Government Act) and not directly comparable to an Ontario MSB, is included as a
reference example of how multiple independent municipalities—outside of a county or
regional structure—can collaboratively coordinate and deliver a unified transit service.
Its relevance is therefore limited to illustrating inter-municipal collaboration and shared
service delivery approaches, rather than serving as a precedent for governance
structure or legislative authority.
4.2 Option 2 – Lead Municipality / Inter-Municipal Agreement
In this model, one municipality or county serves as the lead and is responsible for
administering and delivering the regional transit service on behalf of partner
municipalities through an inter-municipal agreement. Partners contribute funding and
provide input as defined in the agreement, but there is no separate regional governing
body.
4.2.1 Authority and Mandate
Legal authority and mandate remain with the lead municipality/county. The scope of
authority is typically limited to what is described in the inter-municipal agreement (e.g.,
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specific routes, service standards, contract administration). Authority is derived from
the agreement and the lead’s municipal powers, rather than a shared delegated body.
4.2.2 Decision-Making, Equity, and Council Oversight
Decision-making authority under a lead municipality model is centralized with the lead
municipality or county, typically exercised by its council or delegated committee and
staff. Participating partners may provide input through advisory committees or
staff-level coordination, but ultimate authority remains with the lead. While this can
support timely decisions in early stages, it can create equity concerns over time,
particularly where service decisions materially affect non-lead jurisdictions.
Council oversight is strongest for the lead municipality, which retains direct
accountability for service delivery, budgets and contracts. Oversight by non-lead
councils is indirect and dependent on the terms of the inter-municipal agreement,
including reporting and consultation requirements. As services expand or costs increase,
this imbalance can strain partner confidence and heighten governance risk.
4.2.3 Financial Authority, Transparency and Accountability
Financial authority is typically held by the lead municipality, which manages contracts,
budgets, and financial reporting. Transparency is often strong for the lead council (since
the service sits within its financial systems) but may be weaker for partners unless
reporting is standardized and frequent. Accountability mechanisms depend heavily on
the agreement (e.g., budget approval rights, audit provisions, dispute resolution,
cost-sharing adjustment rules).
4.2.4 Implementation Risk, Scalability and Long-Term Sustainability
The lead municipality model presents low implementation risk in the short term, as it
relies on existing municipal authority and does not require the creation of a new
governing body. Services can be launched relatively quickly using familiar administrative
and legal mechanisms. However, this simplicity diminishes over time as service scope,
costs, and partner expectations increase.
Scalability is limited (low). Adding new municipalities or expanding service beyond
discrete routes typically requires renegotiation of agreements and may exacerbate
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concerns related to equity and decision-making authority. As regional complexity grows,
the administrative and political burden on the lead municipality increases accordingly.
Long-term sustainability is moderate to low for a multi-county Unified Transit Network.
The model is highly dependent on continued partner confidence, stable leadership
relationships, and ongoing agreement on cost-sharing and service priorities. Stakeholder
experience suggests that this structure becomes increasingly fragile as financial
pressures or service tradeoffs emerge, limiting its suitability as a long-term regional
governance solution.
Example of Inter-Municipal / Lead Municipality Model in Peer Review – MidPen Transit
(Midland and Penetanguishene), Colltrans (Collingwood and The Blue Mountains),
Kingston Transit (Kingston and Loyalist Township).
4.3 Option 3 – Municipally Governed Non-Profit Corporation
A standalone not-for-profit corporation is established with counties as members. The
member counties appoint the MSB, and the corporation delivers transit services under a
defined mandate and governance framework separate from municipal departments.
4.3.1 Authority and Mandate
Authority flows from the corporation’s articles/by-laws and member agreements. The
corporation has legal standing to contract, employ staff, and manage service delivery. As
a regional transit authority, its mandate must clearly cover regional planning,
integration, and funding/accountability functions (beyond pure operations).
4.3.2 Decision-Making, Equity, and Council Oversight
In a municipally governed non-profit corporation, decision-making rests with a board of
directors appointed by member counties. The MSB exercises authority within the scope
of the corporation’s mandate and governing documents, enabling more arm’s-length
and operationally focused decision-making than a municipal department model.
Equity among participating counties depends on the design of the MSB structure, voting
rules, and membership agreements. Council oversight is indirect, exercised through
board appointments, approval of funding agreements, and reporting requirements.
While this can be effective for service delivery organizations, stakeholder feedback from
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this engagement indicates that reduced direct council involvement may raise concerns
when the corporation is positioned to make system-wide policy or funding decisions or
when OTIF-funding ends.
4.3.3 Financial Authority, Transparency, and Accountability
The corporation holds financial authority to manage its operating budgets and contracts
and typically produces audited financial statements. Transparency can be strong if
reporting is designed for councils (quarterly performance and financial reporting, public
reporting), but councils sometimes perceive corporate structures as less transparent
than municipal departments unless disclosure expectations are explicit. Accountability
must be contractually reinforced (audits, public reporting, open meeting expectations
where applicable, and clear consequences for performance issues).
4.3.4 Implementation Risk, Scalability, and Long-Term Sustainability
Implementation risk for a municipally governed non-profit corporation is moderate.
Establishing or adapting corporate governance structures, negotiating membership
agreements, and building sufficient administrative capacity require time and
coordination among partners.
Scalability is moderate. While new members can be added, doing so often necessitates
adjustments to governance arrangements, board composition, and funding agreements.
This can introduce complexity as the system grows.
Long-term sustainability is moderate. Corporate structures provide continuity beyond
election cycles and can be effective for delivering defined services over time. However,
sustainability as a regional system governance model depends heavily on maintaining
council confidence in accountability, transparency, and equity.
Examples of Municipally Governed Non-Profit Corporation in Peer Review – SMART,
Southwest Integrated Fibre Technology (SWIFT).
4.4 Evaluation of Governance Models
The three primary governance models were assessed for applicability to the four-county
Unified Transit Network. This evaluation identifies the strengths and weaknesses of each
and alignment to the governance principles. This is illustrated in Table 4 below.
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Table 4: Evaluation of Governance Models
Model Description Strengths Limitations Alignment with
Governance
Principles
Joint A MSB established under the • Purpose-built for • Requires High
Municipal Municipal Act, 2001, shared regional coordinated by-law Strongest
Services governed by representatives services adoption overall
Board appointed by each • Clear delegation of • More time-intensive alignment with
participating county. The authority from to establish than a network-level
MSB is delegated authority Councils lead municipality decision-making,
for system-wide planning, • Balanced model equity,
funding oversight, and representation across transparency,
performance accountability, counties fiscal
while municipalities retain • High transparency accountability,
political oversight through and public and long-term
board appointments, accountability stability.
enabling by-laws, and • Used for shared
approved financial services and regional
contributions. transit elsewhere in
Ontario
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Model Description Strengths Limitations Alignment with
Governance
Principles
Lead Under this model, one • Quick to implement • High risk of Low to
Municipality county acts as the legal • Familiar to perceived imbalance Moderate
/ Inter- service provider, with other municipalities among partners Tends to score
Municipal counties participating • Minimal structural • Decisions can still be well on speed
Agreement through service agreements. change reversed unilaterally and
Governance authority and • Suitable for • Unsuitable for long- administrative
legal accountability remain supporting initial term, multi-county simplicity, but
with the lead municipality, pilots network governance weaker on
while participating partners • Replicates equity, regional
contribute funding and governance risks integration, and
provide input as defined in observed in past governance
the agreement, rather than inter-community stability.
through a separate regional routes
governing body.
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Model Description Strengths Limitations Alignment with
Governance
Principles
Municipally A separate legal entity • Stable governance • Reduced direct Moderate
Governed established by one or more beyond election Council control Strong on
Non-profit municipalities, with cycles • Requires material operational
Corporation municipalities acting as • Ability to contract and financial and staffing stability and
members and appointing hold assets directly growth to govern a continuity, but
the MSB. The corporation • Strong operational full regional system mixed on
operates with a defined independence • Financial council
mandate and operational transparency oversight, public
independence, while concerns transparency,
accountability to and regional
municipalities is maintained effectiveness
through board depending on
appointments, funding design.
agreements, and reporting
requirements.
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5.0 Recommended Governance Model
Based on the evaluation of governance options, the recommended governance
structure for the Unified Transit Network is the establishment of a Four-County Regional
Transit Services Board in the form of a MSB. This model provides a formal mechanism
for Grey, Bruce, Dufferin, and Wellington counties to jointly govern a unified regional
transit network, while retaining appropriate Council oversight through delegated
authority, board appointments, and defined reporting requirements. The framework is
intentionally structured to support scalable growth, allowing additional partners to be
incorporated over time through standardized by-law and participation mechanisms,
without restructuring the core governance model.
5.1 Rationale and Assessment
The current transit governance landscape across the four counties lacks the structure
required to support an integrated, sustainable regional transit network. A purpose-built
Regional Transit Services Board provides the most realistic and effective means to align
planning, funding, and accountability while respecting Council authority and local
priorities. This model balances regional integration with local oversight, reduces
duplication, and establishes the governance foundation necessary for long-term success
beyond initial provincial funding. This structure is best suited to delivering a regionally
integrated transit network that is financially sustainable, politically legitimate, and
capable of making network-level decisions across municipal boundaries.
The MSB model best addresses the fundamental governance gaps identified in the
current state assessment, while aligning with the governance principles established in
Section 3.1.
5.1.1 Alignment with Governance Principles
1. Network-level authority and decision-making
A MSB allows authority to be formally delegated from participating Councils to a single
governing body with responsibility for the entire regional system, rather than for
individual routes or services. This enables decisions to be made in the interest of the
entire network (e.g., corridor prioritization, service standards, fare integration), rather
than being constrained by individual county perspectives.
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Stakeholders consistently noted that past reductions to inter-community services
occurred because governance was route or funding specific, not network-oriented. A
MSB directly resolves this issue by shifting the decision-making lens from “should our
Council fund this route?” to “does this decision support the regional network?”
2. Equitable representation and political legitimacy
Under a MSB, each participating county appoints representatives to the MSB through
enabling by-laws. This creates formal, balanced representation, which was identified
through engagement as critical to long-term buy-in, particularly given prior experiences
where decisions by one county had downstream impacts on others.
Unlike a lead municipality model, no single county controls the agenda, budget, or
service planning authority. This mitigates the risk of perceived dominance and supports
shared accountability.
3. Financial transparency and sustainability beyond provincial funding
The MSB model supports:
• Multi-year budgeting;
• Transparent cost allocation frameworks; and
• Independent financial reporting and audit.
This is particularly important given stakeholder concerns about the expiration of
time-limited provincial funding programs (e.g., OTIF) and the need for predictable
municipal contributions over time. A MSB enables Councils to approve funding
envelopes and allocation methodologies upfront, reducing the risk of abrupt service
changes driven by short-term fiscal pressures.
4. Clear separation of governance and operations
A core theme from engagement was the need to avoid ‘governance creep’ into
operations, while still maintaining appropriate oversight. A MSB provides:
• Governance authority (planning, funding, accountability); and
• Delegated operational management through contracts.
This preserves flexibility to use multiple service delivery models (e.g., contracted
operators, SMART, on-demand providers), while ensuring a single point of accountability
for system performance.
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5. Scalability and future adaptability
The governance framework must be deliberately designed to accommodate future
growth and change, including the addition of new participating municipalities, service
providers, or service types, without requiring fundamental restructuring of the MSB.
Scalability should be achieved through:
• A modular governance design, where participation can expand incrementally through
standardized participation agreements or by-law amendments;
• Clear separation between the governance framework (which remains stable) and
service participation (which may evolve over time); and
• Governance rules that enable the MSB to adjust representation, voting, and funding
arrangements in a transparent and equitable manner as participation changes.
Consistent with best practices for MSBs, the governance model should support the
addition of new members based on agreed principles, such as financial contribution,
service participation, and regional benefit, while preserving fairness among existing
members and avoiding governance instability. This approach ensures the Unified Transit
Network can respond to changing regional needs, funding conditions, and partner
interest over time without undermining accountability or Council confidence.
5.2 Proposed Governance Framework
This section sets out the proposed governance framework, including mandate,
delegated authorities, roles and responsibilities, reporting, and implementation
considerations required to operationalize the model.
5.2.1 A. Mandate and Authority
Under the MSB model, participating Councils would delegate authority to the MSB
through concurrent enabling by-laws and associated participation agreements. The
MSB’s mandate should be explicitly defined to support the unified regional network and
associated integration objectives (including service integration, fare integration, and
coordinated customer experience), rather than governance of individual routes in
isolation.
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Recommended delegated authorities for the MSB include:
• Network planning and service integration:
o Approve the regional service plan (corridors, service standards, connectivity
priorities); and
o Establish service standards applicable across the system (e.g., accessibility
expectations, minimum service hours, customer service standards) for services
that are directly funded or provided by the MSB. Other services that operate in
the region through their own authority would be governed by their own
standards.
• Budget and financial planning:
o Develop and recommend annual operating and capital budgets for approval
processes defined in the enabling structure; and
o Adopt a multi-year financial plan aligned with service phasing and funding
program timelines (e.g., OTIF).
• Cost allocation and funding administration:
o Administer the approved cost allocation methodology (including periodic review
of mechanisms and reporting);
o Allocate shared administrative costs and network-level investments (e.g.,
technology, regional passenger information tools); and
o Establish regional fare policy parameters and integration requirements (including
transfer policy and coordination with local systems where applicable).
• Procurement and contracting authority:
o Enter into agreements for service delivery, technology providers, and
fleet/maintenance services where required;
o Enter into infrastructure agreements and ongoing service contracts related to the
construction, installation, maintenance, and upkeep of transit assets, including
but not limited to bus stops, shelters, signage, marketing infrastructure, and
associated services (e.g., snow removal, cleaning, and lifecycle maintenance); and
o Establish contract management expectations and performance-based
requirements (KPIs, remedies, reporting).
• Performance oversight:
o Monitor performance against Council-approved service and financial targets; and
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o Approve corrective actions where performance, cost, or service levels materially
deviate from the plan.
Strategic authority retained by each County Council should include:
• Adoption of enabling by-laws and foundational governance documents;
• Appointment (and removal/rotation) of Board members;
• Approval of core annual funding commitments and any material changes to levy
impacts beyond agreed thresholds; and
• Approval of major structural changes (e.g., borrowing, material capital commitments,
material expansion beyond approved phasing).
5.2.2 B. Governance Structure, Representation, and Decision Rights
A key feature of the MSB model is that it can be designed to provide equitable
representation across counties, while enabling timely and defensible decision-making
on regional priorities.
Recommended Board composition (framework level):
• Each County appoints a defined number of representatives (e.g., 1 to 2 per county) to
ensure balance and manageability. This would typically be the Warden or a member
of County Council.
• The MSB should include:
o Elected officials (to preserve democratic accountability); and
o The option of adding up to 1 to 2 non-voting technical advisors (to strengthen
expertise without altering political legitimacy). When desired, the MSB may
request technical representation from the Unified Transit Network’s core transit
operators to provide additional context or advice from an operational
perspective to support informed decision-making.
• Representation by each county should be the same, unless one or more counties are
contributing a significantly larger financial investment into the Unified Transit
Network (e.g., greater than 20% higher than other counties). In this case, this county
should have another Board member.
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Decision Rights and Voting
• The participation agreement should clearly define:
o Reserved decisions requiring Council ratification (e.g., material funding changes);
and
o Decisions fully delegated to the MSB (e.g., service adjustments within approved
budget).
• Decisions with material funding implications remain subject to Council approval
through established thresholds, ensuring no participating county is committed to
unapproved financial obligations. "Material funding implications” refers to any
decision that results in a cost impact exceeding 15% of a participating County’s
approved transit budget, or that alters approved funding commitments or cost
allocation methodologies.
• Voting rules can be designed to balance fairness and fiscal accountability. Together,
these approaches ensure governance is both equitable and financially accountable.
For example:
o Equal voting on service standards and network planning; and
o Defined thresholds or weighted considerations for decisions with direct funding
implications.
Term and Leadership
• The terms should be aligned to municipal election cycles, with representatives
serving on a 4-year term; and
• A Chair and Vice-Chair should be elected annually from among the Board members.
Quorum and Voting
• A quorum is necessary to conduct business (e.g., minimum 50% of the composition
of the MSB, including the Chair or Vice-Chair); and
• A simple majority is used for standard motions, while a tie vote results in a defeated
motion. This is recommended for this board composition.
5.2.3 C. Roles and Responsibilities (Governance vs. Operations)
To maintain clarity and reduce duplication, the governance framework should explicitly
separate:
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• Financial commitment and strategic oversight (setting municipal budgets, making
decisions around membership); and
• Governance functions (Board-level planning, funding oversight, accountability); from
• Operational delivery (provided by contracted operators and/or existing service
providers).
The following outlines the recommended responsibilities of each of the stakeholders in
this process.
County Councils
While the MSB focuses on day-to-day planning and operations, each County Council
would have authority over the following areas:
Administrative and Legal
• Appointments and Revocations: Appointing representatives to the MSB or revoking
an appointment from their Council through written notification of a replacement.
• By-law Ratification: Councils must pass resolutions or by-laws specifying their
approval of the Board’s governing regulations and by-laws.
• Membership: A request for new membership into the MSB must be passed by
council resolution or by-law approving the Board's existing regulations and financial
commitments.
• Withdrawal: A council may withdraw from the MSB by providing a formal notice
period (typically 90 days to one year) and ensuring all financial obligations for the
current calendar year are met.
Service and Operations
• Approval of Foundational, Financial, and Strategic Plans: Member councils must be
consulted on annual and three-year rolling financial plans.
• Major Service Changes: Permanent additions or cancellations of services that result
in a cost change greater than 15% of a county’s approved transit budget require
approval from the voting Member impacted by that change.
• Taxi / Ridesharing: Should the MSB identify a need to move forward with utilizing
taxi and ridesharing as part of the service model, each county would need to ratify a
recommended taxi/ridesharing by-law as recommended by the Board.
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• Bus Shelter Construction and Installation: The initial construction and installation of
new bus shelters will be funded through eligible OTIF capital funding and will be the
responsibility of participating County Councils. Ongoing maintenance, repairs, snow
clearing, and lifecycle upkeep will be administered by the MSB through contracted
agreements with lower-tier municipalities or service providers.
• Support Services: County or local municipalities provide and fund support services
such as garbage collection around bus stops within their jurisdiction.
Funding
• Funding Commitment: Formally commit to funding the MSB’s transit services and
related costs as specified in the financial plan.
• Operating Shortfalls: Each Council must pay its share of any passenger fare revenue
shortfall, based on the net direct operating costs agreed upon in the financial plan.
• Gas Tax Coordination: Councils must pass by-laws designating a "host" municipality
to apply for provincial Dedicated Gas Tax Funds, which are then used to offset
operational costs.
Board Responsibilities
The MSB, working with the transit management staff that report to it, is responsible for:
Financial Adjustments Within Approved Limits
• Budget Amendments: The Manager may present amendments to the annual
financial plan to the MSB during the year; these are approved by the Board rather
than returned to individual councils.
• Revenue Allocation: The MSB manages the allocation and reconciliation of fare
revenues, including the use of fare collection technology.
• Reserve Management: If a surplus for a service is below a specific threshold (e.g., 5%
of total annual revenue), the MSB can decide to retain those funds in a reserve to
cover future cost overruns without redistributing them to members. Refer to the
proposed Reserve Management Strategy outlined in Section 6.2.4 for more detail.
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Operational Management and Service Delivery
• Service Planning and Monitoring: The MSB, or its designated Manager, would
develop the transit service plan, which would need to be approved by each Council
should it require a significant change in funding.
• Routing and Stop Placement: The MSB, or its designated Manager, is responsible for
the specific placement of stops and the day-to-day coordination of transit routes.
• Threshold-Based Adjustments: While permanent or major changes (often defined as
those exceeding a 15% change in cost) require approval from the voting Member
impacted by that change, the MSB generally manages smaller fluctuations in service
delivery.
• Service Standards: The MSB establishes performance standards and key
performance indicators to measure operating effectiveness, efficiency and transit
user satisfaction.
• Contracting and Procurement: The MSB has the authority to award contracts for
work to public or private organizations, including entering into agreements for the
ongoing maintenance and operation of transit assets (e.g., bus stops, shelters,
signage, and marketing infrastructure), as well as associated services (e.g., snow
removal, cleaning, and lifecycle upkeep).
• Support Services Integration: The MSB will coordinate and contract for supporting
services associated with transit assets (e.g., waste collection, cleaning, and minor
upkeep at bus stops and shelters), transitioning these responsibilities from local
operational arrangements to a standardized, network-wide approach where
appropriate.
• Marketing and Promotion: The MSB will develop and implements service marketing
plans and regional branding strategies.
Administrative and Personnel Decisions
• Report to Council: Report to each Council quarterly on the service, including key
performance measures. Submit budgets for approval annually.
• Hiring and Staffing: The MSB is responsible for hiring, supporting, and supervising
the Manager or any associated staff. All staff are employed by the MSB (or a
designated host municipality acting on its behalf, as defined in the participation
agreement) and are accountable to the MSB through the Manager.
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• Internal Policies: The MSB can create, administer, and monitor internal programs and
policies required for effective operation.
• Committees: The MSB may form committees or working groups as needed to
support its activities. These may include Board members, municipal staff from
participating counties or local municipalities, and non-voting technical advisors or
subject matter experts, depending on the mandate of each group.
• Legal and Regulatory Compliance: The MSB can apply for necessary operating
certificates from provincial or federal jurisdictions, including ensuring the contractor
is meeting CVOR and AODA requirements.
Contracted Service Provider Responsibilities (Operators)
The contracted service provider would report to the Manager of the MSB, with
expectations of service set out in an operating contract. They would be responsible for:
Daily Service Delivery
• Labour and Equipment: The contractor(s) provides the necessary drivers,
supervisors, and administrative personnel to operate the routes and services.
• Adherence to Schedules: The contractor(s) must operate the transit service
according to the specific routes and service schedules (often referred to as "Revenue
Vehicle Hours") established by the MSB.
• Fleet Provision (Optional): Depending on the contract, the contractor(s) may provide
the vehicles themselves, or they may operate vehicles jointly owned or leased by the
participating counties.
• Customer Interaction: The contractor(s) often handles initial resident inquiries,
complaints, and simple complaint resolutions related to the transit service.
Vehicle and Asset Maintenance
• Operating Expenses: The contractor(s) is typically responsible for all routine
expenses connected with the vehicles, including fuel, cleaning, and daily operational
checks.
• Maintenance: The contractor(s) are responsible for the repair and replacement of
wear-and-tear items such as brakes, tires, lights, windows, and upholstery as well as
routine maintenance. The contractor(s) is responsible for major engine or body work
outside of factory warranties if they own the vehicles. If the counties own the
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vehicle, they are responsible for paying for these works, unless the damage was
caused by the contractor's neglect.
Legislative and Safety Compliance
• Regulatory Adherence: The contractor(s) must ensure all operations comply with
provincial and federal legislation, including the Highway Traffic Act and the AODA.
• Commercial Vehicle Operator Registration (CVOR) Licence: The contractor(s) must
obtain and manage the CVOR certificate. This includes submitting the application,
providing proof of liability insurance, keeping vehicle information up to date, and
maintaining good CVOR rating through compliance with safety checks by the
Ministry. This requirement should be included in the service contract whether the
contractor or the MSB owns the vehicles.
• Insurance: The contractor(s) is required to maintain significant Commercial General
Liability insurance and must name the MSB and participating counties as "additional
insured".
• Reporting: The contractor(s) must provide regular data to the MSB, including but not
limited to, monthly ridership statistics, revenue reports, and updates on any major
service disruptions.
This model supports SMART and other providers functioning as operators within the
network, under regional governance direction, while avoiding governance overlap.
5.2.4 D. Financial Authority, Transparency, and Accountability
The MSB model supports strong financial governance through centralized budgeting and
consistent reporting, while remaining accountable to participating Councils.
Recommended financial accountability mechanisms include:
• Annual independent audit of Board financials;
• Quarterly financial reporting to each participating Council (actuals vs. Budget,
forecast, cost drivers, risks);
• Clear separation of:
o operating costs (service delivery, administration); and
o capital costs (fleet, technology, infrastructure).
• Adoption of a principles-based cost allocation framework, with:
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o a stable base component (shared governance/administration);
o variable components linked to service and benefit (service hours/kms; ridership
patterns); and
o defined review points to recalibrate once the proof-of-concept period produces
reliable data.
5.2.5 E. Reporting Requirements (Councils, Public, and Program Accountability)
Regular reporting was identified as a core requirement for Council confidence and
long-term sustainability, particularly as provincial funding programs sunset.
Minimum recommended reporting requirements:
1) To participating Councils (quarterly)
• Service performance dashboard (ridership, productivity, on-time performance,
missed trips, accessibility indicators);
• Financial performance (budget to actual, forecast, cost pressures);
• Risk register updates (financial, operational, governance risks); and
• Decisions taken under delegated authority and upcoming decision points requiring
Council direction.
2) Public reporting (annual)
• Annual report on:
o ridership and outcomes;
o cost recovery/farebox recovery;
o equity and geographic coverage; and
o progress toward integration (fares, booking, information).
• Public accountability commitments aligned with Board expectations (meeting
transparency, published agendas/minutes where applicable).
3) Funding program accountability
Program-specific reporting for OTIF, and any successor funding, including performance
measures required by the province and documentation supporting continued funding
eligibility.
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5.2.6 F. Proposed Staffing Model
To support the effective operation of the BDGW Unified Transit Network while
maintaining fiscal discipline and flexibility, the recommended governance framework
includes a lean, centralized staffing model focused on governance, coordination, and
accountability rather than direct service delivery.
The MSB will be supported by a dedicated Manager (Transit Manager) who will serve as
the primary lead for contract oversight, vendor management, and system governance,
including monitoring performance of third-party operators, managing service
agreements, and ensuring compliance with Board-approved service standards and KPIs.
The MSB will also employ a contract/system administrator. This function will include
responsibility for coordinating and overseeing centralized systems (e.g., booking,
scheduling, and reporting platforms), with day-to-day system administration delivered
by contracted vendors or service providers (e.g., SMART or software providers) and
governed through Board-defined requirements, performance expectations, and data-
sharing agreements.
Both roles will support high-level system management, ensuring that the public’s
investment is protected and that the network functions as a unified family of services.
Core responsibilities will include the development and maintenance of key policies,
agreement and contract management, long-term service and financial planning, and the
preparation of annual budgets for Board approval. The functions will also be responsible
for compiling and analyzing data to monitor system performance against established
KPI, supporting continuous improvement and informed Board decision-making.
The staffing model is intentionally designed to:
• Preserve a clear separation between governance and operations; with the MSB
retaining accountability for contract performance, service integration, and
continuous improvement, while leveraging external providers for service delivery,
technology administration, and other specialized operational functions;
• Minimize duplication of functions already provided by participating municipalities
and contracted operators; and
• Scale responsibly as the system transitions from start-up to a steady-state operating
environment.
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Operational service delivery (e.g., vehicle operation, dispatch, maintenance) will
continue to be provided through contracted service providers and participating
organizations, rather than through Board staffing.
5.2.6.1 Phased Staffing Approach
Phase 1 – Start-Up and Early Implementation
During the establishment and early operating period of the Unified Transit Network,
staffing should be kept intentionally limited and focused on the core functions required
to launch, manage, and oversee the regional system. The initial staffing model should
include two dedicated roles: a Transit System Manager/Board Manager and a
Contract/System Administrator. These roles are intended to provide sufficient capacity
for governance support, contract oversight, system coordination, performance
monitoring, and Board reporting, while avoiding the creation of a larger operating
organization at the outset.
Transit System Manager/Board Manager (1 role)
• Reports directly to the MSB.
Core responsibilities include:
• Implementing the approved service plan and annual work plan;
• Supporting the MSB in developing annual budgets, long-term financial plans, and
service phasing recommendations;
• Managing operator contracts and service delivery agreements;
• Coordinating route planning, stop placement, service standards, and service
adjustments within delegated authority;
• Monitoring contractor performance and coordinating corrective actions where
required;
• Preparing reports for the MSB and participating Councils, including financial,
operational, and risk reporting;
• Coordinating funding program compliance, including OTIF, Provincial Gas Tax, and
other applicable grant or reporting requirements; and
• Acting as the primary liaison with participating counties, local municipalities,
contracted service providers, and other transit partners.
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Contract/System Administrator (1 role)
• Reports directly to the Transit System Manager/Board Manager.
Core responsibilities will include:
• Coordinating centralized technology and reporting systems used across the Unified
Transit Network, including booking, scheduling, dispatch integration, reporting
platforms, fare-related data, and performance dashboards;
• Supporting agreement and contract administration, including tracking contract
obligations, renewal dates, reporting requirements, and issue-resolution processes;
• Maintaining key policies, procedures, service standards, and administrative tools
required to support consistent system operation;
• Compiling and analyzing financial, ridership, service, and performance data against
Board-approved KPI;
• Supporting preparation of annual budgets, long-term plans, and Board reporting
materials;
• Coordinating data-sharing and reporting requirements between the MSB, SMART,
fixed-route operators, software vendors, and other service providers;
• Supporting procurement processes, vendor coordination, and implementation of
service or technology changes; and
• Maintaining records required for audit, funding compliance, performance
monitoring, and Council reporting.
It should be noted that while day-to-day system administration may be delivered by
contracted vendors or service providers, such as SMART or software providers, they will
be governed through Board-defined requirements, performance expectations, data-
sharing agreements, and reporting protocols.
Administrative and Professional Support
Additional finance, procurement, legal, communications, IT, human resources, and
technical planning support should be provided through a combination of shared
municipal services, contracted professional services, or temporary third-party support,
as required. This may include assistance with drafting policies and procedures,
developing procurement documents, preparing implementation plans, refining
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performance dashboards, supporting change management, and completing detailed
service or financial analysis.
This approach allows the MSB to become operational quickly while avoiding permanent
staffing commitments before service volumes, funding certainty, and long-term
governance needs are fully validated.
Any additional roles required to move to implementation should be completed through
third-party consulting providers. Operational service delivery, including vehicle
operation, dispatch, maintenance, scheduling, and customer-facing service functions,
will continue to be provided through contracted service providers and participating
organizations rather than through direct Board staffing.
Phase 2 - Steady-State Staffing (Post-Implementation)
As services stabilize, ridership patterns mature, contract requirements become clearer,
and funding transitions from start-up programs to longer-term municipal contributions,
the MSB may consider modest staffing adjustments. Any increase in permanent staffing
should be evidence-based and aligned to demonstrated service scale, contractual
complexity, reporting requirements, funding compliance obligations, and the level of
coordination required across service providers.
Potential steady-state staffing enhancements may include:
• Additional contract and performance oversight capacity where the number or
complexity of operator, infrastructure, technology, or service agreements increases;
• Additional financial planning and reporting capacity where budget management, cost
allocation, grant compliance, or reserve reporting requirements warrant dedicated
support;
• Service planning or customer experience support where ridership growth, service
expansion, fare integration, or public communication needs increase; and
• Additional technology, data, or systems support where centralized booking,
scheduling, fare, reporting, or cross-provider integration requirements become more
complex.
Any transition to additional permanent staff should be considered through the MSB’s
normal budget approval process and supported by a clear business case. The intent is to
ensure that staffing grows only where justified by service demand, contractual
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complexity, reporting requirements, and demonstrated value to the Unified Transit
Network.
Summary
The proposed phased staffing model establishes a lean but functional administrative
structure for the MSB. The Transit System Manager/Board Manager provides overall
leadership, Board support, contract oversight, municipal coordination, and
accountability for implementation of Board-approved plans. The Contract/System
Administrator provides dedicated support for contract administration, centralized
systems oversight, performance reporting, data management, and policy coordination.
Together, these roles provide the core capacity required to manage the Unified Transit
Network as an integrated regional system while preserving a clear separation between
governance, oversight, and operational delivery. This approach supports fiscal prudence,
protects the public investment, enables consistent Board and Council reporting, and
allows the staffing model to scale responsibly as the system matures.
5.2.7 G. Implementation and Transition (Establishing the MSB)
The MSB model requires upfront coordination but reduces longer-term governance
fragility. The following phased steps provide a practical pathway for establishment:
Phase 1 – Establishment
Phase 1 activities are led collaboratively by participating Counties, with administrative
coordination supported by senior staff (e.g., CAOs/Clerks) and specialized legal and
financial advisors, as required.
1. Council endorsement of the MSB approach and draft governance framework.
2. Drafting of enabling by-laws and participation agreement (including delegation and
reserved decisions) led by designated County administrative leads (e.g., CAO/Clerk
functions) in coordination with participating municipalities, and supported by
external legal counsel to ensure compliance with the Municipal Act, 2001 and
alignment with the agreed governance framework. This step includes the adoption
of enabling by-laws by each participating County under the Municipal Act, 2001,
confirming the delegation of authority to the MSB, and establishing the legal
framework necessary to govern and fund regional transit services.
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3. Appointment of initial Board members by each participating County Council through
resolution or by-law, consistent with the approved governance structure, followed
by Board approval of governance policies (meeting procedures, reporting templates,
financial controls).
Phase 2 – Operationalization
4. Board approval of initial service plan and performance framework.
5. Procurement/contracting approach confirmed (operators, technology, customer
information).
6. Adoption of interim cost allocation for proof-of-concept period, with scheduled
review points.
Phase 3 – Stabilization
7. Transition from implementation governance to steady-state governance (annual
work plan, audit cycle, annual reporting, program compliance).
5.2.8 H. Key Design Choices to Confirm (Decision Points)
To finalize the governance framework, the following elements should be confirmed in
collaboration with the partner counties:
• Board composition and voting rules;
• Delegation framework and reserved decisions;
• Cost allocation methodology and review schedule;
• Reporting package content and cadence;
• Staffing plan and shared services options; and
• Contracting approach (single operator vs multiple operators; role of SMART and
other providers).
5.2.8.1 Baseline Elements of a Service Plan
Before the MSB can legally operate, the member counties must agree on several
"baseline" elements, which includes the initial ‘day 1’ service and key elements of how
the inter-community transit service should operate. This should include elements of the
recommended plan, such as:
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• Initial Four-Year Financial Plan: A detailed budget outlining estimated expenditures
for operating services, administration (salaries), marketing, and a capital investment
plan for infrastructure and vehicles (as applicable).
• Cost Allocation Methodology: A defined formula for how the following will be split:
o Direct Capital Costs (e.g., vehicles and bus stop infrastructure)
o Direct Operating Costs (e.g., revenue vehicle hours of service); and
o Overhead Costs (e.g., marketing and administration).
• Base Service Level Agreement: A defined map of "Baseline Routes" and on-
demand/specialized transit services, including the scheduled hours of service
(revenue vehicle hours) each municipality expects to receive.
• Uniform Fare Structure: A preliminary schedule of passenger fares (e.g., Adult,
Student, Senior rates) and policies for transfers between different county services.
• Common On-Demand Software Provider: Establish a common on-demand
specialized transit software solution where comingling will be provided with SMART.
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6.0 Cost and Funding Allocation Model
An effective regional transit structure requires a fair and transparent methodology for
distributing expenses and revenue/funding between each participating county. The
model balances fairness, simplicity, and predictability, recognizing that no single
approach fully reflects all usage patterns across a regional system. The components of
this model include:
• Overhead costs;
• Direct infrastructure and supporting service costs;
• Direct fixed-route operating costs;
• SMART specialized transit and on-demand costs;
• On-demand transit and subsidizes ridesharing/taxi costs; and
• Private sector fare subsidy.
Revenue generated by the Unified Transit Network includes:
• Fare and advertising revenue;
• Provincial Gas Tax and OTIF revenue; and
• Grants and donations.
6.1 Cost Allocation
The following section proposes a methodology to allocate the various costs to operate a
Regional Transit Authority.
6.1.1 Overhead Costs
Overhead costs associated with operating both the MSB and the Unified Transit
Network are recommended to be shared among each participating county based on the
amount of service they receive. If service hours are similar between each county, one
option would be to share costs evenly. The exception would be if there is a county that
receives a disproportionately higher amount of service than the other participating
counties. In this case, the county with the highest share would pay a slightly higher
portion of the overhead cost (e.g., If one county receives 30% or greater revenue service
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hours than average share between the other counties, this would pay a 20% higher
share of the overhead costs).
Overhead costs include but are not limited to:
• Marketing, branding, trip wayfinding, software, and system data;
• Dedicated transit coordination staff reporting to the MSB (e.g., transit manager and
support staff);
• Office space and furniture (unless donated by one of the participating counties);
• Any costs associated with network planning or a network review; and
• Other elements which impact the full network.
6.1.2 Direct Infrastructure and Supporting Costs
Direct infrastructure and supporting costs would be administered by the MSB and paid
for by each county that receives a transit service. This would be based on the location of
each municipality that operates service. For transit hubs where multiple inter-
community bus routes meet, the cost of building, leasing, or maintaining the hub should
be split between the counties that benefit from it. A cost allocation model is illustrated
in Table 5 below.
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Table 5: Proposed Allocation of Direct Costs
Notes:
*This is also an eligible OTIF expense if built during the OTIF term
Costing Element Allocation
Bus stop including concrete pad 100% cost to municipality that the stop is in. For
and/or shelter (as applicable)* example, new bus stops in Bruce County would be
funded by Bruce County.
Snow removal and maintenance 100% cost to municipality that the stop is in. For
of bus stop example, costs to clear snow on roads with transit
routes in Grey County would complete by the
lower-tier municipality, but would be funded by
Grey County.
Transit hub or bus bay rental of a Cost is split equally between the counties that
local transit hub* have routes that utilize the hub or bus bay. For
example, if there is a cost to use the downtown
terminal in Guelph for the Owen Sound to Guelph
bus, this would be split between Wellington
County and Grey County.
Transit maintenance facility* Cost is split equally between the counties that
have routes that utilize the portion of the facility
dedicated to the regional transit system. For
example, if a transit facility housed buses that
operate in Grey and Dufferin County, the cost
would be split between these counties.
6.1.3 Fixed-Route Cost Sharing Model
Establishment of a formal decision-making framework is required to determine which
counties are categorized as "served" or "benefiting" from a specific inter-community
transit route. This assessment serves to ensure that financial contributions reflect the
actual utility provided to residents of each county.
The allocation of costs for cross-boundary routes should occur in two steps:
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Step 1: Determination of Benefit
The first step requires determining the nature and degree of benefit that a
cross-boundary fixed-route provides to each participating county. Benefit is not limited
to resident pick-ups or drop-offs, but may include access to employment, education,
health care, commercial services, tourism destinations, and regional hubs.
A route may deliver different types of benefit to different counties. For example, one
county may primarily benefit from resident mobility and access to services, while
another may benefit from increased access to its employment centres, businesses, or
institutions. Both forms of benefit are recognized as valid and contributing to overall
regional value.
Benefit determination is intended to be qualitative and contextual, informed by
available data (e.g., travel demand, service usage, key destinations, economic
development or tourism linkages) and professional judgement, rather than a rigid
scoring system. While not all benefits are easily quantified, identifying and documenting
them supports transparency, shared understanding, and informed funding discussions
among participating counties.
In cases where a route primarily functions as a one-way commuter or access service,
counties may determine funding participation accordingly, recognizing that the
allocation of variable operating costs does not need to be proportional to route mileage
alone. An example of different types of benefits and how they can be realized is
illustrated in Table 6 below.
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Table 6: Types of Benefits for Inter-Community Services
Type of Benefit How the Benefit Is Realized
Resident Mobility Provides residents with access to employment, education, health
care, and essential services outside their home county.
Workforce Access Enables employers and institutions to draw from a broader labour
pool, supporting workforce attraction and retention.
Access to Services Increases access to retail, government services, hospitals, and
& Commercial post-secondary institutions located in destination communities.
Centres
Economic Supports regional economic integration by improving connections
Development between workers, businesses, and markets.
Tourism & Visitor Facilitates visitor travel to tourism destinations, events, and
Access cultural attractions across county boundaries.
System Efficiency Reduces service duplication and aligns transit provision with real
travel patterns rather than administrative boundaries.
Environmental & Supports reduced vehicle dependence and contributes to
Sustainability longer-term emissions reduction goals.
Outcomes
Regional Equity & Promotes equitable access to opportunities and reinforces
Cohesion collaboration across the region.
Step 2: Cost Allocation
Once impacted partners have reached a formal agreement on the counties benefiting
from the route, the fixed-route funding model is applied to apportion costs to benefiting
counties. If a partner determines that their residents would not benefit from a route,
the benefiting counties can decide whether the route should stop within the non-
benefiting county or whether they would like to proceed with the route by taking on a
larger portion of the cost.
This fixed-route funding model is recommended to then apportion service costs to each
route partner based on fixed-portion of the route (e.g. contractors administrative cost)
and variable portion (service hours provided in each municipality). This formula is
described below:
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• Fixed-Portion: 25% of individual route costs would be equally shared amongst
counties benefiting from any single fixed-route. This includes scenarios where a route
may operate through a County’s jurisdiction to support network connectivity, even if
the primary benefit is realized elsewhere.
• Variable Portion: 75% apportioned based on service hours within each County, paid
for by counties who benefit from the particular route according to an allocation
formula.
The funding formula recognizes the fixed-portion costs inherent to a transit service,
geographic differences, the level of service provided within each funding partner, and
passenger travel across municipal boundaries. The route funding costs are based on the
contractor rate, which includes staffing, fuel, maintenance, insurance, and the vehicle
leasing costs, all of which are administered by the contractor.
Figure 1 illustrates the cost sharing model, while Table 7 illustrates five different
scenarios of how this cost allocation formula is applied.
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Figure 1: Proposed Route Funding Model
Table 7: Fixed-Route Variable Cost Allocation Scenarios
Scenario Illustration
Scenario 1 – Service in multiple partner
counties: Apportionment of variable cost
is divided between partner counties
based on the ratio of revenue service
hours spent in each county. In this
example, if County A has 70% of the
service hours within its county and Example: A route between Owen Sound
County B has 30%, then County A would and Orangeville would be split between
pay 70% of the cost and County B would Grey County and Dufferin County based
pay 30%. The fixed cost is split equally on the hours of service operated in each
between the two counties. County.
Scenario 2 - Service fully within one
partner county: Apportionment of
variable and fixed cost is fully applied to
the county. In this example, County A
would pay the entire cost of the route.
Example: A route between Shelburne and
Grand Valley would be entirely paid for by
Dufferin County.
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Scenario Illustration
Scenario 3 - Service not within partner
counties: The portion of the route
outside of the partner counties is equally
apportioned between all route partners.
In this example, County A and County B
each pay their respective amounts of the
variable cost (30%) and divide the cost of Example: A route between Owen Sound
time spent in County X evenly (40%). and Guelph would be split between Grey
County A: 30% + 20% = 50%, County B: County and Wellington County for service
30%+20% = 50%. The fixed cost is split within their jurisdiction. The portion in
equally between the County A and B. Guelph would then be divided equally
between the two Counties.
Scenario 4 - Service along County
boundaries: Equally apportioned
between counties. In this example, the
variable cost of the segment of the route
along the boundary would be evenly
divided between County A and County B. Example: For example, a service between
Wiarton and Owen Sound operates along
the Highway 6 corridor, which is the
boundary between Bruce and Grey
counties. This portion of the route service
hours would be split between the two
counties.
Scenario 5 – Service in multiple partner
counties that only benefit one County: If
County B does not benefit from the route
and a decision is made to move forward,
100% of the variable cost would be paid
by County A, but the fixed cost would be Example: A short seasonal route from
split equally. Sauble Beach to Owen Sound has a
primary benefit to Bruce County. If Grey
County chooses not to prioritize this
corridor, they would not pay the variable
cost but would pay their share of the fixed
cost.
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6.1.3.1 Other Funding Model Considerations
Through scenario analysis, several models were assessed but not chosen when
determining the apportionment formula:
A ridership-based funding model allocates costs to each funding partner based on the
number of passenger boardings that occur within its municipal boundaries. One issue
with this funding model is that ridership is variable, changing seasonally and annually,
which would limit the funding predictability for each partner. Specialized technology
would be required to track ridership data by passengers’ origin and destination, which
causes challenges. In the future, a ridership-based model may be appropriate if it
allocates service by the origin of each passenger’s trip (e.g., someone travelling from
Dundalk to Orangeville in the morning, then back in the evening, could be apportioned
to Grey County since it is a benefit to a resident of Grey County). This funding model
would also require constant reassessments based on observed ridership figures, which
can lead to less financial predictability for funding partners.
A purely service-hour apportioned model allocates costs purely based on the amount
of service that operates in each funding partner municipality. With no fixed cost portion
of service costs (the 25% share of total individual route costs under recommended
model), this model does not satisfy the principle of creating a fair cost-sharing
arrangement for all parties in some operating scenarios. This would be the case if
service were extended to a small municipality. In this scenario, the new municipality
would only pay for a small share of the entire operating cost and would not equitably
contribute towards the overall impacts of the service change, including shift scheduling
and connections to other routes. In the recommended model, the addition of a fixed-
cost “buy-in” to be connected to the route helps offset some of the costs evenly
between partners, while still biasing the funding toward the service levels each
municipality receives.
A purely equally split model allocates cost evenly between each funding partner,
regardless of the level of service received in each municipality. This model does not
create scalable, nor flexible, funding arrangements, as the costs of any service changes
are equally borne by all municipalities on the route.
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6.1.4 SMART Funding Model
At present, SMART services are funded at the local municipal level rather than through a
centralized levy for each benefiting county. This localized funding model supports
specialized mobility for residents with disabilities within participating municipalities in
Grey and Bruce counties. The funding requested from each municipality is based on
historical agreements that were in place, which have since been revised to reflect a
funding formula that allocates system-wide net cost of the service to each partner
municipality based on 70% ridership from each municipality from the previous year and
30% based on the municipal population.
One of the challenges with this funding structure is that there is no consistent fare
structure and certain member municipalities can reduce their contribution or increase
the level of service by increasing the per kilometre fare charged to clients. For example,
the Township of Chatsworth has a per kilometre fare that is $0.39 cents higher than
other partners. This creates a challenge under the Regional Transit Authority due to the
need to have a consistent fare to maintain fare parity with the Phase 1 and Phase 2 on-
demand conventional service (see Section 10.1.5 and Section 10.3.2 of the Primary
Report).
It is recommended that funding for specialized transit services remain with SMART and
continue to be funded at the local municipal level within Bruce and Grey counties. This
will help reduce any perceived risk of SMART being disbanded if the Regional Transit
Authority does not continue once OTIF funding ends. This is discussed in Section 7.3.
The working group is exploring the opportunity to contract on-demand transit to
SMART, where it can be comingled with its existing service. This includes municipalities
within Bruce and Grey counties that currently utilize SMART specialized transit, as well
as the potential to expand to new municipalities that have an interest in investing in
SMART.
For contracted on-demand service within Grey and Bruce counties, the MSB would
request SMART to provide a quote to provide the requested service. This could be a per
trip or hourly cost that meets certain service level and accessibility requirements
determined by the MSB. This includes:
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• Use of a mobile app to book, track, and pay for integrated trips between on-demand
and inter-community and commuter fixed-route services;
• Comingled service where SMART currently operates;
• The potential to extend service to other municipalities where SMART does not
operate;
• Ability to guarantee connections to fixed-route services;
• The ability to book rides within a pre-specified trip booking window; and
• Fare parity between SMART customers and the Phase 1 and Phase 2 on-demand
service (lowering the fare from $12 to $10). Fare parity is only applied to these types
of trips as referenced in Section 10.1.5 and Section 10.3.2 of the Primary Report.
In addition to this, the MSB would be willing to support any software upgrade costs that
would allow SMART to move to a brokerage model with other specialized and
community transportation operators in the area, recognizing the importance that this
would have on mobility across the MSB service area. This would be dependent on the
results of separate Stream B Specialized Transit Study.
The Stream B Specialized Transit Study would help to determine the cost to meet the
MSB requirements. The cost would include:
• Costs associated with any upgrades to the trip booking/scheduling software;
• Costs for new vehicles and vehicle lifecycle based on the additional service;
• Cost for new drivers where existing vehicles cannot accommodate the demand;
• Cost of additional administrative support required to provide comingled service or
the brokerage model; and
• Any reduction in fare to ensure fare parity between on-demand and SMART service.
If there is a desire to extend the SMART service to Dufferin County, this could either be
done at the County or local level. Since Wellington County already has an accessible on-
demand service, it is not necessary to extend SMART into this County.
6.1.5 On-Demand Transit and Ridesharing/Taxi
For on-demand transit or a subsidized ridesharing or taxi contract (on-demand), the
service plan identifies zones where one or more vehicles will be assigned for a specific
duration (e.g., 10 hours a day). These zones will be centered around an inter-community
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fixed-route transit hub. This is more fully discussed in Section 10.2.5 of the Primary
Report.
When allocating costs between partners, the following should be considered:
1. Software Costs: Where upfront software costs or annual licensing fees for on-
demand software are separated as part of the service contract, these should be
shared.
2. among partners that benefit from the on-demand transit or ridesharing/taxi
partnership. Where software is owned by SMART, the MSB would fund any
additional costs required to upgrade the software over the agreed term of the
contract. The features of the upgraded software that the MSB would fund would
need to be discussed and agreed to prior to moving forward.
3. Operations/Service Hours: The operating cost to provide the vehicle and driver
should be incurred by the benefiting partner that the on-demand or taxi/ridesharing
subsidy service is located in. Should an on-demand zone include one or more
counties, the following formula should apply:
• Zone that extends to a partner county: If the zone crosses a political boundary
that represents less than 25% of the geographic area or population of the entire
zone, the county with the largest benefit continues to pay for the service.
• Zone shared between counties: If the on-demand zone crosses one or more
county boundaries, that represent 25% or more of the geographic area or
population of the entire zone, the cost of the service will be split equally between
benefiting partners.
The above breakdown of costs for shared zones is meant to allow flexibility to cross
county boundaries where it makes sense from a cost or passenger perspective, without
requiring multiple counties approval. It should be noted that initial software license
costs as well as operations are an eligible OTIF expense.
6.1.6 Private Sector Fare Subsidy
The service plan identifies opportunities to subsidize the fare of private sector carriers
to match the public transit fare when it is more cost effective to subsidize the fare
rather than provide the service through the Regional Transit Authority. In this situation,
a passenger would pay the public transit fare on the private carrier, and private carrier
would invoice the MSB for the cost difference.
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In this instance, the allocation of cost of the fare difference would be treated no
differently than if the Regional Transit Authority were providing the service, both in
terms of on-demand transit or ridesharing/taxi service and an inter-community bus
route.
6.1.7 Cost Allocation Summary
Table 8 below provides a cost allocation summary. More details for each are included in
the section above.
Table 8: Summary of Recommended Cost Allocation
Cost Allocation
Overhead Cost • Share costs between all partners.
(Section 6.1.1) • Based on share of service hours.
Bus • Bus Stop: Each partner pays for stop(s) within their jurisdiction.
Infrastructure • Snow Removal: Each partner pays for removal in their
(Section 6.1.2) jurisdiction.
• Terminal/Facility: Each partner pays based on inter-community
routes that utilize the facility. This uses the same formula as inter-
community routes.
Fixed-Route • 25% of hourly cost split equally between partners that benefit
Operating Cost from the route. 75% of hourly cost split based on service hours
(Section 6.1.3) within the jurisdiction of each partner.
SMART • Net costs are allocated to participating local municipalities under
Specialized the municipal tax levy based on a recommended formula that
Transit (Section includes 70% ridership from the previous year and 30% of the
6.1.4) population of the municipality relative to the total service area.
This is a recommended revision from the existing formula that
better reflects the travel time/cost impacts of geographically
larger municipalities.
On-Demand • Separated software fees or annual licensing split equally between
Transit or benefiting partners.
Ridesharing / • Operating Cost: If 75% to 100% of the zone is in a single county,
Taxi (Section 100% of hourly cost to benefiting partner.
6.1.5) • Operating Cost: If < 75% of the zone is in a single county, hourly
cost split equally between benefiting partners.
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Cost Allocation
Private Sector • Fare subsidy uses the same funding formula as fixed-routes and
Fare Subsidy on-demand.
(Section 6.1.6)
6.2 Revenue and Funding Allocation
The following section proposes a methodology to allocate the various revenue and
funding sources used to fund the Regional Transit Authority.
6.2.1 Fare Revenue
Since transit operates as a network and passengers can transfer between different
services (e.g., on-demand to fixed-route), it is difficult to offset the fare revenue for
each specific service and allocate to each county, as it would add considerable
administrative burden for little benefit. Advertising revenue would be also difficult to
allocate based on the vehicle or jurisdiction that the advertising revenue was generated
from, as vehicles and passengers’ cross municipal boundaries. Therefore, it is
recommended that fare and advertising revenue be collected for the entire system and
split based on the percent of cost incurred by each county. The net operating cost would
then be allocated to each partner.
Fare revenue collected by SMART would stay within the organization, as it represents a
contracted service provider in the Regional Transit Authority. No change is
recommended from the current model.
6.2.2 Provincial Gas Tax and OTIF
Provincial Gas Tax and OTIF funding requires a host municipality to apply for and receive
funds from the project. Provincial Gas Tax is based on the combined ridership and
population of the participating partner municipalities, as well as the municipal spending
and fares received from prior years.
A municipality that already accesses Provincial Gas Tax for local service (e.g., Orangeville
and Owen Sound) would not be included in this formula as double counting population
is not permitted.
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For local municipalities that access the Provincial Gas Tax on behalf of SMART, it is
recommended that the option to combine all Provincial Gas Tax allocations into one
County (Grey or Bruce) be considered as part of the unified Gas Tax formula that takes
into consideration both services provided by the MSB and SMART. This will help
leverage new ridership, population, and minimum municipal spending requirements to
take full advantage of the Provincial Gas Tax and potentially increase the amount
received. However, the proportion of funding used to currently fund SMART should
continue to be maintained to offset the need to increase municipal contribution.
Once the full Provincial Gas Tax revenue is received, both OTIF and the Provincial Gas
Tax should be allocated to each partner county based on the same distribution of costs.
This is a similar approach as the fare/advertising revenue.
For OTIF, the distribution would only go towards the partner counties, and not any
contracted services (e.g., SMART).
6.2.3 Grants / Donations
Grants and donations received by the MSB should be split proportionally based on the
share of operating costs. Should there be a surplus, this can be placed in a reserve for
future use, to be used for key elements of a service including capital, technology
upgrades, studies, etc.
6.2.4 Reserve Management Strategy
To support financial stability, risk management, and long-term sustainability, it is
recommended that the MSB establish a formal Transit Reserve Framework at the outset
of the Unified Transit Network. It should be noted that this reserve would be established
by the MSB, which would be different from the reserves each county may employ to
smooth their own allocations towards the MSB.
The reserve framework is intended to:
• Smooth short-term cash-flow volatility arising from fare revenue variability, service
adjustments, and timing differences in funding receipts;
• Provide emergency capacity to address unplanned service disruptions or cost
pressures without requiring immediate Council funding approvals; and
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• Support an orderly transition from time-limited provincial funding (e.g., OTIF) to
longer-term municipal funding arrangements.
Recommended Reserve Structure
The MSB should establish and maintain the following reserves:
1. Operating Stabilization Reserve
• Purpose: To manage normal ebbs and flows in annual operating cashflow.
• Eligible uses include:
o Temporary fare revenue shortfalls; and
o Timing gaps between expenditures and receipt of OTIF, Gas Tax, or grant
funding— smoothing year-over-year operating cost fluctuations.
• Target balance:
o During the OTIF period, add to the reserve fund for the current year to limit
projected increases in following year to 10% or less; and
o Following OTIF, add 5% to10% of annual net operating costs to reserve fund,
established progressively.
• Use of funds:
o At the discretion of the MSB within approved financial thresholds; and
o Draws and replenishment to be transparently reported to participating Councils.
2. Service Continuity and Emergency Reserve
• Purpose: To protect service continuity in the event of unexpected disruptions.
• Eligible uses include:
o Contractor failure or service interruption;
o Significant unplanned cost increases (e.g., fuel spikes, insurance, regulatory
changes); and/or
o Short-term continuation of priority services during funding uncertainty.
• Target balance:
o One to two months of gross operating costs, subject to affordability.
• Use of funds:
o Limited to clearly defined emergencies or continuity events; and/or
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o Use beyond predefined thresholds to be reported to Councils.
3. Capital and Transition Reserve
• Purpose: To support longer-term system resilience and planned transitions.
• Eligible uses include:
o Transit infrastructure lifecycle costs not fully eligible for grant funding;
o Technology refreshes and system upgrades;
o Transitional costs associated with the end of provincial programs (e.g., OTIF
sunset); and
o Studies or implementation work required to adapt service levels or funding
models.
• Funding sources may include:
o Annual operating surpluses;
o Unallocated grant or contribution balances; and/or
o One-time revenues.
• Use of funds:
o Board- approved and aligned with multi-year financial planning.
Reserve Funding and Governance Principles
• Surpluses Retained: Annual operating surpluses should be retained in reserves
rather than redistributed, except in wind-down or exit scenarios defined in the
participation agreement.
• Transparent Reporting: Reserve balances, draws, and replenishment plans will be
reported annually to participating Councils as part of the MSB’s financial reporting.
• No Structural Reliance: Reserves are not intended to mask ongoing structural
deficits; persistent operating pressures must be addressed through service design,
funding adjustments, or Council direction.
• Threshold-Based Use: Clear thresholds will be defined for when the MSB may
independently deploy reserves versus when Council approval or notification is
required.
This reserve strategy ensures the Unified Transit Network can operate with financial
resilience and predictability, particularly during early implementation and as provincial
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funding transitions. By retaining modest reserves at the regional level, the MSB can
respond quickly to short-term pressures without repeated emergency funding requests,
while maintaining transparency and Council oversight.
Importantly, this approach:
• Reduces financial risk to individual municipalities;
• Supports continuity of service for residents; and
• Reinforces the MSB’s role as a stable, long-term regional governance body rather
than a program-by-program administrator.
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7.0 SMART Mandate & Integration Strategy
This section reviews the current mandate, governance structure, and operational model
of SMART to assess how they could participate as a contracted comingled on-demand
service within a Unified Transit Network serving Grey, Bruce, Dufferin, and Wellington
counties.
Consistent with the recommended governance structure, this review considers SMART
as one of several operators delivering specific components of the regional network,
rather than as the governing authority for the unified network. The objective of this
review is to identify:
• Elements of SMART’s existing model that can be leveraged regionally; and
• Targeted mandate clarifications or amendments required to enable SMART to
operate within a regionally governed transit framework.
An important clarification to note is that SMART’s current operations and governance
structure would continue in its current form, and SMART would be retained as a
contracted on-demand service under a service agreement with the MSB.
7.1 SMART’s Current Governance Structure and Mandate
SMART is a municipally governed, not-for-profit corporation established to deliver
specialized and community transportation services primarily for persons with disabilities
within participating municipalities in Grey and Bruce counties.
7.1.1 Governance Structure
SMART is governed by:
• A Board of Directors comprised of elected municipal representatives from
participating municipalities; and
• A governance framework that emphasizes municipal accountability, with funding and
service decisions closely tied to individual municipal participation.
The MSB provides strategic direction, approves budgets, and oversees organizational
performance, while day-to-day operations are managed by a General Manager and staff
team.
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7.1.2 Mandate and Service Focus
SMART’s mandate is primarily oriented toward:
• Delivering specialized, accessible transportation for eligible clients;
• Supporting medical, social, and essential trips; and
• Coordinating services across multiple municipalities through a shared platform.
SMART does not currently:
• Plan or govern conventional public transit services;
• Exercise authority over system-wide fare policy, service standards, or capital strategy;
or
• Operate across all four counties included in the regional transit study.
Importantly, SMART’s mandate is municipality-driven, with services customized to the
needs and funding commitments of participating lower-tier municipalities.
7.2 Key Aspects of SMART’s Operations That Can Be Leveraged Regionally
While SMART’s mandate is focused on specialized transit rather than conventional
transit, several aspects of its existing operational model are well aligned with the needs
of a Unified Transit Network and could be leveraged more broadly.
1. Experience Operating Across Municipal Boundaries
SMART has demonstrated long-standing experience delivering services across multiple
municipal jurisdictions under a single administrative and operational framework. This
includes:
• Managing different service geographies;
• Coordinating trips that cross municipal boundaries; and
• Allocating operating costs among multiple funding partners.
This experience is directly transferable to a regional transit environment that operates
across four upper-tier municipal jurisdictions.
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2. Mature Scheduling, Dispatch, and Booking Functions
SMART currently operates centralized client eligibility administration, as well as uses a
software tool to conduct centralized trip booking, scheduling, and dispatching across all
participating municipalities.
These capabilities are particularly well suited to:
• On-demand and demand-responsive transit services;
• Feeder services connecting rural areas to inter-community transit routes; and
• Integrated specialized and general-public on-demand services, where appropriate.
SMART’s operational orientation toward trip optimization and vehicle utilization aligns
with the efficiency objectives of the Unified Transit Network.
3. Strong Accessibility and Client-Centered Service Design
SMART’s services are designed around:
• Accessibility requirements;
• Individual mobility needs; and
• Service reliability for vulnerable populations.
As identified through engagement, accessibility is a core priority for stakeholders and
Councils. SMART’s operational practices provide a strong foundation for embedding
accessibility standards into the regional system—particularly for specialized transit and
on-demand components.
4. Contract Management and Performance Oversight
SMART has existing experience in:
• Managing third-party operators;
• Monitoring service performance; and
• Reporting on operational metrics.
This positions SMART to function effectively as a contracted service provider within the
regional system, operating under performance expectations established by the Regional
Transit Services Board.
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7.3 Key Mandate Changes Required for Participation in a Unified Transit
Network
To participate as an operator within a regionally governed transit system, SMART does
not require a fundamental transformation of its governance model. However, targeted
mandate clarifications and enabling amendments would be required to support
expanded operational roles under regional governance.
1. Explicit Authority to Operate Under Service Delivery Agreements
SMART’s mandate would need to explicitly permit the organization to:
• Enter into service delivery agreements with a MSB; and
• Deliver services on behalf of the MSB governing body, as well as at the direction of
individual member municipalities.
This clarification ensures alignment with a governance structure where planning,
funding, and policy for the Unified Transit Network are centralized, while SMART
provides contracted service delivery.
2. Clarification of Role as an Operator within the Unified Transit Network
To avoid governance ambiguity, SMART’s mandate should clearly distinguish between:
• Their operational responsibilities (service delivery, dispatch, reporting) as a
contracted service provider in the Unified Transit System; and
• SMART’s ongoing independent governance responsibilities, which would remain in
the current state for their specialized transit operations.
3. Alignment with Regional Service Standards and Reporting
As one of numerous contracted service delivery providers for the Unified Transit
Network, SMART would need to formally commit to the following for services provided
on behalf of the MSB:
• Regional service standards;
• Common performance metrics; and
• Standardized reporting requirements.
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These requirements would be established by the Regional Transit MSB and applied
consistently across all service providers.
4. Geographic Flexibility Subject to Board Authorization
SMART’s mandate would need to accommodate service delivery outside its current
municipal footprint (e.g., if it is contracted at full cost recovery to provide an accessible
trip outside of a SMART funded municipality), subject to SMART Board direction and
funded service agreements.
This enables SMART to operate in additional counties (e.g., Dufferin) where service
delivery efficiencies or integration opportunities are identified.
7.4 Summary Assessment
SMART is well positioned to act as a key service delivery partner within a Unified Transit
Network, particularly for specialized and on-demand services. Its governance structure,
operational expertise, and accessibility-focused service model represent strengths that
align with the broader objectives of regional integration.
However, SMART’s mandate and governance model are not suited to system-wide
governance, nor is such a role necessary under the recommended MSB structure.
Instead, targeted mandate clarifications would enable SMART to participate effectively
as an operator, delivering services under contract with regional direction while
maintaining its municipal accountability, operational integrity, and current
organizational governance structure.
This operator-based role in the regional system allows the Unified Transit Network to:
• Leverage SMART’s strengths;
• Avoid duplicating operational capacity; and
• Maintain clear separation between MSB governance and SMART’s function as one of
many contractors in service delivery.
7.5 Draft By-Law Amendments
To enable SMART’s participation as a contracted operator or on-demand service
provider within a unified, regionally governed transit system, a set of targeted by-law
amendments has been identified. These amendments are intentionally narrow in scope
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and are designed to clarify SMART’s authority to operate under service delivery
agreements with a regional transit authority, provide geographic flexibility where
directed, align with regional service standards and reporting requirements, and explicitly
distinguish SMART’s operational role from system-wide governance responsibilities.
Importantly, the amendments preserve SMART’s core mandate to deliver specialized
transit services while enabling its operational capabilities to be leveraged more broadly
within the regional network. The proposed amendments are enabling in nature and do
not reposition SMART as a regional governance body. A detailed description of the draft
by-law amendments is provided in Appendix B for reference.
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8.0 Governance and Operational Risk Assessment
This section identifies and assesses key governance and operational risks that may
impact governance effectiveness under the recommended Regional Transit MSB model.
It also outlines mitigation strategies and contingency plans to manage uncertainty,
including scenarios where participation or long-term funding commitments vary among
the four counties.
The intent of this section is not to suggest that the recommended model is risk-free, but
rather to demonstrate that risks are understood, manageable, and preferable relative to
alternatives once appropriate safeguards are established.
8.1 Governance Risk Assessment
8.1.1 Risk 1: One or More Counties Choose Not to Participate
The recommended governance model assumes participation by Grey, Bruce, Dufferin,
and Wellington counties. There is a risk that one or more counties may elect not to
participate at implementation or may withdraw participation over time.
Potential Impacts
• Reduced geographic coverage and network connectivity.
• Higher per-capita or per-trip costs for remaining participants.
• Loss of scale efficiencies envisioned under the four-county model.
• Reduced political legitimacy as a regional service.
Risk Assessment
• Likelihood: Moderate
• Impact: High
Mitigation Strategies
• Establish the MSB with variable participation provisions, allowing the MSB to be
constituted by fewer than four counties at launch.
• Define clear entry and exit conditions in the participation agreement, including
notice periods and financial settlement principles.
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• Adopt a phased service design, where routes and on-demand zones can be scaled or
deferred without destabilizing the entire system.
• Ensure communications emphasize the system as an open and expandable regional
framework, rather than a fixed four-county construct.
Contingency Plan If one county does not participate:
• Governance proceeds with remaining counties via MSB by-laws.
• Cost allocation and service scope are recalibrated based on participating geography.
• Non-participating counties retain the option to join in later phases without
restructuring governance.
8.1.2 Risk 2: Lack of Consensus on Cost Allocation Methodology
Disagreement among counties on how costs are shared (e.g., population-based vs.
service-based vs. blended models) could undermine trust and delay decision-making.
Potential Impacts
• Delays in budget approval.
• Perceptions of inequity among partners.
• Reduced willingness to sustain funding over time.
Risk Assessment
• Likelihood: Moderate
• Impact: High
Mitigation Strategies
• Approve a principles-based cost allocation framework at governance launch, rather
than attempting to perfect a single formula.
• Use a blended approach that incorporates:
o Base participation contribution;
o Service hours operated;
o Benefit to participating counties; and
• Commit to scheduled reviews (e.g., in the final year of OTIF funding and every two to
four years thereafter) to adjust the model based on actual service use.
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Contingency Plan If consensus cannot be reached:
• Apply a temporary default allocation model for pilot years.
• Defer refinement of allocation until sufficient operational and ridership data exists.
• Limit financial exposure through capped contributions during the initial phase.
8.1.3 Risk 3: One or More County Councils Decline to Support Ongoing Tax Levy Funding
Stakeholder engagement indicates that a shared concern across all counties is the low
probability of Council support for significant incremental transit funding through the
property tax levy once provincial funding ends.
Potential Impacts
• Service reductions when external funding sunsets.
• Inability to meet ridership or service expectations.
• Loss of public confidence if services are withdrawn.
Risk Assessment
• Likelihood: High
• Impact: High
Mitigation Strategies
• Design the governance model to enable early, transparent conversations about
post-OTIF funding expectations.
• Require development of a multi-year financial plan that explicitly models:
o Gradual municipal contribution increases;
o Fare policy adjustments;
o Provincial Gas Tax increases; and
o Service prioritization scenarios.
• Clearly distinguish between base network preservation and service expansion,
ensuring Councils are not asked to fund unsustainable growth.
Contingency Plan If levy funding is not supported:
• Implement a scaled-back core network focused on highest-performing corridors.
• Maintain governance structure while adjusting service scope.
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• Use the established MSB and the WOWC to advocate jointly for renewed provincial
or federal funding, rather than fragmenting efforts across counties.
8.1.4 Risk 4: Governance Paralysis Due to Consensus-Based Decision-Making
A multi-county governance structure may experience slower decision-making if approval
thresholds are unclear or overly restrictive.
Potential Impacts
• Delayed service adjustments.
• Missed funding or partnership opportunities.
• Frustration among partners and staff.
Risk Assessment
• Likelihood: Low–Moderate
• Impact: Medium
Mitigation Strategies
• Clearly define delegated decision authorities for:
o Service changes within approved budgets;
o Contract administration; and
o Minor fare or schedule adjustments.
• Establish voting thresholds that balance consensus with efficiency.
• Separate strategic decisions (Board level) from operational decisions (executive
level).
Contingency Plan
• Conduct a governance effectiveness review after Year 1.
• Adjust Board decision thresholds if required through by-law amendment.
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8.2 Operational Risks Affecting Governance
8.2.1 Risk 5: Inconsistent Operational Performance Across Service Providers
The recommended model retains multiple service delivery partners. Inconsistent
performance may undermine confidence in governance oversight.
Potential Impacts
• Erosion of Council trust.
• Increased pressure for political intervention.
• Public perception of governance failure.
Risk Assessment
• Likelihood: Moderate
• Impact: Medium
Mitigation Strategies
• Implement standardized regional service standards and KPIs.
• Require consistent reporting across all operators.
• Use contracts to enforce accountability rather than ad hoc governance intervention.
Contingency Plan
• Escalation protocols for underperforming operators.
• Option to consolidate service delivery where necessary.
8.2.2 Risk 6: Insufficient Central Administrative Capacity
Under-resourcing the central governance function could result in poor coordination,
weak financial oversight, and reactive decision-making.
Potential Impacts
• Over-reliance on county staff.
• Inconsistent reporting.
• Reduced strategic focus.
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Risk Assessment
• Likelihood: Moderate
• Impact: Medium–High
Mitigation Strategies
• Phase in a lean but dedicated central staff structure.
• Prioritize governance, contract management, and financial oversight roles.
• Use shared services or contracted expertise where appropriate.
Contingency Plan
• Temporary secondments from counties.
• Outsourcing of specific administrative and service planning/monitoring functions
until scale is achieved.
8.3 Overall Risk Position
While the recommended MSB model carries identifiable governance and operational
risks, these risks are:
• Known and predictable;
• Largely mitigable through design; and
• Preferable to the unmanaged risks of fragmented or informal governance.
The MSB model provides the structural tools needed to manage risk (delegated
authority, transparency, financial oversight, and adaptability), whereas continued
reliance on informal or lead-municipality approaches concentrates risk without
providing equivalent mitigation capacity.
8.4 Summary Conclusion
The recommended governance model is not dependent on perfect participation,
unanimous funding decisions, or indefinite provincial subsidy. It is explicitly designed to
manage uncertainty, support phased service delivery and enable informed
decision-making under fiscal constraint. By identifying risks upfront and embedding
mitigation strategies and contingencies into the governance framework, the Regional
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Transit MSB positions the Unified Transit Network to adapt, stabilize, and mature over
time regardless of changes in participation or funding conditions.
A Note about Bill 98
Since the writing of this report, the Provincial Government introduced Bill 98 (Building
Homes and Improving Transportation Infrastructure, 2026), which recently passed Royal
Assent. This act includes Schedule 4 (Fare Alignment and Seamless Transit Act, 2026).
The Bill proposes:
• Increased provincial authority over fares, service integration, and priority routes;
• Mandatory participation in unified fare and booking systems;
• New cross-boundary service requirements, including for specialized transit; and
• Expanded reporting and oversight requirements.
Based on correspondence from the MTO Integrated Policy and Planning Division, the
current focus for this new legislation is on the GTHA. Should this area be expanded in
the future to include the regional transportation area as defined by the Metrolinx Act,
2006, both Wellington and Dufferin counties would be impacted by it. This would mean
half of the Unified Transit Network would be in the service area impacted by the Act.
In this scenario, there is no geographic limitation in the proposed statute that would
prevent a transit system that operates outside of the geographic area of the Metrolinx
Act from being prescribed and therefore subject to the new statute or its regulations. If
adopted, this new statutory regime may impact the counties differently; however, it is
likely that it would be the MSB that would be prescribed rather than individual counties.
To mitigate any potential risk, contracts that are set up with transit operators and on-
demand technology providers should include a clause regarding potential changes to
regional integration from the Act, including an appropriate provision to adjust the
service or terminate the contract should the act result in a significant change in fares,
technology, or operations.
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Appendix A
A Summary of CAO Interviews
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Summary of CAO Interviews
Approach to Stakeholder Consultation
As part of the regional transit governance review, KPMG conducted one-on-one,
semi-structured interviews with the CAOs of Grey, Bruce, Dufferin, and Wellington
counties. Interview guides were developed in advance to ensure consistency across
discussions while allowing flexibility to explore county-specific contexts. Interviews
focused on governance effectiveness, funding and accountability considerations,
inter-county coordination, and lessons learned from prior inter-community transit
initiatives. The intent was to capture executive-level perspectives on what would be
required for a regional transit governance model to be viable, durable, and politically
sustainable.
Key Themes Across CAO Interviews
1. Clear regional authority is more important than speed of implementation
Across all four counties, CAOs emphasized that past challenges with inter-community
transit were not primarily operational, but governance-related. Informal or bilateral
arrangements were consistently described as fragile, particularly when funding
conditions changed. There was general agreement that a regional system requires a
governance body with the authority to make decisions in the interest of the network,
rather than relying on route-specific or county-by-county approvals.
2. Council confidence hinges on equity and predictability, not control
CAOs were clear that Councils do not require day-to-day control over transit decisions,
but they do require confidence that:
• representation is balanced;
• cost-sharing is defensible and transparent; and
• material service or funding changes will not occur without appropriate notice and
escalation.
The absence of these safeguards was identified as a key reason previous services were
scaled back or discontinued.
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3. Financial risk after provincial funding sunsets is the central concern
All CAOs flagged the end of time-limited provincial funding as the single greatest risk to
regional transit. While there was openness to piloting or expanding services, there was
limited appetite for large, unplanned tax-levy impacts. Governance structures that
support multi-year financial planning, gradual adjustments, and early warning of cost
pressures were consistently viewed as essential.
4. Strong separation between governance and operations is critical
CAOs consistently cautioned against governance models that blur the line between
strategic oversight and service delivery. There was clear support for:
• regional governance focused on planning, standards, funding, and accountability;
and
• service delivery through contracted operators or existing providers (including
SMART), under clear agreements.
This separation was viewed as a proactive approach to governance, safeguarding
operational decision-making while improving overall system resilience.
Notable Differences in County Perspectives
While alignment was strong on overarching governance needs, several differences in
emphasis emerged:
• Variation in tolerance for financial exposure: Some counties expressed greater
openness to incremental increases tied to demonstrated performance, while others
stressed the importance of strict cost caps during early implementation.
• Different starting points for integration readiness: Counties with more established
inter-community or on-demand services tended to focus on governance refinement,
whereas others emphasized the need for clarity before committing to service
expansion.
• Different views on the pace of formalization: While all supported stronger
governance in principle, some CAOs favoured a cautious, phased approach to
delegating authority, whereas others emphasized the risks of delaying formal
governance structures.
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Despite these differences, none of the CAOs advocated for a return to informal or
lead-municipality arrangements as a long-term solution.
Overall Insight
Taken together, the CAO interviews reinforce that the success of a Unified Transit
Network will depend less on service design and more on governance clarity, financial
predictability, and sustained inter-county trust. Importantly, CAOs were aligned that
governance structures must be designed for the system they want to preserve, not just
the service they are willing to pilot.
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Appendix B
B SMART By Law Amendments
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SMART By-Law Amendments
The proposed by-law amendments set out in this Appendix are intended to support
SMART’s participation as a contracted on-demand service operator within a Unified
Transit Network, while preserving its existing governance structure, municipal
accountability, and core specialized-transit mandate.
These amendments are explicitly limited in scope. They apply only to services delivered
by SMART under a Service Delivery Agreement with a Regional Transit Municipal Service
Board and are not intended to alter or affect SMART services delivered outside the
Unified Transit Network, including specialized medical or community transportation
services funded and governed independently by participating municipalities.
Collectively, the amendments:
• Clarify SMART’s role as an operator, not a governance authority;
• Establish how funding flows through the Regional Transit MSB, while maintaining
local municipal responsibility for funding decisions;
• Preserve SMART’s ability to continue delivering specialized services independently of
the regional system; and
• Protect municipal and SMART Board confidence by clearly defining authority,
accountability, and boundaries.
The detailed draft amendments for consideration by the SMART Board are presented
below.
1. Amendments to Section 1 – General
Add the following definitions to Section 1.01 (Definitions):
“Integrated Transit System”
means a multi-jurisdictional public transit system serving more than one municipality or
county, within which certain transit services may be planned, funded, and governed
under a Unified Regional Transit framework.
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“Regional Transit Authority”
means a Municipal Services Board, joint board, or other public body established by one
or more upper-tier or lower-tier municipalities for the purpose of governing, planning,
funding, and overseeing a regional transit system.
“Service Delivery Agreement”
means a written agreement under which the Corporation is contracted to provide
defined transit-related services—including specialized transit, on-demand transit
services, booking, dispatch, scheduling, reporting, and related operational functions—
on behalf of a Regional Transit Authority or a municipality.
“Specialized Transit Services”
means accessible transportation services designed to meet the mobility needs of
persons with disabilities or other eligible clients, including eligibility determination, trip
booking, scheduling, dispatch, and service coordination.
“On-Demand Transit Services”
means demand-responsive shared-ride services that are provided to any resident within
the service area. Passengers request a ride using a mobile app, desktop app, or through
a call centre. Accepted trips are scheduled in real-time, and dynamically routed to take a
passenger to their requested destination, picking and dropping off other passengers on-
route if required.
“Comingled Service”
means a service where specialized and on-demand transit trips are booked using the
same application and could be delivered using the same vehicle, where warranted.
2. Clarification of Corporate Purpose and Scope
Replace (or supplement) the existing Objects/Purpose section with the following
clarification:
Purpose of the Corporation
The purpose of the Corporation is to plan, coordinate, deliver, and support specialized
and community transportation services for participating municipalities and other public
entities, in a manner that promotes accessibility, efficiency, fiscal responsibility, and
service quality.
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Without limiting the foregoing, the Corporation may:
• Deliver Specialized Transit Services as an operator within an Integrated Transit
Network where expressly authorized by a Service Delivery Agreement; and
• Provide Comingled Transit and On-Demand Transit services under contract to a
Regional Transit Municipal Services Board or participating municipality.
For greater certainty:
• The Corporation is not a regional transit governance authority and does not exercise
system-wide policy, funding, or planning authority unless expressly delegated under
a Service Delivery Agreement; and
• Nothing in this by-law alters or limits the Corporation’s authority to deliver
specialized or community transportation services outside an Integrated Transit
Network, including services that are not funded, governed, or coordinated through a
Regional Transit Authority.
3. Authority to Act as an Operator under Regional Governance
Add a new subsection under Section 2 (Corporate Powers or General Provisions):
Participation in Integrated Transit Systems
The Corporation may participate in an Integrated Transit Network as a contracted
service provider by entering into one or more Service Delivery Agreements with a
Regional Transit Municipal Services Board.
Under such agreements, the Corporation may:
• Deliver Specialized Transit Services and related operational services;
• Provide Comingled Transit and/or on-demand transit services where directed;
• Integrate scheduling, booking, and dispatch functions with other transit services; and
• Collect, manage, and report service performance data in accordance with regional
requirements.
Participation in an Integrated Transit System shall be service-specific and shall not apply
to all services delivered by the Corporation.
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4. Funding Flow and Municipal Financial Responsibility
Add the following new section to explicitly address funding:
Funding and Financial Administration
Where the Corporation delivers contracted services under a Service Delivery Agreement
with a Regional Transit Municipal Services Board:
• Funding for those services may be administered through the Regional Transit
Municipal Services Board in accordance with the applicable Service Delivery
Agreement;
• Participating lower-tier municipalities shall remain responsible for funding the cost of
services delivered to their residents, based on common funding criteria established
by the Regional Transit Authority and/or approved by the Corporation’s Board; and
• Nothing in this by-law shall be interpreted as transferring permanent funding
responsibility for Specialized Transit Services from participating municipalities to the
Corporation or the Regional Transit Municipal Services Board.
This section applies only to services delivered within an Integrated Transit Network and
does not affect funding arrangements for services delivered independently by the
Corporation outside of that system.
5. Geographic Scope of Operations
Amend or add the following provision:
Geographic Scope
The Corporation may deliver services within or beyond the geographic boundaries of its
current member municipalities, provided that:
• Such services are authorized through a Service Delivery Agreement; and
• The financial, operational, and risk implications of such services are approved by the
SMART Board.
This provision does not require that all municipalities served by the Corporation become
members of the Corporation, nor does it require that all services be delivered through
an Integrated Transit Network.
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6. Preservation of Independent Specialized Services
Add the following scope-limiting safeguard:
Independence of Non-Regional Services
The Corporation may continue to deliver specialized, community, or medical
transportation services that are not part of an Integrated Transit Network, including
services delivered beyond the region or funded directly by participating municipalities.
Such services shall:
• Remain subject to existing governance, funding, and accountability arrangements;
and
• Not be subject to Regional Transit Municipal Services Board standards, funding flow
requirements, or reporting obligations unless expressly agreed through a Service
Delivery Agreement.
7. Alignment with Regional Standards and Reporting
Retain and amend Section 6 as follows:
Service Standards and Reporting
Where the Corporation operates under a Service Delivery Agreement, it shall comply
with:
• Regional service standards applicable to the contracted services;
• Performance measurement and reporting requirements; and
• Data-sharing, privacy, and information-management protocols established by the
Regional Transit Municipal Services Board.
Compliance with such requirements shall be strictly limited to the scope of services
delivered under the applicable Service Delivery Agreement.
8. Board Authority and Delegation
Amend the MSB powers section to include:
Approval and Oversight of Service Delivery Agreements
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The Board of Directors may:
• Approve the Corporation’s participation in Integrated Transit Networks on a
service-by-service basis;
• Approve Service Delivery Agreements with Regional Transit Municipal Services Board
or municipalities; and
• Delegate authority to the General Manager to negotiate and administer such
agreements within parameters approved by the MSB.
9. No Expansion of Governance Responsibilities
Retain and reinforce the interpretive safeguard:
No Expansion of Governance Authority
Nothing in this by-law shall be interpreted as conferring on the Corporation:
• Regional transit planning authority;
• Fare-setting authority for services not operated by the Corporation; or
• Authority to allocate or redistribute municipal funding, except to the extent expressly
authorized in writing through a Service Delivery Agreement.
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Appendix E
E Requirements for On-Demand Software
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Requirements for On-Demand Software
Base Service Recommendation 6 identifies an initial step to produce an on-demand
software solution that can support integrated scheduling, booking, and dispatching
across multiple transit service providers. The following requirements are recommended
to be included in a procurement document, whether the Municipal Services Board
(MSB) decides to move forward with a competitive Request for Proposal (RFP) or extend
one of the existing contracts for specialized/on-demand services that are already in
place.
Functionality of the Software
The following are core requirements that describe the functionality of the software, in
terms of the types of services that it will provide.
1. Co-mingling of On-Demand and Specialized Transit
Objective: Enable a single fleet of vehicles to blend specialized door-to-door trips and
public on-demand trips to maximize vehicle efficiency without compromising service
standards.
• Co-mingling: The Unified Transit Network’s dispatching engine shall possess the
algorithmic capability to simultaneously schedule and manage distinct service
streams; specialized door-to-door transit and public curb-to-hub or stop-to-stop on-
demand services, within the same active fleet.
• Multi-Priority Itinerary Optimization: The System shall dynamically optimize vehicle
routing to combine these varying trip types on a single vehicle when geographically
efficient. The algorithm must be able to automatically prioritize specialized transit
scheduling guarantees (e.g., hard appointment drop-off times) over public trip
flexibility.
• Passenger-Specific Accommodation Adjustments: When co-mingling trips, the
System shall automatically adjust trip sequencing and dwell times at stops to account
for the specific mobility needs and loading/unloading times of specialized passengers
on board, ensuring public bookings do not disrupt specialized care.
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• Differential Booking Windows for Specialized Services: The System shall support the
configuration of distinct, service-specific booking windows that allow specialized
transit passengers to reserve trips further in advance (e.g., up to 14 days) than the
public on-demand riders (e.g., 2 to 3 days in advance).
2. Real-Time Fixed-Route Integration & Connection Protection
Objective: Ensure the demand-responsive software dynamically communicates with
fixed-route transit to prevent missed transfers.
• Real-Time GTFS-RT Integration: The System shall process real-time General Transit
Feed Specification (GTFS-RT) data, including trip updates and vehicle positions, from
fixed-route transit services within the MSB or connecting local transit systems.
• Dynamic Connection: The System’s scheduling algorithm shall dynamically schedule
trips to connect to inter-community and commuter fixed-route schedules in real-time
and adjust on-demand pickup/drop-off times or dispatch holds if a connecting fixed-
route vehicle is delayed, guaranteeing passenger transfers.
• Operator & Passenger Alerts: The System shall automatically alert both the on-
demand driver (via the driver app) and the passenger (via the rider app/ text
message) regarding any connection adjustments or delays.
• Responsiveness: The System should have the ability to respond to immediate
requirement for replacement vehicles if/when a vehicle breaks down or if an
emergency causes a delay in timings for transfers to fixed-route services. This
includes the System's ability to assign new rides to drivers to respond to the
situation, and the ability to send out messages to all.
3. Multi-Agency Brokerage & Cross-Booking Model
Objective: Allow independent agencies to operate under their own licenses while
sharing visibility and booking capabilities across a unified network.
• Multi-Tenant Brokerage Architecture: The System should have the capability to
support a brokerage model enabling multiple independent transit agencies,
operating under distinct software licenses, to coexist within a shared network
ecosystem.
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• Cross-Agency Fleet Visibility: Authorized dispatchers and administrators from
participating agencies shall have the ability to view real-time vehicle locations and
capacities across all participating agency fleets, subject to configured permissions.
• Inter-Agency Ride Booking: The System shall allow authorized users (dispatchers,
and riders based on agency policy) to book trips on vehicles operated by a different
participating agency within the brokerage network.
4. Volunteer Driver Management and Integration
Objective: Enable use of volunteer drivers where vehicles do not have standardized
schedules.
• Volunteer Portal and Scheduling: The System shall provide a dedicated interface
(mobile app or web portal) for volunteer drivers, allowing them to access a trip
itinerary on a mobile phone or tablet.
• Mileage Reimbursement Tracking: The System shall automatically calculate and log
precise trip mileages, travel times, and deadhead miles for volunteer drivers to
facilitate accurate agency mileage reimbursement.
• Personal Vehicle Profiles: The System shall allow administrators to create unique
volunteer driver profiles that link specific personal vehicle attributes (e.g.,
accessibility) to the driver for matching purposes.
• One-on-One Pre-Planned Itineraries: The System’s dispatch engine shall support a
dedicated service model for one-on-one, non-commingled trips. This must allow a
single volunteer to be assigned a comprehensive, pre-planned passenger itinerary—
including the origin pickup, destination drop-off, and eventual return trip—delivered
clearly to the driver's mobile device.
• Integrated Passenger Waiting Time: To support medical appointments and
specialized community trips, the system shall allow dispatchers to hard code an
extended "waiting time" or dwell period into the volunteer’s itinerary. This feature
must ensure the assigned volunteer driver remains paired with the passenger at the
destination venue and is not returned to a general dispatch pool.
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5. Mixed-Fleet Accessibility Matching & Capacity Constraints
Objective: Ensure passengers with specific physical needs are automatically and strictly
matched only with vehicles that can accommodate them.
• Mixed-Fleet Capability Profiling: The System shall support the configuration of
diverse vehicle types within a single fleet, allowing administrators to define specific
accessibility features for each asset (e.g., rear-ramp, side-lift, low-floor, standard
sedan).
• Automated Accessibility Matching: The System’s routing and scheduling engine shall
automatically match passenger mobility profiles (e.g., power wheelchair, service
animal, ambulatory with walker) with vehicles possessing the required certifications
and equipment.
• Space Allocation: The System shall dynamically recalculate remaining vehicle
capacity in real-time when a specialized client is booked, accounting for the physical
footprint of a wheelchair slot (e.g., reducing standard seating capacity by two seats
when one tie-down position is occupied and makes the rear seat inaccessible for
ambulatory passengers).
6. Advanced Specialized Dispatch (Subscriptions, Stop-Overs, and Dwell/Wait
Times)
Objective: Equip dispatchers with the tools necessary to handle complex, multi-leg, and
recurring specialized medical or long-distance trips.
• Subscription Booking: The System shall allow dispatchers to create, modify, and
suspend subscription or "standing order" trips (e.g., recurring dialysis trips three
times a week) without requiring manual daily entry.
• Multi-Leg & Stop-Over Booking: The System shall support the booking of multi-leg
itineraries (stopovers) within a single trip creation workflow, preserving the
passenger's continuity of care and tracking individual arrival/departure times for
each leg.
• Long-Distance Waiting Time Configuration: For long-distance or regional specialized
trips, the System shall allow dispatchers to schedule and allocate a configurable
"waiting time" or extended dwell time for a vehicle at a destination, ensuring the
driver remains paired with the passenger for the return leg rather than being
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released back into the general pool. At the same time, the System would be able to
schedule a driver for a short trip during this wait time period.
• Service-Based Premium and Flexible Fare Structures: The System shall support the
configuration of distinct, variable fare structures based on the specific service criteria
of a specialized trip.
7. Inter-Agency Billing & Cross-Boundary Cost-Sharing
Objective: Automatically calculate, allocate, and reconcile costs when a specialized trip
crosses jurisdictional boundaries or uses another agency's vehicle.
• Automated Cost-Allocation Engine: The System shall feature a configurable financial
engine capable of automatically calculating and allocating trip costs between
participating agencies based on customizable, predefined rules (e.g., proportion of
distance traveled within each jurisdiction, flat-rate per transfer, or hourly vehicle
utilization).
• Jurisdiction Tracking: The System shall utilize Geographic Information System (GIS)
mapping to track when a trip is made within the Unified Transit Network Service Area
or when it is a specialized trip that goes outside of the service area for the purposes
of tracking trip type and funding.
• Integrated Reporting: The System shall provide monthly financial reports detailing
"credits" owed to agencies providing cross-booked rides and "debits" charged to the
originating home agencies.
8. Multi-Modal Fare Collection and Financial Reconciliation
Objective: Allow passengers to pay via multiple methods (e.g., cash, tickets, in-app, or
post-trip invoicing) while ensuring the revenue is accurately tracked and routed to the
correct agency.
• Payment Acceptance: The System shall support multiple payment methods for a
single trip, including cash-on-board, secure in-app mobile payments
(credit/debit/digital wallets), and post-trip agency invoicing.
• PRESTO: The System should be configured to allow future use of the PRESTO Card,
should the MSB or the Province transition to this payment platform.
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• On-Board Cash and Fare Tracking: The driver interface shall allow operators to
record cash or tickets collected on board, tracking exact amounts against the
passenger’s profile and generating an electronic receipt record within the central
system.
• Automated Post-Trip Invoicing and Accounts Receivable: For authorized passengers
or corporate sponsors (e.g., medical facilities, social services), the System shall
automatically aggregate trip costs and generate monthly or periodic invoices.
• Inter-Agency Revenue Routing: In a brokerage model where a passenger of "Agency
A" pays via app or invoice for a ride fulfilled by "Agency B," the System shall
automatically log the transaction to ensure the revenue is appropriately routed or
credited to the fulfilling agency during monthly reconciliation.
• Technology Support: The system shall be able to support technology as required;
that includes the ability to set fare discounts, fare caps, and promotional fare
programs, with all adjustments tracked for audit, reporting, and financial
reconciliation purposes.
9. Customer Service
Objective: To establish a high-quality, dependable, and professional customer
experience across the Unified Transit Network. This section outlines operational
standards for front-line delivery, defines a framework for resolving public inquiries and
complaints.
• Customer Service Resolution Timelines: The Operator must log, investigate, and
respond to all standard public inquiries and complaints within a mandatory 48 hour
window from initial intake.
• Customer Call Centre: The Operator must operate a customer call centre and email
to allow the public to ask questions or submit feedback on the service. The call
centre should be open between 7:00 AM and 7:00 PM, Monday to Saturday,
excluding statutory holidays.
• Complaint Handling and Escalation: All incoming public complaints must be
classified by severity upon receipt by the Contractor (e.g., Level 1: Minor scheduling
delays; Level 2: Operator conduct issues; Level 3: Immediate safety/accidents).
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• Escalation Requirements to the MSB: While the Contractor must act as the primary
resolution team for Level 1 and Level 2 issues, specific triggers require immediate
escalation to MSB staff:
o Any incident involving on-board personal injury, property collision, or
police/emergency service dispatch.
o Written allegations of human rights violations, structural discrimination, or
blatant AODA non-compliance.
o Any persistent, un-resolved complaint that is actively elevated by a lower-tier
municipal official or County Councillor.
Data Reporting and Requirements
The following section identifies recommended requirements for data gathering, privacy
and sharing.
10. Real-Time Operational Data and Alerting
Objective: Provide continuous, real-time data across passenger, driver, and dispatch
interfaces to ensure immediate responsiveness to changing network conditions.
• Predictive Estimated Time of Arrival (ETA) and Live Map Tracking: The System shall
calculate accurate, continuously fluctuating ETAs and display real-time, live vehicle
locations on a graphical map interface within the passenger application.
• Instantaneous Driver Turn-by-Turn Adjustments: The mobile data terminal (MDT) or
driver application shall deliver instantaneous visual and audio updates for trip
adjustments, re-routing instructions, or cancellations directly to the operator without
requiring manual driver interaction.
• Real-Time Dispatch Alerts and Monitoring: The dispatcher interface shall feature a
real-time alerting system that instantly flags system events, including sudden trip
cancellations, and driver no-shows, allowing for immediate operational intervention.
11. Data Ownership, Dashboards, and Reporting Export
Objective: Legally protect the MSB's data rights and provide the graphical and tabular
tools necessary for reporting.
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• Sole Data Ownership: All data generated through or collected by the software
platform—including but not limited to passenger metrics, trip histories, financials,
and KPIs—shall remain the sole and exclusive property of the MSB.
• Web-Based Graphical Dashboard: The System shall provide a secure, web-based
administrative dashboard that displays live operations, vehicle productivity metrics,
and system performance via intuitive graphical charts and live maps.
• Data Export: The System shall include native reporting tools that allow
administrators to easily query and export raw, tabular source data into standard file
formats, specifically comma-separated Values (CSV) and Microsoft Excel (.xlsx), to
support reporting and independent audit requirements.
12. Data Privacy & Confidentiality (Multi-Agency Isolation)
Objective: Maintain strict data silos so agencies cannot see or access each other’s
sensitive passenger data.
• Logical Data Isolation: The System shall employ strict multi-agency logical isolation to
ensure that Passenger Personally Identifiable Information (PII), trip histories, and
proprietary agency data are completely inaccessible to other agencies utilizing the
software.
• Role-Based Access Control (RBAC): The System shall feature robust RBAC, restricting
access to passenger records exclusively to authorized personnel within the specific
originating agency, unless explicit cross-agency sharing consent is configured.
• Compliance and Security: The System shall comply with relevant data protection
standards to guarantee that cross-booking actions do not expose unauthorized
passenger details to the fulfilling agency. This also requires storage of data on a
server located in Canada.
• Canadian Data Residency Preference: Preference will be given to software solutions
that store and process all data, including backups and disaster recovery
environments, on servers located in Canada. Respondents should identify the
geographic location of all hosting, storage, and support environments, and describe
any circumstances where data may be accessed, stored, or processed outside of
Canada.
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13. No-Show and Late Cancellation Policy
Objective: Automatically track policy rules for missed or late-canceled trips to protect
agency capacity, including the ability to penalize or bill passengers and agencies.
• Automated Cancellation Windows: The System shall allow administrators to define
configurable time windows for "late cancellations" (e.g., less than two hours before
the scheduled pickup) and automatically apply designated penalties or fees based on
the passenger's profile.
• Driver No-Show Verification Workflow: The driver interface shall enforce a
mandatory verification process before a trip can be marked as a "No-Show." This
must include GPS verification that the vehicle is at the designated stop and a wait-
time countdown timer.
Flexibility of the Software Solution
The following requirements are recommended to ensure the System is expandable, and
to facilitate the growth of the System.
14. Scalability & Seamless Expansion
Objective: Ensure the system can easily onboard new agencies in the future without
requiring major software overhauls.
• Modular Onboarding: The System shall be architected to allow the addition of new
transit and community transportation agencies, geographic service zones, and
additional software licenses during the contract term without causing disruption to
existing agencies.
• Scalable Application Programming Interface (API) Capacity: The System’s underlying
infrastructure and APIs shall scale dynamically to accommodate increases in
concurrent users, vehicles, and API requests as new agencies are onboarded or
existing agencies are removed.
• Configurable Fleet Onboarding: The System shall provide administrative tools that
allow for the seamless onboarding of new agency vehicle profiles, driver accounts,
and localized fare structures.
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Optional Requirements
The following optional requirements have also been identified, recognizing that many
on-demand transit software providers do not currently have this feature.
15. Ridesharing and Third-Party Network Integration
Objective: Provide open integration protocols to connect the core on-demand software
with external private Transportation Network Companies (TNCs) or taxi ecosystems for
seamless multimodal trip planning.
• Open API Architecture for TNC Integration: The System shall provide secure,
standard interfaces capable of adding external third-party transportation providers
(e.g., Uber, Lyft, local taxi fleets, or non-emergency medical transportation networks)
to the on-demand app. The goal is to provide multiple travel options available to the
customer using one application.
• Third-Party Booking and Dispatch Overflow: As an optional administrative
configuration, the System shall support the ability to automatically or manually
overflow trips to authorized third-party ridesharing or taxi networks if internal fleet
capacity is exceeded or if a passenger's unique trip parameters (e.g., extreme long
distance) are better optimized by an external provider.
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Appendix F
F Fixed-Route Provider and Fleet Plan
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Fleet-Route Provider and Fleet Plan
One of the first steps moving forward will be to send out an RFP to retain a transit
service provider to operate the fixed-route portion of the service. The recommendations
below were informed by research on other transit operation's RFPs, as well as
interviews conducted with existing service providers that currently operate the GTR and
the GOST service. Based on this assessment, recommended inputs into an RFP
document to operate the inter-community and commuter fixed-route service plan are
included below. Both short-term and long-term provider solutions were considered.
Guiding Principles for the Selection of a Contracted Operator
The following guiding principles were developed to serve as the framework for the
technical specifications and legal terms of a RFPs for the fixed-route bus operation.
1. Customer-Driven: The RFP should include requirements and mechanisms that
identify how the contractor will provide a customer-focused service, including KPI to
measure performance and address under performance. This should also include their
role in addressing customer complaints and inquiries.
2. Safety and Security: The RFP should include provisions that focus on how the
operator will focus on passenger and operator safety and well-being, including driver
qualifications and training requirements as well as an incident management plan. An
integral part of exceeding safety and security requirements will be articulated
through fleet selection, maintenance and upkeep of the fleet.
3. Legislative and Accessibility Compliance: The RFP should include requirements for
the operator to meet the AODA, Commercial Vehicle Operator Registration (CVOR),
Highway Traffic Act, and other applicable legislative requirements.
4. Operational Agility and Service Flexibility: The RFP should identify a contract
structure that allows the contractor to adapt to adjustments, seasonal service
variations, and the reduction or addition of new municipal members of the MSB.
5. Transparent Data Reporting: The RFP should clearly articulate a requirement to
track and make data available to the MSB. This would include the data collection of
KPI (Section 12.1 of the Main Report and Section 1.2 (Reporting and Data) of this
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appendix), as well data collection of reporting requirements required for the MSB to
receive Provincial Gas Tax (as applicable) and meet legislative requirements.
6. Cost Effectiveness: The RFP should balance the need to receive competitive pricing
that is affordable to the MSB. This means striking a balance between optional
requirements of the contract that add cost but not significant value.
7. Environmental Sustainability: The RFP should request that the contract identify key
strategies to reduce the environmental footprint of their operations.
8. Market Openness and Proponent Attraction: The RFP should be structured to
reduce prohibitive structural entry barriers, inviting a high volume of competitive,
premium private sector bids.
9. Technology Support: The RFP should indicate that the system shall be able to
support technology as required that includes the ability to set fare discounts, fare
caps, and promotional fare programs, with all adjustments tracked for audit,
reporting, and financial reconciliation purposes.
Key Inputs for Procurement Documents
Based on the above noted guiding principles and discussions with existing service
providers, the following technical and operating specifications are recommended to be
included in an RFP for the operation of inter-community and commuter fixed-route
transit services.
1. Fleet Size, Deployment, and Spare Ratio
Objective: Ensure the Contractor provides a sufficient fleet to operate the service as
described in the service plan and adheres to standards that ensure safety, accessibility
and comfort.
• Peak Vehicle Requirements: The Contractor must provide, maintain, and deploy a
dedicated vehicle fleet of sufficient size to fully satisfy the scheduled inter-
community and commuter transit routes. This includes the following peak vehicles
requirements:
o Route 1 – Owen Sound to Guelph: 2 peak vehicles
o Route 2 – Wiarton to Orangeville: 2 peak vehicles
o Route 3 – Kincardine to Collingwood: 2 peak vehicles
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o Route 4 – Shelburne to Grand Valley via Orangeville: 1 peak vehicle
o Route 5 – Bruce County Seasonal Route (Victoria Long-weekend to Labour Day
Long weekend): 1 peak vehicle
The vehicles should be available during peak bookout periods as noted in the service
plan schedule.
• Spare Ratio: Proponents must include additional vehicles in their fleet plan to
accommodate routine preventative maintenance, unexpected mechanical
breakdowns, and emergency roadside replacements. The proposed spare pool must
be clearly expressed as both a fixed number of buses and a percentage (%) of the
total fleet.
• Permitted Asset Condition: Proponents may propose either brand-new vehicles or
high-quality, recent model used vehicles with less than 200,000 kilometres or less
than four years old. Used vehicles should include a safety rating. Details on how to
sustain the vehicle through the contract term and a replacement plan should be
included for used vehicles.
• Reliability Standard: The Contractor is solely responsible for managing the spare
pool to guarantee that zero (0) scheduled runs are missed or cancelled due to vehicle
unavailability.
2. Vehicle Dimensions, Capacity, and Comfort
Objective: Vehicles proposed for conventional inter-community service must bridge the
gap between heavy conventional transit buses and flexible cutaways, matching the low-
density, long-distance nature of the corridor network. The service area also presents
unique operational challenges, including high-speed provincial highways and severe
winter weather. Proponents must demonstrate that their proposed vehicles are
structurally and mechanically optimized for this environment:
• Seating Capacity: Each vehicle must feature a fixed passenger seating configuration
capable of comfortably carrying 12 to 18 seated passengers.
• Dedicated Wheelchair Positions: Every vehicle must feature a minimum of two
forward-facing, dedicated wheelchair positions equipped with four-point heavy-duty
tie-down securement systems and three-point occupant restraint belts. Restraint
systems compliant with applicable AODA/CSA/CMVSS accessibility standards. The
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space allocated to the wheelchair positions should also account for “tilted”
wheelchairs like Bariatric Manual Tilt Wheelchairs, which take more physical space
than normal wheelchairs.
• Boarding Mechanisms: Proponents may propose either:
o A low-floor chassis configured with an electronic, flip-out boarding ramp at the
primary passenger door, or
o A high-floor body equipped with a fully enclosed, heavy-duty side-entry hydraulic
wheelchair lift assembly.
• If a proponent is proposing a low-floor chassis, there needs to be an
acknowledgement of how these vehicles will perform along long rural highway
and County Road corridors that experience high winds and snow drifts.
• Interior Space Clearance: Internal floor plans must maintain a continuous,
unobstructed turning radius and tracking path from the entry door to the
securement pockets, allowing users to maneuver mobility devices independently.
• Seatbelt Configuration: Every passenger seat must be equipped with a functional
three-point lap/shoulder seatbelt assembly. The Contractor must also describe/meet
legislative requirements to secure wheelchairs on the vehicle.
• Winter Traction: Every revenue vehicle must be equipped with dedicated,
commercial-grade winter tires. If available, the triple peak snowflake rated tires
should be utilized with a minimum tread depth specified in the Contractor’s fleet
policy. The type of winter tire and safety rating to be used should be specified in the
RFP response.
• Tread Depth Safety Thresholds: The Contractor must enforce a strict fleet
maintenance standard where steering axle tires are replaced when tread depth falls
below acceptable standards. These tire standards (condition, tread depth, etc.)
should be noted in the RFP response.
3. Vehicle Branding and Livery Wrap
Objective: The Contractor must deliver and maintain a unified, high-visibility visual
identity on the exterior of each bus using Unified Transit Network brand that will be
provided by the MSB.
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• Exterior Livery: Every vehicle must include a visible logo of the Unified Transit System
using graphic material specified by the MSB. The graphic identity will feature the
regional network logo, localized color palettes, and accessibility iconography.
• Maintenance of Exterior Condition: The Contractor is solely responsible for replacing
torn, faded, or peeling vinyl sections within 48 hours of discovery to ensure the
public image of the service remains pristine.
• Exterior Commercial Framing: Buses should include designated, standardized areas
on the street-side and curbside panels to accommodate temporary commercial
advertisements. Either for wrap style ads, or placards, depending on local ad agency.
• Interior Communication Zones: The vehicle interior must include at least one high-
visibility acrylic poster frame(s) to display public announcements, schedule
adjustments, fare policies, or advertisements (to be supplied by the MSB).
4. On-Board Transit Technology Integration
Objective: The Contractor is responsible for outfitting the fleet cab and passenger entry
with technology necessary to operate the transit service.
• Fare Collection Infrastructure: The Contractor shall be able to support technology as
required; that includes the ability to set fare discounts, fare caps, and promotional
fare programs. To this end, vehicles must be equipped with non-registered fare boxes
as well as room to accommodate future mobile smartcard data terminals (e.g. Presto
2.0), mobile app QR code payments, and tap-to-pay credit/debit transactions.
• Use of Technology and Real-Time Coordination: The Contractor must equip all
revenue vehicles with a Computer Aided Dispatch and Automatic Vehicle Location
(CAD/AVL) system that provides real-time vehicle location data accessible to MSB
staff and, through a data-sharing integration, to the on-demand software platform
procured under Appendix E. Because on-demand and fixed-route services are
delivered under separate contracts, a formal data-sharing protocol must be
established between the Contractor and the on-demand software provider to ensure
that on-demand vehicles can see the real-time location of fixed-route buses and hold
connecting passengers at fixed-route stops where required.
• Two-Way Radio: All vehicles must be equipped with two-way radio communication
enabling direct contact between drivers and a dispatch supervisor. The Contractor
must maintain a staffed dispatch function during all revenue service hours capable of
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receiving and acting on real-time operational events, including breakdowns,
passenger incidents, and schedule deviations.
5. Storage Requirements
Objective: The storage and overnight parking of transit vehicles is a critical operational
consideration that directly affects vehicle availability, maintenance scheduling, and long-
term fleet condition. As the Contractor will be responsible for fleet storage, it must be
clearly defined in the procurement documents to ensure accountability and service
continuity. The RFP response should include location (address) for parking and features
explaining the reasoning for the choice. Three options were considered:
Option 1: Outdoor/Unsecured Parking
Under this approach, transit vehicles are stored on open, unenclosed land without
fencing, access controls, or dedicated security measures. Parking locations may include
municipal lots, operator-owned properties, or informal arrangements with local
landowners.
• Capital Cost: No infrastructure investment is required, making this the lowest-cost
option at the outset.
• Vehicle Exposure: Vehicles are fully exposed to weather conditions, including
precipitation, freeze-thaw cycles, and road salt accumulation, which may accelerate
corrosion and reduce the operational lifespan of the fleet.
• Winter Operations: Cold-start challenges are most pronounced under this model.
Vehicles may require extended warm-up periods during winter months, which can
affect on-time performance at the start of service.
• Security Risk: Without physical barriers or access controls, vehicles are at greater risk
of vandalism or unauthorized access.
• Operator Responsibility: The Contractor is responsible for securing a suitable parking
location. The RFP should establish minimum site requirements, including
confirmation that the site is legally accessible and does not create liability for the
MSB.
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Option 2: Storage in a Secure Lot
Under this approach, transit vehicles are stored in an enclosed outdoor compound with
physical security measures such as perimeter fencing, gating, and controlled access.
Vehicles remain exposed to weather conditions but are protected from unauthorized
access.
• Capital Cost: Moderate upfront investment is required for fencing, gates, and access
controls. Costs vary depending on site size and the level of security infrastructure.
• Vehicle Exposure: Vehicles remain fully exposed to weather. Corrosion risk and cold-
start challenges are comparable to unsecured outdoor parking.
• Security: A secured perimeter significantly reduces the risk of unauthorized access
and vandalism, providing a meaningful improvement over unsecured outdoor
storage.
• Contractor Responsibility: The Contractor is responsible for maintaining the secure
perimeter and access control systems. The RFP should specify minimum standards
for fencing type, gate operations, and access logging.
• Suitability: This option represents a practical balance between cost and security for
regional operations. It is well suited to the dispersed depot model anticipated for this
network and aligns with the storage requirements referenced in the existing SMART
service area.
Option 3: Indoor Parking
Under this approach, transit vehicles are stored in enclosed structures such as dedicated
transit garages, leased commercial buildings, or shared municipal facilities. Vehicles are
fully sheltered from weather and secured from unauthorized access.
• Capital Cost: This option carries the highest capital cost, whether through facility
construction, purchase, or lease. Costs include building infrastructure, climate control
systems, lighting, and ongoing facility maintenance.
• Vehicle Protection: Indoor storage offers the highest level of protection from
weather, vandalism, and theft. Reduced exposure to freeze-thaw cycles and road salt
can extend vehicle lifespan and reduce long-term maintenance costs.
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• Winter Operations: Pre-conditioning of vehicles is possible under this model, which
can reduce cold-start delays, improve morning service reliability, and support on-
time performance targets.
• Maintenance Integration: An enclosed facility can more readily accommodate on-
site preventative maintenance, inspection bays, and vehicle cleaning operations,
reducing the need for off-site servicing.
• Contractor Responsibility: The Contractor is responsible for securing an appropriate
indoor facility and maintaining it to the standards specified in the RFP. Where the
Contractor proposes using a MSB-supplied facility, responsibilities for building
maintenance and capital renewal must be clearly delineated in the service
agreement.
• Suitability: Indoor parking is most appropriate for primary hub locations where a
concentration of vehicles justifies the infrastructure investment. In the context of this
network, it may be best considered for the Owen Sound terminal, which serves as
the central transfer point for all three primary inter-community routes.
Procurement Recommendation
Based on the above options, it is recommended that the procurement document allow
the Contractor to propose their solution for vehicle storage, which should include how it
will address vehicle reliability, security and cleanliness, start-ups, and cost. The
following text can be included:
“The RFP does not prescribe a single storage model. Instead, proponents must
propose their own storage solution, including the civic address of the proposed
location, the storage type, and a written rationale explaining how the proposal
addresses vehicle reliability, cold-weather start-up performance, security, cleaning
operations, and cost. Where multiple depot locations are proposed across the
network, each must be identified and described separately.”
All storage proposals must demonstrate at minimum that:
• The proposed site is legally accessible and does not create liability for the MSB; and
• Vehicles can be ready for revenue service at the scheduled pullout time under typical
winter conditions. The site meets minimum security standards, including reasoning
for the proposed storage solution.
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Given the volume of vehicles converging at the Owen Sound transit hub daily,
proponents deploying vehicles in that area are encouraged to consider whether an
indoor or partially enclosed facility is warranted to support pre-conditioning, on-site
maintenance, and cleaning. The MSB will assess the feasibility of providing a MSB-
owned facility in Owen Sound as part of a future capital planning process, with building
maintenance and capital renewal responsibilities clearly defined in the service
agreement.
6. Maintenance Requirements
Objective: A well-structured Preventative Maintenance (PM) program is the
cornerstone of any high-performing transit bus operation. Without it, agencies face a
compounding cycle of reactive repairs, unplanned downtime, escalating costs, and
compromised passenger safety. Conversely, a disciplined PM program transforms the
maintenance function from a cost centre into a strategic asset — one that extends
vehicle lifespan, optimizes fuel efficiency, reduces emissions, and keeps buses on the
road when riders need them most. For transit operators (the Contractor), fleet reliability
is not merely a mechanical concern; it directly shapes public trust, environmental
accountability, and long-term fiscal sustainability. As bus fleets grow more complex and
ridership demands intensify, the importance of proactive, data-driven maintenance has
never been greater. A robust PM program is not optional — it is the foundation upon
which safe, efficient, and sustainable transit service is built.
• Preventative Maintenance — Fuel Performance & Emissions: The Contractor should
identify preventative maintenance targets and how they will be enforced to ensure
vehicles consistently operate at peak fuel efficiency, reducing both operational costs
and environmental impact. Adherence to scheduled service intervals directly
correlates with lower emissions output and compliance with applicable
environmental standards.
• Preventative Maintenance — Safety, Uptime & Lifespan: The PM program should be
designed with three core priorities: maintaining the highest standards of vehicle
safety, maximizing fleet availability and uptime, and extending the useful service life
of each bus. The Contractor should identify how scheduled inspections and
component replacements are structured to proactively address wear before it results
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in failure or safety risk using a minimum industry best practice of 10,000 km interval
between inspections.
• Connected Bus & Predictive Maintenance: The Contractor should describe any
telematics and connected vehicle platforms in place (e.g., Intangles, Geotab,
Samsara, or Motive) to enable condition-based and predictive maintenance,
identifying potential failures before they occur. Real-time vehicle health data allows
maintenance teams to prioritize work orders intelligently, reducing unplanned
breakdowns and improving overall fleet reliability.
• Transparent Record Keeping & Auditing: All maintenance activities will be
documented in a centralized system, ensuring complete traceability of every
inspection, repair, and parts replacement across the fleet. A prescribed auditing
program will be conducted on a defined schedule to verify compliance, identify gaps,
and drive continuous improvement in maintenance practices. Audits will be
completed by the following:
o MSB-owned fleet will be audited by the MSB (or 3rd party); and
o Contractor-owned fleet should provide documented proof of internal auditing.
• Cost Controls & Cost Approvals: Approaching fleet costs can be done through a
hands-off approach (simply a cost per km/cost per hour) or a more structured,
monitored approach. A structured cost approval framework will govern all
maintenance expenditures, ensuring repairs and parts procurement are authorized at
appropriate levels before work proceeds. Defined spending thresholds and approval
hierarchies protect against cost overruns while maintaining the agility needed to
address urgent maintenance needs promptly.
• Cleaning Protocols — Corrosion Prevention & Vehicle Condition: The Contractor
should identify how comprehensive cleaning protocols will be maintained for both
interior and exterior surfaces, with particular attention to undercarriage and
structural areas susceptible to corrosion from road salts, moisture, and
environmental exposure. Consistent application of these protocols preserves the
visible condition of the fleet and protects long-term asset value.
• Maintenance KPIs: The Contractor should track and report to the MSB on a monthly
basis the following Maintenance KPIs.
o Cost per KM: This metric tracks total maintenance expenditure relative to
distance operated, providing a normalized measure of fleet efficiency and
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enabling meaningful benchmarking against industry standards and peer
operators.
o Breakdowns per 10,000 KM (IBBG / MBDF): Measured against the In-Service Bus
Breakdown Guidelines (IBBG) and the Mean Bus Distance to Failure (MBDF), this
KPI captures fleet reliability and the effectiveness of the PM program in
preventing road calls and service interruptions.
o On-Time Metrics — Overdue Inspections & PMs: Tracking the percentage of
inspections and preventative maintenance tasks completed on schedule ensures
that no vehicle exceeds its prescribed service interval, reducing regulatory risk
and maintaining the integrity of the overall maintenance program.
7. Operations Plan
Objective: A structured operations plan is the foundation of a reliable, safe, and
passenger-focused transit network. The following requirements define the operational
standards and accountability framework that the Contractor must maintain across all
fixed-route inter-community and commuter services. These standards draw from the
Canadian Urban Transit Association (CUTA) best practices and applicable Ontario
regulatory requirements.
• Pre-Trip Safety Checks and Circle Inspections: Pre-trip circle checks are a legislated
requirement under Ontario Regulation 199/07 of the Highway Traffic Act and a
universal standard in North American transit operations. The Contractor must ensure
that all drivers conduct a systematic walkaround inspection before every pullout to
identify defects that could compromise passenger or public safety. The inspection
must follow a standardized checklist format aligned with Commercial Motor Vehicle
Inspection Regulations identified in Ontario Highway Traffic Act1 including brakes,
steering, lights, tires, mirrors, doors, emergency exits, lifts and/or ramps, fire
suppression equipment, and first aid supplies. Completed inspection records must be
retained for a minimum of six months and made available to the MSB upon request.
• Commercial Vehicle Operator Registration (CVOR): The Contractor is responsible for
maintaining a valid CVOR certificate in good standing throughout the term of the
agreement. Accountability for daily CVOR log completion must be clearly assigned
1
https://www.ontario.ca/laws/regulation/070199
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within the Contractor's management structure, with a designated compliance officer
responsible for ensuring all records are accurate, current, and accessible for audit by
the Ministry of Transportation. Driver Vehicle Inspection Reports (DVIRs) must be
submitted daily, reviewed by a qualified mechanic or supervisor within 24 hours, and
defects must be resolved and signed off before the affected vehicle returns to
revenue service. The MSB reserves the right to request CVOR abstracts and
compliance summaries on a quarterly basis.
• On-Time Performance: On-time performance is a primary indicator of service quality
and passenger trust. Consistent with the KPIs established in Section 12.1 of the Main
Report, inter-community and commuter fixed-route vehicles are expected to arrive at
scheduled stops between zero and five minutes late at least 90% of the time. The
Contractor must employ a CAD/AVL system on all revenue vehicles to capture real-
time adherence data. Schedule adherence reports must be submitted to the MSB
monthly, with corrective action plans proposed by the Contractor required where
performance falls below the established threshold for two or more consecutive
reporting periods. Recovery time must be built into schedules at the Owen Sound,
Guelph, and Orangeville terminals to allow operators to reset the schedule following
minor delays without compounding lateness across subsequent trips.
• Incident Management: The Contractor must maintain a formal incident management
framework that establishes clear protocols for reporting, documenting, and
investigating all route cancellations, service disruptions, collisions, near-misses,
passenger injuries, and severe weather events. This framework must align with the
Transportation Safety Board of Canada guidelines and Ontario's occupational health
and safety legislation, ensuring that root cause analysis and corrective actions are
documented and tracked through to resolution.
• Service Cancellations: For planned or unplanned service cancellations, the
Contractor must notify the MSB's administrative staff and activate a passenger
communications protocol within 30 minutes of the decision to cancel. Passenger
notifications must be issued through at minimum two channels, including the transit
website, the on-demand booking platform, and where possible, direct SMS alerts or
automated phone calls to registered passengers with active bookings on the affected
trip.
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• Severe Weather Protocol: A severe weather protocol must be documented and
approved by the MSB prior to service launch. This protocol must define the decision-
making authority for service suspension, the communication chain between drivers,
dispatch, and supervisors, and the threshold conditions under which service may be
safely curtailed or rerouted. Given that routes operate predominantly along
provincial highways and primary county roads, the protocol must account for the
road closure and winter maintenance standards applicable to these.
• Incident Reporting: All incidents involving passenger injury, vehicle collision, or
regulatory notification requirements must be reported to the MSB within 24 hours
using a standardized incident report form. Root cause analysis and corrective actions
must be documented and tracked through to resolution.
• Cleaning Protocols: Consistent with the maintenance standards, the Contractor must
maintain interior and exterior vehicle cleanliness to a standard that reflects positively
on the Unified Transit Network brand. Interior cleaning must be completed at
minimum at the end of each daily revenue service cycle and must include sanitization
of passenger contact surfaces, seat cleaning, floor sweeping and mopping, and
removal of waste. Exterior cleaning, including windshield, windows, and vehicle wrap
surfaces, must be completed a minimum of three times per week. Deep cleaning,
including undercarriage washing to remove road salt accumulation, must be
completed at minimum bi-weekly during winter months. Cleaning logs must be
maintained and made available to the MSB upon request.
• Auditing Core Functions — Trip Inspections & DVIR Process: The Driver Vehicle
Inspection Report (DVIR) process is a regulated requirement under provincial and
federal commercial vehicle standards. While not required, the Contractor should
identify how it would supplement legislative compliance with structured internal
audit programs that evaluate the quality and completeness of Contractor-submitted
inspections. The Contractor should identify how it would work with the MSB and
participate in periodic supervisory ride-alongs, random DVIR reviews, and cross-
referencing of reported defects against maintenance records to validate that the
inspection process is functioning as an effective safety control rather than a paper
exercise.
• Connection Management with GO Transit and Local Transit: Given that the Owen
Sound, Guelph, and Orangeville terminals each serve as connection points with GO
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Transit and/or local municipal transit systems, the Contractor must designate a
supervisor responsible for monitoring inbound GO Bus and GO Train schedules at
these locations during all service hours. This role carries authority to approve short
holds — not to exceed five minutes — where a connecting GO or local transit service
is delayed and passengers are actively transferring. The Contractor must document
all connection holds and their outcomes as part of monthly performance reporting.
• Communication Protocol: A formal communication protocol must be established
with Metrolinx, Guelph Transit, Orangeville Transit, Owen Sound Transit, and
Colltrans prior to service launch. This protocol must define the contact points,
communication channels, and decision-making authority for managing connections,
particularly at the Owen Sound hub where all three primary inter-community routes
converge.
• Schedule Design: The Contractor will work with the MSB to refine the schedule for
the service provided by the MSB to ensure the service will maintain consistent travel
times, prioritize connections between routes and to local and GO Transit services,
and reduce operating costs and long layover. Schedule design must incorporate
sufficient recovery time at each terminal to absorb minor delays without cascading
impacts on subsequent trips, consistent with the pulse scheduling model described
in Section 10.1.2 of the Main Report. The Contractor will identify how it will work
with the MSB to optimize the schedule to achieve these objectives.
8. Driver Requirements
Objective: The quality and professionalism of the driver workforce is the most visible
determinant of passenger experience. The Contractor must maintain rigorous hiring,
qualification, and ongoing training standards for all drivers operating under the
agreement.
• Licensing and Qualifications: All drivers operating fixed-route inter-community or
commuter services must hold a valid Ontario Class B or Class C driver's license, or the
equivalent required class for the specific vehicle type being operated, in good
standing with no suspensions. Drivers must maintain a clean abstract, defined as no
more than two minor convictions in the preceding three years and no major
convictions, as a condition of continued employment on the contract. The Contractor
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must verify license class and abstract at time of hire and conduct annual abstract
reviews for all active drivers, providing results to the MSB upon request.
• Background Checks: Given the public-facing nature of the role and the responsibility
for the safety of vulnerable passengers, all drivers must undergo a satisfactory
criminal record check, including a vulnerable sector screening, prior to commencing
revenue service. Drivers must demonstrate that they have a clear criminal record
with no outstanding charges, warrants or relevant criminal convictions on file.
Background checks must be renewed at minimum every three years. The Contractor
must maintain records of all completed checks and attest to their currency in annual
compliance reporting to the MSB.
9. Onboarding and Training
Objective: The Contractor must implement a structured driver onboarding program
prior to any driver entering revenue service. At minimum, the proposal must identify the
types of training provided, which should include:
• Defensive Driving: Defensive driving training covering hazard recognition, space
management, adverse weather driving, and fatigue management should be provided
to drivers operating the service. This training must be delivered in a classroom and
behind-the-wheel format, with competency assessed prior to signing off. One
example that the MSB would accept is the Canadian Safety Council Professional
Driver Improvement Course2.
• Accessibility: Accessibility and passenger assistance training compliant with the
AODA and the Integrated Accessibility Standards Regulation (IASR), covering the safe
operation of vehicle lifts and ramps, wheelchair securement, assistance to
passengers with mobility aids, and sensitivity to the needs of passengers with
cognitive or sensory disabilities.
• Vehicle Training: Vehicle-specific familiarization, covering the mechanical systems,
emergency equipment, farebox operation, CAD/AVL terminal use, and pre-trip
inspection requirements for each vehicle type in the fleet. This should be with hands-
on, vehicle-specific instruction and competency assessments to ensure operators can
identify defects confidently and consistently across all fleet types in service.
2
https://canadasafetycouncil.org/product/dt/professional-driver-improvement-course/
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• Customer Service: Customer service training establishing expectations for
professional conduct, passenger communication, service excellence, cultural
awareness, personal safety, conflict de-escalation, and the operator's complaint
resolution process.
• Emergency Procedures: Emergency procedures training covering passenger
evacuation, fire response, medical emergencies, and communication with dispatch
and emergency services.
• Onboarding Training Documentation: The Contractor must document completion of
all onboarding training modules for each driver and retain these records for the
duration of the driver’s contract.
• Ongoing Performance Monitoring: Industry best practice, as recognized by CUTA,
requires that driver performance be actively monitored and supported throughout
employment, not only at the point of hire. The Contractor must assign supervisor(s)
with a driver oversight function, responsible for conducting unannounced ride-along
evaluations at minimum once per driver per year, reviewing CAD/AVL adherence data
monthly, and providing documented coaching sessions where performance gaps are
identified.
• Refresher Training: Refresher training must be delivered at minimum annually for all
active drivers, covering defensive driving, conflict de-escalation and personal safety,
AODA compliance, pre-trip inspection procedures, and any updates to operating
policies or route configurations. Where a driver is involved in a collision, passenger
complaint, or CVOR-reportable event, targeted retraining must be completed prior to
the driver returning to unsupervised revenue service.
• Refresher Training Documentation: The Contractor must submit a quarterly driver
performance summary to the MSB identifying the number of coaching sessions
conducted, refresher training completions, and any driver-related incidents or
complaints received during the period.
10. Customer Service
Objective: To establish a high-quality, dependable, and professional customer
experience across the Unified Transit Network. This section outlines operational
standards for front-line delivery, defines a framework for resolving public inquiries and
complaints.
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• Mandatory Operator Dress Code: To ensure high visibility and professionalism, all
active transit operators must wear a standardized, clean, and pre-approved uniform
configuration while on duty.
• Customer Service Resolution Timelines: The Contractor must log, investigate, and
respond to all standard public inquiries and complaints within a mandatory 48 hour
window from initial intake.
• Customer Call Centre: The Contractor must include in their bid a customer call centre
and email to allow the public to ask questions or submit feedback on the service. The
call centre should be open between 7:00 AM and 7:00 PM, Monday to Saturday,
excluding statutory holidays.
• Complaint Handling and Escalation: All incoming public complaints must be
classified by severity upon receipt by the Contractor (e.g., Level 1: Minor scheduling
delays; Level 2: Operator conduct issues; Level 3: Immediate safety/accidents).
• Escalation Requirements to the MSB: While the Contractor must act as the primary
resolution team for Level 1 and Level 2 issues, specific triggers require immediate
escalation to MSB staff:
o Any incident involving on-board personal injury, property collision, or
police/emergency service dispatch.
o Written allegations of human rights violations, structural discrimination, or
blatant AODA non-compliance.
o Any persistent, un-resolved complaint that is actively elevated by a lower-tier
municipal official or County Councillor.
11. Reporting and Data
Objective: The contractor should report on several KPIs to allow the MSB to understand
the performance of the service.
• Data Reporting Requirements: The Contractor shall provide the following data to the
MSB at a minimum. The proposal response should also identify other data that the
Contractor will provide the MSB, including the frequency of reporting. Table F-1 to
Table F-4 below identify KPIs that could be included in a contract.
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Table F-1: Recommended Maintenance KPIs
Performance Key Performance Indicator Monitoring
Measure
Planned vs. Target 80% planned / 20% unplanned maintenance. A Monthly
Unplanned high proportion of reactive repairs signals a failing (tracked
Maintenance preventative maintenance program and rising costs. through work
Ratio order system)
Fuel Litres per 100 km tracked by vehicle and by fleet Monthly
Consumption average. Deviations from baseline flag mechanical
per KM issues, poor driving habits, or idling. Supports
environmental reporting under the guiding principle of
environmental sustainability.
Mean Time Average time to return a vehicle to service following a Monthly
to Repair breakdown or defect. Target under 4 hours for in-field
(MTTR) road calls; under 24 hours for depot repairs. Rising
MTTR signals parts supply or staffing issues.
Spare Ratio Percentage of fleet held as maintenance spares versus Monthly
active revenue vehicles. Industry standard is 15 to 20%
spare ratio for rural inter-community operations to
ensure service continuity.
Road Call Number of in-service road calls (chargeable Monthly
Rate mechanical failures) per 100,000 km. Tracked
alongside MBDF as the primary reliability indicator
reported to the MSB.
Work Order Number of open work orders older than 72 hours. A Weekly
Backlog growing backlog indicates resourcing or parts
procurement problems before they translate into
availability failures.
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Performance Key Performance Indicator Monitoring
Measure
Warranty Percentage of eligible warranty claims submitted and Quarterly
Recovery recovered from OEM manufacturers relative to total
Rate warrantable failures. Low recovery means the
Contractor is absorbing costs the MSB should not be
paying.
Table F-2: Recommended Service Delivery KPIs
Performance
Key Performance Indicator Monitoring
Measure
Missed Trips Percentage of scheduled trips operated as planned. Monthly
Target: less than 1% of scheduled trips missed per (CAD/AVL
month, excluding statutory holidays and declared and operator
emergencies. Each missed trip must be logged with reports)
cause code (mechanical, operator, weather, other).
Schedule Percentage of departures from timing points that are Monthly
Adherence – early (more than 1 minute ahead of schedule). Target: (CAD/AVL)
Early less than 5%. Early departures are as operationally
Departures problematic as late arrivals and must be tracked
separately.
Trip Percentage of trips that complete their full route Monthly
Completion without being short-turned, cancelled mid-route, or (CAD/AVL
Rate significantly curtailed. Target: 99% or higher. and operator
reports)
Anti-Idling Percentage of vehicle operating hours where engine Monthly
Compliance idling exceeds the operator's defined threshold
(typically 5 minutes). Directly tied to fuel cost and the
environmental sustainability guiding principle.
Measured via telematics.
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Performance
Key Performance Indicator Monitoring
Measure
Operator Percentage of scheduled operator shifts missed due Monthly
Absenteeism to unplanned absence. High absenteeism is a leading
Rate indicator of missed trips and service cancellations.
Target: under 5% of scheduled shifts.
Revenue Percentage of total operator hours that are revenue- Monthly
Hours vs. generating versus non-revenue (deadheading to/from
Deadhead depot, layovers). Target: deadhead to represent less
Hours Ratio than 15% of total operating hours. Particularly
relevant given the dispersed depot model across this
network.
Table F-3: Recommended Safety KPIs
Performance Key Performance Indicator Monitoring
Measure
Collision Rate Number of preventable collisions per 100,000 Monthly;
revenue kilometres. A collision is classified as reported
preventable where the operator had a reasonable quarterly to
opportunity to avoid it. Target established at baseline Board
year and reduced annually.
Passenger Number of passenger injuries per 100,000 boardings. Monthly;
Injury Rate Includes slip-and-fall on vehicle, sudden braking reported
injuries, and boarding/alighting incidents. quarterly to
Board
Safety Total number of reportable safety events (collisions, Monthly
Incident Rate injuries, near-misses, security incidents) per 100,000
revenue kilometres. Tracked against prior year to
identify trends.
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Performance Key Performance Indicator Monitoring
Measure
Driver Number of substantiated complaints or supervisor- Monthly
Conduct observed incidents related to unsafe driving (telematics
Incidents behaviour (speeding, harsh braking, distracted and
driving). Tracked per driver and reported in supervisor
aggregate. reports)
Table F-4: Recommended Customer Service KPIs
Performance Key Performance Indicator Monitoring
Measure
Complaints Total number of passenger complaints received divided Monthly
per 1,000 by total boardings, expressed per 1,000 passengers.
Boardings Industry benchmark for rural inter-community service
is under 2.0 complaints per 1,000 boardings.
Complaint Average number of business days between receipt of a Monthly
Resolution passenger complaint and written resolution to the
Time passenger. Target: 100% of complaints acknowledged
within 2 business days and resolved within 10 business
days.
Accessibility Number of in-service failures of lifts, ramps, or Monthly
Equipment securement systems per 1,000 revenue hours. Directly (driver
Failure Rate tied to AODA compliance obligations. Target: less than reports and
1 failure per 1,000 revenue hours. DVIR)
Vehicle Results of random interior and exterior cleanliness Weekly spot
Cleanliness inspections scored against a defined checklist. Target checks;
Audit Score above 90%. Ties directly to the customer-driven guiding reported
principle and brand standards. monthly
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Specific KPIs that are worth emphasizing include:
• Missed trips and trip completion rate are especially critical as there are only four
daily trips per route. A single missed trip represents a 25% service failure for that day
on that corridor, which is far more impactful than in a high-frequency urban system.
• Early departures are frequently overlooked by smaller agencies but are just as
harmful as late arrivals on low-frequency rural routes, where a passenger who misses
a bus that leaves early may wait up to three hours for the next one.
• Revenue hours vs. deadhead ratio is particularly relevant given the dispersed depot
model and the long distances between the Owen Sound hub and the route endpoints
at Guelph, Orangeville, Kincardine, and Collingwood.
Financial Structure, Pricing, and Reporting
Objective: To establish a transparent, predictable, and sustainable fiscal framework that
ensures strict public accountability, mitigates operational risks, and protects municipal
investments.
• Vehicle Lifecycle Cost Separation (Development Charge Tracking): The Contractor
must separate all capital asset acquisition and vehicle lifecycle depreciation costs
from day-to-day operating fees (e.g., driver wages, fuel, routine maintenance) in its
submission. This will be used by the MSB in the potential calculation of DC by-laws.
This should be separated for each vehicle in service, including spare vehicles.
• Hybrid Costing Framework with Consumer Price Index (CPI) Cap and Shared Fuel-
Risk Adjustments: The Contractor shall provide a fixed annual price based on the
approved service plan. Pricing shall remain fixed for the initial contract term,
excluding approved fuel escalation or de-escalation adjustments. Any contract
extensions beyond the fixed term may be adjusted using a localized CPI methodology,
subject to an agreed-upon cap.
• Variable Hourly Pricing Blocks (Scalability Parameters): Pricing submissions must
utilize a tiered hourly block structure that permits the modification of service levels
by up to 15% to 20% annually without invalidating the contract, triggering default
provisions, or requiring costly manual renegotiations.
• Seasonal Adjustments and Network Detours: The Contractor must accept fixed
mobilization rules and standard notification lead-times when executing temporary
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seasonal modifications (e.g., increased summer lines to tourism nodes) or route
optimization detours. Mobilization fees for scheduled seasonal route adjustments
must be fully internalized within the base operating rate, provided the changes fall
within the contract's standard annual volume adjustment thresholds.
• Fuel Costing: Fuel cost adjustments shall be based on a mutually agreed fuel price
index and baseline rate established at contract commencement. Variations exceeding
an agreed threshold (e.g., ±5%) from the baseline fuel price may trigger a shared cost
adjustment mechanism between the parties. The methodology, frequency of
adjustment, supporting documentation requirements, and allocation formula for
fuel-related increases or decreases shall be defined within the contract.
• Transition to MSB-Owned Vehicles: The Contractor must identify a transition plan to
move from contractor-owned vehicles to MSB-owned vehicles should the MSB
decide to purchase vehicles for use by the Contractor during the lifecycle of the
agreement. Required notice and any cost implications should be identified.
Implementation Options for Service Operation
With the governance structure and service design framework established, the MSB must
determine the most appropriate path forward for securing an operator to deliver the
Unified Transit Network. This decision carries significant implications for service
continuity, cost control, and the MSB's ability to meet its obligations under the OTIF
funding cycle. Three implementation options have been identified, each reflecting a
different balance between speed to market, procurement flexibility, contract term, and
operational risk. The MSB's preferred approach will ultimately depend on the timeline
for service launch, the appetite for transitional complexity, and the degree to which
long-term standardization is prioritized over near-term continuity.
Option 1: Short-Term (2 year) Contract Extensions with Existing Providers
This approach focuses on executing immediate, short-term contract extensions with the
current transportation operators —Driverseat and Voyago—to bridge operations
through the end of the OTIF funding cycle in 2029. The two operators would continue
with the existing routes they operate, and a decision would be made regarding the
operation of any new routes on which operator is best positioned to provide the service
in the short-term.
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The benefits of this approach include:
• Rapid Speed to Market: This would reduce the timeline to implement the service
after approval from each Council in Spring 2027 and the creation of the MSB. This
would also increase the amount of OTIF funding that the MSB would have access to
(as the expanded service would be in place at least 2-3 months earlier).
• Lower Initial Capital Risk: Leverages the existing local garage infrastructure,
established driver pools, and vehicles already deployed in the area, minimizing
upfront mobilization steps.
• Aligned Timeline: Allows the MSB to issue a shorter operating contract (2 years, by
utilizing existing fleet). This would allow the MSB to assess the effectiveness of the
Unified Transit Network and identify next steps once OTIF ends. At this point, the full
operation of the service could be issued using the requirements identified in the RFP.
The challenges with this approach include:
• Sub-Optimal Standard Alignment: Bridging legacy contracts may mean the service
may not immediately meet all the requirements identified above. This would require
negotiations with the contractor(s) to identify which requirements should be
prioritized in the short-term, particularly where it impacts customer service.
• Vehicle Accessibility: The vehicles provided by Driverseat are not currently
accessible. This may not meet the funding requirement for Provincial Gas Tax funding
and would require the continued practice of having an accessible option available
(via SMART) should an accessible trip be requested. This would add cost to the
service in the short-term.
• Seamless Operations: Utilizing both incumbent contractors requires complex
dispatch coordination. There needs to be an agreement in place to ensure that both
can coordinate, particularly when vehicles meet at the terminal in Owen Sound.
• Extension of Service: There would need to be clear and transparent decision-making
process that identifies which contractor is provided the new routes that neither
currently operates.
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Option 2: Issue a Full RFP for a Single, Comprehensive Contract over a Five-Year
Term
Under this approach, the MSB would initiate a competitive procurement process to
select a single private contractor to manage and operate the entire unified fixed-route
network over a three-year term starting in 2027.
The benefits of this approach include:
• Full Customization: Allows the MSB to write a completely fresh scope of work that
embeds all preferred performance metrics, unified branding, and direct service
standards from day one.
• Consolidated Management: Eliminates the administrative friction of managing
multiple operators, creating a singular point of accountability for regional operations.
• Market Competition: Invites competitive bidding, which may be able to reduce the
aggregate hourly operating rate and additional operators.
The challenges with this approach include:
• Long-term Commitment: Short Funding Horizon: Cost reductions are typically
secured by extending the term to 4-5 years to better align with the lifecycle of
vehicles used for the service. This would commit the MSB to a term that extends
beyond the end of OTIF, which may not be desirable for all four County Councils.
Reducing the term would increase costs as the lifecycle of the vehicle may need to be
incorporated over a shorter duration. While large private sector operators may be
able to absorb this, it may limit bids from smaller operators. To see the benefits of
this approach, a price breakdown should be provided to the end of OTIF funding with
existing (or equivalent) fleet with a detailed plan on how new fleet that meets future
requirements (i.e. accessible) will be implemented.
• Implementation Delays: A full RFP process requires significant time to draft,
evaluate, award, and execute—delaying the physical deployment and getting the
network off the ground when continuity of existing routes is urgently needed. This
could be reduced if staff finalize an RFP document prior to the approval of the MSB in
Spring of 2027.
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Option 3: Fresh Contract and RFP in 2029
This approach pursues a "clean slate" procurement implemented at the natural
conclusion of the OTIF funding cycle in 2029, working in conjunction with Option 1 to
ensure uninterrupted service continuity through the bridge period. By using the two-
year interim period strategically, the MSB will be positioned to issue a comprehensive,
well-informed RFP that reflects the operational realities of the Unified Transit Network
rather than assumptions made prior to launch.
The benefits of this approach include:
• Comprehensive Market Response: Prospective operators will have sufficient lead
time to develop detailed, competitive service delivery proposals that are tailored to
the specific characteristics of the unified Grey-Bruce network. Industry experience
consistently demonstrates that RFPs issued with adequate market notice — typically
90 to 120 days minimum — attract a broader and more qualified field of
respondents, resulting in stronger value for money outcomes.
• Operationally Informed Scope of Work: Two years of live network data will allow the
MSB to define performance benchmarks, service standards, and contract
requirements with a level of precision that is not possible at the outset. Key
parameters such as cost per kilometre targets, breakdown thresholds, on-time
performance expectations, and fleet specifications can be grounded in actual
operating experience rather than estimates, producing a more defensible and
effective contract.
• Fleet Lifecycle Alignment: A 2029 procurement allows the MSB to structure a
contract term — typically five years with optional extensions — that aligns with the
natural replacement cycle of transit vehicles, which is generally 12 to 15 years for
conventional buses. This alignment is critical for attracting competitive bids, as
operators price fleet risk into their hourly rates when contract terms are too short to
amortize vehicle investments effectively. A well-timed procurement also creates the
opportunity to embed emerging fleet requirements — including full accessibility
compliance and low or zero-emission vehicle specifications — into the RFP from day
one.
• Unified Single-Operator Model: Industry best practice for regional fixed-route transit
networks of this scale strongly favours a single-operator contract over a fragmented
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multi-operator model. A unified contract eliminates the dispatch coordination
complexity, accountability gaps, and service inconsistencies that are inherent in split-
operator arrangements and establishes a single point of contractual responsibility for
network-wide performance.
• Performance-Based Contract Structure: A 2029 RFP provides the opportunity to
structure the contract around industry-standard performance-based incentive and
penalty frameworks, which are increasingly common in Canadian and international
transit procurement. These frameworks tie a portion of operator compensation to
measurable outcomes — including on-time performance, vehicle cleanliness,
breakdown rates, and customer satisfaction — creating shared accountability for
service quality over the life of the agreement.
• Competitive Pricing Conditions: A longer contract term issued through open,
transparent competitive procurement is widely recognized as the most effective
mechanism for driving down aggregate hourly operating costs. Operators are able to
offer more competitive rates when they have a sufficient term to recover fleet and
mobilization investments, and the competitive bidding environment itself applies
downward pressure on pricing that is not achievable through direct negotiation with
incumbents alone.
• Opportunity to Include MSB-Owned Vehicles: The start of this new contract in 2029
allows the MSB to decide whether to purchase vehicles through various grant
programs and lease them to the Contractor to operate and maintain. This can reduce
the overall operating rate of the service.
The challenges of this approach include:
• Incumbent Dependency in the Interim: The effectiveness of Option 3 is contingent
on the successful execution of Option 1, meaning the MSB remains dependent on
the cooperation and performance of existing operators through 2029. Any
deterioration in the working relationship with Driverseat or Voyago during the bridge
period could complicate the transition.
• Procurement Resource Requirements: A comprehensive RFP process of this nature
requires meaningful staff or consultant capacity to draft technical specifications,
manage the evaluation process, conduct due diligence on respondents, and
negotiate and execute the final agreement. The MSB should anticipate initiating RFP
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development no later than mid 2028 to ensure sufficient time for a rigorous and
legally defensible procurement process ahead of the 2029 transition.
Summary and Recommendation of Options
Based on the options presented, the most cost-effective path forward is a combination
of Option 1 followed by Option 3.
Executing short-term extensions with Driverseat and Voyago provides the fastest route
to a unified service launch, preserves access to the maximum amount of OTIF funding,
and avoids the mobilization costs and delays associated with a full competitive
procurement at this stage. Using the two-year bridge period productively — to establish
unified performance standards, finalize a comprehensive RFP, and allow the market to
develop informed proposals — positions the MSB to issue a clean, well-structured full
tender in 2029 from a place of operational experience rather than uncertainty.
This sequenced approach avoids the risk of committing to a long-term contract before
the MSB has had the opportunity to assess the unified network in practice, while
ensuring that the eventual RFP reflects lessons learned and attracts mature, competitive
bids. It also aligns the contract term with the end of OTIF, giving all four County Councils
a natural decision point before any further financial commitments are made.
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Appendix G
G Legislative Compliance Matrix
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G-2
Legislative Compliance Matrix
There are several legislative requirements that need to be adhered to when operating a
transit service in Ontario under the Municipal Services Board (MSB) governance
structure. Table G-1 below identifies the key legislative requirements, how the plan
addresses the requirements, and where legal counsel was sought (from Lerners
Lawyers) to review compliance.
Key Insights for Governance and Operations
• Service Responsibility: The MSB is not strictly required to provide specialized
services directly in areas served by SMART; however, it has a statutory obligation
under the IASR to "ensure" that alternative services are available to the public. Active
monitoring and reporting on SMART’s availability is recommended to maintain this
compliance.
• Fare Parity Nuances: Fare parity applies based on geographic municipal boundaries
rather than the MSB’s total area of authority. If a conventional route has multiple
stops within a single municipality, the fare for a specialized service (like SMART)
within that same area cannot be higher than the conventional fare.
• Contracting with Private Providers: To protect the MSB and ensure ongoing
compliance, service contracts with private rideshare or taxi companies must:
o Allocate accessibility training and policy responsibilities to the operator.
o Include data-sharing provisions to provide metrics for accessibility planning and
complaint resolution.
o Allow the MSB the flexibility to modify subsidies to influence service areas or
dispatch practices to ensure "alternative accessible methods" remain viable. This
could include having one or more accessible transportation providers available to
request a similar ride if a non-accessible option is not available.
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Table G-1: Legislative Compliance Matrix
Legislation / Key Requirements Plan Alignment & Compliance Status
Regulation
Municipal The Municipal Act provides authority for an Not Fully Aligned
Act, 2001 upper-tier and lower-tier to pass by-laws to
• Wellington County has a by-law in place to operate
operate transportation systems, including a
the RIDE WELL program.
public transit service. If a lower-tier
• Grey County has a less explicit by-law in place that
municipality has not claimed exclusive transit
rights within its borders, a County has the would need to be updated.
authority to operate a transit service. • Bruce and Dufferin County would need to enact a
new by-law.
Each County Council must pass a by-law to formally give
them the authority to provide a transit service,
including the sphere of service, the geographic service
area, and how the transit system will be funded (e.g.,
general levy across all lower-tiers, or a special levy only
on the participating municipalities).
The authority to operate either an exclusive or non-
exclusive transportation service should be specified.
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Legislation / Key Requirements Plan Alignment & Compliance Status
Regulation
AODA (2005) Vehicle Accessibility Aligned
& IASR
Section 44 (1) of the AODA requires that The plan utilizes accessible vehicles for inter-community
(O. Reg.
conventional transportation service providers service and provides an accessible vehicle option for on-
191/11)
deploy lifting devices, ramps or portable demand service that connects to the fixed-route option.
bridge plates upon the request of a person
(Reviewed by Lerners Lawyers)
with a disability.
AODA (2005) Accessibility of Taxis and Ridesharing Aligned
& IASR
While the AODA and IASR apply to transit The recommendation to subsidise the introduction of
(O. Reg.
agreements, to the extent that they set taxis or ridesharing vehicles does not require the use of
191/11)
standards for taxicabs licensed by accessible vehicles as these are not considered public
municipalities, there do not appear to be any transit.
direct obligations under these specific
(Reviewed by Lerners Lawyers)
regulations for non-licensed taxicabs or
private ridesharing vehicles to be accessible.
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Legislation / Key Requirements Plan Alignment & Compliance Status
Regulation
AODA (2005) Fare Parity Aligned
& IASR
Section 66(1) of the AODA identifies that Fare parity is required for services within the same
(O. Reg.
when conventional transportation services municipal boundary. The SMART fare will be lowered to
191/11)
and specialized transportation services are $10.00 if travelling to connect to an inter-community
provided by separate transportation service transit hub (Phase 1) or for travel within a local
providers in the same jurisdiction, the municipality (Phase 2) to match the proposed on-
specialized transportation service provider demand fare. This will include matching concessions for
shall not charge more. multiple rides and fare integration with fixed-route
transit.
(Reviewed by Lerners Lawyers)
MTO Requires compliance with AODA, IASR, and Aligned
Guidelines the Highway Traffic Act to maintain eligibility
The plan recognizes that the overall Transit System
(Dedicated for funding.
must be "fully accessible". This includes utilizing
Gas Tax
accessible vehicles for inter-community service.
Funds)
The MSB must include data-sharing requirements in
contracts to demonstrate compliance for audits and
address funding risk allocation.
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Legislation / Key Requirements Plan Alignment & Compliance Status
Regulation
Highway Sets safety and equipment standards for Aligned
Traffic Act accessible vehicles used in public
The recommendations in the draft contract document
(Reg. 629) transportation.
identifies that all vehicles operated by or on behalf of
the MSB must meet these standards.
Commercial Transit systems ensure vehicles with a seating Aligned
Vehicle capacity larger than 10 passengers must be
The recommended contract includes responsibility for
Operator registered and secure a valid CVOR certificate
the contractor to secure and maintain valid CVOR
Registration before putting any of the following
certificates.
(CVOR) commercial motor vehicles into service. This
License is the responsibility of the contractor, but the
MSB must still ensure compliance, including
maintaining records and complying with
audits.
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Legislation / Key Requirements Plan Alignment & Compliance Status
Regulation
Metrolinx Mandates regional transportation planning Aligned
Act, 2006 for specific areas, including Dufferin and
There are currently no specific operational obligations
Wellington counties.
under this Act for the MSB beyond planning
participation.
(Reviewed by Lerners Lawyers)
Bill 98 (Fare Potential future requirements for Monitoring
Alignment & "prescribed" transit systems regarding fare
The Bill has passed royal assent (as of June 2026). Its
Seamless alignment and seamless service.
impacts are currently premature to fully determine. The
Transit Act,
initial Bill will only impact the GTHA, so it is not
2026)
applicable to the MSB at the time of writing this report.
(Reviewed by Lerners Lawyers)
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